What works? Evaluation of the DOSH financial
capability programme
A report by Brunel University London and A2Dominion
October 2018
1
This report is authored by Brunel University London in consultation with
A2Dominion.
Brunel University London evaluation team:
Dr Emma Wainwright
Dr Ellen McHugh
Professor Ken Gilhooly
Dr Laura Hills
A2Dominion DOSH management team:
Dele Ryder
Christopher Langston
2
CONTENTS
Page no.
4
1.
Executive Summary
2.
Overview of the Project
3.
Overview of the Evaluation Approach
12
4.
Key Findings: Outcome/ Impact Evaluation
17
5.
Key Findings: Process Evaluation
28
6.
Key Findings: Economic Evaluation
36
7.
Limitations of the Evaluation and Future Evaluation
38
8.
Implications and Recommendations for Policy and Practice
40
9.
Sharing and Learning Activity
43
10.
References
45
11.
Appendices
47
8
3
1. Executive Summary
1.1 Project Summary
The DOSH (Debts, Overdrafts and Savings Help) programme run by A2Dominion has been operating in
Ealing since 2013 with the aim of supporting residents with their finances through close one-to-one
therapeutic mentoring. Through the Money Advice Service (MAS) What Works Fund (WWF),
A2Dominion has expanded the areas of DOSH delivery to Oxford and Spelthorne and developed a new
financial capability application called Ask David to work alongside the therapeutic mentoring. The
DOSH programme specifically aims to increase residents’ confidence, improve their money
management, and enhance their ability to take control of their finances. It is a bespoke programme with
DOSH mentors tasked with engaging residents through a series of one-to-one meetings, and drawing
on the range of voluntary and community services (VCS), to assess and improve the wellbeing,
resilience, and money-management skills of residents struggling with their finances. Since its
development, DOSH mentors and partner organisations have encouraged residents to use the Ask
David app to support and enhance their financial capability. During the WWF period, nearly 900
residents have been engaged in DOSH programme-related activities regarding their finances.
1.2 Evaluation Approaches
The evaluation of the DOSH programme is based on answering the following question:
Is digital support, therapeutic mentoring or a combination of these elements more
effective in improving the financial capability of A2Dominion residents?
Covering the period of funding, three approaches to evaluating the project were taken:
Outcome Evaluation: this ran between August 2017 and March 2018 and involved a matched before
and after quantitative survey with DOSH programme intervention (n = 34) and control (n= 24) group
participants, and matched before and after qualitative case study interviews (n=12) with DOSH
participants.
Process Evaluation: this took place over the course of the funding period and draws together a range
of data sources to reflect on the delivery and success of the DOSH programme.
Economic Evaluation: this sets out the costs of delivering the DOSH programme and, using the
Housing Association Charitable Trust’s (HACT) social impact measurement, analyses the return on
investment of the intervention.
1.3. Key Findings
1.3.1 Outcome evaluation findings
Therapeutic mentoring:
•
Therapeutic mentoring plays a key role in improving the financial capability of A2Dominion
residents.
•
Most residents are positive about the therapeutic and personalised one-to-one support from
their DOSH mentors, though a minority report inconsistent and patchy support during the
later stages of the programme.
Digital support:
•
As rolled out during this evaluation, the Ask David financial app has limited use.
4
Therapeutic mentoring and digital support:
•
The qualitative data from the case study interviews suggest that the digital app could
usefully add value as part of a portfolio of interventions, alongside the therapeutic
mentoring, to assist residents with their overall financial capability.
Improving financial capability:
•
Quantitative and qualitative findings reveal improvement in financial capability among
participants in the DOSH programme.
•
Quantitative findings show that DOSH is effective in: increasing residents’ ability to keep up
with their bills and credit commitments; increasing residents’ confidence in budgeting and
managing their finances; increasing residents’ financial knowledge; and, increasing
residents’ self-perception on overall wellbeing.
•
There are two main motivating factors behind residents’ involvement with DOSH – (i) a
desire to improve their financial situation; and (ii) ‘get back on track’ with their everyday
lives.
•
Additional outcomes for residents on the DOSH programme include: learning about new
services; gaining knowledge about available benefits and changes; and, one-to-one help
and support with CVs, job searches and training.
1.3.2 Process evaluation findings
•
•
•
•
•
•
DOSH mentors and volunteers were appointed and trained to engage residents about their
finances.
169 internal referrals were made to DOSH via the Tenancy Support Officers.
373 residents were engaged through Brief Interventions.
125 Advice Plus visitors were referred to DOSH.
131 residents engaged in DOSH one-to-one support through therapeutic mentoring and
completed a full programme of support from mentors.
The Ask David app recorded 1,419 hits, 174 active users and 80 live conversations.
1.3.3 Economic Evaluation Findings
•
•
•
The overall cost of the project is £276,500.
Using HACT’s Social Value Tool and Wellbeing Valuation approach, the DOSH financial
capability programme achieved a Social Return on Investment (SROI) of £2,281,000.
For every £1 spent on intervention, the estimated social value of the outcomes produced is £35.
1.4 Methodological Limitations
1.4.1 Intervention group drop off
There was a drop off in respondent numbers between phases 1 and 2 of the outcome evaluation
questionnaire: control group drop off was just over half (52%), and intervention group drop off was three
quarters (75%). The sample size is therefore lower than indicated in the evaluation plan. There are a
number of reasons for drop off. These include: the level of additional support needs some clients had,
with reference to their mental health and general well-being, and mobile contact numbers being
changed. In addition, some initial respondents and DOSH participants once an issue or concern had
been resolved did not feel it was necessary to talk with a DOSH mentor or continue to participate in the
programme.
5
In the future, to mitigate this level of drop off, A2Dominion would invest in an outcomes and tracking
role, similar to posts within the old Connexions services which tracked 16-19 year old NEETs (not in
employment, training and education). Such a role would track, via phone, letter, and/ or email, resident
status and cross reference MAS outcomes over specific time periods.
1.4.2 Age profile of participants
While evaluation data shows that DOSH is reaching its target group of struggling residents,
questionnaire respondents and case study participants in the outcome evaluation included only one
‘young adult’ aged 16-24. The specific data on this cohort of residents is therefore limited and further
research is needed.
1.4.3 Late roll-out of the Ask David app
Delay in the roll-out of the Ask David financial app meant a shorter time for mentors to encourage
DOSH participants to consider and use it. This had an impact on the Phase 2 intervention group
outcome questionnaire findings on engagement with, and use of, the app and did limit the ability of the
evaluation to fully answer the research question.
1.4.4 Longer-term monitoring
To address limitations, it is suggested further evaluative research be conducted over a longer period.
Ongoing monitoring of the benefits of one-to-one therapeutic mentoring will enable further
understanding of how residents are coping with their financial problems and effecting behavioural
change. In addition, given the less discernible outcome findings on, and the delays with, Ask David,
there is need to continue evaluating its use and value as a supplement to therapeutic mentoring in
improving financial capability for different groups of residents.
1.4.5 Applicability and transferability
Recognising and learning from these limitations, the findings from this project have the potential to be
applied and transferred to other housing associations. The sharing and learning activities are geared
towards showcasing best practice and highlighting the potential transferability of such a financial
capability intervention programme.
1.5 Learning and Sharing Activity
Findings from the DOSH programme evaluations have been shared widely, influencing organisational
development within A2Dominion and knowledge sharing with external partners.
A visual Dashboard, representing the progress of key work strands within the project and interim
progress reports produced by Brunel University London were distributed to senior leadership teams and
key stakeholders within A2Dominion. A key stakeholder group of staff and external partners met
quarterly to report on progress and share learning. Deloittes Digital led on the production of customer
insight and segmentation work which successfully supported bids for further funding and HACT (The
Housing Association Charitable Trust) led on a social media engagement strategy with the housing
sector, including regular posts and blogs.
A2Dominion and Brunel University London are working collaboratively to implement a future
dissemination plan which includes:
•
Sharing the final report with the Senior Leadership Team of A2Dominion to inform future
decision making and identify what approaches work when designing and delivering intervention
programmes to support residents with their financial capability and overall wellbeing.
6
•
•
•
•
•
Working with HACT to produce a framework model to deliver therapeutic one-to-one mentoring
interventions drawing upon best practice.
Sharing the report across the g15 – London’s 15 largest housing associations.
Recognising the challenges encountered when engaging with vulnerable and hard-to-reach
participants and sharing this with the housing association community and other stakeholders.
Working with HACT to promote the report and DOSH programme across social media including
A2Dominion’s Facebook and Twitter accounts.
Publishing journal articles contributing to the wider academic literature on financial capability in
the UK.
A2Dominion will lead on sharing the report internally and coordinating related internal activities.
Brunel University London will publish academic journal articles contributing to the wider literature on
financial capability in the UK and disseminate findings through academic housing networks.
7
2. Overview of Project
2.1 Introduction
This chapter provides an overview of the DOSH programme run by A2Dominion and explains how it
has been expanded through the MAS WWF. It provides details of the programmes different elements
and the key question addressed across the funding period and through this report. The project’s Theory
of Change is used to highlight key inputs, activities, outputs and outcomes. This is set within the wider
context of DOSH. Finally, the chapter looks at the delivery of the project and its outcomes.
2.2 Aims and objectives of the project
The DOSH programme is delivered by A2Dominion and has been operating in Ealing since 2013. It
aims to increase residents’ confidence, improve their money management, and enhance their ability to
take control of their finances. The WWF enabled the programme to be expanded to cover three
geographical areas – the London Borough of Ealing, Spelthorne Borough and Oxford City. With this,
DOSH mentors were appointed for each of the areas. In addition, A2Dominion commissioned Deloitte
UK to develop a new financial capability application called Ask David to work alongside the therapeutic
mentoring element of the programme. The programme’s two key elements are explained as follows:
Therapeutic mentoring: while mentoring is a well-known concept and practice in organisations,
therapeutic mentoring is less so. It is an approach to working with service users that has developed in
the USA and is derived from behavioural psychology. It merges mentoring with therapeutic services,
and has emerged from practices associated with health and clinical sciences. A2Dominion adopted the
therapeutic mentoring approach so as to include the wellbeing aspects of support and recognising
DOSH mentors’ role in teaching alternative strategies; providing anticipatory guidance; using role plays
and behaviour referrals; and, enhancing and practising conflict resolution, problem solving and social
skills in everyday situations.
Financial capability app: the ASK David app was developed by Deloitte and was a key component of
the WWF project. Deloitte was tasked with creating a product that had the potential to deliver
meaningful long term outcomes for users, as well as complementing the ethos of the therapeutic
mentoring and the overall delivery strategy of DOSH (Appendix 1).
In relation to these two key elements, the WWF project was aimed at answering the following question:
Is digital support, therapeutic mentoring or a combination of these elements more
effective in improving the financial capability of A2Dominion residents?
The DOSH target population is identified as having basic financial knowledge and needing help with
setting and achieving financial goals for unplanned life events. The evaluation of DOSH therefore aimed
to capture A2Dominion residents with different tenancies, and of differing age, gender, employment
status and BME backgrounds.
The evaluation targeted the following specific groups:
•
•
•
•
Young adults 16-24 Struggling
Young adults 18-24 Squeezed
Working age people Squeezed
Struggling adults or young people in financial difficulty.
The Money Advice Service (MAS, 2015) conducted a large scale analysis to classify and prioritise the
needs and circumstances of the 50 million adults in the UK, and using this data divided the adult
8
population into three main segments: ‘struggling’ = 11.6 million people; ‘squeezed’ = 12.7 million people
and; ‘cushioned’ = 24.5 million (MAS, 2017).
For this project, all participants in DOSH and its evaluation were identified as falling into the ‘struggling’
or ‘squeezed’ MAS categories, with a majority defined as struggling. The MAS definitions of squeezed
and struggling are as follows:
Squeezed – Working age consumers with significant financial commitments but relatively little provision
for coping with income shocks. They are digitally savvy and have high media consumption but this is
more for entertainment than financial information.
Struggling – They struggle to keep up with bills and payments and to build any form of savings buffer.
They are the least financially resilient and the most likely to be over-indebted (MAS, 2017).
2.3 Project outline
Residents needing extra help and support with their finances are identified, engaged and referred to
DOSH in a range of different ways including through Income Officers and Tenancy Sustainment
Officers, referrals via Advice Plus agencies and via Brief Interventions.
Income Officers and Tenancy Sustainment Officers (TSOs): Income Officers alert the TSOs when a
resident is in rent arrears. The TSO then contacts residents and, if considered appropriate, they refer
them to the DOSH programme.
Brief Interventions: these are a concept developed from the primary health care sector and serve as a
tool for providers to have short, instructive conversations with potential service users. NICE describes
them in the following terms:
“A brief intervention involves oral discussion, negotiation or encouragement, with or without
written or other support or follow-up. It may also involve a referral for further interventions,
directing people to other options, or more intensive support. Brief interventions can be delivered
by anyone who is trained in the necessary skills and knowledge. These interventions are often
carried out when the opportunity arises, typically taking no more than a few minutes for basic
advice.” (NICE, 2014: 46)
In the DOSH programme, brief interventions have been used to open discussions about money with
residents.
Advice Plus: this is a multi-agency drop in service managed by A2Dominion and has been running
successfully at the Beethoven Centre, Westminster, for eight years. The WWF was used to appoint an
Advice Plus Coordinator to establish a weekly Advice Plus session in Ealing, located at the Lido Centre.
Operating a triage system, the Advice Plus Coordinator engages clients and signposts them to the
DOSH programme and DOSH mentors.
Once referred onto the DOSH programme residents are contacted by the relevant area mentor who
then provides a series of one-to-one meetings aimed at addressing issues of wellbeing, resilience and
money-management skills. These meetings normally start with budget planning and an assessment of
overall wellbeing. At this point, other Voluntary and Community Services (VCS) may be drawn on to
further support the DOSH participant. In addition to this therapeutic mentoring, and if and when
appropriate, residents are encouraged to use the Ask David app to support and enhance their financial
management. Over the course of the DOSH programme, residents, with the help of the DOSH mentors,
begin to identify the areas in which they need extra help and support to ‘get back on track’ and improve
their overall financial capability and wellbeing.
9
Figure 2.1 DOSH Theory of Change
The purpose of DOSH, as expanded through the MAS WWF, is to increase residents’ confidence,
improve their money management, enhance their ability to take control of their finances, and improve
and sustain budgeting and saving skills so they are better able to cope with planned or unplanned
financial difficulties. The project sought to achieve these outcomes through a series of evaluation
activities, as detailed in chapter 3. A Theory of Change was produced outlining the key inputs, activities,
outputs, outcomes and impacts to ensure the DOSH financial capability programme achieved its goals
(figure 2.1). The only change to the Theory of Change was the exclusion of Westminster in the DOSH
WWF evaluation, as the capacity and additional resources to fully support a Westminster programme
were not factored into the original grant application.
2.4 Context
The UK’s Financial Capability Strategy (fincap.org.uk, 2015) focuses on individuals “taking control of
their finances” while recognising that people have different needs at different stages in their lives. It
emphasises the need for “improving people’s ability to manage money well, both day to day and
through significant life events, and their ability to handle periods of financial difficulty” (2015: 6). This is
particularly pertinent to the social housing sector as research has shown that social housing tenants are
more susceptible to lower levels of financial capability (Atkinson et al, 2006) than others. Large
proportions of social housing tenants are in no, or part time and precarious forms of, employment and
therefore rely on welfare provision. Changes to this welfare provision in terms of mode of receipt and
amount given are significant for both social housing agencies and tenants. These welfare reforms are
an important opportunity to renew efforts to address the high levels of financial exclusion among social
housing tenants:
“welfare reforms should be viewed as an opportunity for landlords to review their current
practice and put in place policies and practices that will deliver financial inclusion, as this will
help to mitigate the risk of rent arrears and evictions”. (Williams, n.d.: 3)
10
Over the past decade, the social housing sector and individual agencies have given increasing attention
to the financial capability of tenants (NHF and Toynbee Hall, 2008) with a proliferation of financial skills/
education programmes implemented at local level (e.g. Collard et al, 2012). Such programmes are
important as social housing agencies benefit from lower rent arrears and cost savings as a result of
fewer failed tenancies (Chartered Institute of Housing, 2011; NHF, 2010). Directly related to the roll-out
of Universal Credit, recent research evidences that many tenants are experiencing difficulties with direct
payment and landlords' arrears are rising markedly (Hickman et al, 2017; Tanner, 2018).
The DOSH programme provides a potentially important addition to the range of financial capability
programmes run by social housing agencies as it brings together both one-to-one personalised support
with app technology. As the UK’s Financial Capability Strategy highlights, “where advances in
technology can be used assist people to improve their financial capability” there is a need to ensure
they are used (fincap.org.uk, 2015: 4). The DOSH programme, with its Ask David app, provides a new
case study through which to explore the role that such technology can play in increasing financial
capability, alongside more traditional approaches.
The extension of the DOSH programme through the WWF follows on from four evaluations conducted
by and for A2Dominion. The first was a process mapping carried out by Price Waterhouse Coopers in
2016 as part of A2Dominion’s business transformation programme ‘Fit for the Future’. This WWF
project and its evaluation support this wider transformation programme with the development of tenancy
support and a pilot well-being team. The second was the DOSH plus survey with 90 participants which
looked at the different types of services residents used; the types of problems they were experiencing
and seeking advice on; their internet access and usage; their confidence in using the internet; and the
different tasks they carry out online. This survey was carried out in the summer of 2016 to inform
A2Dominion research bids as part of a process to understand how they can better support their
residents with their finances and overall wellbeing. The third was a financial inclusion health check
conducted by Toynbee Hall. This highlighted further improvement A2Dominion could make to
consolidate and improve its work, including working with frontline staff to develop their skills in
identifying poor financial health (Toynbee Hall, 2016). The fourth, an ‘Evaluation Review for the DOSH
Project’, again conducted by Toynbee Hall (2017), made three keys recommendations: implementing a
thorough monitoring and evaluation plan for DOSH; broadening the DOSH offer to everyone in the
community and expanding the geographical scope; and, considering longer term programme
sustainability including opportunities for volunteers and digital engagement. Through its current form
and implementation, A2Dominion are heeding the findings of this work through its DOSH programme.
2.5 Project Delivery
The project was delivered as originally intended. A short delay in the roll-out of the Ask David app
resulted in a shorter time frame in which residents were able to use the app before phase 2 of the data
collection. There was a three-month delay in recruitment of the Advice Plus Coordinator and various
staff changes including the project manager leaving, which affected delivery at certain stages.
11
3. Overview of the evaluation approach
3.1 Introduction
This chapter introduces the research question for the evaluation of DOSH and highlights the links to
MAS WWF outcomes and UK Financial Capability Strategy priorities. It details the different elements of
the evaluation and their related methods, data collection and activities, and reflects on changes from
the original evaluation design. The role of the DOSH project evaluation is underlined with reference to
existing knowledge, highlighting how this evaluation complements and adds to this.
3.2 Research Questions
The evaluation of DOSH focuses on improving the financial capability of A2Dominion residents. The
main research question is as follows:
Is digital support, therapeutic mentoring, or a combination of these elements, effective in
improving the financial capability of A2Dominion residents?
Building evidence linked to the social housing context, this research question aligns with the MAS policy
question relating to young adults, work-age people and those facing financial difficulties. In particular,
the project is interested in:
•
•
•
How can we help 16-to-24 year-olds, who have left school and are transitioning to independent
living, to prepare for and make better financial decisions?
How can we help working age adults to improve their financial capability, develop budgeting
and tracking habits, build up a savings buffer to withstand financial shocks and/or set financial
goals for key life events?
How can we identify and help people who are at risk of falling into problem debt?
The evaluation therefore focuses on the following specific target groups:
•
•
•
•
Working age adults who are struggling;
Working age adults who are squeezed;
Young adults (16-24) who are struggling and/or squeezed, and:
Adults, any age, who are facing financial difficulties.
This main research question was designed to link to the MAS Outcomes framework and the
components of behaviour, wellbeing, mindset, ability and connection (MAS, 2017). The following
elements have been critical in the evaluation of DOSH:
Behaviour – managing money well day to day
Wellbeing – keeping up with bills; emotional wellbeing
Mindset – financial confidence
Ability – budgeting and knowledge about products
Connection – increasing digital and internet engagement
The DOSH programme and its evaluation link directly to the UK’s Financial Strategy priorities
(fincap.org.uk, 2015) for young and working-age adults including: improving financial knowledge;
planning and management; and, identifying best support approaches. It also aims to provide rigorous
evidence and evaluation as stressed in the UK’s Financial Capability Strategy (2015).
3.3 Type of Evaluation
This research question has been addressed through three different, but complementary, evaluations:
12
3.3.1 Outcome/ impact evaluation
The outcome/ impact evaluation is aimed at evidencing and understanding the impact of the DOSH
programme on participants. It measures the outcomes of the DOSH programme linked to the above
elements of Behaviour, Wellbeing, Mindset, Ability and Connection. A2Dominion commissioned Brunel
University London to undertake the design, implementation, and analysis of this evaluation. With a
focus on the main evaluation question above, the Brunel evaluation was framed around the following:
•
•
•
•
Identifying and evidencing the factors that lead to a positive experience of DOSH and
improved financial capability;
Evaluating the experiences and perceived effectiveness of the relationship between DOSH
mentors and participants;
Exploring the role of mentoring and the effectiveness of the therapeutic relationship;
Evaluating the experiences of using, and the effectiveness of, the new app in improving
participants’ financial capability.
The methodology and methods used in the outcome evaluation are detailed in section 3.5.1 and the
findings are presented and analysed in chapter 4.
3.3.2 Process evaluation
The process evaluation is aimed at understanding the effectiveness of the DOSH programme from a
delivery perspective. Importantly, this enables a reflection on the success of the programme as well as
consideration of what worked less well in terms of programme delivery. This allows a better
understanding of how the programme could be changed or improved as it moves forward. The process
evaluation draws on a wide set of data collected by A2Dominion and DOSH partner organisations. The
approach taken in the process evaluation is detailed in section 3.5.2 and the findings are presented and
analysed in chapter 5.
3.3.3 Economic evaluation
The economic evaluation is aimed at fully understanding the costs and benefits of the DOSH programme.
The HACT Social Value Tool and Wellbeing Valuation approach is used to understand potential longerterm economic impact of participation in DOSH for individuals, A2Dominion and wider society. The
approach taken in the economic evaluation is detailed in section 3.5.3 and the findings are presented and
analysed in chapter 6.
3.4 Complementing/adding to the existing evidence base
As highlighted in section 2.4, the UK’s Financial Capability Strategy has spearheaded calls for
improving people’s ability to manage their money well. Part of the strategy is focused on ensuring
robust evaluation of interventions targeted at specific groups (fincap.org.uk, 2015). The evaluation of
the DOSH programme, which is targeted at social housing residents, is an important addition to existing
financial capability knowledge focusing on specific groups e.g. on youth (Johnson, 2007), immigrants
(Barcellos et al, 2016), retirees (Lloyd and Lord, 2015). Previous qualitative research exploring
residents’ use of DOSH highlights its value among those experiencing financial and other difficulties
(Wainwright and Marandet, 2017). As emphasised in the UK’s Financial Capability Strategy
(fincap.org.uk, 2015) there is a need to look at those groups who have been affected by welfare reforms
and those receiving Universal Credit, and many of the participants in the DOSH programme fall into
these categories. The evaluation of DOSH also enables a view across the programme with an appraisal
of the therapeutic mentoring and financial app elements. In addition, given its now well-established link
with financial capability (Taylor et al, 2009; 2011) a focus on the wellbeing of residents is critical and
this evaluation looks at a series of wellbeing indicators.
3.5 Methodology
13
3.5.1 Outcome/ impact evaluation
The outcome/ impact evaluation was conducted between August 2017 and March 2018 across the
three DOSH areas. In close collaboration with A2Dominion, Brunel University London devised a mixed
methods evaluation based on survey questionnaires and case-study interviews. Outcome evaluation
data was collected through two key stages:
Stage 1 consisted of a matched two-phase questionnaire with the DOSH intervention group. Phase 1
was conducted between August and November 2017 and at the start of residents’ engagement with
DOSH and phase 2 between December 2017 and March 2018 towards the end of the DOSH process.
The questionnaire survey looked at employment status, sources of income, levels of worry about
current financial situation, keeping up with financial commitments, confidence in managing finances,
and knowledge of different financial budgeting tools (Appendix 2). Questions were designed using
MAS’s Financial Capability Outcomes Framework for Adults which contains a comprehensive selection
of outcomes, indicators and questions for use in surveys to measure changes in people’s financial
capability. The phase 2 questionnaire omitted key demographic/ profile questions and added in
measures on the effectiveness of the DOSH programme, its mentors, and the Ask David financial app
(Appendix 3). Phase 1 questionnaires were completed with/ by DOSH mentors. Given the questions
about experiences of DOSH mentors, phase 2 questionnaires were completed with the support of other
A2Dominion staff.
Included in stage 1 was a matched two-phase questionnaire with a control group. This was used to
control against changes in the intervention group and substantially enhances the quality of the data
collected and analysis made on key variables. The control group followed a similar profile to the
intervention group and was selected from residents identified as struggling with their finances. Brunel
University London collected all control group data. The control and intervention group questionnaires
were run during the same period.
Matched completions for questionnaire phases 1 and 2 are shown in table 1. Though smaller than
planned, the size of groups has enabled statistically significant results to emerge.
Table 3.1: Questionnaire completions
DOSH questionnaire
Phases 1 and 2
Intervention Group
32
Control Group
24
Of the 32 intervention group participants all were defined as ‘squeezed’ or ‘struggling’ (MAS, 2017).
Stage 2 complemented the predominantly quantitative data collected in the questionnaire through a
two-phase case study interview with DOSH participants. Opportunistic sampling was used to recruit
participants from the DOSH intervention group. All case study participants completed the questionnaire
survey. A case study profile was developed for each participant giving basic demographic and
biographical details (Appendix 4). These interviews were aimed at gaining greater insight into the
experiences of those involved in the DOSH programme. Interviews focused on what led the residents to
become aware of DOSH, and their experiences and outcomes of involvement (Appendix 5). Matched
completions for phases 1 and 2 are shown in table 2. Twelve participants engaged in both phase 1 and
2 interviews.
Table 3.2: Case-study interview completions
Case study interviews
Phase 1
Completions
14
Phase 2
12
14
Stages 1 and 2 of this evaluation were used to capture outcomes related to DOSH participation and the
MAS WWF components.
Analysis of data sought to triangulate between the quantitative and qualitative data sets to ensure
better understanding of, and enhance confidence in, key findings. Quantitative questionnaire data was
analysed using SPSS. This analysis aims to see if the change between phases 1 and 2 is greater for
the intervention group than for the control group. A two-way analysis of variance, where one condition is
within-participants (Time of Test) and one is between participants (Group), and examines key variables,
was used. This was followed by analyses of composite scales for Financial Knowledge and SelfPerceptions. Qualitative case study interview and questionnaire data was analysed using thematic
analysis. Thematic analysis focuses on identifying, describing, and then analysing common themes
across the data set using a coding approach. Both sets of data and analysis are used to answer the
main evaluation question. In this report, individuals who took part in the questionnaire survey are
referred to as ‘respondents’, while individuals who took part in the case studies interviews are referred
to as ‘participants’. As highlighted in section 3.5.1, the 14 case study participants are also among the
32 intervention group questionnaire respondents.
3.5.2 Process evaluation
The process evaluation focuses on project delivery and includes monitoring and evaluating the number
of residents going through DOSH, seeking one-to-one support and/ or accessing the financial app, as
well as drawing on experiences and perceptions of DOSH implementation from mentors and partner
organisations. This evaluation draws on a wide range of data sources to explore the different elements
of DOSH. Table 3.3 provides an overview of the data sources used in relation to the different DOSH
elements:
Table 3.3: Data sources on delivery of DOSH components
Overall Dosh
delivery
Therapeutic
mentoring
Ask David App
DOSH dashboard
✓
✓
✓
DOSH mentor
interviews
Director of Housing
interview
App scoping
interviews and
personas
Partner evaluations
✓
✓
✓
✓
✓
✓
✓
✓
Google analytics
✓
Common Purpose/
Queen Mary
programme
✓
The DOSH dashboard, implemented and managed by A2Dominion over the course of the funding
period, has tracked and monitored residents participating in the different elements of the DOSH
programme.
15
Brunel University London conducted individual interviews with three DOSH mentors who are
responsible for the day-to-day running and implementation of the DOSH programme in Ealing, Oxford
and Spelthorne. These interviews were conducted between May and August 2017 and are aimed at
providing context to the implementation, role and success of the DOSH programme and its different
elements (Appendix 6).
In the latter stages of the funding period, Brunel University London conducted an interview with
A2Dominion’s Director of Housing to explore DOSH delivery, potential and success from an
organisational perspective. This provides further important context for the DOSH programme and the
understanding of its different elements for improving the financial capability of residents and improving
outcomes for A2Dominion (Appendix 7).
Prior to the development of the app (January to March 2017), Deloitte UK conducted 40 app scoping
interviews with residents to explore and understand how they manage their day-to-day finances; their
monthly expenses and savings; the different types of technology they own and use on a daily basis;
their main sources of income; how they feel about their current financial situation; and if they seek
advice or support from external agencies about managing their finances. The findings from these 40
interviews were used to inform and create 4 personas (Appendix 8). Personas are ‘fictitious
representations of target users’ created using data collected from interviews with potential users (Pruitt
and Adlin, 2006).
As the Ask David app was trialled, A2Dominion undertook a series of evaluations with partner
organisations who are involved in its roll-out. Evaluations were collected via emails to/ from
A2Dominion staff and focus on potential usability.
Google analytics is a service offered by Google to track and report website traffic. A2Dominion use
this to collect data on engagement with and use of the Ask David app. The google analytics data used
in this evaluation covers the WWF period from August 2017.
Common Purpose UK contacted A2Dominion via HACT to offer co-curricular opportunities for students
at Queen Mary, University of London. The challenge, devised by A2Dominion for students, was to
find an answer to the following: ‘Is Digital support, through apps like Ask David, the most effective way
to help young adults build confidence to manage their money’. Seven students were involved in this and
their research included engaging young residents in conversations about how they use technology
(Appendix 9).
Linking directly to the key evaluation question, the data collected from these different sources is
presented, analysed and discussed in chapter 5.
3.5.3 Economic evaluation
To provide an economic evaluation of DOSH, A2Dominion draw on the HACT social value calculator.
HACT has created a large bank of methodologically consistent and robust social value indicators to
enable as assessment of social impact and evidence of value for money. HACT are the sector leaders
in measuring the social impact of Housing Association community investment programmes. The social
value indicator included relevant financial capability outcomes for the programme.
3.6 Changes to Methodology
There were a small number of changes made to the original evaluation methodology:
•
Timescale of outcome evaluation: due to the delay in the roll-out of Ask David, the outcome
evaluation commenced in August 2017 and was completed by March 2018.
16
•
Further data sources: given the delay in the roll-out of the Ask David app and its anticipated
impact on the outcome evaluation, A2Dominion sought to better understand the potential for
engaging residents with the app and, through Common Purpose UK and students from Queen
Mary, University of London, ran a small-scale scoping study to extend understanding of the use
of Ask David among young adult residents.
17
4. Key Findings: Outcome/ Impact Evaluation
4.1 Introduction
This chapter reports on the outcome/ impact evaluation data and findings. It starts by providing a profile
of the residents involved in the DOSH evaluation before providing context on residents’ access and
involvement with the programme. Findings are presented and analysed in relation to main research
question:
Is digital support, therapeutic mentoring, or a combination of these elements, effective in
improving the financial capability of A2Dominion residents?
In keeping with the MAS Outcomes, findings are organised into the following categories: (i) behaviours,
(ii) mindset, (iii) ability, (iv) wellbeing and (v) connection. In each section that follows, the quantitative
findings are presented to highlight change in relation to the key research question and the case study
interviews used to provide further detail and analysis.
Although the sample size is small, analysis of the matched two-phase questionnaire with 32 intervention
group participants shows a strong statistically significant improvement in financial capability
among participants of the DOSH programme – a key Theory of Change outcome for the evaluation
programme. Two-phase case study interviews with DOSH participants reinforce these findings.
Notably, analysis of the questionnaire and case study interviews show that therapeutic mentoring alone
plays an important role in improving the financial capability of residents. There is little evidence that the
Ask David financial app as rolled out in this programme adds value. However, there is some evidence
from the case study interviews that the app could add value as part of a portfolio of interventions to
assist residents with their overall financial capability and wellbeing.
4.2 Matched Questionnaire Respondent Profile
As demonstrated in table 4.1, all survey respondents in control and intervention groups come from the
three geographical areas of Ealing, Oxford and Spelthorne, with the largest number from Spelthorne.
Table 4.1: Questionnaire completions by geographic area
DOSH questionnaire
Intervention Group
TOTAL Phases 1 and 2
32
Ealing
9
Oxford
8
Spelthorne
15
Control Group
24
8
9
7
Table 4.2 shows the gender for all survey respondents in the intervention group and demonstrates a
majority of female participants.
Table 4.2: Intervention group by gender
DOSH questionnaire
Female
Male
Intervention Group
20
12
As demonstrated in table 4.3, the majority of questionnaire respondents are aged between 25 and 54
with a mean age of 45. Only one respondent falls into the ‘young adult’ category.
Table 4.3: Intervention group by age
DOSH questionnaire
18-25 years old
Intervention Group
1
18
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65-74 years old
75 years old
8
8
8
6
1
0
4.3 Case Study Participant Profile
As demonstrated in table 4.4, participants from the matched two-phase case study interviews came
from the pool of questionnaire completions and are therefore also from the same three geographical
areas. Detailed bibliographic information on the case study DOSH participants can be found in
appendix 4.
Table 4.4: Case study interviews by geographical area
Case Study Interviews Participants
Ealing
4
Oxford
5
Spelthorne
5
Table 4.5 shows the gender for all case study interview participants and demonstrates a small majority
of female participants.
Table 4.5: Case study interviews by gender
Case Study Interviews
Female
Male
Participants
8
6
As demonstrated in table 4.6, the majority of case study participants are aged 35-64 with a mean age of
48.4. No participants fell into the ‘young adult’ category.
Table 4.6: Case study interviews by age
Case Study Interviews
18-25 years old
25-34 years old
35-44 years old
45-54 years old
55-64 years old
65-74 years old
75 years old
Participants
0
1
5
4
4
0
0
4.4 DOSH Access and Involvement
All survey respondents and case study participants were identified by A2Dominion as falling under the
‘struggling’ and ‘squeezed’ categories (MAS, 2017). These individuals were referred to the DOSH
programme as being in need of support. Case study interviews show that while participation in DOSH is
entirely voluntary, most participants found themselves on the DOSH programme after referrals from
A2Dominion Income Officers and TSOs due to rent arrears.
“Basically, at the time, A2Dominion was unfortunately seeing me go into rent arrears. It was not
a considerable amount of money but it was enough to make their concern and they asked me
would I like to be put in touch with a project which is called DOSH”. (Case Study C)
19
In addition, findings from the case study interviews identify two main motivating factors behind
residents’ involvement with DOSH:
•
a desire to improve their financial situation
•
‘get back on track’ with their everyday lives.
4.4.1 Improving financial situation
More than two thirds of case study participants spoke of an overwhelming desire to improve their
financial situation, clear their rent arrears and any outstanding debts, and avoid eviction. They also want
to develop the necessary skills and knowledge to manage their finances and budget day-to-day
independently and with increased confidence.
“…there are certain steps they – we – can take to get me back on track and try and clear this
debt and get my rent up and running because I’ve had a letter saying they are seeking
possession of the flat and I think it was that that really kicked me into gear”. (Case Study L)
4.4.2 ‘Getting back on track’
Participants hope engagement with the DOSH programme will help them get ‘back on track’ with
everyday life. A number spoke about experiencing increasing levels of stress and anxiety about their
mounting debts and precarious financial situation before their involvement in the DOSH programme.
Levels of stress, worry and anxiety are often compounded by cuts and changes to benefits which affect
everyday activities and needs:
“…cause it got to a point where I just wanted to run away. But I know it doesn’t solve the
problem, but you know, it’s just getting on…I’m welling up at the moment, it’s just getting to me
at the moment, you know, but I’m getting help with them”. (Case Study I)
“I can’t afford to go shopping”. (Case Study A)
4.5 Key Research Outcomes
This section reports on findings of key survey questions linked to financial knowledge, worry, and
confidence, keeping up with bills and credit commitments and self-perception. Qualitative data is
provided to triangulate our findings and offer richer insight. These are linked to Theory of Change
outcomes identified in the Evaluation Plan which include:
•
•
•
•
Improved financial capability
Increase in confidence in managing finances and managing better day-to-day
Improvement in emotional and mental wellbeing
Increased access to advice services and residents actively seeking advice.
4.5.1 Behaviours: managing money day to day, improving financial situation
There is a statistically significant beneficial effect of DOSH on residents’ keeping up with their bills and
credit commitments. DOSH is effective in increasing residents’ ability to keep up with their bills and
credit commitments.
20
Question 6: Which ONE of the following statements
best describes how well you are keeping up with
your bills and credit commitments at the moment?
(Appendix 3)
The graph indicates that the intervention
group have a larger change in their Keeping
Up scores in the expected direction (=39%)
than did the control group (+3%).
Statistically, the size of the interaction effect
is partial η2 = .08, which is a medium to large
sized effect. It is significant, F(1,54) = 4.58,
p=.02.
Control Group: N=24
Intervention Group: N=32
“…basically I’m up and running now, I’m back in full time employment, I’m paying the arrears
of”. (Case Study C)
“… And now I’ve managed to…now I’ve managed to help out, like my rent’s up to date, you
know, and everything…everything’s going good”. (Case Study M).
4.5.2 Mindset: confidence, improved financial outlook/ capability
There is a statistically significant beneficial effect of DOSH on residents’ confidence.
DOSH is effective in increasing residents’ confidence in budgeting and managing their finances.
Question 8: How confident do you feel in budgeting
and managing your finances? (1 = Very confident;
Fairly confident; Not very confident; 4 = Not at all
confident)
The graph indicates that the intervention group
have a larger change in their Confidence
scores in the expected direction (-20%) than
did the control group (-5%). Statistically, the
size of the interaction group effect is partial η2
= .05, which is a medium sized effect. It is
significant F(1,51)= 2.68, p=.05.
Control Group: N=24
Intervention Group: N=32
A major benefit of participation in DOSH is residents feeling that they can apply the practices and
behaviours they have learnt to their individual circumstances:
“Mentor 2 came around and like obviously helped me out and he advised…that’s how I got on
the course. And now I’ve managed to…now I’ve managed to help out, like my rent’s up to date,
you know, and everything…everything’s going good”. (Case Study M).
A majority of residents feel the programme and the support of their mentors has brought structure to the
way they manage their finances, how they prioritise and keep on top of their outgoings:
21
“That’s the idea of why I got them involved. I want them to give me a plan, put a plan in place
what I can follow and…have a decent budget and still have enough money to last me until I get
paid again”. (Case Study F)
Residents feel it has taught them to identify and understand their most pressing issues, to learn how to
deal with problems, and to apply the budgeting skills they have learnt from their engagement on DOSH
to other scenarios.
“…budgeting, to help me how to budget and if I’m falling behind with anything, she [Mentor 3] will
ring up on my behalf, in my presence, and she will tell me what she’s going to do with this person,
and what’s going to be happening. And so sometimes I might not understand, but what she does,
she explains to me and she explains in a way that I understand”. (Case Study A)
“I became more confident…I actually did begin to feel more confident, and I did things to budget
more, so it [DOSH programme] did help…it was more of a help sort of talking really [to Mentors]”.
(Case Study H)
4.5.3 Ability: financial knowledge
There is a highly statistically significant beneficial effect of DOSH on residents’ self-rated Financial
Knowledge. DOSH is effective in increasing financial knowledge.
Question 10: Which statement best describes how
knowledgeable you feel about the following items: Bank
accounts; Credit cards Mortgages; Savings accounts;
Credit Unions; Investments; Pensions; Insurance; Different
types of financial fraud; Different types of loans and credit
(1= I know nothing about this; 2= My knowledge is very
limited; 3= I have basic knowledge, but do not understand
the details; 4= I have reasonable knowledge; 5= I have good
knowledge).
The graph indicates that the intervention group
have a far larger change in their Financial
Knowledge total scores in the expected direction
(34%) than did the control group (-2%).
Statistically, the size of the interaction effect is
partial η2 = .14, which is a large medium sized
effect. It is highly significant F(1.50)= 7.89, p= .004.
Control Group: N=24
Intervention Group: N=32
4.5.4 Wellbeing: worry, self-perception, increased wellbeing, confidence and optimism
There is a statistically significant beneficial effect of DOSH on residents’ worry. DOSH is effective in
reducing residents’ levels of worry about their current financial situation. There is statistically significant
beneficial effect on residents’ self-rated perceptions of overall wellbeing (optimism, feeling useful, feeling
relaxed, dealing with problems, thinking clearly and feeling close to people). DOSH is effective in
increasing residents’ self-perception of overall wellbeing.
22
Question 5: To what extent, if at all, do you
worry about your current financial situation?
The graph indicates that the intervention
group have a larger change in their
Worry scores in the expected direction
(+33%) than did the control group (10%). The statistical size of the
interaction effect is partial η2 = .12,
which is a large medium sized effect
and is significant, F(1,50)=6.79, p=.01.
Control Group: N=24
Intervention Group: N=32
Question 15: To what extent do each of the
following apply to you: Feeling optimistic about
the future; Feeling useful; Feeling relaxed;
Dealing with problems well; Thinking clearly;
Feeling close to other people; Able to make up
your own mind (1= None of the time; 2= Rarely;
3= Some of the time; 4= Often; 5= All of the time)
The graph indicates that the intervention
group have a larger change in their SelfPerception Total scores in the expected
direction (15%) than did the control group
(-5%). The size if the interaction effect is
partial η2 = .16, which is a large sized
effect and is significant F(1,48)= 9.34, p=
.002.
Control Group: N=24
Intervention Group: N=32
More than half of the case study residents spoke about how their levels of stress, anxiety and worry
about their financial situation have reduced since they started on the DOSH programme:
“Very good [DOSH programme] and actually very encouraging, basically telling me not to worry,
it’ll get sorted, and he’s [Mentor 2] going to help me. So yeah, it’s all positive”. (Case Study E)
“And I’ve stopped worrying because of [Mentor 2], he explained things properly to me, I’m not
overly concerned about trying to keep the roof over mine and the kids head at the moment”.
(Case Study D)
“It’s not as bad as it was. I think I can get on with my life and – you know – discuss my
problems…”. (Case Study F)
Residents feel that their confidence has increased since they had met with their DOSH mentors and
gone through their finances and set up a budget plan:
“cause when he [Mentor 2] came to me, I was having a really bad year, so I think it’s
actually given me a little bit of a boost”. (Case Study M)
23
The support of mentors and having someone ‘on call’ to offer a sympathetic ear in a non-judgemental
manner has given residents increased confidence in themselves and the future:
“Oh, they gave me back all the confidence that I need, and I’m really grateful to them…”.
(Case Study B)
Residents also spoke about finding the ‘courage’ to deal with their finances which they didn’t have
before the DOSH programme:
“Before I wouldn’t have done it. I wouldn’t have had the courage to do it”. (Case Study A)
Having ‘control’ over their finances, health and wellbeing has positive effects for residents and their
extended family:
“[It’s] about how far I’ve come…and just everything has changed…how happy I am,
how confident I am and how I can just take control of things by myself…even my
children notice it now”. (Case Study D)
From the case study interviews, a majority of residents who live with their children report that the DOSH
programme has had a positive impact on their children, their quality of life, and standard of living:
“It’s made a real big impact in our life”. (Case Study D)
The availability of one-to-one support is also crucial for increasing confidence, engaging successfully
with DOSH mentors, and being able to manage their own finances:
“The benefits of using the service with DOSH regarding myself as personally that there is
someone to help you and therefore it gives you confidence and a life. You don’t have to fall
into debt if you don’t want to because there is someone there to help you and you feel
much better once you come to an agreement – like I did and therefore it takes a lot of
pressure off the head and start thinking about all this that and the other – you are going to
end up there, you are going to end up there. It’s rubbish. They are there to help you and
they can help you”. (Case Study C)
“I find [day-to-day life] easier. Before I wouldn’t go [anywhere] without my children. And
now I am quite happy, I go to work, go find a new job. I go and do anything I need to by
myself. But I don’t have an issue with it at all no more”. (Case Study D)
Over two thirds of the case study participants report feeling more confident about the future and their
ability to manage their finances and this is mainly due to the positive experience of their engagement
with their mentors and the DOSH programme:
“I’m hundred percent now back to work and I got a big weight off my mind – not knowing full
well – oh, you have got to pay this – you have got to pay that. There is no such thing. They help
you. They discuss with you. They are there to help you”. (Case Study C)
They also express hope for the future which involves returning to work and being ‘successful’ and ‘busy’
with a life free from debt, worry and stress:
“Well, just getting it all sorted. So that I can try and get on, get better and hopefully get back to
work basically. Just try and survive with my kids, and not be struggling basically”. (Case Study
E)
24
“I need to now think about me and try and better myself for my children as well, really….I want
to get…I want to get back in work, I want to be working for myself…that’s how I see myself
being successful, being busy, being out there”. (Case Study M)
4.5.5 Connection: signposting of other services and benefits, job applications and benefits
One other outcome of residents’ engagement on the DOSH programme is learning about new services
available through A2Dominion and partner organisations. Gaining knowledge about available benefits
and changes is vitally important for residents who often do not possess the necessary skills, or lack
knowledge about the different types of support and benefits available to them. The one-to-one support
from the DOSH mentors is critical in identifying residents who may need extra support and access to
other services:
“I am quite stressed and depressed, and so I…you know, the relaxation courses, I’ve been to
one of, it’s quite good…”. (Case Study H)
After their involvement in DOSH, 74% (n= 23) of phase 2 questionnaire respondents state that they
would be very likely to seek advice from an external advice organisation to deal with money worries. It
is important to recognise that residents who have complex needs may need more comprehensive help
and support from external agencies and service/ agency providers. This intensive and targeted support
in most cases falls outside the scope and remit of DOSH mentors; however, this does not diminish their
role or the work, and the support and level of expertise they provide to residents in general. It is the
help, support and guidance from DOSH mentors which encourages and empowers residents to seek,
access and accept external advice and support. Digital connection is discussed in 4.6.2.
4.5.6 Other outcomes
Other important outcomes of residents’ engagement with DOSH include one-to-one help and support
with CVs, job searches and training. In some cases, residents returning to work after long-term sickness
are given references from their mentors:
“I speak to him [Mentor 2] quite regular as well because I have just applied for a new job so
he’s been my reference for that”. (Case Study D)
One resident spoke about how her DBS check had been paid for by A2Dominion and this had allowed
her to find a job:
“…and I have my DBS, it’s done already…they pay [for it]…I can tell you, without the help they’ve
given me, I don’t think I would have got a job”. (Case Study B)
The DOSH programme offers very practical support, as well as advice and guidance.
4.6 Experiences of DOSH
4.6.1 Therapeutic mentoring
62.6% (n= 20) of survey respondents report that DOSH has been effective in helping them identify their
needs and 68.8% (n = 22) report that DOSH had given support in the areas most needed.
“Received good support [from DOSH programme]”. (Questionnaire)
“Ongoing help and someone there to assist me”. (Questionnaire)
“The support [from the DOSH programme] has been fantastic”. (Case Study C)
The role of the DOSH mentors is critical in providing support and 71.9% (n = 23) of survey respondents
report that their DOSH mentor really supported them. 65.7% (n = 21) report that their DOSH mentor
25
encouraged them to engage with the programme and work towards improving their financial skills and
knowledge. 68.8% (n = 22) survey respondents feel their DOSH mentor gives them helpful advice in
terms of managing their day-to-day financial budgeting and getting back on track.
A majority of case study participants are very positive about the personalised one-to-one support from
their DOSH mentors and respond positively to their approachable and friendly nature. This one-to-one
contact with and tailored support from the DOSH mentors is critical in developing a meaningful
relationship, establishing trust, and engaging with residents:
“Knowing that they are still there to fall back on and still supporting you”. (Case Study D)
“The DOSH Mentor assisted with my Benefit Appeal for ESA and Housing Benefit. The mentor
represented me at a tribunal and got my ESA reinstated after 10 months of non-payment. He then
got me a back date for Housing Benefit of £1773.00 which took me out of rent arrears and
reinstated my Housing Benefit claim”. (Questionnaire)
Case study participants value the support and guidance they receive from their contact with their DOSH
mentor and other A2Dominion staff, and this is key to increasing residents’ wellbeing and ability to
manage their finances independently and with increased confidence.
There are however a number of participants who felt dissatisfied with their mentoring in the later stages
of their involvement with DOSH:
“I’ll tell you now she [Mentor 3] is really difficult to get hold of, and I’ve certainly been trying to
call her, and she’s never at her desk, on the Friday she’s not in. And she never returns my
phone calls now, it’s kind of like you know, I kind of feel differently now to what I said about her
before…she knows that I need help...just basically she’s left me with it, and she does know
what’s going on. But she hasn’t helped me at all”. (Case Study K)
Ten respondents (31.25%) from the intervention group questionnaire report that they do not feel their
DOSH mentor has encouraged them, and nine respondents (28%) feel that their DOSH mentor has not
supported them. In addition to this, nine respondents report that they were not given support in the
areas they needed the most, and ten respondents feel that their DOSH mentor has not given them
helpful advice.
Over the course of the programme, a small number of case study participants reported that they had to
seek external advice, help and support as their DOSH mentor did not have the necessary knowledge or
authority to assist them with their financial problems, as highlighted in the questionnaire and case study
interviews:
“…needed to be referred to other agencies as DOSH mentor could not deal with assisting me in
reducing debts”. (Questionnaire Respondent)
A small number of case study participants felt that their mentor had failed to adequately meet and
engage with them after the initial catch ups and meetings:
“I feel that I’m in a situation where I need, I do need help from their side. And it seems like they
are just leaving me to it, and they know I’ve got five children they know I’m battling my mental
health, and just seems like they’re just not willing to help me at all”. (Case Study K)
Social housing residents often struggle with poor mental health, alcohol, drug and substance misuse
and long term sickness. In this research, a number of residents spoke candidly about their own mental
health problems, chronic health conditions and alcohol and drug addiction, and the impact this had on
their ability to cope with everyday life. The levels of intersecting problems experienced by many of the
26
participants makes it very difficult for any intervention programme to have an impact across all life
experiences and financial management issues, and this may account for some of the negative reports
of the DOSH programme.
4.6.2 Ask David app
In terms of understanding the effectiveness of the financial app in improving residents’ financial
capability, the findings are less discernible. 64.5% (n = 20) of phase 2 survey respondents do not use
any budget tools and notably only one survey respondent reports using financial apps. While only three
survey respondents report using the Ask David App on a regular basis to help them with the dayto-day management of their finances, it is important to note that the overall sample size was small,
and therefore it is difficult to determine the overall effectiveness of this element of DOSH in terms
of improving residents financial capability and wellbeing. Data presented and analysed in chapter
5 further adds to this discussion on the Ask David app.
The low figure on Ask David use can be partly explained by some confusion about the app among
residents. A number of participants in the case study interviews report that they were not aware of
the app or did not understand how it could help them with their day-to-day budgeting and financial
management:
“I saw it [email about Ask David from A2Dominion] initially, and to be honest, I didn’t know
what it was. It came through as an email, and I thought ‘what the heck is that?’” (Case Study
E)
A number of case study participants also report that they do not have access to the internet or a
smartphone which restricts their ability to download and use the app:
“I’ve got no broadband”. (Case Study F)
“Our internet is terrible, so I would probably prefer to phone [mentor] than use the app”. (Case
Study M)
“I haven’t got the phone [smartphone], so it wouldn’t be any good to me…I haven’t got a
tablet…I would love to have one [smartphone], but I can’t afford it”. (Case Study A)
Low usage of the app can also be explained by the lack of IT skills and knowledge among some
residents:
“I can’t use things like [apps] that. I don’t know how to use technology like that, I don’t
have a computer, a table or anything”. (Case Study I)
For case study participants where English is a foreign language, there is an issue around
understanding the potential benefits of the app and how it can help support their financial skills
and knowledge. This resulted in a lack of engagement with this element of the DOSH programme:
“[I don’t know] a lot about that [Ask David App]…I don’t want to use it…I don’t have a
reason to use it…How can [it] help, the app is….what kind of help?” (Case Study G)
Furthermore, it should be noted that many of these residents lead challenging and complex lives,
and struggle day-to-day with a wide range of financial, social and em otional problems which can
leave them little time or inclination to engage with different layers of financial intervention
programmes:
27
“At the moment, no, because I’m struggling to sort of do my finances which is why I had
this organisation more or less doing it for me”. (Case Study K)
While it is clear that one-to-one therapeutic mentoring is effective in improving the financial
capability of A2Dominion residents who have acute financial difficulties, there is potential for this
to be supplemented by less intensive elements, such as the Ask David app.
A small number of residents identified from the case study interviews report that they would be
willing to use the Ask David app to assist them with their financial and day -to-day management of
their budget:
“I would be encouraged to do so, if anything was mentioned to me, and I was in financial
difficulty as I was, yes”. (Case Study C)
Residents are more likely to use the Ask David App with confidence if they have personalised
input and support from their mentors:
“I think it is something that I would consider to look at, but like I said due to what I’m going
through, it’d be good if I could have someone that I could speak face to face to, and like
on a one-to-one basis, rather than just doing it on my own”. (Case Study A)
Moreover, case study participants need to understand how to use the Ask David App and are
encouraged to seek support and advice in using it from either their mentor or other A2Dominion
contacts. The Ask David app could add value for residents with lower levels of complex problems
and higher levels of IT literacy than the current participants in this research. Further research is
therefore necessary to fully understand the potential benefits of fina ncial apps in improving
financial capability and overall wellbeing among younger and more tech savvy residents.
4.7 Contribution to WWF Objectives
This chapter has highlighted a number of key findings which make a significant contribution to the WWF
objectives and areas of focus. The findings from the qualitative and quantitative data reveal significant
improvements in financial capability among participants in the DOSH programme – a key Theory of
Change outcome for the evaluation programme. Alongside this, the research findings also show an
increase in residents’ confidence in managing finances and managing better day-to-day; an
improvement in emotional and mental wellbeing; and, increased access to advice services and
residents actively seeking advice – all key Theory of Change outcomes. While the questionnaire data
from the intervention group indicates that the DOSH programme has a positive impact on residents’
overall financial confidence and wellbeing, the case study interviews give a richer, more rounded and
robust picture of its impact. Case study interviews effectively identify and highlight the factors that lead
to a positive experience and improved financial capability, stress the different experiences both positive
and negative, of the relationship between residents and mentors, and showcase the effects of one-toone therapeutic mentoring on overall improved financial capability and wellbeing. While the
questionnaire data showed that just over a third of respondents did not view their one-to-one mentor
support as being effective in identifying their needs and offering them helpful advice, findings from the
case study interviews indicate a more nuanced and largely positive opinion of the DOSH mentors.
This suggests that using targeted one-to-one therapeutic support in programmes such as DOSH may
benefit more vulnerable and hard-to-reach residents who experience complex circumstances leading to
challenging everyday lives. While the effectiveness of the Ask David app in improving residents’
financial capability and overall wellbeing is not evident, findings from the case study interviews suggest
that this type of intervention can supplement more intensive programmes such as one-to-one
therapeutic mentoring. It is essential that financial capability interventions that require a certain set and
28
level of skills and competencies are targeted at those who are most likely to engage with and benefit
from them.
29
5. Key Findings: Process Evaluation
5.1 Introduction
This chapter looks at the process of delivering the DOSH financial capability programme and whether,
why, and how, it has been successful. It draws on a range of data sources detailed in chapter 3 to
consider the different elements of project delivery. It also critically reflects on the delivery process to
consider what worked less well and how the project can be improved in the future.
5.2 Defining ‘success’
At its core, the DOSH programme is aimed at ensuring A2Dominion residents are financially capable so
that they are able to pay their rent and keep hold of their tenancies. Success is therefore defined in
terms of effectively delivering the DOSH programme, engaging residents about their finances and in the
different DOSH elements and, in the longer term, positively impacting on the work of the Income
Officers and TSOs. In addition, and as described by the DOSH mentors, success is framed in the
following terms:
“It's about empowerment, it's about trying to teach them how to handle their money. It's not us
just wanting to get our rent”. (Mentor 2)
“[Trying] to create, how would I put it, a positive habit, to try and help them sort that out”.
(Mentor 3)
Success is therefore also about effecting longer term behavioural change in relation to residents’
personal financial management, ensuring they feel empowered and develop good financial habits.
To monitor the success of the project, a DOSH programme steering group was set up at the start of the
project that comprised members of the core A2Dominion team and representation from the local
authority and VCS across the three DOSH areas. The steering group was responsible for sharing their
learning and embedding DOSH principles with frontline staff and volunteers during the WWF period.
To ensure prompt roll-out, A2Dominion staff were updated on DOSH programme developments with the
details and explanations given on the key elements of mentoring and the financial application. In
particular the TSOs, who refer residents to DOSH, were briefed about the programme’s aims and
objectives to ensure appropriate use of referrals. This integrated internal working at A2Dominion has
been critical to the success of engaging residents in the programme.
As highlighted in the Theory of Change, there are different elements to the delivery of the DOSH
programme and here we reflect on the relative success of these as evidenced by the programme
delivery data.
5.2.1 DOSH mentors and volunteers
Three DOSH mentors were appointed, one for each of the geographical areas of the DOSH
programme. The key responsibilities of the DOSH mentors are:
•
•
•
To provide one-to-one financial capability interventions to DOSH participants
To support the DOSH project manager and key partners in the design and development of the
new service offer
To engage residents in the development and testing of a new financial capability app.
Crucial to the ‘therapeutic’ dimension of this mentoring is ensuring mentors have close knowledge and/
or experience of the challenges faced by social housing residents, whether due to their experience in
the social housing sector, or through personal experiences. In addition, mentors received training based
30
on the skill/will coaching model, focusing on techniques to improve the will of participants to make small
changes to how they manage their money, as well as build resilience. In addition, DOSH mentors aim to
work holistically with residents to ensure a range of health and social needs and wider wellbeing are
addressed. The necessary empathetic and understanding dimensions of the mentor role are critical for
successful mentoring, as highlighted by DOSH participants:
“It's just… she just understands… she's got kids herself, so she can understand, she can relate
as a mother, to what I'm going to through. She understands how the system works, she knows
that it's unfair at times to people who are in dire situations, because she's seen it herself. And
she's just… I guess it's just experience making her more understanding to what I'm going
through”. (Case Study K)
“Just having someone to talk to about issues”. (Questionnaire)
In April 2017, DOSH mentors completed a 3-day motivational interviewing programme. This aimed to
equip the mentors with the skills to conduct practical and effective interviews with residents with a focus
on supporting residents to change their financial patterns of behaviour and reducing debt. Internal
programme evaluations evidence enhanced understanding of different motivational interviewing skills
(e.g. active listening, questioning, change talk, etc.) among mentors.
Residents’ experiences of the DOSH mentors are important for understanding the largely positive
impact they have, but also for understanding when the mentoring is considered less successful, as
evidenced in chapter 4. This was reiterated by A2Dominion’s Director of Housing in her appraisal of the
success of DOSH:
“That's what I think the mentors are really good at …, I think they've got… they've got sort of
quite a wide, open mind about what could help somebody. And I think that's really important”.
(Director of Housing)
As DOSH mentor case load numbers increased over the WWF period, it becomes ever more
challenging to work in this holistic ‘therapeutic’ way that positively impacts on residents. For success to
be sustained an audit of mentor-resident ratios is needed to monitor caseloads with continued financial
investment in this dimension of the programme.
DOSH volunteer training: A2Dominion devised a training course with GGT solutions called ‘Beyond
the Fence’ to train and engage staff and volunteers from partner organisations in skill/will coaching to
support residents struggling with finances. This course is a motivational, behavioural change workshop
aimed at supporting the work of the DOSH mentors and is accredited by the Institute of Commercial
Management. 25 Beyond the Fence sessions were run during the WWF period including with Ealing
Equality Council and Ealing Community and Voluntary Service.
5.2.2 Engaging residents about finances
A2Dominion’s commitment to engaging residents about their finances is an integral first step towards
expanding the DOSH programme and the DOSH dashboard has been used to collect and collate data
on the number of residents engaged during the WWF period. Several different approaches are taken
which include the work of Income Officers and the TSOs, Advice Plus sessions, and the use of Brief
Interventions. The success of these is discussed in turn:
Income Officers alert the TSOs when a resident is in rent arrears. DOSH is therefore an important
channel through which to support those residents who find themselves in contact with the TSOs and
DOSH mentors describe the DOSH programme as an “offshoot of our tenancy sustainment programme,
where we provide assistance to a vulnerable tenant”. This is articulated by the Director of Housing and
mentors:
31
“The DOSH project is really part of a tool that the team can use, to… for that purpose really. So
it's quite a crucial part. I mean, the [TSO] team are responsible for collecting £183 million worth
of rent every year”. (Director of Housing)
“I get a lot of my referrals from the Tenancy Sustainment Officers, and Income Officers… so it
kind of gives them another avenue to send people down, before they get to eviction. And we
kind of complement the work of the Tenancy Sustainment Officers, who work with people
around sort of getting the correct benefits and addressing any problems that might lead to
eviction, in terms of finances and stuff. So we're just kind of an extra specialist arm”. (Mentor 1)
Mentors perceive this to be working effectively with residents struggling with their finances being
referred to them for further support. 169 internal referrals via TSOs and Income officers were made to
the DOSH mentors during the WWF period.
Advice Plus: an Advice Plus Coordinator was appointed to establish a weekly Advice Plus session in
Ealing, located at the Lido Centre. Operating a triage system, the Advice Plus Coordinator engaged
clients and signposted them to the DOSH programme and DOSH mentors. These weekly sessions in
Ealing are set for extension to two sessions per week. During the WWF period, Advice Plus had 125
visitors. Given its success in Ealing, weekly Advice Plus sessions will be introduced in the Spelthorne
area in 2019 and forecasted projections for the next six months indicate a continuous rise in the
engagement of residents and non-residents alike.
Brief interventions are used to assess an individual’s ability to manage finances and whether they
would benefit from assistance. A2Dominion’s brief interventions consisted of a short questionnaire for
staff and partners to use with residents and took no more than five minutes to complete (Appendix 10).
Brief interventions were undertaken at Job Fairs, A2Dominion’s Beethoven Centre, Aspire, and the
Ealing Equality Council. Aspire and Ealing Equality Council are A2Dominion partnership agencies.
Aspire, based in Oxford, is a social enterprise with the aim of creating work placements and
employment opportunities for local people who face barriers to securing meaningful employment. They
operate a drop-in centre in Oxford and refer individuals to the DOSH programme. The Oxford DOSH
mentor also visits the centre to engage A2Dominion residents about their finances and discuss the
DOSH programme. A large number of Oxford referrals come through Aspire and this has been a
successful method of engaging residents about finances. Ealing Equality Council is located in central
Ealing and is a charity aimed at promoting and advancing equality and human rights. They run
fortnightly free workshops providing free legal aid including on debt and housing-related matters and
have referred individuals to the DOSH programme.
During the course of the WWF period, 373 residents were engaged through brief interventions. Figure
5.1 shows the outcomes of the brief interventions questionnaire on finances. Those with a low score
(107 residents) were offered a referral to DOSH, those with a mid-range score were be prompted to
download Ask David or referred to DOSH (227 residents) and those with high scores (39 residents) had
no further action. The brief intervention proved successful as it encouraged external partner
involvement: of the brief interventions completed, 270 were completed by partners. It also encouraged
referrals with 25% of the 107 participants identified for referrals agreeing to this.
Through volunteer training, there have been increasing opportunities to advise, motivate and review
residents’ financial capability through the use of brief interventions. This method of engagement
continues within the core functionality of Advice Plus.
32
Figure 5.1: Brief intervention results
Brief Interventions questionnaire on finances
Score Range - Fantastic you are managing
your finances
39
Score Range - You may benefit from some
brief intervention about your financies
227
Score Range - Benefit from speaking to
someone - Refer to DOSH
107
0
50
100
150
200
250
Strong, and often established, relationships with key partners have enabled A2Dominion to engage
residents about finances and deliver DOSH. The use of Service Level Agreements has successfully
communicated the aims and objectives of DOSH to partners and established their role in DOSH
delivery.
5.2.3 DOSH one-to-one support
During the WWF period, the DOSH Dashboard recorded 131 residents engaging in DOSH one-to-one
support through therapeutic mentoring and completing the full support from the mentors. As relayed in
5.2.1, the delivery of mentoring has been successful and outcome evaluation data in 4.6.1 suggests
that the one-to-one support has been largely successful for programme participants.
There is a perception among mentors that DOSH is offering an important service that does not currently
exist in the field of financial capability or in the geographic areas in which it is operating:
“There's not a lot of financial advice or people that work with people around debts and stuff”.
(Mentor 1)
This largely revolves around the ‘intensive’ level of support given to DOSH participants. The importance
of having an ‘in-house’ service of this kind is considered a positive, as this enables mentors to work
first-hand with residents rather than referring them to external organisations:
“And a lot of other housing associations don't have stuff like that even, I don't think. It would be
again signposting rather than having someone in-house”. (Mentor 2)
Given the wealth of knowledge in A2Dominion, it has “the resources to contact the right people, and
know what needs to be done” (Mentor 2) in relation to benefits, employment and other resident needs.
When in-house provision is not suitable or sufficient, DOSH mentors refer to a range of external
services to support residents.
“I would either try and do what I need to do, or refer them to agencies outside, or within
A2Dominion, that can help them get on track, and stable”. (Mentor 1)
This is reiterated by the Director of Housing:
“[O]ne of the DOSH mentors met with a resident, and we got them food vouchers, we got
them… we do a back to work, we do a bike recycling scheme. And the guy had sort of said that
he was interested in this type of work, we got him onto training, we got him a new bike, you
33
know, that whole thing is like a big package, so that actually you can see your interventions
may be quite a few, but what a massive difference you're making to somebody's life. And I think
that's, for me that's the important thing”.
The one-to-one mentoring enables a range of A2Dominion and external agencies to work together to
make numerous changes in residents lives that can affect behavioural change over the longer term
enabling greater financial capability.
5.2.4 DOSH digital support
The development and roll-out of a digital financial inclusion product was a central component of the
WWF project. A2Dominion partnered with Deloitte UK in developing the Ask David financial application.
This is a mobile phone app available for download on Android phones. Ask David has two main
functions:
I.
II.
A newsfeed of information and links.
This function enables the user to engage by scrolling through and picking relevant and useful
information
A direct messaging service to a DOSH mentor.
This function enables users to have remote access to support and guidance as through the
chat function they can send messages to a DOSH mentor. The design of this function is aimed
at complementing the one-to-one element of the DOSH programme by providing DOSH
participants additional access to a mentor outside the one-to-one appointments.
Deloitte produced one-page descriptions of 4 personas (Appendix 8) that included background
information about the user; their goals and challenges; technology use; their behaviour patterns in
terms of income, spending, budgeting and saving; and advice and support they have sought. Figure 5.2
provides graphical analysis of the personas. Together, appendix 8 and figure 5.2 highlight where
residents need support with IT skills to benefit from Ask David. These personas largely concur with the
case study profiles created through the outcome evaluation case study interviews (Appendix 4) and
demonstrate that many residents do require additional support to access and engage with app
technology.
34
Figure 5.2 Deloitte persona analysis
To support the app development and testing phases, partner organisation evaluations were collected by
A2Dominion. Evaluation feedback raised issues relating to the following: offline use; availability of
answers to user questions; ‘sharing’ options; search and filtering options. Issues were then fed back to
Deloitte for final launch.
Since January 2018 Ask David has been available for download on the Google Play store and it has
moved from the Beta testing phase to open availability. A2Dominion aimed to engage up to 500
residents online though the app and Google analytics data shows the following since it went live:
1,419 hits
174 active users.
80 live conversations
A2Dominion monitor and collate the questions asked and feedback given via Ask David. A redacted
and anonymised version of this is in appendix 11.
Though in its formative stages when interviews were conducted, mentors expressed optimism that the
extended use of technology through the Ask David app will have a positive impact on residents. In
particular, use of app technology is perceived as empowering residents to take control of their finances.
“Just knowing that whatever question they've got at that moment, or any problem they've got at
that moment, could be sorted without them having to come in or call, or book an appointment,
or wait for the person to get back to the to the office, or call them back, and just being able to
ask the question there and then, and have it answered, definitely will help.” (Mentor 3)
“I think we're still [having] teething issues, but… so what we're trying to do is actually give
tenants that means of accessing support. We don't necessarily have to have the face to face
support, but to give them that resource.” (Mentor 2)
35
Mentors and DOSH delivery partners, tasked with raising awareness of the app, are now encouraging
residents to use the app, though this is still in a relatively early stage:
“It's started running. Nobody has used it in Oxford yet. Nobody wants to, so far. I keep trying to
persuade people to download it”. (Mentor 1)
Findings from the Common Purpose/ Queen Mary programme on engaging residents found that
engagement with the app is limited as it is only available on android and not on IOS. In addition, though
younger residents are reading the app articles, they are less likely to use the ‘chat’ option and therefore
this requires further attention. As highlighted in chapter 7, this points to the need for more research in
this area.
5.3 Project Delivery: What Worked and What Did Not Work
The project has been delivered as intended. There were delays due to changes in core DOSH team
management, appointment of an Advice Plus Coordinator and with the Ask David app. These had some
impact on project delivery timescale:
There was a small change to the core DOSH team in the early stages of the WWF period. However,
impact of this was mitigated with quick replacement and DOSH partners were informed.
There was a three-month delay in recruitment of the Advice Plus Coordinator which led to a delay in
engaging residents in this way.
While research on, and development of, the app were relatively swift, there were complications with the
testing and roll-out phases of the Ask David app. Two key challenges impacted on the delivery of this
component of the DOSH programme:
•
Organisational considerations: A2Dominion is one of the largest housing associations in the UK
with a range of departments with different roles and priorities. The development of a financial
app is a new extension to the work of the community investment team. As a result, there were
discussions beyond the team about whether such an app, created by an external agency,
would fit with the organisation’s ethos, values and corporate IT and communications strategies.
Though ultimately resolved, these internal conversations and the divergence of opinions had an
impact on the Ask David development and delivery. As the Director of Housing explains:
“The issue that we have about the Ask David app is that we are currently going through
transformations, … it's whether it fits in with our corporate IT strategy. …It's about how
we can evidence that that is crucial to our business”.
•
Closed Beta stage testing: this gave the project team an opportunity to test the functions of the
App in a real-world scenario. Downloading involved numerous steps, including referral,
invitation and sign up. This proved difficult for most users and resulted in slow uptake of the
app. This in turn rendered it difficult to test the efficacy of the app at the earlier stages of the
project. These challenges were reviewed and highlighted the lack of digital skills among some
potential users; lack of access to the IOS platform; and, the complexity of the sign-up process
for the app in the closed Beta phase. Since January 2018, Ask David has been available for
download on Google Play store and has moved from the Beta phase to open availability.
5.4 Improving Processes
A2Dominion recognise that the DOSH programme is evolving as it has developed and extended over
the WWF period. The process of engaging with residents about their finances has changed as partner
organisations have become increasingly aware and enthusiastic about DOSH and recognise its
36
different elements. A2Dominion are keen to learn from the DOSH delivery to improve experiences of,
and the support available to, residents:
“We're taking on comments and feedback from residents, to sort of continually shape it, so that
it's not one dimensional”. (Director of Housing)
In addition, knowledge about the app element continues to increase among all those involved in the
programme – A2Dominion staff and residents, partner organisations and DOSH participants. This is
echoed at senior level within A2Dominion with a reflection on the apps potential, especially among
certain groups:
"I think the Ask David app is… will play a really crucial part in engaging, … maybe young…
groups”. (Director of Housing)
With knowledge gleaned from the outcome and delivery evaluations, A2Dominion continue to look for
ways to engage residents with the potential to make use of it. However, it also recognises that the Ask
David app is not, and will not be, appropriate and beneficial for all:
“Let those people that can. Also let's train those that want to, but can't, and then… leave us to
deal with the people that probably will never be able to deal with these things on their own”.
(Director of Housing)
From an organisational perspective, the overriding view of the DOSH programme is a positive one, and
it is considered vital to the core business of A2Dominion as its delivers its financial strategy:
“I'm starting to form the opinion that it's something that'll need to become part of our strategic
objectives, as a business, and part of our corporate strategy. And I think that will be supported
within the business. The outcomes are so positive…” (Director of Housing)
In chapter 9 we discuss the sharing and learning activities over the course of the delivery project in
more detail, and outline how A2Dominon intend to capitalise on the positive delivery of the DOSH
programme as part of its broader strategic objectives.
37
6. Key Findings: Economic Evaluation
6.1 Introduction
This chapter sets out the costs delivering the DOSH programme and estimates the return on investment
using the HACT Wellbeing Valuation approach.
6.2 Delivery Costs
The overall cost of delivering A2Dominion’s DOSH programme through the WWF is detailed in Table
6.1. The total project cost is £276,500.
Table 6.1: Cost of delivering the DOSH programme
Project Outcome evaluation
£24,500
Delivery of project
Advice Plus
£30,000
Ask David
£56,000
DOSH Mentors Salaries
£99,000
Project Management/training/administration
£41,000
Brief Interventions/volunteer mentors (??)
£26,000
TOTAL
£276,500
3 x FTE DOSH
Mentors
6.3 Outcomes Value
HACT is the housing sectors ideas and innovation agency and aims to provide what it calls ‘futureoriented solutions, projects and products’ for the UK social housing sector. Working collaboratively with
social housing agencies and others in the sector, HACT aims to deliver support, leadership, solutions
and research through four specialist areas: value, insight, health and local.
In recent years, HACT, in partnership with Simetrica, has produced social impact measurement
research and developed practical tools for the housing sector, including ‘Measuring the Social Impact of
Community Investment: a Guide to Using the Wellbeing Valuation Approach’ (2014) and the
accompanying Value Calculator. Wellbeing Valuation is the latest thinking on valuation of non-market
goods and in social impact measurement. This approach also features as part of HM Treasury Green
Book (2018) guidance on how to appraise and evaluate policies, projects and programmes. This
particular approach has proven to be useful for the social housing sector as it allows housing providers
to understand the impact their interventions and programmes have on residents’ lives through the
management of their homes, the provision of support to find work or manage finances, and their work,
often in partnership with other service providers. This approach also assesses the associations
between outcomes and subjective wellbeing, and between income and subjective wellbeing, and
estimates monetary values for those outcomes (Vine et al, 2016).
The economic evaluation uses HACT’s Wellbeing Valuation approach to calculate the return on
investment of the DOSH financial capability programme. The HACT Wellbeing Valuation approach uses
38
self-reported measure of wellbeing (subjective wellbeing) to measure an individual’s welfare, using
measures such as life satisfaction.
Using this Wellbeing Valuation approach, the DOSH financial capability programme project achieved a
Social Return on Investment (SROI) of £2,281,000. For every £1 spent on the intervention, £35 was
achieved in social value.
39
7. Limitations of the Evaluation and Future Evaluations
7.1 Introduction
This chapter provides an overview of the limitations of the DOSH programme evaluation approaches,
highlighting methodological limitations and transferability of evaluation design to other partner
organisations. The chapter also outlines plans for future DOSH programme evaluations.
7.2 Appropriateness of Evaluative Approach
The three evaluation approaches were appropriate and necessary for the DOSH programme and
together provide a robust appraisal of the project’s successes, as well as highlighting areas for
development.
In particular, the use of a mixed-method outcome evaluation approach methodology using a matched
two-stage quantitative questionnaire with intervention and control groups, and complemented by two
phases of case study interviews, enabled triangulation of findings and control for external factors
impacting on changes in financial capability. Though the sample numbers are small, this has enabled
strong and significant findings to emerge.
7.3 Methodological Limitations
There are a small number of limitations linked to the different approaches and which impacted on
evaluation findings. These relate to size and drop off of intervention group, age profile of participants,
and late delivery of the Ask David app.
7.3.1 Intervention group drop off
Questionnaire: There was a drop off in respondents between phases 1 and 2 of the outcome
evaluation questionnaire; control group drop off was just over half (52%), and intervention group drop
off was three quarters (75%). The sample size is therefore lower than indicated in the evaluation plan.
While these rates are disappointing, it is important to note that all questionnaire surveys experience
drop-off rates, and trends show that rates have been rising in recent years (Mathers et al, 2009).
These drop off rates need to be placed within the context of the population being researched. At the
time of the outcome evaluation, a number of respondents were vulnerable and hard-to-reach for myriad
reasons and, in some instances, were unwilling to engage in Phase 2 due to poor experiences of
A2Dominion in areas unrelated to financial capability or the DOSH programme. The dual role of housing
associations as rent collectors and service providers has been highlighted as an issue for lack of
resident engagement (Wainwright and Marandet, 2017), and this clearly impacted on some
respondents perceptions of A2Dominion at the time of Phase 2 questionnaire data collection. This can
also be compounded by residents’ negative experiences of A2Dominion in areas such as repairs,
tenancy management and rent arrears letter reminders which, in some cases, act as a deterrent and
resulted in a loss of contact or refusal to be re-contacted about financial capability.
It should also be noted that conducting questionnaires by telephone with social housing residents who
are often in vulnerable social and economic situations has a number of drawbacks. In the second phase
of data collection, a considerable number of telephone numbers (landline and mobile numbers) did not
work which can be attributed to lack of credit or changes in number. Furthermore, contact details were
often not updated or amended on the A2Dominion central database and consequently this had an
impact on follow-up calls. In addition, some initial respondents and DOSH participants once an issue or
concern had been resolved did not feel it was necessary to talk with a DOSH mentor or continue to
participate in the programme. Finally, drop off was compounded by a small number of duplications and
no match questionnaires. These were omitted from the final numbers and data analysis.
40
When contact was established with participants, most questionnaires were fully completed. Given the
questionnaire set up, limited opportunity was given for ‘item non-response’ (missing data) and therefore
this has not been a significant issue in the data analysis. Where questionnaire break off occurred, it was
‘unit non-response’ and therefore not included in the analysis.
Case study interviews: For the reasons above, there was some drop off in one-to-one case study
interviews with 12 out of 14 interviews conducted in phase 2. However, the rich data collected from
phase 1 interviews, as well as that from phase 2 interviews, mitigates this as a significant issue
affecting the qualitative data collection. Case studies were prepared for all 14 participants as detailed in
appendix 4.
7.3.2 Age profile of participants
While the evaluation targeted specific groups, namely young adults 16-24, working age people, and
those in financial difficulties, the findings show that the outcome evaluation included only one ‘young
adult’ aged 16-24. The specific data on this cohort of residents is therefore limited and further research
is needed.
7.3.3 Late delivery of the Ask David app
Delay in the delivery of the Ask David financial app meant a shorter time frame for mentors to explain its
application and encourage DOSH participants to use it. This had an impact on the Phase 2 intervention
group outcome questionnaire findings on engagement with, and use of, the app.
7.4 Transferability of the Evaluation Design
Recognising and learning from the challenges faced in the delivery and evaluation of DOSH, the
findings from this project have the potential to inform and assist other housing associations in their
design and delivery of financial capability intervention programmes. A2Dominon have already worked
with other housing associations to deliver DOSH training, have secured funding to deliver DOSH
training to Thames Valley Housing Association, and there is potential to further roll-out this training and
evaluation model to other housing association providers in the near future. Furthermore, there is an
opportunity to forge new links and connections with partner organisations by sharing good practice and
lessons learned from this programme.
7.5 Plans for Continuation of and Further Evaluation
To address limitations, it is suggested that further evaluative research be conducted over a longer
period. In the outcome evaluation phase 2 questionnaire, respondents from the intervention group were
asked if they could be contacted by Brunel University London in the future. Twenty respondents
(62.5%) said yes and contact details have been provided. This cohort provides the potential for a further
study and ongoing monitoring of the benefits of one-to-one therapeutic mentoring, and will enable
further understanding of how residents are coping with their financial problems and affecting
behavioural change. Furthermore, given the less discernible outcome findings on, and the delays with,
Ask David, there is real value in expanding the evaluation of its use as a supplement to therapeutic
mentoring in improving financial capability for different groups of residents.
41
8. Implications and Recommendations
8.1 Introduction
This chapter looks at the different types of project activity and outlines the most successful elements of
delivery. It also explains the complexities of working with social housing residents, and details the
learnings, recommendations, and potential for future development, of the project and its wider
application.
8.2 Activity Delivery
Residents’ successful engagement with the project and increased levels of financial capability,
confidence and wellbeing can be largely explained by the personalised one-to-one therapeutic support
they receive from their mentors. The findings from the evaluation data demonstrate the importance of
human interaction and conversation in building trust, rapport and confidence as a precursor to various
forms of resident engagement.
This project also highlights the importance of ensuring that the types of digital technology used to
engage with different people are relevant for their needs and appropriate for their level of education,
skills and knowledge. One other area that needs to be addressed when designing and delivering a
digital intervention of this nature is securing buy-in from senior stakeholders within the organisation and
alignment to broader strategic objectives:
“…how do we evidence it’s supporting our residents, because obviously it’s open to the wider
public, and I think that certainly if we were…if I was talking to our Chief Executive and said ‘you
know, it’s got this, X, Y, Z and benefits’, he would be the one who would be saying, ‘yeah, but
what about our residents’”. (Director of Housing, A2Dominion)
8.3 Target Group Working
A number of residents on the programme are highly vulnerable and, at times, this impacted on their
ability to fully engage with their mentor and the different interventions on offer. Interviews with the three
DOSH mentors highlight the range of problems they encounter when trying to access and build
relationships with residents who often display challenging and complex behaviours:
“You might be working with someone who's been long term unemployed for 10 years, so it can
be challenging in that you're asking them to do stuff that they might feel is out of their comfort
zone”. (Mentor 2)
“It’s just sometimes they’re just not either physically or mentally able to do so [engage], or think
about it [finances], or prioritise it”. (Mentor 3)
Moreover, mentors face an additional hurdle in the perceptions, sometimes negative, that residents can
hold of A2Dominion staff. A previous negative encounter with a member of A2Dominion staff can
arouse feelings of suspicion, fear and anxiety, which can lead to disengagement or reluctance to
discuss their financial problems with mentors:
“I think again, they’re [residents] just like scared of talking about it [financial problems], and
most people that are referred, are in quite high rent arrears. And so they don’t want to talk
about it, because they think that I will evict them, but it’s getting that message across to people
that it’s not my role at all”. (Mentor 1)
Residents display varying levels of skills and knowledge of finances and the internet in general. Some
residents do not possess the necessary IT literacy skills to avail of the Ask David app. Moreover, a
42
large number of residents do not have the money to purchase a smartphone and pay for continuous
internet access. This is something that needs to be taken into consideration and reviewed when rolling
out an intervention of this nature which places an onus on individuals to be in possession of the correct
technology - often expensive smartphones which are beyond their financial reach. In addition, residents
also need to have readily available access to the internet.
Nevertheless, there are residents who are already, or who are keen to be, IT literate and tech savvy,
and have access to smartphones. These residents are keen to learn more and demonstrate potential to
download and use phone apps. This cohort of residents would benefit from a financial app intervention
programme.
8.4 Organisational/ Sector Learning
Given the ongoing changes to the way benefits are administered, housing associations have an
important role to play in ensuring their residents become digitally literate and have access to the
internet. In a project of this nature, DOSH mentors are uniquely placed to identify residents who need
extra support and help with their IT skills and who could potentially benefit from different forms of
engagement and intervention (McHugh and Wainwright, 2017). With this in mind, it may be worthwhile
running face-to-face workshops for residents where they are encouraged to improve their IT literacy
skills and knowledge, and are also shown how to download and use phone apps.
8.5 Recommendations
As a result of the findings from this project, Brunel University London and A2Dominion make the
following recommendations:
Recommendation 1: Continue to provide tailored one-to-one assistance to ‘vulnerable’ residents
who need ongoing and intensive therapeutic mentoring and support.
Recommendation 2: The potential for residents to engage with other services and intervention
programmes including the Ask David App is something that could be explored further by rolling out
the programme to residents who possess the necessary IT skills to use it successfully and with
little difficulty.
Recommendation 3: A2Dominion should continue to reach out to residents and work with them to
improve their IT skills. Running face-to-face IT skills workshops helps residents engage with
interventions that rely on technology and high levels of IT literacy. A2Dominion have an important
role to play in ensuring their residents become digitally included and have internet access.
Recommendation 4: Continue to monitor the numbers engaging with DOSH and its different
elements, and audit mentor-resident ratios to ensure mentor workload is sustainable.
8.6 Future Development and Wider Application
A2Dominion plan to continue to run the DOSH programme with both the one-to-one therapeutic
mentoring and the Ask David app. In addition, they intend to continue using the app with residents who
have expressed interest in it and demonstrate the necessary digital skills. A2Dominion would like to:
•
•
Consider employing more DOSH mentors to ensure the programme is delivered over a longer
period of time and reaches out to all residents who would benefit from one-to-one therapeutic
support and guidance.
Consider how best to engage and support people who express an interest in using the app
alongside one-to-one mentoring by finding practical and workable ways of increasing residents’
IT literacy levels.
43
•
Explore ways of identifying residents who currently use apps on their phones and would benefit
from less intensive forms of financial capability interventions such as the Ask David app.
44
9. Sharing and Learning Activity
9.1 Introduction
This chapter provides an overview of the sharing and learning activities of the project over the course of
the delivery period. It also outlines how the findings will be disseminated with key stakeholders and
partners.
To date, the following sharing and learning activities have been carried out:
•
•
•
•
•
•
•
•
•
Blog pieces outlining the DOSH programme have already been published in partnership with
HACT.
‘Communicating Key Findings from the DOSH Project 2017/19’ presentation for the WWF
Webinar 3 – Communicating Evidence Effectively.
Sharing of preliminary findings at the Total Housing Conference.
DOSH training to Thames Valley Housing Association.
What Works Financial Capability Workshop and staff newsletter, November 2017.
Findings included in 2017/18 Community Investment Report.
Updates at Ealing Local Strategic Partnership.
Development of mobile and interactive Money Savings Stand for monthly Employment Fairs
hosted by A2Dominion (Appendix 12). The stand has been used at Ealing Job Fair in May 2018
and at Slough Job Fair in June 2018.
6 week Fitness Training Course for residents in Ealing and Southall (Appendix 13)
These sharing and learning activities helped secure additional funding for the further development of
the Ask David app and prompted commissions from other housing associations.
A2Dominion and Brunel University London will continue to work collaboratively and devise a strategy
outlining how the findings of the final report will be disseminated with key stakeholders and partners.
The following sharing and learning activities will be carried out in the near future:
•
•
•
•
•
•
•
The report will be circulated and shared with the Senior Leadership Team of A2Dominion to
inform future decision making and identify what approaches work when designing and
delivering intervention programmes to support residents with their financial capability and
overall wellbeing.
A2Dominion will work with HACT to produce a framework model to deliver therapeutic one-toone mentoring interventions drawing upon best practice.
The report will be shared across the g15 – London’s 15 largest housing associations.
A2Dominion will draw attention to the challenges encountered when engaging with vulnerable
and hard-to-reach participants with the housing association community and other stakeholders.
A2Dominion will work with HACT to promote the report and DOSH programme across social
media including A2Dominion’s Facebook and Twitter accounts.
An application will be submitted to London North West University HealthCare NHS to fund a
small community wellbeing team in Ealing who will offer one-to-one therapeutic mentoring to
residents identified as ‘struggling’ financially and experiencing poor mental health.
Brunel University London will publish journal articles contributing to the wider academic
literature on financial capability in the UK.
45
References
Atkinson, A., Mckay, S.D., Kempson, H.E. and Collard S.B. (2006) Levels of financial capability in the
UK: results of a baseline survey (Consumer Research 47), Financial Services Authority
Barcellos, S., Carvalho, L., Smith, J. and Young, J. (2016) Financial education interventions targeting
immigrants and children of immigrants: results from a randomized control trial, The Journal of
Consumer Affairs, Summer: 263-285
Chartered Institute of Housing (2011) Improving financial inclusion and capability in social housing.
Coventry, CIH
Collard, S., Finney, A., Hayes, D. and Davies, S. (2012) Quids in: the impact of financial skills training
for social housing tenants, Bristol, Personal Finance Research Centre
Fincap.org.uk (2015) Financial Capability Strategy for the UK https://www.fincap.org.uk/uk_strategy
HM Treasury (2018) The Green Book: Central Government Guidance on Appraisal and Evaluation,
London
Hickman, P.., Kemp, P., Reeve, K. and Wilson, I. (2017) The impact of the direct payment of housing
benefit: evidence from Great Britain, Housing Studies, 32: 1105-1126
Johnson. E. (2007) From financial literacy to financial capability among youth, Journal of Sociology and
Social Welfare, xxxiv: 119-145
Lloyd J. and Lord, C. (2015) Defined capability: pensions, financial capability and decision-making
among retirees, London, Strategic Society
Mathers, N., Fox, N. and Hunn, A. (2007) Surveys and Questionnaires, The NIHR RDS for the East
Midlands / Yorkshire and the Humber.
McHugh, E. and Wainwright, E. (2017) Financial Capability and Resident Engagement: What works?
London, Brunel University London
Money Advice Service (2017) The Money Advice Service 2017/18 Business Plan, London, Money
Advice Service
National Housing Federation (2008) A guide to financial capability for social housing tenants, London:
National Housing Federation
NICE (2014) Behaviour change: individual approaches, London, NICE
Pruitt and Adlin, (2006) The persona lifecycle: keeping people in mind throughout product design, San
Francisco: Morgan Kaufmann.
Tanner, B. (2018) Housing related arrears reveal ‘dismal failure’ of Universal Credit,
https://www.24housing.co.uk/news/housing-related-arrears-reveal-dismal-failure-of-universalcredit/#.Wx5-xwV38gc.twitter
Taylor, M., Jenkins, S. and Sacker, A. (2009) Financial capability and wellbeing: evidence from BHPS,
Essex, Institute for Social and Economic Research
Taylor, M., Jenkins, S. and Sacker, A (2011) Financial capability and psychological health, Journal of
Economic Psychology, 32: 710-723
Toynbee Hall (2017) An evaluation review for the DOSH project, London, Toynbee Hall
46
Toynbee Hall (2016) The Toynbee Hall financial inclusion health-check for organisations. Report for
A2Dominion, London, Toynbee Hall
Vine, J., Adams, M.R., Knudsen, C., Lawton, R. and Fujiwara, D. (2016) Valuing Housing and Local
Environment Improvements using the Wellbeing Valuation method and the English Housing Survey:
Results and Guidance Manual, London, UK.
Wainwright, E. and Marandet, E. (2017) Social housing and new forms of tenant engagement: welfare,
governance and active citizenship, London, Brunel University London
Williams, S. (n.d.) Increasing the parity of the pound for social housing tenants: how systematic financial
inclusion can help mitigate the impact of welfare reform, London, Toynbee Hall
47
Appendices
Appendix 1: Ask David Financial App Flyer produced by A2Dominion
48
Appendix 2: Phase 1 Intervention Group Questionnaire
49
50
51
52
53
54
55
Appendix 3: Phase 2 Intervention Questionnaire
56
57
58
59
60
61
Appendix 4: DOSH Participants Case Study Interviews - Bibliographic information
Below is a brief case study for each of the fourteen DOSH participants interviewed. The information
compiled here comes from questionnaire data and phase 1 and phase 2 interview discussions:
Case Study A
Resident A is a female in her mid-30s and has been an A2Dominion resident in Ealing for two years. In
2015, she had a serious accident and is currently unable to work. Recent changes to her benefits have
resulted in rental arrears, mounting debts and an increasing reliance on food banks to feed her young
family. She has had several meetings with different members of the A2Dominion support network over
the past 6 months, and more recently with her DOSH mentor. Currently pregnant and experiencing poor
ill health, her mentor has been providing her with support and reassurance.
Case Study B
Resident B is a female in her early 60s, has lived in Ealing since 1979, and has been in social housing
for 29 years. She currently works as a carer and lives alone. A2Dominion has previously provided
employment training and help with finding Resident B a job after she found herself unemployed
following the collapse of her business. More recently, A2Dominion have been supporting Resident B
with her budgeting through the DOSH programme after she found herself falling into rent arrears.
Case Study C
Resident C is a male resident in his mid-40s who lives in Oxford and has been an A2Dominion resident
for more than twenty-five years. He lives alone and is employed full-time. He recently returned to work
after long-term sickness and is currently being supported by the DOSH programme after falling into rent
arrears while unable to work. He has had several meetings with his DOSH mentor. His mentor has
recently attended court on his behalf to negotiate an agreement on the repayment of rent arrears. He
feels confident about the future and managing his finances independently.
Case Study D
Resident D has recently moved to Spelthorne and is a female in her mid-30s and has been a resident
with A2Dominion for just over a year. She has four children and is employed part-time, working 22
hours a week. After receiving support in the form of employment training from A2Dominion in the past,
she contacted them about her mounting debts and money worries. She is now involved in the DOSH
programme and praises her mentor for the respect he has shown her over the course of their meetings
and now feels confident applying for tax credits and using the benefit calculator.
Case Study E
Resident E is a female in her mid-40s and has been a Spelthorne A2Dominion resident for 7 years.
She is single, has two small children and is employed full-time in retail. After falling into rent arrears
she made contact with A2Dominion and was put in touch with a DOSH mentor and placed on the
DOSH programme. She has had several meetings with her mentor who has helped her fill out forms to
claim additional benefits. Her mentor has also encouraged her to try swimming to improve her health
and overall wellbeing.
Case Study F
Resident F is a male in his early 60s who lives in Oxford and has been an A2Dominion resident for
more than five years. He has no formal qualifications; however, he has recently returned to college to
study, and is currently involved in a training programme which requires him to do voluntary work. He is
separated from his wife and three children. He was referred to A2Dominion after two organisations he
62
visits on a weekly basis for emotional and mental support became concerned about his mental health
and wellbeing. Since his involvement with the DOSH programme, he has had several meetings with his
DOSH mentor. His mentor has helped him produce a payment plan for his rent arrears and he has
found it very helpful in budgeting and paying down his outstanding debt. His mentor also helped him
write a letter to address ongoing delays to his Universal Credit payments. He is now in receipt of
Universal Credit and making regular rent arrear repayments.
Case Study G
Resident G is a female in her mid-40s has been living in the London Borough of Ealing for 10 years and
an A2Dominion resident for 4 years. She lives alone and works 10 hours a week in a school but would
like to increase her hours to full-time in the near future. After falling into rent arrears, she was placed on
the DOSH programme and has had three meetings with her DOSH mentor. Her mentor has helped her
fill out forms for additional housing benefits and set up a monthly budget plan.
Case Study H
Resident H is a male resident in his early 40s, who currently lives in Oxford and has been an
A2Dominion resident for 18 years. Currently long-term unemployed due to a mental health condition,
resident H has been receiving support and guidance from A2Dominion about his financial situation and
changes to his benefits. He is under the guidance of a DOSH mentor. His mentor has given him advice
and on how to reduce his bills and stick to a monthly budget. With the help and guidance of his mentor,
he also managed to successfully switch to a cheaper energy provider.
Case Study I
Resident I is a female in her early 60s who lives in Spelthorne and has been an A2Dominion resident
for more than five years. She lives with her son, has no formal qualifications and is currently
unemployed due to ill health. Recent family bereavements and depression have resulted in resident I
falling into financial difficulties; this prompted her to make contact with A2Dominion who placed her on
the DOSH programme. She has been receiving support and guidance from a DOSH mentor over the
last 6 months. With the help and encouragement of her mentor, she has started attending a weekly
depression support group and feels that this is having a positive impact on her overall wellbeing. In
addition to this support, her mentor has helped her set -up direct debit payments for her TV Licence and
given practical advice on paying utility bills.
Case Study J
Resident J is a male in his mid-50s who lives in Oxford and has been an A2Dominion resident for four
years. He lives alone and is currently unemployed due to ill health. A2Dominion contacted him after he
fell into rent arrears and placed him on the DOSH programme. He has met with his DOSH mentor on
two occasions.
Case Study K
Resident K is a female in her early 30s and currently lives in Ealing with her five young children and
partner. She has been an A2Dominion resident for three years. After her husband passed away last
year, Resident K found herself falling into rent arrears and was contacted by A2Dominion and
subsequently put on the DOSH programme. Since starting the programme she has met with her DOSH
mentor on several occasions. She suffers with poor mental health and has recently being told to evict
her property and attend a court hearing. Her mentor is currently helping her apply for discretionary
housing payment. She would like more support and guidance from her mentor.
63
Case Study L
Resident L is a male resident in his late 50s who grew up in Oxford and has been with A2Dominion for
more than five years. He lives alone and has two daughters. He is registered disabled and has been
out of work for more than twelve years. Following a Work Capability Assessment his benefits were
stopped which resulted in him falling into rent arrears. A2Dominion have referred him onto the DOSH
programme, and he has been having regular meetings with his DOSH mentor.
Case Study M
Resident M is a female in her late 50s who lives in Spelthorne with her four children and has been an
A2Dominion resident for more than 14 years. Although she has no formal qualifications she has
recently completed an employment training course and is hoping to return to work shortly. The
breakdown of a relationship and changes to her benefit entitlement resulted in Resident M falling behind
in her rent payments. After receiving a letter from A2Dominion about her rent arrears she was put on
the DOSH programme and has had several meetings with her DOSH mentor. She has established a
very good relationship with her mentor who is supporting her with applications, letter writing and general
communication with the local council. She is feeling very confident about the future and her ability to
stay on top of her bills and financial commitments.
Case Study N
Resident N is a male in his early 50s who has lived in Spelthorne and been an A2Dominion resident for
more than 10 years. He lives alone and has three children. Ill health and a recent operation have left
him unable to work, however he would like to find employment once he has made a full recovery. He
was put on the DOSH programme after A2Dominion made a house visit. He has had several meetings
with his DOSH mentor. Currently recovering from a major operation, he has fallen behind on his
payments and is having to borrow money from family members to cover everyday essentials.
64
Appendix 5: Interview Guides for Phase 1 and Phase 2 Case Study Interviews
Evaluation of the DOSH financial capability programme
TOPIC GUIDE – Wave 1 INTERVIEWS with HA residents
Introduction
• Thank respondents for coming
• Introduce self and Brunel University London
• Explain purpose of the project and aim of the interview discussion
• Ask participants to take time to read and sign the consent form (if not done ahead of time).
Otherwise, reaffirm:
- consent to participate and for the interview to be recorded (emphasise that the recording will
only be heard by members of the project team and transcribers)
- that the interview is confidential and pseudonyms will be used in any publications
- that participants can choose not to answer individual questions
- that participants can withdraw part way through with no implications
• Hand out expenses
• Encourage participants to speak openly, freely and honestly (and explain that the interview
will be used to formulate recommendations for a report to housing associations and other
interested parties)
Introductions
Ask the interviewee to introduce themselves
• Name and age
• How long have you been an A2D resident?
• How long have you lived in this area?
Biographical details
• Explore background PROBE Education, employment history, family and children
• Interests and aspirations for the future?
Discussion to build up biographical picture of participant
Information about A2D provision
• What A2D services have you accessed over the past 12 months? Why?
• How did you hear about them? Where did you find out about them?
• Were you surprised that A2D provides this kind of services? If so who / what organisation
would you expect to provide these services?
• Do you think it is a good idea for HAs to provide services for their tenants? Are there any
downsides?
Pressures/ Motivations
• What led up you to getting involved with DOSH? PROBE financial concerns and their impact
on day-to-day living. Explore what led them to this point. Health, family, wellbeing, job etc.
• Why DOSH? PROBE for reasons if different from above.
• Did you seek advice from any other organization?
65
•
Do you feel under pressure to engage with DOSH? If so, from whom? PROBE A2D, staff, self,
family, wider pressures.
Expectations of service provision
• What are your expectations of DOSH? PROBE
• What information have you received about the programme?
• What do you think will be the benefits of using the services?
PROBE for most important ones.
Experiences of initial contact with A2D staff involved in DOSH
• How did you initially hear about DOSH> ?
• How was contact established?
PROBE for role of TSO and income officers
PROBE for how contact was established – house visit, phone call etc.
• How many meetings have you had? How many more do you anticipate?
• Any concerns about the programme?
Expectations about the future
• What outcomes do you expect after going through the programme? PROBE for employability,
self-esteem, knowledge, wellbeing etc.
Thank and close
• Thank participants
• Reminder about confidentiality
66
Evaluation of the DOSH financial capability programme
TOPIC GUIDE – Wave 2 INTERVIEWS with HA residents
Introduction
• Thank respondents for coming
• Re-introduce project, self and Brunel University London
• Explain purpose of this second interview
• Reaffirm:
- consent to participate and for the focus group to be recorded (emphasise that the recording
will only be heard by members of the project team and transcribers)
- that the interview is confidential and pseudonyms will be used in any publications
- that participants can choose not to answer individual questions
- that participants can withdraw part way through with no implications
• Hand out expenses
• Encourage participants to speak openly, freely and honestly (and explain that the interview
will be used to formulate recommendations for a report to housing associations and other
interested parties)
(Questions to be asked in conjunction with individual answers to exit questionnaire)
Catch up
Ask how things have been since last met.
General discussion on any changes since last met.
Experiences of DOSH
• Recount their expectations from previous interview. Did your experiences of DOSH meet your
expectations? PROBE
• What do you like/dislike about this service?
• Working with staff. PROBE mentoring and therapeutic encounter.
How did this work? PROBE for process and content of meetings/ discussions
How effective were these? PROBE for needs identified, support offered.
How would you describe you mentor? PROBE responses in relation to encouragement, support
and help. Other outcomes?
What they liked/ disliked? Continued contact?
• Working with the app? Did they/ didn’t they use this? Why/ why not?
How effective is this? PROBE ease of use, any difficulties, what they liked/ disliked?
PROBE support the app provides – including detailed examples./
Continued use?
• Did you find any aspects of DOSH challenging? PROBE for details at various stages if relevant.
• What are the benefits of having gone through DOSH?
PROBE for sense of financial capability, financial knowledge, changes to behaviour, confidence
etc.
Identities
67
•
•
How do you feel about your future now? PROBE for range of emotions (link to wellbeing
questions in survey)
Has using being involved in DOSH made you feel differently about yourself? PROBE
reasons.
Expectations about the future
• What outcomes do you expect from DOSH? PROBE for self-esteem, knowledge, wellbeing,
financial sustainability, others etc.
• What are your plans for the future? PROBE
• Would you encourage others to use DOSH? Which particular aspects?
• How could DOSH be improved? PROBE different aspects.
Thank and close
• Thank participants
• Reminder about confidentiality
•
Ask them if they would like to be sent an executive summary of the research when it is
completed (in 2018) and if so check their contact details (email or postal address).
68
Appendix 6: Interview Guide – DOSH mentors
Evaluation of the DOSH financial capability programme
Interview guide for DOSH mentors
Introductions
•
•
•
•
•
•
Introduce self
Explain the purpose of the project and aim of the interview
Ensure that participants have received and taken time to read the Info Sheet. If this is not the
case, allow time for them to read it. Ask if they have any questions.
Ascertain that respondents have about up to 1 hour to devote to the interview
Ask respondent to sign consent form (or email it in the case of a telephone interview)
Re-affirm:
- That they can stop the interview and/or withdraw from the study at any time
- That they consent to have the interview recorded
- That they are happy for us to use quotes from the interview in reports and other publications
using a pseudonym.
- That their names and roles will not appear in any publications.
The interviewee
• Ask interviewee to introduce themselves (job title, description, day-to-day responsibilities and
concerns)
• Ask interviewee about the role of the organisation for which they work. PROBE for brief
history of the organisation, sources of funding, partnerships with other organisations
Role of the organisation in providing DOSH
Information:
• How long has DOSH been running in this area?
• What kind of services does it include?
• How many HA tenants are involved? PROBE for gender, age, ethnicity, % of social housing
tenants etc.
• Where is DOSH provided? PROBE for locations and catchment area
Specificity of DOSH
• How do you decide what to include in the DOSH programme? PROBE for interest/ popularity,
local demographics and economy, etc.
• How do you ensure you do not duplicate provision elsewhere?
• Do you liaise with other organisations? PROBE for kind of organizations e.g. information and
advice centre, council, HA, job centres, training providers, community groups, etc.
• What is the DOSH programme’s ‘niche’? What do you do that other providers don’t do?
• Do you feel there is a gap in the current provision? If so, PROBE for details and how this could
be addressed.
69
•
•
•
How does DOSH fit with other roles of HA?
Are there potential conflicts between these roles?
What are the main challenges you face as an organization with regards to providing DOSH?
PROBE for specific role in providing services to HA tenants.
Provision and take by HA tenants
Motivations and barriers
• What are the main aims of DOSH?
• Who do you provide these services for? PROBE for tenants or residents in the local area.
Particular types of tenants. How do you decide who to target?
• How do you recruit tenants? PROBE for targeting of tenants/ use of profiling tools.
• What do you feel are their motivation for engaging in DOSH?
• What in your opinion are the main barriers preventing tenants/ residents enaging in DOSH?
How do you address these?
• How do you engage tenants/residents that are harder to reach? PROBE for strategies if suitable.
• Do you feel your tenants receive sufficient information and advice and guidance before
engaging IN DOSH? PROBE for reasons for choosing particular courses.
• Are there any pressures for HA tenants to engage in DOSH? PROBE source – Has, Govt,
Society etc.
Expectations, experience and outcomes of DOSH
• What are the expected/ actual outcomes of DOSH? PROBE for employability, identity,
household debt, health, wellbeing etc.
• What are the main challenges faced by HA tenants prior to engaging in DOSH?
• What are the main challenges faced by HA tenants once they engage?
• What are the main challenges faced by HA tenants once they finish?
• Do you feel DOSH can be improved? PROBE for reasons
• (Where applicable) How is the retention rate overall?
Conclude
• Thank interviewee
• Do you have any questions about the research?
• Tell them we’ll send them a copy of the summary report in January 2018
70
Appendix 7: Interview Guide – Director of Housing, A2Dominion
What is the role of DOSH in your organisation?
Describe its importance
Part of core service delivery?
How does it link to role of HAs in the social housing sector?
As a Director, what benefits do you think it brings to your residents? What is its potential?
Sustainability of the project?
As an organisation, what are the expected outcomes for the DOSH programme?
What are the anticipated outcomes?
Which are the most important dimensions? (consideration of technology/ 1-2-1 support)
Other short and long term outcomes?
How do you see it shaping future policy development and service delivery within A2D?
Anticipated expansion/ rollout?
Other wider application and impact?
Do you see it as having wider significance within the HA sector?
Link to role of technology in service delivery
Alongside one-to-one personalised support?
71
Appendix 8: Deloitte Ask David User Personas
72
73
Appendix 9: Queen Mary, University of London
74
Appendix 10: Brief Interventions – Questionnaire
Survey on finances - A2Dominion residents
Questions
Scoring System
1
2
3
0
4
I regularly save from my weekly /monthly
income
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I am able to save for certain items or events
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I know how to monitor my spending to
make ends meet
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I aim/try to live within my means and have
a surplus left over each month
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I know how to manage my finances and feel
confident doing so
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I try not to make impulse
purchases/decisions unless I know I can
afford to that week/month
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I know how much money I have to spend
each month/week and do not go over my
budget
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I know how and where to go for
information and advice before I make
financial decisions:
Strongly
disagree
Disagree
Neither
Agree
Strongly
agree
I worry about my financial situation
Yes
No
Your
Score
Grand
Total
Scores:
0-10
11-26
27-32
You may benefit from speaking to someone about your finances: Refer to Dosh
You may benefit from some brief advice about your finances
Fantastic you are managing your finances great
Name:
Address:
Contact Number:
E-mail Address:
75
Not sure what to say to residents when they say
they’re in financial trouble?
We have some handy tips:
1.
Collate and organise all documents related to your income/Benefits.
2.
Collate and organise all documents related to expenditure (bills).
3.
Use comparison websites to check prices for utility bills.
4.
Look at your bank account regularly and download the bank’s app who you’re a customer
with.
5.
Write out all your income and expenditure & develop a budget plan here.
6.
Review your outgoings on luxury items (satellite TV, Netflix).
7.
Set yourself a savings goal (holiday, new car, Christmas, upcoming birthday).
8.
Contact people that you owe money to if you can’t afford your bills.
9.
Consolidate debts.
10.
Download ‘Ask David’ from Google Play
76
Appendix 11: Ask David Questions, feedback and tips of the days
A2Dominion resident question: Good Morning. If I receive personal independent payments will it
interfere with my universal credit payments?
Feedback from Ask David App: Hi there! If you’re an adult and getting either Personal Independence
Payment (PIP) or Disability Living Allowance (DLA), it will continue to be paid along with your Universal
Credit payment. You get these benefits if your condition is severe enough for you to qualify for them.
They won’t affect the amount you get in Universal Credit. However, if you’re claiming DLA or PIP for a
sick or disabled child, the rate of benefit you’re getting can affect your Universal Credit payment.
A2Dominion Resident question: Hello Conor, I received the pip reconsideration. The decision is the
same. They refer to slightly reduce and adequately dealing at face to face and clinical reports. My son
having some major depression, he's at Bray side unit. I am more concerned about him now. I'll leave
my claim as it stand'. Tks
A2Dominion Resident question: Hi, do you help with shared ownership problems?
Examples of Ask David ‘Today’s Tip of the Day’ Conversations
Example 1:
Ask David App: Hi xxxx, Today’s Tip of the day - Is today a financial struggle? It’s ok to talk about it. Ask David can help, just drop us a line.
A2Dominion Resident xxxx Yes. Let's talk.
Ask David App: How can we help?
Example 2:
Ask David App: Hi xxxx, Today’s Tip. March & April is the time of renewing bills. Don't forget to use
comparison websites to get the better deals.
A2Dominion Resident xxxx: Hi xxxx, I am already doing this and find it very useful as it has saved me
money over the last couple months. Kind regards
Example 3:
Ask David App: Hi xxxx, Today’s Tip. March & April is the time of renewing bills. Don't forget to use
comparison websites to get the better deals.
A2Dominion Resident xxxx: Thanks, great advice
Examples of Ask David Today’s Tip of the day posted
Hi xxxx, Todays money Saving tip -Make use of over-ripe fruit by turning them into cakes and desserts.
Browning bananas can be mashed up and used to make delicious banana loaf.
Hi xxxx, A Money Saving Tip for a weekend challenge - How much can you save by using coupons?
Search the internet, magazines, side of boxes for money of coupons, 2 for 1 and see how much you
can save over the weekend. But remember… Buy only what you would need. We would love to hear of
success stories on Monday!
Hi xxxx, 1p Saving Challenge: Easily Save Over £650 in Less than a Year - https://skintdad.co.uk/skint52-week-saving-challenge/
77
Hi xxxx, Today’s Money Saving Tip - Christmas may seem like a distant memory, but are you still
paying off Christmas Debt. For assistance or help send a message to Ask David.
Hi xxxx, Today’s Money Saving Tip –have an early spring clean and sell what you don’t need – Reply
and Ask David
Hi xxxx, Today’s Tip of the Day. Some newspapers offer a £5 cash incentive for when you collect
tokens, or rewards that you can exchange. Swap the daily purchase and look on line for the news, and
save the money you would have spent. This could equate to the equivalent of around £17 per month if
you purchase a paper every day.
Hi xxxx, Today’s Tip - How much have you saved from all the tips of the day and challenges set. Reply
back and share your progress
78
Appendix 12: Money Savings Stand
79
Appendix 13: 6 Week Fitness Training Course for residents in Ealing and Southall
80