Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE)
e-ISSN: 2621-606X
Vol. 5. No. 2 July 2022
Page: 701-718
IJARAH COLLABORATIVE SERVICE MODEL IN SHARIA BANKING
Chaidir Iswanaji1
Universitas Tidar, Magelang, Indonesia
[email protected]
Aziz Muslim2
Universitas Islam Negeri Sunan Kalijaga, Yogyakarta, Indonesia
[email protected]
M. Zidny Nafi’ Hasbi3
Universitas Alma Ata, Yogyakarta, Indonesia
[email protected]
Abstract
Ijarah is a contract for the transfer of usufructuary rights over goods or services,
through payment of rental wages, without being followed by a transfer of ownership
of the goods themselves. The context of ijarah in Islamic banking is a lease contract
in which a bank or financial institution leases equipment to one of its customers
based on a definite predetermined cost. The research method is qualitative with a
comparative study approach. Data collection techniques include observation,
documentation, and deep interviews. The object of this research was carried out in
the Yogyakarta area. The findings of the ijarah case presented in this study indicate
that the services created jointly by customers, service organizations (Islamic banks),
and assisting parties divide their roles into sub-roles assigned to individuals. This
research provides a basic understanding of the development of a sharia service
model, which can complement the current IFM to holistically capture both economic
transactions and service elements, which are currently prevailing in the Islamic
banking market.
Keywords: Ijarah, Rental Wages, Sharia Banking, Collaborative Service
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INTRODUCTION
IFMs primarily ensure sharia compliance in the economic contracts or transactions,
which occur during the service process. The involvement of academics is always active and
creative to respond to the development and growth of economic activities and financial
institutions, both conventional and sharia-based in Indonesia. The products and services
used are expected not to deviate from sharia principles, so practitioners must create various
products and regulations that regulate and supervise the products or services offered (Rofiq,
2021).
Ijarah is a contract for the transfer of usufructuary rights over goods or services,
through payment of rental wages without being followed by a transfer of ownership of the
goods themselves. In Islamic banking services, bankers apply Islamic Financing Models
(IFM) such as Syirkah, Ba'i, Ijarah, and Wakalah as a plan of action. This plan aims to
create mutual benefits such as generating profits for the bank and customers. IFM defines
different parties as service creators and their collaborative roles in creating services. IFM
prioritizes sharia compliance in contracts or economic transactions that occur in the service
process (Annisa, 2021). For example, to avoid interest which is prohibited in sharia, the
designers of these services replaced conventional loan contracts with IFM to create services
(Nawawi, 2021).
The rules of agreement in sharia principles are based on Islamic law between banks
and other parties to save funds and or finance business activities, or other activities
according to sharia, such as financing based on the principle of profit-sharing, equity
participation, the principle of buying and selling goods for gain profit, pure lease without
choice, transfer of ownership of goods rented from the bank by another party (Afidatul,
2021).
IFMs are not purpose-built service models but are Islamic economic contracts
adapted and applied to the banking service. To cover the collaboration roles of the multiple
service cocreators, the practitioners apply multiple IFMs to create an Islamic banking
service. This need of integrating multiple IFMs emerges because each IFM does not clearly
define the collaborating roles of all service creators, customers, and other parties that
collaborated during the practice. In general service literature, however, it is established that
multiple parties co-create a service and its value through it (Spohrer, 2009). Within a
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service co-creation process, each party assumes one or more roles to create actions, which
constitute the holistic service. However, these arguments related to the collaboration of
multiple service creators are new for Islamic banking services. There is little evidence to
show that an Islamic banking service is co-created by multiple service creators through
collaboration since IFMs provide little knowledge related to this aspect of the banking
practice (Sangiorgi, 2009). We, therefore, theoretically and empirically investigate who or
what parties participate in the creation of holistic Islamic banking service and also how
each party integrates its role (s) with others to enable the service creation process.
Islamic banking must pay attention to three aspects, including compliance with
Islamic principles, compliance with applicable regulations, and product development. In
sharia financing, the most important aspect of sharia that must be fulfilled is the contract.
Contract means a decision, reinforcement, agreement, or transaction or can be interpreted
as a commitment that is framed with sharia values. The transaction will be considered halal
if the contract is following sharia, but if there is no contract according to sharia then the
transaction is considered invalid (Hasbi, 2019).
The designers make changes in the contract, but compliance with the sharia rarely
reflects the actual service actions that emerge as a consequence of the contract which is
called the substance of the implemented IFM. This non-compliance with sharia occurs
mainly because the product development department at the Bank fails to fully visualize the
service. collaborative and cannot be determined precisely in advance and can only be
conceptualized holistically in the collaboration of organizations, customers, and helping
parties in the future (Çamlıbel, 2014).
The study aims to analyze how these service makers can clarify the roles of
participants in the Islamic financial system and turn these roles can be better designed,
implemented, and monitored on critical management issues such as time delays,
documentation costs, and managing service compliance. against sharia. If a product design
is based on the premise that it will be collaboratively produced in the future, participants
may be more aware of their respective roles and comply with relevant regulations. This will
increase the effectiveness of all management compared to the current approach of holding
one institution accountable for all roles (Bawono, 2013).
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This service co-creation perspective can clarify the roles of various participants in the
Islamic financial system and in turn, these roles can be better designed, implemented, and
monitored for important management concerns such as time delays, cost of documentation,
and regulating the sharia compliance of the service. If a product design is based on the
premise that it is collaboratively produced in the future, the participants are more likely to
be more aware of the roles of each participant and its attached time, costs, documentation,
and relevant regulations. It will enhance the effectiveness of the overall management of the
product compared to the current approach of making one institution responsible for all roles
whether the roles fall in its domain or not.
This paper, therefore, provides a baseline for the development of Islamic service
models, which can complement the current IFMs to holistically capture both economic
transactions and service elements, currently prevailing in the Islamic banking market. The
collaborative thinking of IFS broadens the visualization power of product developers at
bank and regulators and through it, they can better comprehend a service that emerges not
just in a single entity but rather within the domain of multiple collaborating agents. The
identification of multiple roles and their segregation can enhance the banker’s and
regulators’ vision to see whether each role on its own and in integrated form is sharia
compliant or not. For instance, isolated analysis of the vehicle supply, takaful, and agency
roles can better be designed if they are accepted to be part of the IFM. Current IFMs do not
provide a holistic perspective and do not consider these collaborative roles as part of their
product design.
The perspective of these service makers can clarify the roles of various participants in
the Islamic financial system and turn, these roles can be better designed, implemented, and
monitored on critical management issues such as time delays, documentation costs, and
regulating sharia compliance of services. If a product design is based on the premise that it
will be collaboratively produced in the future, participants may be more aware of their
respective roles and comply with relevant regulations. It will increase the effectiveness of
all management compared to the current approach of holding one institution accountable
for all roles (Chapra, 1992).
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REVIEW OF LITERATURE
Ijarah
Al ijarah comes from the word al ajru which means al awadhi. Ijarah is a contract
for the transfer of usufructuary rights over goods and services, through payment of rental
wages, without being followed by the transfer of ownership of the goods themselves. Ijarah
in the context of sharia banking is a lease contract in which a bank or financial institution
leases equipment to one of its customers based on the imposition of a predetermined fee
with certainty (Rifqi, 2019).
The forms of transactions in ijarah in Islamic banking are as follows: a) Ijarah
transactions are characterized by the transfer of benefits. So, basically the principle of
ijarah is the same as the principle of buying and selling, but the difference lies in the object
of the transaction is goods, then in ijarah, the object of the transaction is servicesAt the end
of the lease period, the bank may sell the leased goods to the customer, because in Islamic
banking it is known as a lease followed by a transfer of ownership. The rental price and
selling price are agreed upon at the beginning of the agreement between the bank and the
customer (Ascarya, 2017).
The Tems of Ijarah are: a) The services or benefits to be provided by the leased asset
must be certain and known by both parties; b) Ownership of fixed assets belongs to the
lessee who is responsible for its maintenance, so the asset must be able to provide benefits
to the lessee; c) The ijarah contract is terminated when the asset in question ceases; d)
Provide benefits to tenants. If the asset is damaged within the contract period, the ijarah
contract is still valid (Iswanaji et al., 2021).
The pillars and conditions of ijarah that must be fulfilled in the transaction to fulfill
the provisions of Islamic law are as follows: a) Contractors, namely tenant, is the party who
leases the asset owner is the owner who leases the asset; b) The object of the contract
namely rented assets and rental price; c) Sight, namely consent, and acceptance (Al Farisi
et al., 2021).
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The Legal Basis of Ijarah is explained in Al-Baqarah (2): 233.
َۚ ٱلرضا
علَى ۡٱل َم ۡولُو ِد لَهۥُ ِر ۡزقُ ُه َّن َو ِك ۡۡ َوُ ُ ُه َّن
ِ ضعۡ نَ أ َ ۡو َٰلَدَ ُه َّن َح ۡولَ ۡي ِن َك
َ َ َّ املَ ۡي ِۖ ِن ِل َم ۡن أ َ َرادَ أَن يُتِ َّم
ِ َو ۡٱل َٰ َو ِل َٰدَتُ ي ُۡر
َ عةَ َو
ِ علَى ۡٱل َو ِار
َث ِم ۡث ُل َٰذَل َِۗك
ِ َۚ بِ ۡٱل َمعۡ ُر
ٌ ف ن َۡف
ُ َّوف ََل ُ ُ َكل
َ لَّهۥُ بِ َولَ ِدۦَۚ ِه َوٞضا ٓ َّر َٰ َو ِلدَ ُۢة ُ بِ َولَ ِدهَا َو ََل َم ۡولُود
َ ُ ُ س إِ ََّل ُو ۡسعَ َه َۚا ََل
ضعُ ٓوا أ َ ۡو َٰلَدَ ُك ۡم فَ ََل ُجنَا َح
ِ علَ ۡي ِه َم َۗا َوإِ ۡن أ َ َردُ ُّ ۡم أَن ُ َۡۡت َۡر
َ َاو ٖر فَ ََل ُجنَا َح
َ ص ااَل
ٖ عن ُ ََر
ُ اض ِم ۡن ُه َما َوَُش
َ ِفَإ ِ ۡن أ َ َرادَا ف
ۡ ٱَّللَ َو
َّ ٱعلَ ُم ٓوا أ َ َّن
َّ وف َوٱَُّقُوا
يرٞ ص
ِ َۗ سلَّمۡ تُم َّما ٓ َءاُ َۡيتُم بِ ۡٱل َمعۡ ُر
ِ َٱَّللَ بِ َما ُ َعۡ َملُونَ ب
َ
َ علَ ۡي ُك ۡم إِذَا
Meaning: Mothers may breastfeed their children for two complete years for whoever
wishes to complete the nursing [period]. Upon the father are the mothers’ provision and
their clothing according to what is acceptable. No person is charged with more than his
capacity. No mother should be harmed through her child and no father through his child.
And upon the [father’s] heir is [a duty] like that [of the father]. And if they both desire to
wean through mutual consent from both of them and consultation, there is no blame upon
either of them. And if you wish to have your children nursed by a substitute, there is no
blame upon you as long as you give payment according to what is acceptable. And fear
Allah and know that Allah is seeing what you do. (Al-Baqarah (2):233)
The verse above does not contain the history but the understanding of this verse can
be traced based on the consideration. Traditions and rules governing breastfeeding rights
and wages existed at the time of the Prophet Muhammad SAW. This verse is the basis that
breast milk and the owner of the womb of the child who is born are the owners, otherwise,
he has no right and is not allowed to take breastfeeding wages (Fitrian, 2020).
The series of paragraphs before and after contains family law regarding rights and
obligations in marriage, divorce, child care, and its consequences as well as the time limit
for breastfeeding a child. The verse also allows the trading of milk and urges them to
provide a decent wage that has been agreed upon by the local community. The verse
reminds us that no one is harmed and their life is threatened in carrying out social and
economic relations (Zidny, 2021).
The procedure for leasing based on Islamic law or called ijarah, in its meaning and
context in banking is the transfer of the right to use an item with payment of a rental fee
without being followed by a transfer of ownership of the item, in short ijarah means
renting without the intention of owning it. Ijarah contracts have shortcomings that can
cause Islamic banks not to implement these contracts, among others, the ijarah contracts do
not contribute to the world of Islamic banking, and have a fairly long contract mechanism
that makes the company feel quite difficult if implementing the ijarah contract, and can
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cause losses to the bank if it is implemented. customers do financing in the middle of the
contract, and rental costs can change at any time during price fluctuations (El-Gamal,
2008). Thus, the existence of these shortcomings requires collaborative services which
include customers, service organizations, and system assistance to create financial contracts
that are more efficient and follow Islamic law (Khotimah, 2017).
Collaboration Services
In the contemporary service literature, this view is incomplete because the services
and value generated through collaboration are created by several parties including the
customer, the service organization, and the support system. In this sense, Islamic bankers
and customers collaborate and work together to create Islamic banking services because
they both contribute and the result of their resources is the creation of a service product.
Credit card services, for example, emerged as a series of collaborative actions and resource
outcomes of various entities such as banks, customers, visa systems, and interbank ATM
networks. In conventional finance, it is common to add specialized services to the bank’s
main services such as the integration and packaging of various services.
Islamic banks are, in essence, service organizations, which are producing intangible,
heterogeneous, and highly perishable services. In the contemporary service literature, this
view is not complete because the service and the resulted value through it are considered
co-created by multiple parties including customers, service organizations, and aiding
systems in this sense, Islamic bankers and clients collaborate and co-create Islamic banking
service because both contribute actions and usufructs of their resources that constitute
service (Ullah, 2014). The credit card service, for example, emerges as a set of
collaborative actions and usufructs of resources of multiple entities such as payer-payee
banks, clients, visa systems, and interbank ATM networks. In conventional finance also
this is common to add special services to the mainline services of the bank such as landing
integration and packaging of various services requires integrations of roles that exist within
multiple entities (James, 1987).
The essence of service co-creation is multiple service systems and their integration
and collaboration of resources and actions, which enables a holistic service that is
objective-oriented (Sampson, 2012). In Islamic banking service, also, the multiple systems
integrate resources to co-create the service of Islamic banking. The IFMs bases on the
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partnership, sale, and lease, at least partially, define the roles of different Islamic banking
service creators, however, there is a need for a more in-depth analysis of the current IFMs
and their application to draw out a more detailed collaboration that may exist in the actual
Islamic banking service practice and are not explained in theory before. The next section
provides a discussion of IFMs from the perspective of the extent to which these models
acknowledge the collaborating roles of multiple entities in the creation of Islamic banking
service.
The core of the service maker is the dual service system and the integration and
collaboration of resources and actions, which enables a holistic service. In Islamic banking
services, various systems also integrate resources to work together to create Islamic
banking services. IFM is based on partnerships, sales, and leases, and at least partially
defines the roles of different Islamic banking service makers. There is a need for a more indepth analysis of the current IFM and its application to find out more detailed collaboration
roles that may exist in the practice of Islamic banking services that are not explained in
theory. The next section provides a discussion of IFM from the perspective of the extent to
which these models recognize the collaborative role of multiple entities in the creation of
Islamic banking services (Sampson, 2012).
Islamic Finance Models (IFM)
The model is a representation of real practice. In this sense, partnerships, sales, lease
contracts, and other contracts are models that represent real service practices created
through different applications in different contexts. There are various types of IFM applied
by Islamic banks to create services. The first category is the participatory model. The
participatory model considers Islamic banks and customers as partners in generating
economic benefits through sharia-compliant mechanisms. Islamic banks use a partnership
model with various variations to meet their contextual needs. For example, musyarakah is
used as a joint venture where all partners share the profits and losses of a business (Fahmi,
2015).
However, the dominant form of partnership is diminishing musyarakah in which the
ownership share of at least one cooperating partner gradually decreases to zero. Another
form of partnership, which is mostly used to create deposit services is mudarabah, where
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one partner, the depositor invests money, while the bank provides the action and thus
creates mutual economic value (Hidayat, 2014).
Islamic banks also create sales service models such as working capital financing. for
example, in cost plus sales, banks, customers, and vendors integrate their actions and
resources to create each other’s services, as they build on each other's actions and
resources. Other sales models such as salam and istisna create a service structure in which
collaboration between banks and customers varies and thus allows them to evolve into
distinct services. for example, in construction or heavy machinery projects, banks use
istisna orders to manufacture models (Karim, 2018).
RESEARCH METHOD
The method used in this study is a qualitative method to understand the
phenomenon of the research subject through the description. The triangulation method in
this research is the triangulation of data sources. Triangulation of data sources is a method
of exploring the truth of information by using various data sources, for example, the results
of interviews and observations. The unit of analysis in this study is the ijarah case (Bachri,
2010).
The location of this research was carried out in the Yogyakarta area with
respondents from parties related to ijarah financing. Data collection techniques used are
data collection techniques with narrative interviews. The narrative is an in-depth qualitative
interview process that involves intensive individual interviews with one or a few
participants to achieve a deeper case focus. The narrative interview format was chosen to
collect in-depth data to complement the ijarah service data that can explain in detail the
role of service makers and how service makers collaborate over some time. Interviews were
conducted with several Islamic bank managers in Yogyakarta, and due to ethical reasons,
the data were anonymized.
RESULTS AND DISCUSSION
Islamic banks also use the ijarah model to create services in which the proceeds
from most tangible and durable assets are given to others in exchange for rent. In ijarah
contracts, Islamic banks provide assets to be rented out to customers, for example, banks
rent cars to customers. In the practice of ijarah, one can observe, that Islamic banks,
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customers, and car suppliers, come together to complete the service process. Many Islamic
banking services, such as money transfers, can be made through the agency model. In this
model, the bank usually functions as a customer agent. However, it can be seen that
customers and other related banks as well as money recipients also take many actions that
are an important part of the service where the ultimate goal of money transfer is achieved
(Ibrahim, 2013).
The synthesis of concepts such as service cocreation and Islamic juridical principles
can bring up viable solution models for how holistic Islamic banking services can be
designed to effectively cover the service cocreation co-creation dating role here to sharia
both in legal form and in the substance of the actual service that occurs through the
application of IFMs. Such Islamic banking service will be more acceptable to the cocreating parties within the market as it is market faced and take into account all the
contributing parties that emerge within the market to create each service process. The
phenomenon of service co-creation is important in the current context of Islamic banking
service quality enhancement and efficiency as well. As this paper suggests, an Islamic Bank
must be in close collaboration to co-design, co-create, and consume service, hence it is
highly likely that the resultant service will also enhance customer satisfaction and service
quality. As Customer satisfaction is crucial for the overall service quality of Islamic banks
(Hossain & Leo, 2009).
For such enhancement of quality, the personnel from a service organization,
customer, and supporting entities need to more closely integrate their competencies to
create artifacts and actions that could satisfy each other’s needs compliant with sharia. Such
integration and application of competence for each other is the service (Vargo, 2006) and it
can only be enabled through some confidence and trust-building measures so that the
integration and collaboration can continue for longer and cause sustainability of the service
cocreators as a holistic service community. Such trust among the participants of an Islamic
banking service can create social capital and can enhance the overall efficiency of the
Islamic banks (E.g., Ibrahim & Mirakhor, 2015). It will be a move towards a sharia-based
banking community perspective from the traditional bank and customer perspective.
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Table 1
Service Co-Creators’ Roles in Islamic Finance Models
No
1
2
3
4
5
6
Islamic Finance Models
Mutharika
Diminishing Musharikah
Mudarabah
Murabahah
Ijarah
Wakalah
Service Co-Creators
Roles
Bank and Client
Capital Partners
Bank, Client, Property, Seller Capital Partners
Bank and Client
Capital and Working Partner
Bank and Client, Aiding Party Seller, Buyer, and Vendor
Bank, Client, Aiding Party
Lessor, Lessee, and Vendor
Bank and Client
Agent and Principal
Source: data processed 2021
In a nutshell, if we critically evaluate the actual application of IFMs to create
services in different contexts, it is quite visible that in each application there is not just the
bank, which performs actions and uses its resources; rather, the client also performs actions,
which help (serve) the bank to initiate their actions. Also, supporting parties such as
vendors and other corresponding banks perform actions and use their resources to enable a
holistic service and achieve specific objectives. In many cases, the bank can be seen
integrating multiple IFMs to create a single service, this particular, happens because in
practice there are many parties in a service for which a single IFM does not provide
sufficient structure. However, in the theory of IFMs, there is little knowledge on how this
integration and collaboration of multiple parties happen. The questions posed in this paper
seek answers to explore and conceptualize a more holistic Islamic financial service that
occurs through these collaborations and integration.
In short, if the researcher critically evaluates the actual application of IFM to create
services in different contexts, it is quite visible that in each application there are not only
banks that take action and use their resources, on the contrary customers also take actions
that help (serve) the bank to start. their actions. In addition, supporting parties such as
vendors and other related banks also take action and use their resources to enable holistic
services to achieve certain goals. In many cases, banks can be seen integrating multiple
IFMs to create a single service.
The phenomenon of service co-design, co-creation, and co-consumption is
reasonably novel in the literature on Islamic banking and its marketing. The current Islamic
finance models (IFMs) such as partnership, sale, lease, and others are primarily based on
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ontological and epistemological sources of sharia (Usmani, 2002). The models, as
normative models do, provide structures based on the norms of sharia related to the
financial and physical assets’ transactions. These economic and financial models provide
consideration to the intangible service co-creation interactions and experiences. In other
words, the importance is on the legal form rather than the substance that emerges as a
consequence of the application of these IFMs (Asutay, 2015).
In other words, the argument is that there is way too much focus on whether
individual documents are sharia complaints instead of focusing on the documentation as a
whole to meet certain objectives of sharia (Maqasid al-Shari’ah). Service is much larger
and substance-focused than structure-focused, as articulated in IFMs. The focus on service
makes the sharia compliance more experiential, which interns, make the stakeholders feel
and experience the sharia compliance, thus enhancing their trust in the sharia compliance in
the actual application of IFMs and achievement of objectives. It happens because in
practice there are many parties in a single IFM service that does not provide sufficient
structure. However, in IFM theory there is little knowledge of how this multi-stakeholder
integration and collaboration occurs. The questions contained in this study seek answers to
explore and conceptualize a more holistic Islamic financial service that occurs through
collaboration and integration. Narrative interviews with ijarah managers are divided into
twenty-nine stages to understand the actual process of creating ijarah services. Each
interview stage includes an integrated part of the service process in which at least two roles
interact to co-create part of the entire service. This stage was developed based on in-depth
interviews with ijarah managers about real cases of ijarah at Bank Syariah Yogyakarta and
several supporting documents showing the different steps of the service. A car rental
contract involves an agreement between parties to provide mutual benefits.
The agreement in the contract creates rights and obligations that must be fulfilled
between the lessee and the landlord. Problems that can occur in leasing activities are related
to the delegation of responsibility for compensation either due to natural factors or wear
and tear on the car on the rented car. The analysis of the interview was carried out by
conducting interview transcripts and reaching conclusions, compacting a large amount of
data into information which can be understood. The entire service consists of several stages
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of interviews that lead to the achievement of the service objective. In the case of ijarah, the
target set is to rent vehicles to customers.
Service Co-Creation Models
Service is much larger and focused on substance than focused on structure, as
articulated in IFM. Focus on making services compliant with sharia in the experience of
making stakeholders feel and experience sharia compliance, thereby increasing their
confidence in sharia compliance in IFM implementation. Ijarah services are co-created not
only by banks but by customers and parties other than banks who also take part in the
creation of services. Individual analysis of the various roles above proves that Ijarah
involves several different roles that are not usually present in conventional leases.
Identification of various roles can improve the vision of bankers and regulators to see
whether each role is in an integrated form whether it is sharia-compliant or not. For
example, isolated analyzes of vehicle supply, takaful, and agency roles could be better
designed if they were accepted as part of IFM. IFM currently does not provide a holistic
perspective and does not consider this collaborative role as part of its product design. This
study has significant implications for IFM theory as it seeks to establish alternative service
perspectives, which challenge the adequacy of IFM, in the sense that these models do not
encompass the holistic co-creation services that occur in practice. The service literature and
empirical evidence in IFM provide evidence for co-creation and collaboration services that
create a holistic Islamic banking market.
The synthesis of service concepts such as co-creation and sharia juridical principles
can give rise to a viable solution model for how holistic Islamic banking services can be
designed to effectively cover co-creation services and thus adhere to sharia both in legal
form and in actual substance. Such Islamic banking services will be more accepted by the
parties who create joint services in the market because the market faces and takes into
account all parties who contribute in the market to create each service process.
The research provides a basic understanding of the development of a sharia service
model, which can complement the current IFM to holistically capture both economic
transactions and service elements, which are currently prevailing in the Islamic banking
market. IFS collaborative thinking extends the visualization power of product developers at
banks and regulators and through it, they can better understand emerging services not just
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within a single entity and not in the domain of multiple collaborating agents the service
design starts when the Islamic banking division provides model contracts, which a bank
adapts into different products. As the design goes towards application, the customer and
supporting parties, who contribute to the service, also add parts to the design for their roles
in the service. For, instance the takaful company in episode 27 collaborated in the ijarah
case and integrated its takaful policy design with the bank’s ijarah design, thus the holistic
service is co-designed, in essence.
This is an integration of takaful with the ijarah and the service model of tracker
company as well. This, in other words, means that the service co-creators not only co-create
the real service but also co-design that, at least, in different parts of the service. Codesigning is different from co-creation of service, because a design is more concerned with
the documents and the plans of service actions, whereas service creation is the enactment of
actual actions that people take in the situations to constitute the service as directed by the
design. This co-designing of various IFS can enhance value propositions for the market as
each designer who integrates its design into the holistic service design comes up with at
least one additional value proposition for the customer and other stakeholders within the
system. Thus, a collaborative design can potentially be worthier in terms of its value for the
customer and the market as a whole.
A change of perspective on the data of the ijarah case can also give us a view that
the various participants take benefit from the service of other co-creating partners. For
instance, in the ijarah case, episode number twenty-eight, the service of the local agent and
excise officer are consumed by the customer and the bank together, thus conventionally
assumed service creators are found consumers of the service in various parts of the service.
This evidence suggests that in some episodes various service creators along with the
cocreation of service; somehow co-consume the service or the benefit that the service
creates. The value created by each collab-orator is consumed by the peer collaborators and
vice versa. This consumer role of each participant enhances and tightens the collaboration
as each participant sees its share in the output of service or part of it.
This segregation and individual analysis of the roles create an opportunity to see
how the ijarah involves some different roles that normally do not exist in a conventional
lease. For, instance the owner of the auto remains with the bank till the maturity date. The
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rental is only started when the vehicle is delivered. This is mainly because the rental is
attached with its usufruct of the vehicle, not with the amount invested by the bank.
Similarly, the customer’s role as the agent of the bank to purchase the vehicle also does not
exist within the conventional lease. These additional roles, on one hand, transfer the
ownership risk from the customer to the bank but on the other hand cause increase in
documentation, process cost, and time as the bank, client and other service collaborating
parties are to integrate additional roles and resources. Therefore, Islamic financial services
are normally considered inefficient compared to conventional financial services.
To sum up, the findings of the ijarah case presented in this paper show that the real
service is co-created by the customer, the service organization (Islamic bank), and the
aiding parties. Each of these service cocreators further divides its roles into sub-roles
assigned to individuals e.g., the personnel of the bank. The service is termed co-created
because each participant contributes and integrates its actions and resources with that of
others. It is also found that service is co-designed and co-consumed by the customer, bank,
and the aiding parties. The phenomenon of co-creation services is important in the context
of increasing and improving the efficiency of Islamic banking services today. As stated in
this study, Islamic banks must work closely with service designers, makers, and consumers,
likely, the resulting service will also increase customer satisfaction and service quality.
Because customer satisfaction is very important for the overall quality of Islamic banking
services. For such quality improvement, personnel from Islamic banks, customers and
supporting entities should further integrate their competencies to create artifacts and actions
that can satisfy their respective needs following sharia.
The integration and application of such competencies to one another is service and
it can only be enabled through confidence and trust-building steps so that integration and
collaboration can continue longer and lead to sustainability of service makers as a holistic
service community. The trust of participants in Islamic banking services can create social
capital and can improve the efficiency of Islamic banks as a whole. This will be a move
towards a sharia-based banking community perspective from the perspective of banks and
traditional customers.
The phenomenon of designing and creating services is of practical interest,
especially in today’s information age where Islamic banks, takaful companies, and other
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service organizations such as credit institutions and interbank networks are integrating their
actions and resources to create shared services. In this scenario, future research on cocreation services could bring about a useful mechanism that can solve the practical
integration and collaboration problems currently faced by Islamic banks and regulators.
CONCLUSION
This paper attempts to propose and evaluate a potential alternative philosophical
base for conceptualizing Islamic banking as collaborated and co-created service, which can
complement the current Islamic banking paradigm based on economics and sharia. Such an
approach toward designing and developing financial contracts in the Islamic banking
system is the first step toward a more efficient based design of products. In this case study,
we can show how different players are involved and contribute to the creation of the ijarah
service, who are not only the co-creators but they are also the co-designers and coconsumers of the same Islamic banking service. This approach helps not only to design
products from the financial and economic models’ perspectives, which are the current
norms of the Islamic financial industry but also provides consideration to propose Islamic
finance as a collaborative service. It is considered an important step for moving to Islamicbased finance from Islamic com-pliant financing because this approach enables us to
observe not only the economic transaction but also the intangible service elements in
holistic Islamic banking service. This calls for collaborative service better suits to the
orientation of sharia, which proposes more collaborative and holistic efforts. Furthermore, a
collaborative service-based approach to Islamic banking can be applied to other financial
contracts to structure them more efficiently.
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