Purpose- Habitual behaviour is being studied from over a century in inter-disciplinary context. A... more Purpose- Habitual behaviour is being studied from over a century in inter-disciplinary context. Advent of digital economy has disrupted the deep rooted habits and formed newer ones in a short span of time. Information systems research attempts to study various dispositions and behavioural patterns of technology users. Theories of social sciences have stemmed into a new branch of study ‘Digital Psychology.’ Digital marketers are not just interested in observing the patterns of users but also in investigating why users are showing such patterns. Methodology- A two-step approach was followed to understand the changing paradigm of habitual use in context of technology. Firstly, a narrative review analysis of habitual use of technology has been conducted to explore the present literature and the underlying concepts of habit formation. Using the systematic review of literature, a content analysis of major theories is done in this study to evaluate the existing information system research. Various measurement scales were compared for various dimensions. In the second study, a measurement scale was finalised comprising of multiple root constructs and it was tested for reliability using Cronbach’s Alpha. The six-item scale was validated by examining its relationship with frequency as single item measurement using Spearman’s correlation. Findings : A measurement scale was tested and considered appropriate for future research in technology. The six-item scale was validated to study habitual use of voice assistants. Contribution- Various IS theories have been explored along with theories of habitual use to explore the decision making process of technology users. The study suggests the scope of future research in the direction of digital psychology. A measurement scale was tested and validated for further use in the context of technology. Keywords: habits, habitual use, technology, digital habits, review, test-retest reliability, scale validation
International Journal of Management Practice, 2023
The study examined the relationship of attitude towards intention to use electronic systems in re... more The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely ‘theory of reasoned action’ (TRA) and ‘technology adoption model’ (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention. Keywords: e-payments; electronic payments; digital; demographic factors; socio-economic; attitude; intention; technology adoption; moderation effect; moderated mediation.
Purpose- Habitual behaviour is being studied from over a century in inter-disciplinary context. A... more Purpose- Habitual behaviour is being studied from over a century in inter-disciplinary context. Advent of digital economy has disrupted the deep rooted habits and formed newer ones in a short span of time. Information systems research attempts to study various dispositions and behavioural patterns of technology users. Theories of social sciences have stemmed into a new branch of study ‘Digital Psychology.’ Digital marketers are not just interested in observing the patterns of users but also in investigating why users are showing such patterns. Methodology- A two-step approach was followed to understand the changing paradigm of habitual use in context of technology. Firstly, a narrative review analysis of habitual use of technology has been conducted to explore the present literature and the underlying concepts of habit formation. Using the systematic review of literature, a content analysis of major theories is done in this study to evaluate the existing information system research. Various measurement scales were compared for various dimensions. In the second study, a measurement scale was finalised comprising of multiple root constructs and it was tested for reliability using Cronbach’s Alpha. The six-item scale was validated by examining its relationship with frequency as single item measurement using Spearman’s correlation. Findings : A measurement scale was tested and considered appropriate for future research in technology. The six-item scale was validated to study habitual use of voice assistants. Contribution- Various IS theories have been explored along with theories of habitual use to explore the decision making process of technology users. The study suggests the scope of future research in the direction of digital psychology. A measurement scale was tested and validated for further use in the context of technology. Keywords: habits, habitual use, technology, digital habits, review, test-retest reliability, scale validation
International Journal of Management Practice, 2023
The study examined the relationship of attitude towards intention to use electronic systems in re... more The study examined the relationship of attitude towards intention to use electronic systems in retail payments by the users across demographics. This study is primarily based on the consumer behaviour theories namely ‘theory of reasoned action’ (TRA) and ‘technology adoption model’ (TAM). The data was collected from the active users of e-payments services belonging to the Delhi region (India) on a five-point Likert scale. PLS-SEM was used to analyse the data of 414 respondents. Moderation effects of demographic factors gender, age, income, education, and occupation are tested for a difference between sample groups on the effect of attitude towards intention to use e-payments. Results established a moderating effect of age, income, and education level on the effect of attitude towards intention. Further moderated mediation effects for age, income and education revealed that attitude is a strong mediator construct in the total effect of perceived usefulness on intention. Keywords: e-payments; electronic payments; digital; demographic factors; socio-economic; attitude; intention; technology adoption; moderation effect; moderated mediation.
Uploads
Papers by Palak Kanojia
Keywords: habits, habitual use, technology, digital habits, review, test-retest reliability, scale validation
Keywords: habits, habitual use, technology, digital habits, review, test-retest reliability, scale validation