Christmas Consumerism 11 º

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Block 3 Teens in a consumerist world

Escola Secundria: ________________________________________________

Teste Intermdio de Ingls Parte I Compreenso da escrita


Nome: ________________________________11.: __________________Data: ____/ ____/____
Classificao Parte I: ________________________________________________________________
Assinatura do Prof.: _________________________Assinatura do E.E.: _________________________
Durao do teste: 50 minutos
Utiliza apenas caneta ou esferogrfica de tinta indelvel, azul ou preta.
No permitido a consulta de dicionrios.
No permitido o uso de corretor.
Sempre que precisares de alterar ou de anular uma resposta, risca, de forma clara, o que pretendes
que fique sem efeito.
Escreve de forma legvel a resposta a cada item no espao indicado no enunciado do teste. As
respostas ilegveis ou que no possam ser claramente identificadas so classificadas com zero pontos.
Para cada item, apresenta apenas uma resposta. Se apresentares mais do que uma resposta a um
mesmo item, s a primeira ser classificada.
As cotaes dos itens encontram-se depois do teste (e ao lado de cada pergunta apenas para te
auxiliar na preparao do teste).

Part 1 Activity A
Read the following text and answer the questions that follow: items 1-5.

How to escape consumerism

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Advertising is constantly shouting at us left, right and


center. Is it time to get away from your consumer
lifestyle? It may be difficult at first, but its worth it and
you could save a lot of money!
1. Measure the effect of advertising. Be aware of
why, when, how much and how often advertising
affects your spending habits.
2. Shun advertising. If advertising is shouting at you everywhere, simply ignore every
advertisement that comes on the radio or television.
3. Appreciate what you have. Go home and spend a good amount of time looking at and
appreciating all the things you already have. Do you really need another pair of jeans?
Chances are, the answer is no. Remember, its not having what you want, its wanting what
youve got.
4. Think thrice. Before you buy ANYTHING, be it a new hoody or an overpriced smartphone,
ask yourself at least three times if you really need it to live. Walk away from it, sit down, have
a think about it, come back and then face the object in question.
5. Make a list. Just wait a while longer and youll realise that you can get by without whatever
is on the list.
Source: www.wikihow.com

1 List 5 things that you shouldnt do if you want to escape consumerism.


Read the text again and choose the correct option for items 2-4.
Write only the numbers of the items and the letters (A, B, C or D) on your answer sheet.
For each item only one option is correct.

(10 marks)

(6 marks)

2 Advertising:
a. is not a part of a consumer lifestyle.
b. is not difficult to resist.
c. is difficult to resist but if you manage it its worth financially.
d. is not connected to money.
3 The expression shun advertising (l. 7) means:
a. shout at advertising.
b. fight it head on.
c. try to be smarter than it.
d. avoid and deliberately keep away from advertising.
4 In paragraph 1 line 1 us means:
a. you.
b. people who work in advertising.
c. consumers.
d. people who sell things.
5 Now read the advice 1-5 in the text again and link it to one of the situations below (A to D) to help
these people fight against consumerism.
(4 marks)
Not all the advice is needed.
a. Sarah is an impulsive consumer.
b. Joan is not aware of her spending habits.
c. Peter knows the jingle to most advertisements on TV.
d. Sandy wants to buy everything that her friends have because she thinks those things are so much
better than what she owns.

Part 1 Activity B
Read the following text and answer the questions that follow: items 6-12.

Christmas Consumerism
1. Its cold outside, the traffic is heavy, the stores are packed solid

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with cranky, pushy people and Christmas music, and the news
is dominated by stories about what else? shopping. Its that
time of year again: The Annual Holiday-Themed Mass Consumption Month!
2. Actually, thats not exactly correct. It used to be just a month, but every year the Christmas
shopping season is stretched a bit further to boost sales. I clearly recall hearing Christmas
music playing at the FSK Mall before Halloween. That makes the Christmas shopping
season stretch over a full two months; one sixth of a year. If this trend continues, the
shopping season will literally be as long as an actual meteorological season!
3. If you think about it, its truly remarkable how we Americans are driven into a buying frenzy.
The Christmas music is usually the first sign. Malls and stores will begin playing the music

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earlier every year, tricking the shoppers into thinking that the holiday season is quickly
approaching. Besides that, it is scientifically proven that background music affects shopping
habits, and I cant help but imagine that the music associated with Christmas is extremely
powerful in increasing buying.
4. I cant help but ask myself what exactly the Christmas spirit really is? Could it actually be a
mindset that has been meticulously created by clever marketing over the last few decades?
The sad reality is that Christmas is now almost a synonym of consumerism which few of us
seem to be immune against: The Christmas lights, the endlessly repeating music, photos with
Santa, and storewide sales are all parts of the Christmas spirit, and all of them are intended to
attract customers and entice them to buy more than they ever have in the past! Stores are
obviously in control of the American consumers nowadays.
Source: www.emmitsburg.net

6 Identify the paragraphs where you can find information about the following topics.

(4 marks)

Write only the letters (a, b, c and d) and the paragraph numbers on your answer sheet.
a. Synonyms of the Christmas feeling.
b. The Christmas shopping spree.
c. A trick to induce unsuspecting consumers to purchase things.
d. The duration of the festive consumerism season.
For items 7-9, choose the correct option.
For each item only one option is correct.
In your answers write only the letters (A, B, C or D).

(6 marks)

7 cranky in line 2 means:


a. feeling dull
b. feeling bored
c. being in a good mood
d. being in a bad mood
8 boost in line 6 means:
a. increase drastically
b. increase slightly
c. decrease drastically
d. decrease slightly
9 trend line 8 means:
a. fashion
b. tendency
c. routine
d. direction
10 Read paragraph 3 again and explain the meaning of the word frenzy in the text:

(4 marks)

Answer: __________________________________________________________________________
11 Read paragraph 3 again and write an antonym for the word increasing in the text:

(3 marks)

Answer: __________________________________________________________________________
12Read paragraph 4 again and write an antonym for the word meticulously in the text: (3 marks)
Answer: __________________________________________________________________________

Part 1 Activity C
13 Now read a text about consumerism and choose the appropriate option for each gap.
(10 marks)

Consumerism: Whats in it for me?

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Consumerism undoubtedly brings a. greater / greatest physical


comfort, convenience and variety to those b. who / which can afford it,
which in developed countries c. as / like first world countries in Europe
and the States is, by and large, d. a / the majority. And whilst our
advertising-soaked culture makes it difficult e. for / to anyone to reject consumerism,
f. its / theres foolish to claim that it has been forced on people. If anything, people seem to
love consumerism. They g. active / actively choose to embrace it. Nobody points a gun to
their heads and forces them to buy things they dont want to.
But... consumerism doesnt inevitably bring happiness, fulfillment, or quality of life (as
opposed to a high standard of living). People express nagging doubts h. about / of it, hinting
that life in a consumer society is i. anyhow / somehow alienating, unsatisfying and shallow. It
isnt just empty nostalgia that makes us envy some of the qualities we see in our less
commercialised past, or in other less commercialised cultures. We see j. more / most
integrated communities, a greater sense of belonging through work and neighbourhood. Its a
powerful image, that of children once being able to play in the street. And we suspect that
pursuing consumerism has taken these things away from us that we have collectively traded
them in for material advantage.
Source: www.enough.org.uk

END

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