Christmas Consumerism 11 º
Christmas Consumerism 11 º
Christmas Consumerism 11 º
Part 1 Activity A
Read the following text and answer the questions that follow: items 1-5.
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(10 marks)
(6 marks)
2 Advertising:
a. is not a part of a consumer lifestyle.
b. is not difficult to resist.
c. is difficult to resist but if you manage it its worth financially.
d. is not connected to money.
3 The expression shun advertising (l. 7) means:
a. shout at advertising.
b. fight it head on.
c. try to be smarter than it.
d. avoid and deliberately keep away from advertising.
4 In paragraph 1 line 1 us means:
a. you.
b. people who work in advertising.
c. consumers.
d. people who sell things.
5 Now read the advice 1-5 in the text again and link it to one of the situations below (A to D) to help
these people fight against consumerism.
(4 marks)
Not all the advice is needed.
a. Sarah is an impulsive consumer.
b. Joan is not aware of her spending habits.
c. Peter knows the jingle to most advertisements on TV.
d. Sandy wants to buy everything that her friends have because she thinks those things are so much
better than what she owns.
Part 1 Activity B
Read the following text and answer the questions that follow: items 6-12.
Christmas Consumerism
1. Its cold outside, the traffic is heavy, the stores are packed solid
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with cranky, pushy people and Christmas music, and the news
is dominated by stories about what else? shopping. Its that
time of year again: The Annual Holiday-Themed Mass Consumption Month!
2. Actually, thats not exactly correct. It used to be just a month, but every year the Christmas
shopping season is stretched a bit further to boost sales. I clearly recall hearing Christmas
music playing at the FSK Mall before Halloween. That makes the Christmas shopping
season stretch over a full two months; one sixth of a year. If this trend continues, the
shopping season will literally be as long as an actual meteorological season!
3. If you think about it, its truly remarkable how we Americans are driven into a buying frenzy.
The Christmas music is usually the first sign. Malls and stores will begin playing the music
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earlier every year, tricking the shoppers into thinking that the holiday season is quickly
approaching. Besides that, it is scientifically proven that background music affects shopping
habits, and I cant help but imagine that the music associated with Christmas is extremely
powerful in increasing buying.
4. I cant help but ask myself what exactly the Christmas spirit really is? Could it actually be a
mindset that has been meticulously created by clever marketing over the last few decades?
The sad reality is that Christmas is now almost a synonym of consumerism which few of us
seem to be immune against: The Christmas lights, the endlessly repeating music, photos with
Santa, and storewide sales are all parts of the Christmas spirit, and all of them are intended to
attract customers and entice them to buy more than they ever have in the past! Stores are
obviously in control of the American consumers nowadays.
Source: www.emmitsburg.net
6 Identify the paragraphs where you can find information about the following topics.
(4 marks)
Write only the letters (a, b, c and d) and the paragraph numbers on your answer sheet.
a. Synonyms of the Christmas feeling.
b. The Christmas shopping spree.
c. A trick to induce unsuspecting consumers to purchase things.
d. The duration of the festive consumerism season.
For items 7-9, choose the correct option.
For each item only one option is correct.
In your answers write only the letters (A, B, C or D).
(6 marks)
(4 marks)
Answer: __________________________________________________________________________
11 Read paragraph 3 again and write an antonym for the word increasing in the text:
(3 marks)
Answer: __________________________________________________________________________
12Read paragraph 4 again and write an antonym for the word meticulously in the text: (3 marks)
Answer: __________________________________________________________________________
Part 1 Activity C
13 Now read a text about consumerism and choose the appropriate option for each gap.
(10 marks)
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END