Excerpt from Learning To Speak Trump, Again by Peter Tchir of Academy Securities:
Babbel For Trump
I checked the Babbel website and there are 13 languages that I can learn, but TrumpSpeak isn’t one of them.
If I was able to train an AI Large Language Model, I’d be trying to train it on TrumpSpeak. The database of things that he has said (and tweeted) has to be pretty large. Then I would try to train that AI to predict what is likely to come out of all of that TrumpSpeak.
One thing I can say with certainty is that taking TrumpSpeak at face value has rarely been effective. Worse yet is taking the worst parts of TrumpSpeak (and there are some worse parts) and extrapolating them, which might generate a lot of clicks, but it is unlikely to help anyone make good decisions. For those of you in markets and running businesses, making the best decisions possible is what it is all about.
We will do our best to try to figure out what is likely to occur, but I do think some more background is helpful.
Two Sides of Trump
I will never forget Donald Trump speaking at a Bankers Trust High Yield Conference (I think it was before Deutsche Bank, and given the topic, I could probably figure it out, but that’s not overly important to the story).
He was speaking to a large audience of bond investors, many of whom had recently lost money on one of his Atlantic City casinos (I think it was the Taj, but I could be wrong). The audience, while not hostile, was far from receptive to his discussion – which, of course, focused on raising debt for his new project in Atlantic City (the Taj II if memory serves correctly). Yet, by the end, there was a buzz in the audience, all wanting to get a good allocation when the new bonds came out. Even after his lawyer/accountant, came out and “corrected” some things and said some other things that might not have been 100% correct, there was still a buzz. So, from my perspective, don’t underestimate his ability to charm a room, and even if not everything said is accurate, that room can remain charmed. You can argue that this shouldn’t be the case, but I think if we are going to figure out TrumpSpeak together, this should always be at the back of our minds, if not the forefront.
On the other side (assuming that the above reminiscence is a positive about Trump), his business organization looks very different (in my opinion) compared to other large organizations. The various businesses are compartmentalized. Unless things have changed, there isn’t a Golf Course Corp that manages all the golf courses. Properties and businesses stand as individual entities or maybe in small groups. There is also no one who stands out as his “trusted lieutenant.” So many business leaders rely on often a handful of people for advice and help. We all know when “so and so” gets promoted or goes to another firm, who they are going to bring with them. Yet Trump never seemed to have that cadre of trusted people who have important and visible roles in his dealings (he likely has some people that are in his inner circle, but they don’t seem to be well known, which after 8 years in politics seems surprising). So, a concern I had was his ability to delegate, which I think hampered his first term, as turnover was high, and a lot of roles were left vacant. Quite frankly, during this campaign, many people plugged into the campaign told me that several people recommended that he tone down some of his rhetoric and choice of words. He didn’t listen. He still won.
So, as I try to think about TrumpSpeak, I think of someone who can surprise people by getting them to agree with him, but who might not like delegation and having others share in the success.
You are free to disagree with that, but in my building blocks of thinking about TrumpSpeak, I go back to these “first principles” consistently, and it served me quite well the first time he was president.
