It goes by sanwin makin in Myanmar. It's a traditional favorite sweet cake there that's full of flavor, and very moist ~ a one-bowl cake; meaning, wet and dry ingredients are mixed together in one bowl.
I’m a fan of the good taste and texture of semolina bread and was intrigued when I saw Thomas Keller on his Milk Street PBS show making this cake. I just happen to have the The Complete Milk Street TV Show Cookbook but evidently cruised on by this recipe.