Papers by Büşra ÇETİN
aims to provide a platform for discussing the issues, challenges, opportunities and findings of C... more aims to provide a platform for discussing the issues, challenges, opportunities and findings of Communication, Economics, Organization and Social Science research. The organizing committee with feedback from the division chairs and the members of the scientific committee foresaw an opportunity and research gap in the conference theme, that pitches for pressing issues in the business world.
CEO CONGRESS, 2022
The acronym for the word 'Chief Executive Officer' the CEO is, in the simplest terms, the highest... more The acronym for the word 'Chief Executive Officer' the CEO is, in the simplest terms, the highest level officer of a company. Having a vital importance for the company in terms of their position and responsibilities, the CEO is accepted as a value in brand status in today's intensely competitive business environment. Terminologically, the CEO brand, which is under the concept of personal brand, is one of the notable concepts and practices of the modern world. The CEO brand, whose awareness and application is increasing day by day, gains importance in parallel with the spread of globalization and the acceleration of competition. Developments in communication technologies make CEO brand and CEO branding more common and visible. New media can be considered as a very convenient environment for creating a CEO brand and carrying out CEO branding studies. In this study the concept of CEO brand and CEO branding are discussed from a conceptual perspective. Within the scope of the study, the concept and practice of the CEO brand is discussed in the context of communication strategy, self-presentation, personal development and corporate identity reflection and evaluated in the light of current developments. It is thought that the study is important because the concept of CEO brand is relatively current in the literature and will contribute in shedding light on future studies.
LAÜ Sosyal Bilimler Dergisi, Jan 3, 2021
Toplumun gerçeğe açılan kapısı olan basın; haber toplamak, yaymak ve yorumlamak ile yükümlüdür. H... more Toplumun gerçeğe açılan kapısı olan basın; haber toplamak, yaymak ve yorumlamak ile yükümlüdür. Haberi temel alan doğasının yanı sıra kurumsallaşmış olması, basının en temel özelliğidir. Basın kuruluşları; yöneten-yönetilen ilişkisi uyarınca işleyen ve kâr arayışı içinde olan ekonomik birimlerdir. Öyle ki basın kuruluşlarının sahiplik yapısının haber ile ilgili tüm süreçlerinin yapısını ve işleyişini etkilediğini ifade etmek mümkündür. Basın kuruluşlarının söz konusu özelliklerinden hareket eden bu çalışma, basın kuruluşlarında sahiplik yapısını; sahiplik oranları, sahiplerin faaliyet alanları ile misyon ve vizyon ifadeleri üzerinden analiz etmeyi amaçlamaktadır. Araştırmanın çalışma evrenini, Türkiye'de yayımlanan ulusal gazeteler oluşturmaktadır. Bu bağlamda Basın İlan Kurumu tarafından hazırlanan "Yaygın Gazeteler" listesinde yer alan ve örnekleme ölçütlerine uygunluk gösteren dört gazete seçilmiştir. Seçilen gazeteler, kurumsal web sayfalarında kamuoyuyla paylaştıkları sahiplik oranları ile sahiplerinin faaliyet alanları bağlamında mercek altına alınmış ve misyon ile vizyon ifadeleri üzerinden içerik analizine tabi tutulmuştur. Bulgulara ilişkin detaylar, çalışmanın sonuç kısmına yansıtılmış ve Türk basın kuruluşlarının sahiplik yapısına ilişkin çıkarımlar yapılmıştır. Çalışma, gelecek çalışmalara yönelik öneriler ile sonlanmaktadır.
Oz: Bu arastirma, Turkiye’nin secmen nufusunun buyuk cogunlugunu olusturan X ve Y kusaginin siyas... more Oz: Bu arastirma, Turkiye’nin secmen nufusunun buyuk cogunlugunu olusturan X ve Y kusaginin siyasi liderlerden bekledikleri liderlik ozelliklerini arastirmak uzere nitel bir calisma olarak tasarlanmistir. Calismanin amaci, X ve Y kusaklarinin siyasi liderden bekledikleri liderlik ozelliklerini arastirmaktir. Bu dogrultuda arastirmanin ana problem basliklari; X ve Y kusagina gore siyasi liderlik nedir? X ve Y kusagina gore siyasi liderlerden beklenen liderlik ozellikleri nelerdir? olarak belirlenmistir. Arastirmanin amacina uygun olarak amacli ornekleme yontemlerinden olcut ornekleme secilmistir. Veri toplama araci olarak derinlemesine gorusme teknigi secilmis, 14 kisi X kusagi ve 14 Y kisi kusagi olmak uzere toplam 28 kisiyle yuz yuze gorusme gerceklestirilmistir. Yapilan gorusmeler sonucunda, X ve Y kusaginin siyasi liderlerden beklemis olduklari davranislarda farkliliklar oldugu sonucuna ulasilmistir. X kusagi katilimcilari daha geleneklerine bagli, disiplinli ve otoriter liderlik...
Turkiye Cumhuriyeti’nin kurucusu Mustafa Kemal Ataturk hem liderligihem de devrimleriyle siyasal,... more Turkiye Cumhuriyeti’nin kurucusu Mustafa Kemal Ataturk hem liderligihem de devrimleriyle siyasal, toplumsal, kulturel, ekonomik ve sanatsal pek cokalanda cigir acan gelismelerin oncusu olmustur. Yok olma noktasindaki buyukbir imparatorlugun mirasi uzerine rasyonel aklin egemen oldugu, milli degerleribenimseyen, bilim, sanat, egitim odakli demokratik rejimin kurulmasina liderliketmistir.
EUL Journal of Social Sciences, Dec 30, 2020
Öz: Toplumun gerçeğe açılan kapısı olan basın; haber toplamak, yaymak ve yorumlamak ile yükümlüdü... more Öz: Toplumun gerçeğe açılan kapısı olan basın; haber toplamak, yaymak ve yorumlamak ile yükümlüdür. Haberi temel alan doğasının yanı sıra kurumsallaşmış olması, basının en temel özelliğidir. Basın kuruluşları; yöneten-yönetilen ilişkisi uyarınca işleyen ve kâr arayışı içinde olan ekonomik birimlerdir. Öyle ki basın kuruluşlarının sahiplik yapısının haber ile ilgili tüm süreçlerinin yapısını ve işleyişini etkilediğini ifade etmek mümkündür. Basın kuruluşlarının söz konusu özelliklerinden hareket eden bu çalışma, basın kuruluşlarında sahiplik yapısını; sahiplik oranları, sahiplerin faaliyet alanları ile misyon ve vizyon ifadeleri üzerinden analiz etmeyi amaçlamaktadır. Araştırmanın çalışma evrenini, Türkiye’de yayımlanan ulusal gazeteler oluşturmaktadır. Bu bağlamda Basın İlan Kurumu tarafından hazırlanan “Yaygın Gazeteler”
listesinde yer alan ve örnekleme ölçütlerine uygunluk gösteren dört gazete seçilmiştir. Seçilen gazeteler, kurumsal web sayfalarında kamuoyuyla paylaştıkları sahiplik oranları ile sahiplerinin faaliyet alanları bağlamında mercek altına alınmış ve misyon ile vizyon ifadeleri üzerinden içerik analizine tabi tutulmuştur. Bulgulara ilişkin detaylar, çalışmanın sonuç kısmına yansıtılmış ve Türk basın kuruluşlarının sahiplik yapısına
ilişkim çıkarımlar yapılmıştır. Çalışma, gelecek çalışmalara yönelik öneriler ile sonlanmaktadır.
Abstract: The press is the gateway to the authenticity of society obliged to gather, disseminate, and comment on the news. In addition to its news-based nature, institutionalization is the most fundamental feature of the press. Press organizations are economic units operating with a manager-managed association and seeking a profit. It is possible to state that the ownership structure of the press organization has an impact on both the structure and the formation of all news processes. Based on the characteristics of press organizations aforementioned, this study
analyzes the ownership structure in press organizations through the ownership rates, owners' fields of activity, and the mission and vision statements. The universe of this study constitutes the national newspapers published in Turkey. In this context, four newspapers are selected from the list of “Widespread Newspapers” by the Press Advertisements Institution, through conforming to sampling criteria. The decided newspapers were scrutinized in the context of the ownership rates
shared with the public on their corporate web pages and the fields of activity of their owners and also subjected to content analysis through mission and vision statements. Research findings are interpreted according to specific and common themes. The results of the study reflected in the conclusion of the analysis and inferences have regarding the ownership structure of Turkish media organizations. This study concludes with suggestions for future studies.
Keywords: Communication studies, press, newspaper, ownership, media ownership
Lefke Avrupa Üniversitesi Sosyal Bilimler Dergisi, 2019
Öz: Bu araştırma, Türkiye’nin seçmen nüfusunun büyük çoğunluğunu oluşturan X ve Y kuşağının siyas... more Öz: Bu araştırma, Türkiye’nin seçmen nüfusunun büyük çoğunluğunu oluşturan X ve Y kuşağının siyasi liderlerden bekledikleri liderlik özelliklerini araştırmak üzere nitel bir çalışma olarak tasarlanmıştır. Çalışmanın amacı, X ve Y kuşaklarının siyasi liderden bekledikleri liderlik özelliklerini araştırmaktır. Bu doğrultuda araştırmanın ana problem başlıkları; X ve Y kuşağına göre siyasi liderlik nedir? X ve Y kuşağına göre siyasi liderlerden beklenen liderlik özellikleri nelerdir? olarak belirlenmiştir. Araştırmanın amacına uygun olarak amaçlı örnekleme yöntemlerinden ölçüt örnekleme seçilmiştir. Veri toplama aracı olarak derinlemesine görüşme tekniği seçilmiş, 14 kişi X kuşağı ve 14 Y kişi kuşağı olmak üzere toplam 28 kişiyle yüz yüze görüşme gerçekleştirilmiştir. Yapılan görüşmeler sonucunda, X ve Y kuşağının siyasi liderlerden beklemiş oldukları davranışlarda farklılıklar olduğu sonucuna ulaşılmıştır. X kuşağı katılımcıları daha geleneklerine bağlı, disiplinli ve otoriter liderlik özelliklerini beklerken, Y kuşağının ise, daha esnek düşünebilen, küresel bakış açısına sahip ve ötekileştirmeyen liderlik özelliklerini tercih ettikleri görülmektedir.
Anahtar Kelimeler: Kuşaklar, X Kuşağı, Y Kuşağı, Liderlik, Siyasi Liderlik
Conference Papers and Presentations by Büşra ÇETİN
Intrapersonal Intelligence: A Conceptual Framework, 2023
Howard Earl Gardner (1983, 1999) developed the Multiple Intelligences Theory by criticizing the t... more Howard Earl Gardner (1983, 1999) developed the Multiple Intelligences Theory by criticizing the traditional understanding of intelligence within the scope of his studies on intelligence and discussed the plural nature of intelligence. Within the scope of his theory, which forms the basis of modern intelligence, Gardner; has drawn attention to the necessity to evaluate intelligence not only as a one-sided ability but also as a field that can be developed and consists of different dimensions. In this context, the intelligence fields are ‘verbal/linguistic intelligence’, ‘logical/mathematical intelligence’, ‘musical/rhythmic intelligence’, ‘visual/spatial intelligence’, ‘bodily/kinesthetic intelligence’, ‘interpersonal intelligence’, ‘intrapersonal intelligence’, ‘naturalistic intelligence’, and ‘existential intelligence’ as it is possible to classify.
Intrapersonal intelligence, which is one of the intelligence types in Multiple Intelligences Theory, can be defined as a person’s self-knowledge and the ability to exhibit behaviors compatible with his/her environment by using the knowledge and understanding she/he has about himself/herself. This type of intelligence; enables the person to know himself/herself and his/her feelings, to be aware of who she/he is and what she/he wants to do, and to act with the awareness of how to behave and what to direct. People with developed intrapersonal intelligence are equipped with the ability to manage themselves and their environment.
Multiple intelligence fields form the basis of research carried out by many disciplines such as psychology, sociology, education, literature, and business. Within the scope of this study, it is aimed to deal with the field of intrapersonal intelligence from a conceptual point of view. The study aims to contribute to the literature in the context of multiple intelligences and communication studies.
Keywords: Intelligence, Multiple Intelligences Theory, Personal Intelligence, Intrapersonal Intelligence, Intrapersonal Communication.
CEO Brand and CEO Branding: A Conceptual Framework, 2022
The acronym for the word 'Chief Executive Officer' the CEO is, in the simplest terms, the highest... more The acronym for the word 'Chief Executive Officer' the CEO is, in the simplest terms, the highest level officer of a company. Having a vital importance for the company in terms of their position and responsibilities, the CEO is accepted as a value in brand status in today's intensely competitive business environment. Terminologically, the CEO brand, which is under the concept of personal brand, is one of the notable concepts and practices of the modern world. The CEO brand, whose awareness and application is increasing day by day, gains importance in parallel with the spread of globalization and the acceleration of competition. Developments in communication technologies make CEO brand and CEO branding more common and visible. New media can be considered as a very convenient environment for creating a CEO brand and carrying out CEO branding studies. In this study the concept of CEO brand and CEO branding are discussed from a conceptual perspective. Within the scope of the study, the concept and practice of the CEO brand is discussed in the context of communication strategy, self-presentation, personal development and corporate identity reflection and evaluated in the light of current developments. It is thought that the study is important because the concept of CEO brand is relatively current in the literature and will contribute in shedding light on future studies.
Keywords: Brand, Personal Brand, CEO Brand, CEO Branding, Communication Studies.
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Papers by Büşra ÇETİN
listesinde yer alan ve örnekleme ölçütlerine uygunluk gösteren dört gazete seçilmiştir. Seçilen gazeteler, kurumsal web sayfalarında kamuoyuyla paylaştıkları sahiplik oranları ile sahiplerinin faaliyet alanları bağlamında mercek altına alınmış ve misyon ile vizyon ifadeleri üzerinden içerik analizine tabi tutulmuştur. Bulgulara ilişkin detaylar, çalışmanın sonuç kısmına yansıtılmış ve Türk basın kuruluşlarının sahiplik yapısına
ilişkim çıkarımlar yapılmıştır. Çalışma, gelecek çalışmalara yönelik öneriler ile sonlanmaktadır.
Abstract: The press is the gateway to the authenticity of society obliged to gather, disseminate, and comment on the news. In addition to its news-based nature, institutionalization is the most fundamental feature of the press. Press organizations are economic units operating with a manager-managed association and seeking a profit. It is possible to state that the ownership structure of the press organization has an impact on both the structure and the formation of all news processes. Based on the characteristics of press organizations aforementioned, this study
analyzes the ownership structure in press organizations through the ownership rates, owners' fields of activity, and the mission and vision statements. The universe of this study constitutes the national newspapers published in Turkey. In this context, four newspapers are selected from the list of “Widespread Newspapers” by the Press Advertisements Institution, through conforming to sampling criteria. The decided newspapers were scrutinized in the context of the ownership rates
shared with the public on their corporate web pages and the fields of activity of their owners and also subjected to content analysis through mission and vision statements. Research findings are interpreted according to specific and common themes. The results of the study reflected in the conclusion of the analysis and inferences have regarding the ownership structure of Turkish media organizations. This study concludes with suggestions for future studies.
Keywords: Communication studies, press, newspaper, ownership, media ownership
Anahtar Kelimeler: Kuşaklar, X Kuşağı, Y Kuşağı, Liderlik, Siyasi Liderlik
Conference Papers and Presentations by Büşra ÇETİN
Intrapersonal intelligence, which is one of the intelligence types in Multiple Intelligences Theory, can be defined as a person’s self-knowledge and the ability to exhibit behaviors compatible with his/her environment by using the knowledge and understanding she/he has about himself/herself. This type of intelligence; enables the person to know himself/herself and his/her feelings, to be aware of who she/he is and what she/he wants to do, and to act with the awareness of how to behave and what to direct. People with developed intrapersonal intelligence are equipped with the ability to manage themselves and their environment.
Multiple intelligence fields form the basis of research carried out by many disciplines such as psychology, sociology, education, literature, and business. Within the scope of this study, it is aimed to deal with the field of intrapersonal intelligence from a conceptual point of view. The study aims to contribute to the literature in the context of multiple intelligences and communication studies.
Keywords: Intelligence, Multiple Intelligences Theory, Personal Intelligence, Intrapersonal Intelligence, Intrapersonal Communication.
Keywords: Brand, Personal Brand, CEO Brand, CEO Branding, Communication Studies.
listesinde yer alan ve örnekleme ölçütlerine uygunluk gösteren dört gazete seçilmiştir. Seçilen gazeteler, kurumsal web sayfalarında kamuoyuyla paylaştıkları sahiplik oranları ile sahiplerinin faaliyet alanları bağlamında mercek altına alınmış ve misyon ile vizyon ifadeleri üzerinden içerik analizine tabi tutulmuştur. Bulgulara ilişkin detaylar, çalışmanın sonuç kısmına yansıtılmış ve Türk basın kuruluşlarının sahiplik yapısına
ilişkim çıkarımlar yapılmıştır. Çalışma, gelecek çalışmalara yönelik öneriler ile sonlanmaktadır.
Abstract: The press is the gateway to the authenticity of society obliged to gather, disseminate, and comment on the news. In addition to its news-based nature, institutionalization is the most fundamental feature of the press. Press organizations are economic units operating with a manager-managed association and seeking a profit. It is possible to state that the ownership structure of the press organization has an impact on both the structure and the formation of all news processes. Based on the characteristics of press organizations aforementioned, this study
analyzes the ownership structure in press organizations through the ownership rates, owners' fields of activity, and the mission and vision statements. The universe of this study constitutes the national newspapers published in Turkey. In this context, four newspapers are selected from the list of “Widespread Newspapers” by the Press Advertisements Institution, through conforming to sampling criteria. The decided newspapers were scrutinized in the context of the ownership rates
shared with the public on their corporate web pages and the fields of activity of their owners and also subjected to content analysis through mission and vision statements. Research findings are interpreted according to specific and common themes. The results of the study reflected in the conclusion of the analysis and inferences have regarding the ownership structure of Turkish media organizations. This study concludes with suggestions for future studies.
Keywords: Communication studies, press, newspaper, ownership, media ownership
Anahtar Kelimeler: Kuşaklar, X Kuşağı, Y Kuşağı, Liderlik, Siyasi Liderlik
Intrapersonal intelligence, which is one of the intelligence types in Multiple Intelligences Theory, can be defined as a person’s self-knowledge and the ability to exhibit behaviors compatible with his/her environment by using the knowledge and understanding she/he has about himself/herself. This type of intelligence; enables the person to know himself/herself and his/her feelings, to be aware of who she/he is and what she/he wants to do, and to act with the awareness of how to behave and what to direct. People with developed intrapersonal intelligence are equipped with the ability to manage themselves and their environment.
Multiple intelligence fields form the basis of research carried out by many disciplines such as psychology, sociology, education, literature, and business. Within the scope of this study, it is aimed to deal with the field of intrapersonal intelligence from a conceptual point of view. The study aims to contribute to the literature in the context of multiple intelligences and communication studies.
Keywords: Intelligence, Multiple Intelligences Theory, Personal Intelligence, Intrapersonal Intelligence, Intrapersonal Communication.
Keywords: Brand, Personal Brand, CEO Brand, CEO Branding, Communication Studies.