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    Dabur Company Marketing PPT Mba

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    Babasab Patil (Karrisatte)
    The document discusses Dabur's competitors in the consumer goods industry. It outlines Dabur's brands and the competing brands in oral care, hair care, skin care, food and home care categories. It then details the objectives of Dabur's two main competitors - HUL and P&G. It analyzes the strengths and weaknesses of each competitor. Finally, it discusses Dabur's marketing strategy of the 4Ps - product, price, place and promotion for some of its major brands.

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    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd

    Dabur Company Marketing PPT Mba

    Uploaded by

    Babasab Patil (Karrisatte)
    412 views19 pages
    The document discusses Dabur's competitors in the consumer goods industry. It outlines Dabur's brands and the competing brands in oral care, hair care, skin care, food and home care categories. It then details the objectives of Dabur's two main competitors - HUL and P&G. It analyzes the strengths and weaknesses of each competitor. Finally, it discusses Dabur's marketing strategy of the 4Ps - product, price, place and promotion for some of its major brands.

    Original Description:

    Dabur Company Marketing Ppt @ Bec Doms Bagalkot MbaBY BABASAB PATIL

    Original Title

    Dabur Company Marketing PPT Mba

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    © Attribution Non-Commercial (BY-NC)

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    The document discusses Dabur's competitors in the consumer goods industry. It outlines Dabur's brands and the competing brands in oral care, hair care, skin care, food and home care categories. It then details the objectives of Dabur's two main competitors - HUL and P&G. It analyzes the strengths and weaknesses of each competitor. Finally, it discusses Dabur's marketing strategy of the 4Ps - product, price, place and promotion for some of its major brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    412 views19 pages

    Dabur Company Marketing PPT Mba

    Uploaded by

    Babasab Patil (Karrisatte)
    The document discusses Dabur's competitors in the consumer goods industry. It outlines Dabur's brands and the competing brands in oral care, hair care, skin care, food and home care categories. It then details the objectives of Dabur's two main competitors - HUL and P&G. It analyzes the strengths and weaknesses of each competitor. Finally, it discusses Dabur's marketing strategy of the 4Ps - product, price, place and promotion for some of its major brands.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    Well Come

    To

    Dabur Company

    Dabur Company

    INDUSTRY COMPETITORS

    DABUR

    HLL(Hindustan Uniliver Limited)

    P&G(Proctle &Gamble)

    BRAND COMPETITORS DABUR BRANDS OTHER COMPETITIVE BRANDS

    ORAL CARE
    Dabur red tooth paste

    Pepsodent,Close up

    BRAND COMPETITORS
    DABUR BRANDS OTHER COMPETITIVE BRANDS

    HAIR CARE
    Vatika Enriched Coconut Oil Vatika Black Shine Sunsilk, Pantene, Clinic Plus. Shampoo Head and Shoulders. Vatika Dandruff Control.

    BRAND COMPETITORS DABUR BRANDS OTHER COMPETITIVE BRANDS

    SKIN CARE
    Dabur Uveda Fairness Cream

    Fair and Lovely Fairness Cream.

    BRAND COMPETITORS
    DABUR BRANDS OTHER COMPETITIVE BRANDS

    FOOD CARE

    Real Nature Fresh Kissan Fruit Juice Real Active Juice Tajmahal tea, Broke Bond tea,BRU-Coffee.

    BRAND COMPETITORS
    DABUR BRANDS OTHER COMPETITIVE BRANDS

    HOME CARE

    Domex, Cif, Mr-Clean Dazzl. Odonil air fresher. Febreze.

    COMPETITORS OBJECTIVES
    HUL(Hindustan Unilever Limited) Ensure safety of its products and operations for the environment by using standards of environmental safety, which are scientifically sustainable and commonly acceptable.
    Develop, introduce company to meet the company standards as well as statutory requirements for environment. Verify compliance with these standards through regular auditing.

    Assess environmental impact of all its activities and set annual improvement objectives and targets and review these to ensure that these are being met at the individual unit and corporate levels. Reduce Waste, conserve Energy and explore

    COMPETITORS OBJECTIVES
    Involve all employees in the implementation of this

    Policy and provide appropriate training. Provide for dissemination of information to employees on environmental objectives and performance through suitable communication networks.

    Encourage suppliers and co-packers to develop and

    employ environmentally superior processes and ingredients and co-operate with other members of the supply chain to improve overall environmental performance. Government agencies to promote environmental care, increase understanding of environmental issues and disseminate good practice.

    Work in partnership with external bodies and

    COMPETITORS OBJECTIVES
    P&G([Proctle and Gamble)Objectives
    Integrety They always try to do the right things.they are honest and straight forward with each other. They operate within the spirit of law and uphold the values and principles of P&G every action and decision Leadership They all are leaders in area of responsibility. They have a clear vision. They focus their resources to achive leadership objectives and strategies Ownership They all act like owners treating the companies assets as their own & behaving with the companies longterm succcess in mind.

    COMPETITORS OBJECTIVES
    Passion for Winning
    They are determined to be the best at doing what matters most. They have a compelling desire to improve and to win in the

    marketplace.

    Trust
    They respect P&G colleagues, customers and consumers. They have confidence in each other's capabilities and intentions. They believe that people work best when there is a foundation of

    trust.

    Innovation
    They place great value on new consumer innovations.

    Competitor strengths and weakness


    HUL(Hindustan Unilever Limited) Strengths HULs distribution n/w is covering over 3400 distributors & 16 million outlets. This helps them to maintain heavy volumes. HUL has been continuously able to grow at a rate more than growth rate for FMCG sector.

    CONTD..
    Weakness HULs market dominance, originating from its extensive rich and strong brand presence , allowed it to raise the prices even as raw materials were getting cheaper. They are trying to cut down their cost in order to protect their volumes.

    CONTD..
    P&G([Proctle and Gamble)
    Strengths
    Leading Market Position

    Diversified and innovative product Portfolio


    Strong Finances in past years

    SWOT analysis-Weaknesses Quality control Problem


    Decreased Revenues in their Northeast Asian Market

    Decide whom to attack & whom to avoid (S-Strong-Weak-Closed-Distant-Good-Bad)

    Competitor
    S HUL -

    W
    C -

    G
    B

    Attack Avoid

    Justisification: As reference to brand competitors for most of th dabur brand they are providing substitutes with equal features, so, thatwise HUF are strong, close & good competitors for Dabur.

    Competitor

    Attack Avoid

    P&G

    Justification:
    As considering P & G brands in Indian market there are only few brands are there which competes with dabur brands So,we assume that P & G weak, distant & good competitors.

    Four Ps of Dabur
    PRODUCT PRICE PLACE OR DISTRIBUTIO N CHANNEL Consumer Retailer Wholesaler PROMOTION

    1.Dabur minimum 0.50 paisa price a) Candy

    TV commercials Newspapers POP Display Wall Painting Video Vans Sales Proportions

    Manufacturer

    b)Chawanprash

    Rs.695 (with shipping)

    Retailers Agents Wholesaler Manufacturer

    TV commercials Newspapers POP Display Wall Painting Video Vans Sales Proportions

    Market Share of Dabur

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