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    Nestle - Marketing Project

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    Sarosh Ata
    Nestlé is a multinational company founded in 1866 that produces nutrition and health products. It has over 8000 brands, including coffee, bottled water, cereals, infant food, and pet food. Nestlé Pakistan is a subsidiary established in 1988 as a joint venture, now operating the largest milk collection network in Pakistan. The document discusses Nestlé's sugarcane juice product Fruita Vital entering the Pakistani market, outlining its positioning as a pure and hygienic product, pricing strategy, distribution network, and marketing plan through January to June 2012.

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    © All Rights Reserved
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    Nestle - Marketing Project

    Uploaded by

    Sarosh Ata
    266 views24 pages
    Nestlé is a multinational company founded in 1866 that produces nutrition and health products. It has over 8000 brands, including coffee, bottled water, cereals, infant food, and pet food. Nestlé Pakistan is a subsidiary established in 1988 as a joint venture, now operating the largest milk collection network in Pakistan. The document discusses Nestlé's sugarcane juice product Fruita Vital entering the Pakistani market, outlining its positioning as a pure and hygienic product, pricing strategy, distribution network, and marketing plan through January to June 2012.

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    Nestlé is a multinational company founded in 1866 that produces nutrition and health products. It has over 8000 brands, including coffee, bottled water, cereals, infant food, and pet food. Nestlé Pakistan is a subsidiary established in 1988 as a joint venture, now operating the largest milk collection network in Pakistan. The document discusses Nestlé's sugarcane juice product Fruita Vital entering the Pakistani market, outlining its positioning as a pure and hygienic product, pricing strategy, distribution network, and marketing plan through January to June 2012.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    266 views24 pages

    Nestle - Marketing Project

    Uploaded by

    Sarosh Ata
    Nestlé is a multinational company founded in 1866 that produces nutrition and health products. It has over 8000 brands, including coffee, bottled water, cereals, infant food, and pet food. Nestlé Pakistan is a subsidiary established in 1988 as a joint venture, now operating the largest milk collection network in Pakistan. The document discusses Nestlé's sugarcane juice product Fruita Vital entering the Pakistani market, outlining its positioning as a pure and hygienic product, pricing strategy, distribution network, and marketing plan through January to June 2012.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 24

    Introduction

    About US
    Companys Overview
    Nestl is a Swiss multinational nutritional and health related
    consumer goods company headquartered in Vevey, Switzerland.

    Nestl origin dates back to 1866 and have around 8000 brands

    Including
    o Coffee
    o bottled water
    o milk shakes
    o Coffee
    o bottled water
    o milkshakes and other beverages
    o breakfast cereals
    o infant food
    o performance & healthcare nutrition, seasonings, soups and sauces, frozen and
    refrigerated foods, and pet food.

    Nestl was listed No. 1 in the Fortune Global 500 as the world's
    most profitable corporation.
    Source:
    Wikipedia
    Nestl In Pakistan

    Nestl Pakistan Ltd is a subsidiary of Nestl S.A. - It is a food
    processing company, registered on the Karachi and Lahore
    stock exchanges and operating in Pakistan since 1988 under a
    joint venture with Milk Pak ltd and took over management in
    1992.
    For ten years in a row, the company has won a place among the
    top 25 companies of the Karachi Stock Exchange.

    Nestl Pakistan now operates the biggest milk collection
    operation in Pakistan, Currently, Nestl Pakistan collects milk
    from an estimated 190,000 farmers spread over 145,000 sq
    Km's in the province of Punjab and Sindh.

    Source: Companys
    website
    Competitive Review
    Oldest beverages companies
    Produce fresh juice with different flavors
    The closest competitor of Nestle.
    Fresh fruit juice product by Engro Foods
    Limited
    Most dominant products that lead most of
    the market shares after Nestl and
    Shezan

    Introduced by Frooto Juice
    They have specific market share due to its
    long presence

    Leading fresh fruit supplier
    Oldest citrus cooperative of America
    Launched in Pakistan at the end of 2007
    The product line is limited to Orange,
    Apple, Cherry, Mango, Pineapple and
    Strawberry juice drinks

    Minute Maid is a beverage by Coco Cola
    Launched in 2008
    Have three different flavors of Orange,
    Tropical and Lemon

    Product by PepsiCo
    Only mango flavored slice
    juice is available in
    Pakistan
    One of the products that
    have given tough time to
    fellow beverages
    producers due to its very
    low price
    Product by Maaher Food Industries a
    Pakistani based company
    Four different flavors Apple, Mango, Mix
    fruit and Pine cool.

    Malee canned fruit juices are produced by
    Malee Foods (Pvt) Ltd
    Deals in food, covering fruit juices, canned
    fruits and restaurant chains
    Canned juices are available in four different
    flavors
    Company provides range of juices with two
    different names Mylee and Rosip
    Fresher is a fresh juice range by Al Hilal
    Industries
    One of the most popular product of the
    company
    Comes in ten different ranges like Orange,
    Mango, Guava, Apple, Grapes, Passion
    Fruit & Orange, Pomegranate, Falsa, Lime
    and Peach.

    Marketing Strategy
    Fruita Vital
    Product Strategy
    Sugarcane has been found to be beneficial for preventing as well as
    treating many minor and major diseases.



    We present you Nestl Fruita Vital Sugarcane Juice.

    It will be place among the best products in market to ensure that
    quality product is being served to consumer with 100% pure
    satisfaction.



    Positioning
    Nestle Fruita Vitals Sugarcane is 100% pure,
    healthy and hygienic with the nutrients of Sugar
    cane which is not hygienically available in
    general.


    Pricing Strategy
    Nestl Sugarcane juices introductory price will be
    lesser than the other flavors.
    It will give us an advantage to enter in the market
    with lower price
    200 ml for PKR 20/-
    1000 ml for PKR 95/-
    At this low price also, its profitability is good
    compare to other products considering the low
    cost of sugar cane and processing.

    Distribution Strategy
    Manufacture
    Regional Sales Office
    Distributor
    Whole seller
    Retailer
    Consumer

    Marketing Strategy
    Fruita Vital
    Market Description
    Market of Nestl sugar cane juice

    no age specific consumers

    will be consumed by everyone
    Nestl sugar cane juice is best for all of those customers who
    want to enjoy natural sugar cane juice which is hygienically pure
    and made under clean and controlled environment using state
    of the art machinery unlike the unhygienic juice available in the
    market, this product is specially designed for Pakistani
    customers.

    Organization
    Mission
    To positively enhance the quality of life of the people of
    Pakistan by all that we do through our people, our brands and
    products and our CSR (Corporate Social Responsibility)
    activities.
    Ambition
    To be the leading Nutrition, Health and Wellness Company in
    Pakistan.
    Promotion through
    Advertisment
    Promotion through
    Advertisment
    Action Programs
    The product will be launched at the start of
    the year in January 2012.
    January: Effective Distribution channels will be
    described.
    February: Substantial advertisement will be carried
    out.
    March: Online advertisement and social media
    marketing will be introduced.
    April: We plan to achieve over million sales by the
    end of this month.
    May: We will be launching Fresh Coconut water with
    same brand name.
    June: Both of these products will feature in heavy
    advertisement


    Budgets

    Break-Even Analysis

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