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    The document discusses QR code evolution and uses. It begins by introducing QR codes and their ability to store more data than traditional barcodes. It then provides examples of how QR codes are being used for grocery shopping, linking to supplemental materials, and tracking items. The document also discusses creating QR codes, smartphone scanning apps, and concludes with a SWOT analysis and discussion of applying Tesco's QR code shopping system to Malaysia.

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    QR Code

    Uploaded by

    sam_suhaimi
    178 views51 pages
    The document discusses QR code evolution and uses. It begins by introducing QR codes and their ability to store more data than traditional barcodes. It then provides examples of how QR codes are being used for grocery shopping, linking to supplemental materials, and tracking items. The document also discusses creating QR codes, smartphone scanning apps, and concludes with a SWOT analysis and discussion of applying Tesco's QR code shopping system to Malaysia.

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    The document discusses QR code evolution and uses. It begins by introducing QR codes and their ability to store more data than traditional barcodes. It then provides examples of how QR codes are being used for grocery shopping, linking to supplemental materials, and tracking items. The document also discusses creating QR codes, smartphone scanning apps, and concludes with a SWOT analysis and discussion of applying Tesco's QR code shopping system to Malaysia.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    178 views51 pages

    QR Code

    Uploaded by

    sam_suhaimi
    The document discusses QR code evolution and uses. It begins by introducing QR codes and their ability to store more data than traditional barcodes. It then provides examples of how QR codes are being used for grocery shopping, linking to supplemental materials, and tracking items. The document also discusses creating QR codes, smartphone scanning apps, and concludes with a SWOT analysis and discussion of applying Tesco's QR code shopping system to Malaysia.

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    You are on page 1of 51

    MIS Group Project

    The New Way to Shop QR Code Evolution

    Team Members: Nur Diyana Azhar G1022228 Suhaimi Muhamed G0929520 Ainun Marziah Che Omar G1011420 Norazura Che Pi G1015746 Aza Azamin Abu Hanifah G0912814

    Introduction
    The current ways to shop Latest way to shop

    Walk-in

    Online Shopping

    Mobile Phone Application

    QR Code Tesco Korea

    Evolution Of QR Code: 2 Dimensional Barcode


    1 Dimensional Barcode
    Created in 1959 to identify railroad cars. Perfected by IBM in 1975. Widely used at supermarket to expedite checkout process . Later barcode used widely in various industries the need for barcode to hold more data arose.

    2 Dimensional Barcode
    Created in 1994 by Denso Wave Japan to track manufactured cars. Later , widely used in UK, US, Canada and Hong Kong. Benefit can store more data than barcode. The evolution of smart phones promotes the use of QR Code in marketing and advertising.

    Grocery Shopping using QR code


    Customers only need to scan the QR code displayed on the item. Item will be included in shopping cart. Image of groceries displayed at subway stations.
    Payment made, groceries delivered to home.

    Anatomy of QR Code

    Regular barcode Holds a maximum of 20 digits

    QR Code
    Can hold up to 7,089 digits

    QR Codes: Using mobile phone with camera

    QR Codes: Uses

    This Presentation is on Slideshare

    Presentations displayed on Data Projectors

    QR Codes: Uses

    Photo of Iron Man 2 with QR Code: Courtesy of Marvel Comics

    QR Codes: Uses

    QR Codes: Uses

    QR Codes: Uses

    QR Codes: Uses

    QR Codes: Uses

    Using your Smartphone to find your way round campus

    QR Codes: Uses

    Bookmarks, Business Cards, Leaflets, Posters

    QR Codes: Uses

    Linked to electronic journals

    QR Codes: Uses

    Linked to eBooks

    QR Codes: Uses

    Andrew Walsh
    University of Huddersfield

    QR Codes: Uses

    University of Bath QR Codes for each Catalogue Record

    QR Codes: Uses

    Library Loan Card points to Librarys mobile website

    QR Codes: Uses

    you you

    Linked to Multimedia guides and HowTos

    QR Codes: Uses

    Linked to Supplemental Material

    QR Codes: Uses

    Induction: Treasure/Scavenger Hunts

    QR Codes: Uses

    QR Codes: Uses

    QR Codes: Uses

    College campuses Case Western University uses codes to promote campus organizations
    Political Campaigns
    2008 German elections - local council candidate Dr. Wolfgang Heubisch was the first politician to ever use QR codes in campaign

    Some things you can do with QR Codesbesides advertise


    Encode information on a business card or name tag

    Track print-based media


    Scan digital coupons or discount offers

    Develop loyalty programs and conduct surveys


    Restaurants

    5% increase in sales

    Scanner Apps iPhone

    Blackberry

    Android

    Music

    Pet Shop Boys were one of


    the first groups to utilize QR codes in 2007 Put QR codes into music videos
    Linked to news articles and online websites highlighting campaigns for civil liberties and freedom

    Music

    QR codes put on Ryan Adams 2008 concert posters Linked to a landing page where users could

    download a free live version of one of his songs Also featured a link to buy tickets to Ryan Adams
    concerts through TicketMaster

    Statistical Data on QR Code

    Source: MSKYNET 2010 QR Code Report

    Percentage of Scanning Purposes

    Source: ScanLife 2010 Mobile Barcode Trend Report

    Most users scan for health & beauty purposes (21.2%)

    QR Code Adoption: Who is Using Them?

    QR Code Adoption: Why and Where are they used

    QR Code Adoption: Where do QR Code being placed?

    And in other news

    Google Goggles
    Search by taking pictures Results in maps, reviews, contact information Uses image recognition On iPhone, Android and Blackberry

    AXA Life Insurance

    One of the first interactive ads

    QR Codes: Creating by http://qrcode.kaywa.com

    QR Codes: Creating by delivr.com

    QR Codes: Creating

    Note: QR Codes with lots of information are harder to read for lower resolution camera phones. The codes become quite complex. For long urls consider using a shortening service such as bit.ly to reduce the amount of data encoded.

    QR Codes: Phone software

    QR Codes: Phone software

    http://percentmobile.com/getqr

    Why is it important to you?

    We are in the years of the mobile


    80.5 million smartphones were sold last quarter Allows consumers to interact with brands from their devices on-the-go Drives traffic to mobile sites Allows print ads to become dynamic

    QR Code and Value Chain Analysis


    QR code can add value to almost ALL component of value chain Especially in the primary activities such as inbound logistic, outbound logistics , operation, sales & marketing and services

    QR Code and Value Chain Analysis Outbound and Inbound Logistic: QR Code Used For Stationery Order System System Outline -a customer scans QR Code on the catalogue and the order direction is automatically sent to wholesaler. Merit- Improvement of the efficiency of ordering transaction.

    QR Code and Value Chain Analysis Operation b) QR Code Used For Bus Commuters Pass Issuing System

    QR Code and Value Chain Analysis Operation: Quality Control QR Code Used For Sushi Freshness Control System

    QR Code and Value Chain Analysis Operation & others - Collection QR Code Application in Payment Slips Management in Taiwan

    SWOT Analysis
    Ease of use Wide reach to mass market Mobility / profitability 24/7 access user friendly Fast Real time Free Smart phone is a must DIY download & install QR Reader Not well known by customers

    STRENGTH

    WEAKNESS

    THREAT
    More smart phones Increase digitalization Instant mobile access to web page Reduce complaints i.e. by remove hassle to type URLs

    OPPORTU NITY
    People may get annoyed over exposure Misuse the QR code for irrelevant purposes New technology will surpass the QR code

    Tesco QR Code Porters Competitive Porters


    Low: Client has more choices and other alternatives to shop Challenge: To maintain uniform and excellence service quality . Low: Investment in technology and economies of scale

    High: Technology easy to be copied & free Challenge: Investment in infrastructure for integration

    High: Many other alternatives to shop & technology is rapidly evolve Challenge: Keep abreast with the latest technology

    High: Provide more choices and convenient to customer Challenge: Skeptical with the service quality provided delivery time and product quality

    Conclusion: Application of Tesco QR Code Shopping in Malaysia

    CULTURE

    LIFESTYLE

    IT SAVVY & GADGETS

    INFRASTRUCTURE READINESS

    Questions?

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