Module 4

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MODULE 4

MANAGING
RETAIL
OPERATIONS
M A N A G I N G A R E TA I L E R ’ S F I N A N C E S

MERCHANDISING IS THE PLANNING AND


CONTROL OF THE BUYING AND SELLING OF
G O O D S A N D S E RV I C E S T O H E L P T H E R E TA I L E R
R E A L I Z E I T S O B J E C T I V E S . I T C A N B E S A I D T H AT
THE SUCCESS OF MERCHANDISING IS DUE TO
T H E R E S U LT O F T O T A L F I N A N C I A L P L A N N I N G A N D
CONTROL
THE MERCHANDISING BUDGET

MERCHANDISING BUDGET IS A PLAN OF


PROJECTED SALES FOR UPCOMING SEASON,
WHEN AND HOW MUCH MERCHANDISE, IS TO BE
PURCHASED, AND W H AT M A R K- U P S AND
R E D U C T I O N S W I L L L I K E LY O C C U R
THE FOUR (4) RULES OF MERCHANDISE
BUDGET
1.A M E R C H A N D I S E B U D G E T S H O U L D A L W A Y S B E
P R E PA R E D IN A DVA N C E OF THE SELLING
SEASON.
2.T H E LANGUAGE TO BE USED IN BUDGET
P R E PA RAT I O N M U S T B E S I M P L E A N D E A S Y T O
U N D E R S TA N D S O T H AT C O M PA N Y P U RC H A S E R S
W I L L N O T C O M M I T M I S TA K E S I N B U Y I N G T H E
ITEMS.
3.T H E M E R C H A N D I S E B U D G E T M U S T B E P L A N N E D
F O R A R E L A T I V E LY S H O R T P E R I O D O F T I M E
S I N C E E C O N O M Y I S C O N S I S T E N T LY C H A N G I N G .
4.T H E B U D G E T S H O U L D B E F L E X I B L E E N O U G H T O
PERMIT CHANGES. ALL MERCHANDISE PL ANS OR
DETERMINING PLANNED SALES

THE INITIAL STEP IN DEVELOPING A SIX MONTH


MERCHANDISE BUDGET S TA RT S WITH THE
E S T I M AT I O N OF PLANNED SALES FOR THE
ENTIRE SEASON, AS WELL AS, FOR EACH MONTH.
T H E B U Y E R S B E G I N BY E X A M I N I N G S A L E S T H E
PREVIOUS YEAR’S RECORDED SALES.
P L A N N E D M O N T H LY S A L E = P L A N N E D
M O N T H LY S A L E S P E R C E N T A G E X P L A N N E D
T O TA L S A L E S
G I V E N : P L A N N E D M O N T H LY S A L E S % = 1 5 %
P L A N N E D T O TA L S A L E S = P H P 5 0 0 ,
000

T H E N , P L A N N E D M O N T H LY S A L E =
(0.15 X 500,000 = PHP75,000)

T O TA L S A L E S = AV E R A G E S A L E X T O TA L
TRANSACTIONS
G I V E N : A V E R A G E D M O N T H LY S A L E S = P H P 6 0 ,
000 T O TA L T RA N S A C T I O N S =
4,000

T H E N , T O TA L S A L E S =
(60,000 X 4,000) = PHP240,000,000
DETERMINING PLANNED BEGINNING OF THE
MONTH (BOM) AND END OF THE MONTH
(EOM) INVENTORIES

TA R G E T T U R N O V E R RAT E = 4 . 0
NUMBER OF MONTHS/YEAR = 12

THEN BOM S T O C K-T O - S A L E S = NUMBER OF


M O N T H S / Y E A R ÷ TA R G E T T U R N O V E R RAT E

12 ÷ 4 = 3
D E T E R M I N I N G P L A N N E D R E TA I L R E D U C T I O N S

IT SHOULD BE NOTED T H AT NOT ALL


MERCHANDISE BROUGHT INSIDE THE STORE ARE
S O L D AT T H E PA N N E D I N I T I A L M A R K U P P R I C E .
THEREFORE, IT IS N E C E S S A RY T H AT IN
P R E PA R I N G T H E M E RC H A N D I S I N G B U D G E T , T H E
BUYER SHOULD MAKE A L LO WA N C E S FOR
REDUCTIONS IN THE PESO LEVEL OF THE
I N V E N T O RY T H AT R E S U LT S FROM NON-SALE
EVENTS.
D E T E R M I N I N G T H E R E TA I L B U Y E R ’ S P L A N N E D
GROSS MARGIN

T H E R E TA I L E R ’ S B U Y E R I S R E S P O N S I B L E F O R
MTHE PURCHASES MADE, THE EXPECTED
SELLING PRICE OF THESE PURCHASES, THE COST
OF THESE PURCHASES, AND THE REDUCTIONS
T H AT A R E I N V O LV E D I N S E L L I N G M E R C H A N D I S E
T H A T B U Y E R H A S P R E V I O U S LY P U R C H A S E D .
T H E U S E O F A C C O U N T I N G S TAT E M E N T I N
R E TA I L O P E R AT I O N S

• INCOME S T A T E M E N T. THE INCOME


S TAT E M E N T G I V E S T H E R E TA I L E R A S U M M A RY
OF THE INCOME AND EXPENSES INCURRED
OVER A GIVEN TIME PERIOD.
• BALANCE S H E E T. THE BALANCE SHEET
SHOWS THE FINANCIAL CONDITION OF THE
R E TA I L E R AT A PA RT I C U L A R P O I N T I N T I M E .
• C A S H F L O W S T A T E M E N T. I T L I S T S I N D E T A I L
THE SOURCES AND TYPES OF ALL R EVENUE
AND EXPENDITURES FOR A GIVEN TIME
PERIOD
I N V E N T O RY VA LUAT I O N

I N V E N T O RY VA LU AT I O N I N R E TA I L I N G I S M O R E
C O M P L E X B E C A U S E O F T H E M A N Y A S S O RT E D
MERCHANDISE LINES IT SELLS. THERE ARE TW O
MAJOR DECISIONS REGARDING I N V E N T O RY
VA LU AT I O N I N R E TA I L I N G T H AT YO U H AV E T O
K N O W:

1 ) T H E AC C O U N T I N G I N V E N T O RY S Y S T E M ; A N D
2 ) T H E I N V E N T O RY P R I C I N G M E T H O D
T H E A C C O U N T I N G I N V E N T O RY S Y S T E M

I N T H E AC C O U N T I N G I N V E N T O RY S Y S T E M , T H E R E
A R E T W O ( 2 ) S Y S T E M S T H AT A R E AVA I L A B L E T O
T H E R E TA I L E R : 1 ) T H E C O S T M E T H O D A N D 2 )
T H E R E TA I L M E T H O D

1. THE COST METHOD. THE COST METHOD OF


I N V E N T O RY VA LU AT I O N PROVIDES A BOOK
V A L U A T I O N O F I N V E N T O R Y B A S E D S O L E LY O N
T H E R E T A I L E R S C O S T , I N C L U D I N G F R E I G H T. I T
F O C U S E S O N LY A T T H E C O S T O F E A C H I T E M A S
IT WAS RECORDED IN THE ACCOUNTING
RECORDS WHEN PURCHASED.
T H E A C C O U N T I N G I N V E N T O RY S Y S T E M

2 . T H E R E TA I L M E T H O D . T H E R E TA I L M E T H O D
OF I N V E N T O RY VA LU E S MERCHANDISE AT
CURRENT R E TA I L PRICES. AS C O M PA R E D TO
C O S T M E T H O D , I T K E E P S A D E TA I L E D R E C O R D S
O F I N V E N T O RY B A S E D O N T H E R E TA I L VA LU E O F
THE MERCHANDISE. THERE ARE THREE (3) BASIC
STEPS TO FOLLOW IN COMPUTING THE ENDING
I N V E N T O RY VA LU E U S I N G T H E R E TA I L M E T H O D :
T H E R E TA I L M E T H O D

STEP 1. C A L C U L AT I O N OF THE COST


C O M P L E M E N T.
T H E R E TA I L M E T H O D

S T E P 2 . C A L C U L AT I O N OF THE REDUCTIONS
F R O M R E TA I L VA LU E .
T H E R E TA I L M E T H O D

STEP 3. CONVERSION OF THE ADJUSTED


R E T A I L B O O K I N V E N T O R Y T O C O S T.
T H E I N V E N T O RY – VA LU AT I O N S Y S T E M

THERE TWO METHODS I N V O LV E IN THE


I N V E N T O RY – VA LU AT I O N S Y S T E M A N D T H E S E
A •R E :
FIFO- THIS METHOD ASSUMES T H AT THE
OLDEST MERCHANDISE IS SOLD BEFORE THE
M O R E R E C E N T LY P U R C H A S E D M E R C H A N D I S E
• L I F O - I T I S B A S E D O N T H E A S S U M P T I O N T H AT
THE MOST R E C E N T LY PURCHASED
MERCHANDISE IS SOLD FIRST AND THE
O L D E S T M E R C H A N D I S E I S S O L D L A S T. C O S T
OF GOODS SOLD ARE BASED ON THE COST OF
T H E M O S T R E C E N T LY P U R C H A S E D I N V E N T O R Y ,
W H I L E T H E O L D E R I N V E N T O RY I S R E G A R D E D

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