Christopher Liscio

Untangling the Appeal of
Upgrades: Exploring the

Reasons for Purchasing a
New Auto"
T H E C H O I C E TO A C Q U I R E A B R A N D - N E W V E H I C L E , E V E N W H E N O N E A L R E A D Y H A S A N
A U T O M O B I L E T H AT E X C E E D S I T I N T E R M S O F P E R F O R M A N C E , C A N B E AT T R I B U T E D T O A
R A N G E O F E L E M E N T S T H AT P R O L O N G B E Y O N D S I M P L E C A PA B I L I T Y. F R O M T E C H N O L O G I C A L
D E V E L O P M E N T S T O E C O L O G I C A L FA C T O R S T O C O N S I D E R , T H E S E M O T I VAT I O N S H I G H L I G H T
T H E D I V E R S E N AT U R E O F H U M A N C H O I C E S A N D A L S O C O N C E R N S .
CHRISTOPHER LISCIO
INTRODUCTION
T H E C O N C E R N O F W H Y P E O P L E P I C K T O P U R C H A S E A B R A N D - N E W A U TO M O B I L E W H E N T H E I R
E X I S T I N G A U T O M O B I L E I S FA I R LY M U C H B E T T E R C O U L D S E E M C O N F U S I N G I N T H E B E G I N N I N G
L O O K . N O N E T H E L E S S , A C L O S E R E X A M R E V E A L S T H AT T H E R E A R E N U M E R O U S R E A S O N S , B O T H
S E N S I B L E A N D A L S O A S P I R AT I O N A L , T H AT D R I V E T H I S C H O I C E . T H I S S H O RT A RT I C L E L O O K S
I N T O T H E S E M O T I VAT I O N S T O P R O V I D E U N D E R S TA N D I N G I N T O T H E C O M P L E X C A L C U L U S O F
U P D AT I N G A U T O S .

A D VA N C E D M O D E R N T E C H N O L O G Y A S W E L L A S AT T R I B U T E S
AMONG ONE OF THE MOST ENGAGING REASONS FOR THINKING ABOUT A BRAND-NEW
A U T O M O B I L E A C Q U I S I T I O N I S T H E N E E D T O A C C E S S I B I L I T Y A D VA N C E D M O D E R N T E C H N O L O G Y
A S W E L L A S F E AT U R E S . V E H I C L E M A N U FA C T U R E R S C O N S TA N T LY I N T R O D U C E TO E N H A N C E
T H E D R I V I N G E X P E R I E N C E , S A F E T Y A N D S E C U R I T Y, A N D A L S O E A S E . M O R E R E C E N T V E R S I O N S
C O M M O N LY C O M E G E A R E D U P W I T H F U N C T I O N S S U C H A S F L E X I B L E C R U I S E C O N T R O L , L A N E -
K E E P I N G A I D , A D VA N C E D I N F O M E R C I A L S Y S T E M S , A N D A L S O A U TO N O M O U S D R I V I N G
C A PA C I T I E S . T H E S E T E C H N I C A L A D VA N C E M E N T S N O T O N LY M A K E D R I V I N G M U C H S A F E R
H O W E V E R A L S O U S E A M O R E L I N K E D A S W E L L A S C O M F O RTA B L E T R I P.
SAFETY AND ALSO SAFETY
S A F E T Y I S A V I TA L I S S U E F O R M O S T I N D I V I D U A L S , A S W E L L A S M O R E R E C E N T A U T O M O B I L E S H AV E A T E N D E N C Y T O
I N T E G R AT E I M P R O V E D S A F E T Y A N D S E C U R I T Y F E AT U R E S T H AT O F F E R I N C R E A S E D S E C U R I T Y. F R O M B O O S T E D A I R
B A G S Y S T E M S T O C R A S H E VA S I O N M O D E R N T E C H N O L O G Y, M O R E R E C E N T C A R S A N D T R U C K S A R E D E V E L O P E D T O
M I T I G AT E T H E T H R E AT S A S S O C I AT E D W I T H A C C I D E N T S . F O R H O U S E H O L D S A N D P E O P L E A L I K E , T H E P L E D G E O F
RAISED SAFETY AND SECURITY CAN BE A COMPELLING REASON TO OPT FOR A NEW AUTOMOBILE.

F U E L E F F I C I E N C Y A N D A L S O E N V I R O N M E N TA L C O N S I D E R AT I O N S
T H E S H I F T T O WA R D S E C O L O G I C A L C O N S C I O U S N E S S H A S A C T U A L LY A L S O P L AY E D A S I G N I F I C A N T F U N C T I O N I N T H E
DECISION-MAKING PROCESS FOR BRAND-NEW AUTOMOBILE ACQUISITIONS. WITH THE INCREASE OF HYBRID AND
E L E C T R I C A L C A R S , P E O P L E A R E P R O G R E S S I V E LY AT T R A C T E D T O O P T I O N S T H AT O F F E R H I G H E R G A S E F F E C T I V E N E S S
A N D R E D U C E D C A R B O N D I S C H A R G E S . A S I S S U E S C O N C E R N I N G E N V I R O N M E N T M O D I F I C AT I O N G R O W, T H E P R O S P E C T
O F C O N T R I B U T I N G T O A N E X T R A L A S T I N G F U T U R E C O M E S T O B E A P R O M I N E N T FA C T O R I N T H E D E C I S I O N T O
U P G R A D E T O A B R A N D - N E W, E C O - F R I E N D LY A U T O M O B I L E .

ADAPTING TO CHANGING LIFESTYLES
L I F E I S D Y N A M I C , T H E R E F O R E A R E T H E R E Q U I R E M E N T S A N D A L S O C O N C E R N S O F I N D I V I D U A L S . A S S I T U AT I O N S
T R A N S F O R M - - S U C H A S A G R O W I N G H O U S E H O L D O R A C H A N G E I N T R AV E L L I N G PAT T E R N S - - T H E S U I TA B I L I T Y O F A
P R E S E N T A U T O M O B I L E C O U L D R E D U C E . U P G R A D I N G T O A B R A N D - N E W C A R T H AT L I N E S U P A L O T M O R E C L O S E LY
W I T H P R O G R E S S I N G L I F E S T Y L E S C A N O F F E R P R A C T I C A L A D VA N TA G E S , F R O M I N C R E A S E D S PA C E T O B O O S T E D G A S
E C O N O M I C C L I M AT E F O R L O N G E R C O M M U T E S .

FINAL THOUGHT
T H E D E C I S I O N T O P U R C H A S E A N E W C A R S A N D T R U C K I S H A R D LY E V E R D R I V E N E N T I R E LY B Y T H E Q U E S T O F
BETTER PERFORMANCE. INSTEAD, IT'S A DIVERSE SELECTION INFLUENCED BY A RANGE OF ELEMENTS, RANGING
F R O M A D E S I R E F O R I N N O VAT I V E I N N O VAT I O N A N D A L S O S A F E T Y F U N C T I O N S T O E N V I R O N M E N TA L C O N S I D E R AT I O N S
A N D A D J U S T I N G T O T R A N S F O R M I N G WAY O F L I V I N G S . C O M P R E H E N D I N G T H E S E M O T I VAT I O N S A I D S PA I N T A M O R E
C O M P R E H E N S I V E I M A G E O F T H E A S S U M E D P R O C E D U R E S B E H I N D T H E AT T R A C T I O N O F U P D AT I N G V E H I C L E S .

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Christopher Liscio

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Untangling the Appeal of

Upgrades: Exploring the

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