DIASS_Q3_WEEK6_

Disciplines and Ideas in the
Applied Social Sciences

Quarter 3 – WEEK 6:
Professionals and Practitioners in
Communication
At the end of the module, you should be able to:
1.Identify the roles, function, rights,

responsibilities, and accountabilities of
communicators and journalist;
2. Learn the specific work areas of a
communicator and a journalist; and
3. Distinguish ethical and unethical behaviors
among practitioners.
1
PROFESSIONALS AND PRACTITIONERS IN COMMUNICATION
COMMUNICATION SPECIALIST
Also known as “Public Relations Specialists”- they establish
positive associations with the public and mass media in behalf of their
client. Employed by businesses of all sizes, they are typically jack of all
trades who is particularly good at communicating in the written form.
Communication Specialists send draft and send press releases that contain
important updates about their clients. They organize events at which their
clients can meet with the public to increase product awareness or knowledge
of their services or recent developments. Journalism, writing and
marketing degrees can potentially be helpful to people who want to go into
this field. The specialist may be contracted on a part-time or full-time basis
as well as hired to work from home or in the office.
Journalist is a person who collects, writes, or distributes news or
other current information to the public.
Communicators are persons who are able to convey or exchange
information, news or ideas, especially one who is eloquent or skilled.
Roles of Communicators and Journalists
1.To make available information and

evidence to inform the public about issues that
matter to them in the most neutral way
possible;
2.To provide facts for the public to form
judgement and decisions; and
3.To facilitate accurate processing and
analysis of such facts in a professional and
ethical way
Functions of Communicators and Journalists
1.To collect and document information,

facts and opinions, and present them for
public analysis and deepening to the root of
reality;
2.To deliver truths and facts; and

3.To present where the news is happening
and having the ability to record what is
happening accurately with the new
technology.
Competencies of Communicators and Journalists
Listening - it is the ability to receive and interpret

messages in the communication process.
Speaking - the action of conveying information or
expressing one’s thoughts and feelings in spoken
language.
Writing - the activity or skill of making coherent words
on paper and composing text.
Reading - the act or skill of reading written or printed
matter silently or aloud.
4
Rights, Responsibilities, and Accountabilities of
Communicators and Journalists
Rights of Communicators and Journalists

1.Freedom of the Press
2.Freedom of speech
3.Access to information, people, spaces
4.Access to gateways and distribution
5.Journalism “privilege”
Responsibilities of Communicators and Journalists
1.Observe ethical codes

2.Respect rights of others
3.Serve a watchdog role
4.Provide information for the public
5.Journalism ethics
Accountabilities of communicators and journalists
1.Provide guarantees against censorship and

protection of freedom of expression
2.Safeguarding the confidentiality of journalistic
sources
3.Ensuring that information held by the
government can be timely and easily
accessed by the public.
Code of Ethics of Communicators and Journalists
1.At all times upholds and defends the principle of media freedom,
the right of freedom of expression and the right of the public to be
informed.
2.Strives to ensure that information disseminated is honestly conveyed,
accurate, and fair
3.Does his/her utmost to correct harmful inaccuracies
4.Differentiates between fact and opinion
5. Does nothing to intrude into anybody’s private life, grief, or distress
unless justified by overriding consideration of the public interest
6.Protect the identity of sources who supply information in confidence
and material gathered in the course of his/her work
7.Produces no material likely to lead to hatred or discrimination in the
grounds of a person’s age, gender, race, color, creed, legal status,
disability, marital status , or sexual orientation
8.Shall normally seek the consent of an appropriate adult when
interviewing or photographing a child for a story about his/her
welfare
9.Avoids plagiarism
Areas of specialization in which communicators and journalists work
The field of mass communications includes:
 Advertising
Corporate and instructional media (producing visual, audio,
media, written, and multimedia materials for training and
instruction, internal and external communications, sales, and public
relations)
 Electronic media
Journalism (magazines, newspapers, print, electronic, television,
radio, broadcast)
 Production Management
 Public relations
 Telecommunications (news or production)
 Visual communications (graphic design, production design, 5
photography, video)
JOURNALISM
The core purpose of journalist is to research,

document, write, and present the news in an
honest, ethical, and unbiased way. Although the
method for reporting the news may be changing,
the need for talented, qualified and educated
journalists isn’t.
A journalist job description still calls for hard

work, ethics, quality writing, and, at its heart,
the desire to tell the truth.
JOB OPPORTUNITIES
BROADCAST JOURNALISM - When you think of broadcast

journalism, you may think of the famous TV news
anchors, Broadcast Journalism however, has many
different facets, both in front and behind the camera.
There are local news anchor jobs, traffic and weather
reporters, and production crew.
Investigative journalism is
finding, reporting, and presenting news
which other people try to hide. It is very
similar to standard news reporting,
except that the people at the center of
the story will usually not help you and
may even try to stop you from doing
their job.
PHOTOJOURNALISM
Photojournalism is telling stories with

photographs. But on top of that, the stories
created must follow the rules of journalism.
They must be true stories and the journalist
must try to tell the story in the most fair,
balanced and unbiased way possible.
SPORTS JOURNALISM
Sports journalist jobs vary across

media, roles and content. Some sports
journalists stick with one employer, and
does one form of media, while others
freelance covering various sports and
writing and reporting for print, broadcast
and/or online milieus.
Task 2.
The following are situations that show either ethical or unethical
behaviors of the journalists and communicators (practitioners). You
are to group and write them to where it belongs. Write your answer
in your notebook.
 Publishing misleading and false information

 Differentiates between fact and opinion
 Upholds and defends the principle of media freedom, the right
of freedom of expression and the right of the public to be
informed
 Strives to ensure that information disseminated is
honestly conveyed, accurate, and fair
Ethical Behavior Unethical Behavior

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Disciplines and Ideas in the

Applied Social Sciences

1.Identify the roles, function, rights,

1.To make available information and

1.To collect and document information,

2.To deliver truths and facts; and

Listening - it is the ability to receive and interpret

Rights of Communicators and Journalists

1.Observe ethical codes

1.Provide guarantees against censorship and

The core purpose of journalist is to research,

A journalist job description still calls for hard

BROADCAST JOURNALISM - When you think of broadcast

Photojournalism is telling stories with

Sports journalist jobs vary across

 Publishing misleading and false information

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