CHAPTER 1_LESSON 6

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Introduction to

Media

U N D E R STA N D I
NG
MEDIA:
Aesthetics of
social
networking
Goals
IN THIS LESSON, YOU WILL DISCOVER
THE FOLLOWING:

The various tools of social


media The implications of
social networking The
importance and relevance of
utilizing social media
Faceboo Twitt Spotif
k er y

Instagra Pintere YouTub


DEEPER
UNDERSTANDING OF
SOCIAL M E D I A
An offshoot of new media is
social media. It needs a
closer look for the huge role
it has been playing and
continuing to be played in
the way we navigate media
processes as media
producers and consumers.
Social Networking

Networking is "a supportive


system of sharing information
and services among
individuals and groups
having a common interest".
Thus, to networking also
means to reach out, connect,
share or exchange
information, and interact with
others as a sustained
Kinds of Social
Media and Its
Varying Uses
The basic characteristics
of social networking
platform entails a user
to sign up to their
service.Most of these
sites offer free services
so anyone could create
an account (sometimes
Media
Materials

SOCIA
PRIN T-BAS PH OTO-BAS L N ETWORK SITE
ED ED IN G S

1 2 3 4 5

AUDIO-BAS VIDEO-BAS
ED ED
Print-based
Print-based social media networks hone in on
the power of immediate and often
uncensored publication of thoughs in new
media platforms.
Audio-based
Sole audio-based social networking platforms
don't seem to be popular as their
print,photo,video counterparts.But that doesn't
mean they don't exists.
Photo-
based Perhaps the most popular photograph-
based social networking platform is the
mobile app Instagram.

Video-based
As its tagline implies, YouTube is social
networking site encouraging you to
"broadcast yourself" via uploading videos in
your own YouTube channel.
Social Networking
Sites
Among all kinds of social networking sites those that
enable people to connect with other people are the most pop
Why is social
media
important?
Relevance
of Social
media in
Today's
Society
Relevance of
Social media in
Today's Society
Personal Communications

The primary attraction of new media ICT's


combined with social networking apps is
evident in the way people communicate with
each other today.
Relevance of
Social media in
Today's Society
Business and Customer Care
tools
Social networking apps used for personal
communications are also utilized for
personal use.
Relevance of
Social media in
Today's Society
Social Services and
Governance
Governments of the worlds have already learned to keep
abreast of technological advances. This is why most of
them now keep virus website for official departments or
branches.
Relevance of
Social media in
Today's Society
Educational
tools
It is no doubt that students have evolved in their studying and
learning habits. Teachers are also adapting to this evolution by
evolving with their students. One form of evolving with the
learners is to utilize devices in teaching which are being used by
learners in order parts of their lives.
Activity:
1. What are the advantages of the social media
platform you have chosen?

2. What are the disadvantages of the social media


platform you have chosen?

3. Why is the social media platform you've chosen


better than the others?
Than
k
you!

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