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    GAJENDER

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    Suraj Pathak

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    © All Rights Reserved
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    GAJENDER

    Uploaded by

    Suraj Pathak
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    GAJENDER PPT

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    1 views18 pages

    GAJENDER

    Uploaded by

    Suraj Pathak

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 18

    COMMUNICATION : DEFINITION AND

    VARIOUS COMMUNICATION PROCESS

    NAME: GAJENDER SINGH


    ROLL NO. : 180
    BATCH : 2020
    DEPARTMENT OF COMMUNITY
    MEDICINE
    CONTENT
    • DEFINITION

    • COMMUNICATION PROCESS

    • TYPES OF COMMUNICATION
    DEFINITION
    • Communication can be regarded as a two way process of exchanging
    or shaping ideas , feeling and information.

    • Communication is more than mere exchange of information.

    • It is a process important to pave way for desired changes in human


    behavior and informed individual and population participation to
    achieve goals.
    • Communication and education are interwoven. Communication
    strategies can enhance learning.

    • The ultimate goal of all communications is to bring about change in


    the desired direction of the person who receives the communication.
    COMMUNICATION PROCESSES
    It has the following main component
    • Sender [source]
    • Receiver [audience]
    • Message
    • Channel [ medium]
    • Feedback [effect]
    SENDER
    The sender ( communicator ) is the beginner of the message
    To be an effective sender , he must know
    • His objective defines
    • His audience: it’s interest and needs
    • His message
    • Channels of communication
    • His professional pros and limitations
    RECEIVER

    • All communications must have an audience, this may be a single


    person or a group of people.

    • With no the audience, communication is nothing more than mere


    noise
    MESSAGE
    A Message ( or “ technical know – how) is the information which the
    sender transmits to his audience to receive, understand, accept and act
    upon
    • It may be in the form of word , pictures or signs
    • A good message must be :
    • In line with the objective.
    • Meaningful
    • Based on felt needs
    • Clear and understandable
    CHANNELS OF COMMUNICATION
    By channels is implied the “physical bridges” or the medium of
    communications between the sender and receiver.

    • Media system
    • The total effort is based on 3 media system
    • Interpersonal communication
    • Mass media
    • Folk media
    FEEDBACK
    • It is the flow of information from the audience to the sender.

    • In mass communication it takes sometime to get feedback.

    • Feedback is generally obtained through polls, attitude survey and


    interview
    TYPES OF COMMUNICATION
    ONE WAY COMMUNICATION (DIDACTIC METHOD)
    • The flow of communication is “one way” from the sender to the
    audience.
    • The best example is the lecture method in classrooms.
    • Drawbacks of this methods are-
    • Knowledge is imposed
    • Learning is authoritative
    • Does not influence human behavior
    TWO WAY COMMUNICATION
    (SOCRATIC METHOD )
    • In a two way method of communication both the sender and the
    audience take part.

    • The audience may raise question and add their own information,
    ideas and opinions to the subject.
    VERBAL COMMUNICATION
    • The oldest way of communication has been by word of mouth

    • Direct verbal communication by word of mouth may be loaded with


    hidden meaning
    NON VERBAL COMMUNICATION
    • Communication can occur even with no words.
    • It includes a whole range of bodily movements, posture, gesture,
    facial expression
    • Silence is non verbal communication
    VISUAL COMMUNICATION
    • The visual form of communication comprise “chart and graphs,
    pictures ,tables , maps, posters” etc.
    TELECOMMUNICATION AND
    INTERNET
    • Telecommunication is the process of communication over distance
    using electromagnetic instruments designed for the purpose

    • Radio , TV , and internet etc. are mass communication media


    examples.
    BIBLIOGRAPHY
    K.PARK Textbook of Preventive and Social Medicine,27th Edition,M/S
    Banarsidas Bhanot ,Jabalpur- 482001, Madhya Pradesh
    THANK YOU

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