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    Perfume

    Uploaded by

    universityofbridgeportiss

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Perfume

    Uploaded by

    universityofbridgeportiss
    10 views20 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    10 views20 pages

    Perfume

    Uploaded by

    universityofbridgeportiss

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    Introduction to “The P’s” Prepared By:

    Perfume Roshan Kumar Sah


    Sai Siri Mungala
    Sindhu Madireddy
    Overview
    • Product name: “The P’s” Perfume
    • Type of the product
    Premium Perfume for both men and women.
    • Mission statement
    "To offer a unique, long-lasting fragrance that
    combines luxury, elegance, and sophistication,
    catering to the modern professional.”
    • Target Audience
    Professionals aged 18-50 living in urban areas
    and cities.
    Unique Selling Unique Natural
    Proposition Ingredient
    A quality fragrance that blends Our perfume is crafted using
    sophistication and long-lasting scent. Sandalwood, a natural Asian
    Affordable luxury aimed at busy ingredient known for its warm, woody
    professionals who value self-care and scent. Sandalwood is naturally
    personal grooming. extracted and valued for its soothing
    and calming aroma, adding an
    earthy richness to the fragrance.
    Value Proposition
    "Elevate Your Essence with our “The P’s” perfume – “Where Timeless Elegance Meets
    Personal Expression”.

    FUNCTIONAL PSYCHOLOGICAL MONETARY VALUE


    VALUE VALUE
    Functional
    value

    • Fragrance Quality
    • Longevity
    • Versatility
    • Skin Compatibility
    • Ease of use
    Psychological
    Value

    • Self-Expression
    • Confidence Boost
    • Emotional Connection
    • Social Recognition
    • Mood Enhancement
    Monetary
    Value
    • Affordability
    • Cost of Ownership
    • Perceived Value
    • Brand Investment
    Target Market
    • The ideal customer for my perfume is
    individuals between the ages of 18
    and 50. They likely work in various
    fields such as corporate jobs,
    healthcare, education, finance, etc.
    These men and women are at a stage
    where they have established
    themselves in their careers.
    Target Market
    Using Segmenting
    Strategies
    • Demographic Segmentation
    • Geographic Segmentation
    • Psychographic Segmentation
    • Behavioral Segmentation
    Demographic
    Segmentation
    • Age
    • Gender
    • Income Level
    • Education
    Geographic
    Segmentation
    • Location
    Urban areas with access to shopping
    centers or strong online shopping
    presence and cities.
    Psychographic
    Segmentation
    • Lifestyle
    These individuals lead busy lives,
    balancing work and possibly family
    responsibilities. They value self-care
    and personal grooming as an essential
    part of their daily routine.
    • Values
    Focus on quality, reliability, and
    products that reflect their status and
    success, while being practical and long-
    lasting.
    Behavioral
    Segmentation
    • Shopping Behavior
    These individuals research products
    thoroughly before purchasing. Online reviews,
    recommendations from friends, or past
    experiences with brands influence them. They
    value products that are easy to go with their
    routine without adding stress.
    • Influencers
    They are likely to follow influencers and trust
    their recommendations when it comes to
    purchasing a particular brand.
    Building a
    Buyer
    Persona
    for Our
    Perfume
    Pricing
    For the perfume product, we are using a
    Premium Pricing Strategy (also known
    as Prestige Pricing). This strategy is
    commonly used by brands that position
    themselves as high-quality or luxury
    products in the market.
    Menu of Goods and
    Pricing
    • Signature Perfume (50ml) (Cherry
    Blossom/ Red Rose)
    Price: $120
    A balanced, luxurious fragrance for both men
    and women, perfect for everyday use or
    special occasions.

    • Deluxe de Perfume (100ml)


    Price: $180
    A larger bottle for those who wish to indulge
    in a scent that lasts longer and complements
    their busy lifestyle.
    • Travel-sized Perfume (15ml)
    Price: $50
    A portable version of our signature scent, ideal for
    travel or quick touch-ups throughout the day.

    • Limited Edition Perfume (75ml)


    Price: $250
    A special edition fragrance with unique packaging and
    exclusive ingredients, crafted for collectors or those
    looking for a rare scent.
    • Perfume Gift Set
    Price: $200
    The Signature Eau de Parfum (50ml), a travel-sized
    perfume, and a scented lotion. Perfect for gifting or
    personal pampering.
    • Perfume Gift Set
    Price: $200
    The Signature Eau de Parfum (50ml),
    a travel-sized perfume, and a
    scented lotion. Perfect for gifting or
    personal pampering.
    Customer
    Benefits of Buying
    Our perfume
    • Unique Scent Profile
    • Quality Assurance
    • Luxury Experience
    • Emotional Satisfaction
    • Long-lasting Scent
    • Social Appeal
    Thank You!!!

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