02 111211 279 12640689642 27092024 121114pm

Muhammad mustafa 02-111211-279
1. Why a Perfume Brand is Needed in the Pakistani Market:
The Pakistani market has a rich tradition of personal grooming and a strong cultural
connection to fragrances. Perfumes, particularly attars and essential oils, have deep roots in
South Asian culture and are often linked to social status, religious events, and personal
expression.
Market Gaps and Opportunities:
• Growing Middle Class: With increasing disposable income, Pakistan’s middle

class is expanding, and consumers are more inclined to invest in quality grooming products,
including perfumes.
• Limited Local Brands: While international luxury perfume brands are popular,
there is a lack of well-known local brands that offer premium fragrances at affordable prices.
Scents.com.pk can bridge this gap by offering high-quality, locally-inspired scents.
• Cultural Preferences: Pakistani consumers appreciate strong, long-lasting
fragrances, and many prefer traditional oriental and musky scents. Scents.com.pk can tailor
its range to suit local preferences while offering modern blends, setting it apart from
international competitors.
• E-commerce Growth: With the rise of online shopping, especially after the
pandemic, consumers are more comfortable purchasing personal care products online.
Scents.com.pk, with its e-commerce focus, can tap into this growing demand for
convenience.
1. Buyer Persona 1:
• Name: Ahmed
• Age: Late 20s to mid-30s
• Gender: Male
• Occupation: Sales Executive or Manager
• Location: Urban city (e.g., Islamabad, Karachi)
• Income Level: Middle-class, looking for affordable luxuries
• Lifestyle: Busy work life, engages in social activities like networking events,
dinners, and weddings
• Goals:
• To maintain a polished and professional image at work
• To use fragrance as a way to leave a memorable impression
• Challenges:
• Prefers masculine scents but struggles to find long-lasting, non-overpowering
fragrances at a reasonable price
• Interests:
• Sports, fitness, personal grooming
• Follows international perfume trends
• Buying Behavior:
• Buys perfumes as a part of his grooming routine, considers fragrances an
essential accessory.
2. Buyer Persona 2:
• Name: Aisha
• Age: Early 20s
• Gender: Female
• Occupation: University Student
• Location: Lahore or Islamabad
• Income Level: Limited income, occasional splurges on beauty products
• Lifestyle: Attends university, partakes in social activities with friends and
family
• Goals:
• To explore fragrances that match her youthful and vibrant personality
• Looking for affordable options that still feel premium
• Challenges:
• Limited budget but still wants a scent that feels sophisticated and modern
• Interests:
• Social media, fashion, beauty influencers
• Shopping for beauty and skincare products online
• Makes purchase decisions based on recommendations from influencers or
friends.
3. Buyer Persona 3:
• Name: Farhan
• Age: Early 40s
• Gender: Male
• Occupation: Business Owner
• Location: Major city, Pakistan
• Income Level: Upper-middle class
• Lifestyle: Values status and prefers premium experiences, attends business
meetings, social gatherings, and family events
• Goals:
• To use fragrance as a symbol of status and elegance
• Seeking high-quality, premium fragrances that reflect his taste and success
• Challenges:
• Tired of imported luxury brands and looking for a local option that still feels
luxurious
• Interests:
• Fine dining, business networking, exclusive events
• Frequently purchases high-end grooming products and prefers high-quality
scents with longevity.
4. Buyer Persona 4:
• Name: Noor
• Age: Mid-30s
• Gender: Female
• Occupation: Stay-at-home mother
• Location: Suburban area
• Income Level: Middle to upper-middle class
• Lifestyle: Balances family life with self-care and social commitments
• Goals:
• To feel refreshed and confident during her daily routine, family gatherings,
and outings
• Looking for a fragrance that’s easy to wear daily and feels fresh yet
sophisticated
• Challenges:
• Needs a perfume that’s affordable for regular use but doesn’t compromise on
quality
• Interests:
• Family-oriented, enjoys beauty and wellness products
• Values convenience and buys online, often looking for deals or promotions.
5. Buyer Persona 5:
• Name: Bilal
• Age: Mid-20s
• Gender: Male
• Occupation: Freelancer or Creative Professional
• Location: Major city or metropolitan area
• Income Level: Moderate, with flexible income depending on projects
• Lifestyle: Enjoys a laid-back lifestyle, works from home or co-working spaces,
goes out with friends
• Goals:
• To use fragrance as part of his personal style and expression
• Wants a unique scent that sets him apart and complements his creative
lifestyle
• Challenges:
• Wants to avoid mainstream, generic fragrances and seeks something distinct
• Interests:
• Music, fashion, and design trends
• Prefers niche or unconventional scents that reflect his individuality
• Researches products thoroughly before buying and appreciates personalized
recommendations.

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02 111211 279 12640689642 27092024 121114pm

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Muhammad mustafa 02-111211-279

1. Why a Perfume Brand is Needed in the Pakistani Market:

Market Gaps and Opportunities:

• Growing Middle Class: With increasing disposable income, Pakistan’s middle

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