ISM Case STUDY Team 12

COOP and REMEI
Members Reg.No
TEAM NITHEESH M 23382059
12 NIVEDHA SREE 23382060
PADALESWARAN 23382061
POOJA 23382062
POOVARASAN 23382063
A Case Study in Sustainable Retail

Coop and Remei: A
Case Study in
Sustainable Retail
This case study examines the cooperation between Coop, Switzerland's second-
largest retail company, and Remei, a Swiss trading company, in the context of
corporate social responsibility (CSR) and sustainability. Their partnership,
centered around the Naturaline brand and bioRe® foundation, demonstrates
how ethical sourcing, sustainable production, and support for local
communities in developing countries can lead to success in the international
market.
COMPANY DETAILS
The Coop Group is headquartered in Switzerland and

operates in the retail, wholesale, and production sectors.
Coop Group operates store formats in the food, non-food
and service sectors. With Transgourmet Holding AG, Coop
is Europe's second largest cash & carry and wholesale
supplies business. In total, the Coop Group has around
2,500 retail outlets in Switzerland and 124 cash & carry
markets in Switzerland and other European countries. The
Coop Group has a workforce of around 90,000.
Coop Brands and Labels
Coop: A Leader in Sustainable Retail
Coop, with a turnover of 17.3 billion CHF in 2013, operates over 1,400 outlets in Switzerland. The company offers a wide range of food and
non-food products, with a strong focus on socially responsible and sustainable store brands. These brands, accounting for more than half of
sales, are crucial to Coop's success and reflect the company's commitment to social, ethical, and environmental factors.
Key Facts Store Brands Focus Areas

- 33.6 billion CHF turnover in 2023 - Coop Naturaplan - Organic products
- Over 2,400 outlets - Coop Naturafarm - Fair trade
- 95826 members - Coop Oecoplan - Environmental sustainability
- Coop Naturaline - Social responsibility
- Pro Montagna
- Slow Food
Naturaline: A Sustainable Fashion Brand
Introduced in 1993, Naturaline is one of Coop's most successful store brands. It focuses on textiles and fashion
products sourced from organic cultivation and fair trade, as well as cosmetics produced from natural raw
materials. In cooperation with Remei, Coop established the bioRe® foundation to support organic cotton
farmers in India and Tanzania.
1993 Introduction of Naturaline ecologically and socially responsible textiles
1995 Naturaline made from 100% organic cotton
1997 Launch of the bioRe® Foundation by Coop and Remei
2005 Opening of the first BioRe training centre in India
2006 Mobile hospital and opening of the first village school in India
2008 First carbonate dioxide neutral T-shirt collection
2012 Complete assortment carbonate dioxide neutral
2013 Implementation of the Traceability Tool
2014 New design and first collection by Melanie Wagner

The Five Principles of bioRe®
The bioRe® foundation operates on five key principles that guide its efforts in producing high-quality, sustainable fashion products. These principles
ensure a controlled and transparent manufacturing process from organic farming through to finished products, always satisfying ecological and social
requirements.
Organic Fairness Ecology Transparency

Promotion of controlled organic Dignified working conditions for No use of toxic chemicals in Full product traceability and
farming and crop rotation farmer families and textile workers production control over all production stages
Sustainable Processing of Organic Cotton
Sustainability is crucial in the processing of organic cotton for Naturaline products. Coop aims to minimize the impact on the biosphere and avoid negative effects
on textile workers' and consumers' health. Only selected companies committed to Coop's high standards can be part of the Naturaline supply chain.
Bleaching Solely with oxygen
Colors No heavy metals or allergenic dyes
Processing Formaldehyde-free
Wastewater Double-stage treatment

Commitment to CO2 Neutrality
In 2004, Coop committed to improving energy efficiency and lowering CO2 emissions. The company aims to achieve CO2
neutrality by 2023 in all areas where it can directly influence emissions. This commitment extends to Naturalline products,
with initiatives such as producing 100,000 CO2 neutral T-shirts in India and Tanzania.
Energy Efficiency
Implementing measures to reduce overall energy consumption
CO2 Reduction
Steadily reducing CO2 emissions in all directly influenceable areas
Offsetting
Funding high-quality projects to offset unavoidable emissions
Product Innovation
Developing CO2 neutral products like Naturalline T-shirts
Challenges and Future Outlook
Despite its success, Naturaline has faced challenges in recent years. Since 2009, net sales
of Naturaline textiles have slightly decreased, possibly due to increased competition in
the organic fashion segment. However, Coop and Remei continue to innovate and
maintain their commitment to sustainability.
1 Market Competition 2 Innovation

Increased competition in the Continued focus on developing
organic fashion segment new sustainable products and
processes
3 Transparency 4 Consumer Education

Ongoing efforts to maintain and Increasing awareness about the
improve supply chain benefits of sustainable and ethical
transparency fashion
1. How can companies generate competitive advantages in international markets by implementing a business strategy
that focuses on sustainability and responsibility?
 Cost Reduction through Efficiency
 Regulatory Compliance and Risk Management
 Differentiation and Innovation
 Access to New Markets and Investor Appeal

2. Take a closer look at Coop’s various international CSR initiatives. What are the success factors ?
 Partnership with Ethical Suppliers (e.g., Remei)
 Comprehensive Supply Chain Transparency
 Sustainability Integrated into Core Business
 Long-term Vision and Commitment
 Collaboration with NGOs and External Auditors

3. How is “Performance based on Sustainability” implemented at the international level by Coop? Provide and
explain three examples
 Organic Cotton Production and Ethical Sourcing (Naturaline and bioRe® Foundation)
 . Energy-Efficient and Carbon-Neutral Operations
 Elimination of Hazardous Chemicals (Detox Campaign)

Conclusion
These examples illustrate how Coop uses sustainability as a lever to

improve its performance at the international level. By integrating
environmental and social goals into its core business strategy, Coop
not only enhances its brand value and competitiveness but also
fulfills its corporate responsibility to protect the planet and
support global communities.
THANK YOU

ISM Case STUDY Team 12

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COOP and REMEI

12 NIVEDHA SREE 23382060

A Case Study in Sustainable Retail

The Coop Group is headquartered in Switzerland and

Key Facts Store Brands Focus Areas

1993 Introduction of Naturaline ecologically and socially responsible textiles

1995 Naturaline made from 100% organic cotton

1997 Launch of the bioRe® Foundation by Coop and Remei

2005 Opening of the first BioRe training centre in India

2008 First carbonate dioxide neutral T-shirt collection

2012 Complete assortment carbonate dioxide neutral

2013 Implementation of the Traceability Tool

2014 New design and first collection by Melanie Wagner

Organic Fairness Ecology Transparency

Bleaching Solely with oxygen

Colors No heavy metals or allergenic dyes

Wastewater Double-stage treatment

1 Market Competition 2 Innovation

3 Transparency 4 Consumer Education

 Cost Reduction through Efficiency

 Regulatory Compliance and Risk Management

 Differentiation and Innovation

 Access to New Markets and Investor Appeal

 Partnership with Ethical Suppliers (e.g., Remei)

 Comprehensive Supply Chain Transparency

 Sustainability Integrated into Core Business

 Long-term Vision and Commitment

 Collaboration with NGOs and External Auditors

 . Energy-Efficient and Carbon-Neutral Operations

 Elimination of Hazardous Chemicals (Detox Campaign)

These examples illustrate how Coop uses sustainability as a lever to

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