QTR 2 Week 4 Visual Media and Information

WHAT IS
VISUAL
MEDIA?
-It refers to materials,
programs, applications
and the like that
Visual teachers and students
use to formulate new
Media information to aid
learning through the
use, analysis,
evaluation and
production of visual
images.
Differen
t Types
of Media
photography, video, screenshots, infographics, data
visualization (charts and graphs), comic strips/cartoons,
memes, visual note-taking, etc.
PHOTOGRAPHY
VIDEO
CHARTS AND GRAPHS
COMIC
INFOGRAPHIC
MEME
VISUAL NOTE- TAKING
Line
It describes a shape or
outline. It can create
texture and can be thick
or thin. Lines may be
actual, implied, vertical,
horizontal, diagonal, or
contour.
SHAPES
It usually a geometric
area that stands out
from the space next to or
around it, or because of
differences in value,
color, or texture.
VALUE
the degree of light
and dark in a
design.
TEXTURE
the way a surface feels
or is perceived to feel.
FORM
a figure having volume
and thickness. An illusion
of a 3-dimensional object
can be implied with the
use of light and shading.
Form can be viewed from
many angles.
COLOR
determined by its hue
(name of color), intensity
(purity of the hue), and
value (lightness or
darkness of hue).
02
Primary,
01 Secondary &
Tertiary
The Colour Colours
Wheel
The color wheel or color
The circle – is a basic but
Color completely essential tool
Wheel for combining colors and is
designed in such a way
that virtually any colors
you pick from it will look
beautiful together.
03
02 Tints, Tones
and Shades
Primary,
Secondary &
Tertiary
Colours
Primary colors- are the three
pigment colors; red, yellow
and blue
Primary,
Secondar Secondary colors- formed
y& by mixing the primary.
For example: green,
Tertiary orange and purple.
Colours
Tertiary colors- are created by
combining primary and
secondary colors.
For example yellow-orange,
red-orange, red-purple, blue-
purple, blue-green and yellow-
green.
04
03 Color
Harmony
Tints, Tones
and Shades
TINTS
Tints, Color + White
Tones
and
Shades
Simply put – tints, shades and tones
are basic color concepts where you
can either make a color lighter by TONES
adding white – the resulting colour is a Color + Gray
tint; make a colour darker by adding
black – the darker version is known as
a shade; add grey to create a
completely different tone.
SHADES
Color +
Black
01
04 The Colour
Wheel
Color
Harmony
1. Complementary -
Complementary colours are
those that lie opposite each
other on the colour wheel. Red
and green are complementary
colours, as are red-purple and
yellow-green.
2. Analogous -
Analogous colours lie
Color next to each other on
Harmony the colour wheel. - are
often found in nature
and are always
harmonious and pleasing
3. Triad
on -the
Triadic
eye.
colours are those that
are evenly spaced out
around the colour
wheel, as though you're
looking at an
equilateral triangle.
4. Split-Complementary - A
variation of the
complementary colour
scheme, the split-
complementary technique
takes a base colour and then
Color uses the two adjacent colours
as its5. Rectangle - With
complement.
Harmony the rectangle, or
tetradic colour
scheme, you'll use
four colours
arranged into two
complementary
pairs, creating
6. Square - The rich
andcolour
square beautiful
combinations.
scheme is similar to
the rectangle,
however this time,
you've got all four
Consistency
Consistency of margins,
typeface, type style,
and colors is necessary,
especially in slide
presentations or
documents that are
that are more than one page.
Center of
Interest
an area that first
attracts attention in a
composition.
Balance
-a feeling of visual equality
in shape, form, value, color
etc. -can be symmetrical
and evenly balanced, or
asymmetrical and unevenly
Harmony
brings together a
composition with similar
units.
with similar units.
Contrast
offers some change in
value creating a visual
discord in a
Directional
Movement
a visual flow through
the composition.
Rhythm
a movement in which
some elements recur
a movement in which some
elements recur regularly.
Perspective
created through the
arrangement of objects
in two dimensional
JPEG
is virtually
synonymous with
digital
Best for:
photography.
Photographs and
graphics that
involve gradients or
other broad color
ranges.
Avoid it for: Joint Photographic

Logos and line Experts Group
drawings.
PNG
the youngest of the
image formats, the
PNG standard is a bit
of a mixed bag. It’s
not a format that
you’ll use all the time,
but it does have its
uses.
Best for: (PNG-8) Best for: (PNG-24)
Situations where High-resolution or
you might otherwise high-contrast
use a GIF but don’t images that will
need it to animate, ultimately make
or when you need their way to print,
better transparency or similar images Portable
functionality than a for web use that
Network Graphics
GIF. Avoid it for require
(PNG-8) Anything transparency.
that requires Avoid it for (PNG-
animation or where 24) Photos that
file sizes need to be will be hosted on
minimized the web.
GIF
GIF- the oldest of the
three, GIF images have
been around since the
late 1980s. The
compression format is
lossless, which means
that you can save the
file over and over and
the quality won’t
Best for: Logos, simple
degrade.
graphics, animations and
video clips where image
quality isn’t a high priority.
Avoid Graphics
it for: Saving photos, printed Interchange
documents or graphics that Format
need a large color palette.

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Avoid it for: Joint Photographic

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