Visual Information and Media

Visual Information and
Media
Visual media and information refers to materials,
programs, applications and the like that teachers and
students use to formulate new information to aid
learning through the use, analysis, evaluation and
production of visual images. There are different types
of visual media – photography, video, screen shots,
infographics, data visualization (charts and graphs),
comic strips/cartoons, memes, visual note-taking, etc.
Visual media are either formally or informally
produced.
Its primary purpose is to gain attention, create
meaning, and facilitate retention. Visual media is
consisting of visual design elements. Visual design
elements refers to the building blocks or basic units in
the construction of a visual image.
The Design Elements
Line
describes a shape or outline. It can create texture
and can be thick or thin. Lines may be actual,
implied, vertical, horizontal, diagonal, or contour
lines.
The Design Elements
Shape
Usually, a geometric area that stands out from the
space next to or around it, or because of differences
in value, color, or texture. Shape may also be
organic.
The Design Elements
Value
the degree of light and dark in a design. It is the
contrast between black and white and all the tones
in between.
The Design Elements
Texture
the way a surface feels or is perceived to feel.
Texture can be added to attract or repel interest to
a visual element. Visual texture is the illusion of the
surfaces peaks and valleys, resulting in a feeling of
smoothness or roughness in objects.
The Design Elements
Color
determined by its hue (name of color), intensity
(purity of the hue), and value (lightness or darkness
of hue). Color and color combination can play a
large role in the design. Color may be used for
emphasis or may elicit emotions from viewers. Color
maybe warm, cool, or neutral.
Color Theory
Color Wheel
is a basic but completely essential tool for
combining colours and is designed in such a way
that virtually any colours you pick from it will look
beautiful together.
Color Theory
Warm Colors
red, orange, yellow and variations of these three
colours – are vibrant and full of energy. Cool
colours – green, blue and violet – offer calm and
tranquility, and they're often more subdued than
warm colors.
Color Theory
White, black and grey – on the other hand – are

considered to be neutral.
Tints, Shades and Tones
Simply put – tints, shades and tones are basic color

concepts where you can either:
make a color lighter by adding white – the resulting
color is a tint;
make a color darker by adding black – the darker

version is known as a shade;
add grey to create a completely different tone.

Color Harmony
Complementary
Complementary colors are those that lie opposite
each other on the color wheel. Red and green are
complementary colors, as are red-purple and
yellow-green. These high contrast combinations
create a vibrant look and must be handled with
care. They're certainly tricky to use in large doses
but can be very effective for making certain
elements stand out.
Color Harmony
Analogous
Analogous colors lie next to each other on the color
wheel. They typically combine beautifully and
create appealing schemes for your designs. In fact,
analogous are often found in nature and are always
harmonious and pleasing on the eye.
Color Harmony
Triad
Triadic colors are those that are evenly spaced out
around the color wheel, as though you're looking at
an equilateral triangle. These color combinations
tend to be quite vibrant, even if you opt for paler
versions of your hues.
Color Harmony
Split Complementary
A variation of the complementary color scheme, the
split-complementary technique takes a base color
and then uses the two adjacent colors as its
complement. Again, this scheme delivers high
contrast combinations, but they're not considered
to be as harsh.
Color Harmony
Rectangle
With the rectangle, or tetradic color scheme – you'll
use four colors arranged into two complementary
pairs, creating rich and beautiful combinations.
Just make sure you let one color be dominant. And
pay close attention to the balance between warm
and cool colors for your designs.
Color Harmony
Square
The square color scheme is like the rectangle,
however this time, you've got all four colors evenly
spaced around the color wheel. Just like the
rectangle scheme, you've got to allow one color to
play the dominant role.

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Visual Information and

White, black and grey – on the other hand – are

Simply put – tints, shades and tones are basic color

make a color darker by adding black – the darker

add grey to create a completely different tone.

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