Lect 8 Business Plan PP

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Business Plan

What is a Business Plan


for?

• Guideline for your practice (financial, legal,


staff, etc.)

• Basic document to secure financing

• Basic document to convince creditors


Suggested sections of
your Business Plan
1. Executive Summary

2. Company Summary

3. Services

4. Market Analysis Summary

5. Strategy and Implementation Summary

6. Management Summary

7. Financial Plan

8. Appendix
Executive Summary
• Objectives (one sentence summary)

• Mission

• Key to Success

• Chart (not necessarily)


Company Summary

• Ownership

• Start-up Summary
Services

• What will you offer.

• What will be your main focus

• What will be the direction you would like to


develop your practice
Market Analysis
• Market Segmentation

• Target Market Segment Strategy

• Service Business Analysis

Competition and Buying Patterns


Strategy and
Implementation
• Competition Strategy

• Marketing Strategies

• Sales Strategy

Sales Forecast

Milestones (legal, regulatory


requirements)
Management
Summary
• Owner Profile

• Staff Requirements
Financial Plan
• General Assumptions

• Break-even Analysis

• Profit and Loss Projection

• Cash Flow Projections

• Balance Sheet Projection

• Business Ratios
Appendix
Tables
• Sales Forecast

• Staff

• General Assumption

• Profit and Loss

• Cash Flow

• Balance Sheet
Example

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