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    Lesson 5 The Business Plan

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    kurtacero28

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    Lesson 5 The Business Plan

    Uploaded by

    kurtacero28
    6 views13 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
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    6 views13 pages

    Lesson 5 The Business Plan

    Uploaded by

    kurtacero28

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    THE BUSINESS PLAN

    What is Business Plan


    • It is a formal statement or document that contains the
    plan for the business that is to be launched or for the
    expansion of the business.
    • It contains a set of business goals and the plan for
    reaching those goals.
    • Lay outs a written roadmap for the firm from each of a
    marketing, financial, and operational standpoint.
    Focus of Business Plan

    • entrepreneur who must set a navigational


    course.
    • investors and cautious financiers.
    • the managers and staff of the organization so
    that they will know the strategies and programs
    of the enterprise.
    Importance of Business Plan

    Business plan should be written to:


    • Improves business ideas and concepts
    • Guides actions
    • Increase odds of success
    • Requirement by other parties
    • Basis for evaluation
    Content of
    Business Plan
    CONTENT OF
    BUSINESS
    PLAN
    1 EXECUTIVE SUMMARY
    A one page overview of the business
    and highlights the important points of
    each section of the business plan.
    2 COMPANY BACKGROUND
    • Introduction
    • Background of the market problem
    • Rationale behind the creation of the company
    • Business Description
    • Nature and background of the business
    • Also include the registrations, location, and premises
    • Mission and Vision, Objectives, Core Values
    • Vision -where the business is headed and the future state that it
    plans to be.
    • Mission-what the business does
    3 MARKET ANALYSIS
    • describes the business environment and mention where
    the business is categorized

    • how the industry performing in the present and the


    projection for the future.

    • includes identification and analysis of the various


    competitors of the business.
    4 MARKETING PLAN
    • a plan that the business will deploy, including how the
    products and services will be priced, promoted and
    distributed.

    • contains key marketing targets and strategies for


    delivering on these targets.
    5 ORGANIZATIONAL PLAN
    • Describes the business structure, the organization
    chart, the qualifications of the management, and the
    responsibilities of all involved in the business.
    6 OPERATIONS PLAN
    • discusses how the products and services will be
    produced, as wells as the personnel, purchasing,
    processes, machines, and equipment to be used.
    7 FINANCIAL PLAN
    • contains the financial statements that will show
    the profitability, liquidity, and stability of the firm,
    as well as the sources of funding

    • costing and financial projections

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