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JAYOTI VIDYAPEETH WOMEN’S

UNIVERSITY

BBA IN RETAIL MANAGEMENT

SUBMITTED BY – LAXMI CHAUDHARY


SUBMITTED TO-PROF. MINI ARRAWATIA
ENROLLMENT NO- JV-U/21/5035
• Mission:

• To become India's largest retailer delivering superior value to its customers, suppliers and shareholders.

• To attain global best practices and become a world-class.


KPIs

A KPI is a Key Performance Metric, a KPI in retail is a defined and quantifiable measure that is used to assess the
performance of a retail business.

These are performance metrics that can be used in various ways to monitor and track retail performance.
5 Important Metrics for Retail Industry KPIs

1. Sales per square foot

Formula: Total net sales / Total square foot Sales per square foot is a compelling metric if you have a physical retail
space.

Sales per square foot measures how effectively you’re using the area you have, and sales per square inch is a good
indicator of your store’s productivity
while offering insights into store and merchandise layouts.

2. Conversion rates

Formula: Total number of conversions / Total number of analysis-relevant interactions * 100

This generalized KPI offers insight into what turns browsers into customers. While reach and marketing campaigns can
get your name out there and people to your store, the only way to grow is to ensure your visitors convert into paying
customers.
3.Average ticket Size / Sale

Formula: Total sale / total number of transactions (bills)

This metric gives us a general idea of how much people are spending. A high dollar amount could mean that shoppers are
purchasing our more expensive products or
they’re buying larger quantities.

4. Item per cash memo

Formula: Total number of units sold / Total number of transactions (Bills)

IPCM is a metric used most often within retail sales teams to understand the average number of products customers are
buying in any given transaction.
5. Average Transaction Value

Formula: Total value of all transactions / Number of transactions

Calculating Average Transaction Value and Average Oder Value is important because it allows us to evaluate the efficiency
of the sales process and the sales team.
Customer feedback
Customer feedback is information provided by customers about their experience with a product or service. Its purpose
is to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there
is room for improvement.
Net Promotor Score (NPS)
NPS is a measure used to gauge customer loyalty, satisfaction, and enthusiasm with a company that’s calculated by asking
customers one question:
“On a scale from 0 to 10, how likely are you to recommend this product/company to a friend or colleague?”
 Promoters (score of 9 and 10) represent a company’s most enthusiastic and loyal customers:

 Detractors (score of 0 to 6, included) are unlikely to recommend a company or product to others,

 Passives (score of 7 or 8) are not actively recommending a brand, but are also unlikely to damage it with negative
word of mouth.
Customer Service Desk

• A customer service desk is a tool or software that helps customer service teams manage
incoming service requests. Also known as a support center, the customer service desk is the
single point of contact for customer service in your business. This system helps your service
team communicate with your company’s stakeholders, whether these are external customers
or internal employees within your organization.
Retail Returns

A retail return occurs when a customer


brings purchased items back to a
retailer in exchange for refund, store
credit, or similar item. For example, a
customer might return a shirt because
it’s too large or a pair of shoes because
they are too tight.
In-store product return process

 Verify product returns request


 Create a return request
 Process payment & complete return
 Complete in-store product returns
 Return item to inventory
THANK YOU!

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