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    IGCSE Business Analysis Past Paper

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    Titantic Toys is a large toy manufacturer in country Y that wants to expand into country Z. It can either buy a local toy company or build a new factory, which will cost $10 million. The company has developed a new multi-lingual doll and is hiring a Marketing Manager for country Z as it looks to expand.

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    IGCSE Business Analysis Past Paper

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    Titantic Toys is a large toy manufacturer in country Y that wants to expand into country Z. It can either buy a local toy company or build a new factory, which will cost $10 million. The company has developed a new multi-lingual doll and is hiring a Marketing Manager for country Z as it looks to expand.

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    IGCSE business analysis past paper

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    Titantic Toys is a large toy manufacturer in country Y that wants to expand into country Z. It can either buy a local toy company or build a new factory, which will cost $10 million. The company has developed a new multi-lingual doll and is hiring a Marketing Manager for country Z as it looks to expand.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views4 pages

    IGCSE Business Analysis Past Paper

    Uploaded by

    Pasta Sempa
    Titantic Toys is a large toy manufacturer in country Y that wants to expand into country Z. It can either buy a local toy company or build a new factory, which will cost $10 million. The company has developed a new multi-lingual doll and is hiring a Marketing Manager for country Z as it looks to expand.

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    of 4

    ™

    Cambridge IGCSE

    BUSINESS STUDIES 0450/22


    Paper 2 Case study May/June 2022
    INSERT 1 hour 30 minutes

    INFORMATION
    • This insert contains the case study.
    *3842737973-I*

    • You may annotate this insert and use the blank spaces for planning. Do not write your answers on the
    insert.

    This document has 4 pages.

    06_0450_22_2022_1.14
    © UCLES 2022 [Turn over
    2

    Titantic Toys (TT)

    TT is a large manufacturer of toys based in country Y. It is a public limited company and has been
    trading for 20 years. TT’s products are designed for children up to the age of 5.

    TT has benefited from economies of scale as it has grown. The company has been able to buy
    specialist new equipment for the flow production line in its factory. TT’s factory uses lean production
    methods, such as Kaizen and just-in-time inventory control. All of its employees are well-motivated
    and few leave each year. The company provides training for employees in all departments of the
    business whenever there are any changes such as introducing new equipment or new products.

    Currently, TT only sells its products in country Y but it plans to expand into country Z and become
    a multinational company. TT could buy a toy manufacturer located in country Z or build its own
    factory there. The government of country Z will need to give permission for TT to build a new factory.
    Either option will cost $10 million. The directors are worried about liquidity as TT expands.

    TT has developed a new toy for children under 5. The toy is a soft, easy to hold doll which speaks
    4 different languages. The Marketing Director thinks this new toy will help TT expand into country
    Z, as there are no other products like it in that country. TT is recruiting a new Marketing Manager
    for country Z. Details of the shortlisted applicants are in Appendix 3.

    The marketing department has already carried out research in country Z and some results are
    shown in Appendix 1.

    © UCLES 2022 06_0450_22_2022_1.14


    3

    Appendix 1

    Market research results for country Z

    © UCLES 2022 06_0450_22_2022_1.14 [Turn over


    4

    Appendix 2

    Extract from TT’s statement of financial position, 2021 and 2022 (at 31 March)

    2021 ($m) 2022 ($m)

    Inventories 5 5

    Accounts receivable (debtors) 5 8

    Cash 0 2

    Accounts payable (creditors) 4 5

    Bank overdraft 1 0

    Long-term bank loans 5 10

    Total Shareholder’s equity 40 50

    Current ratio 2 ?

    Acid test ratio 1 ?

    Appendix 3

    Three applicants for Marketing Manager for country Z

    Labiba Shahin Samihah

    5 IGCSEs and 2 A levels


    10 IGCSEs and 3 A levels 8 IGCSEs
    Qualifications/Skills Degree in Business
    Speaks 2 languages Speaks 6 languages
    Management

    10 years as the
    5 years working for TT as 2 years as the Marketing
    Marketing Manager of a
    Experience the Assistant Marketing Manager of a small food
    large toy company in
    Manager in country Y company in country Z
    country Y

    Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
    reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
    publisher will be pleased to make amends at the earliest possible opportunity.

    To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge
    Assessment International Education Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download
    at www.cambridgeinternational.org after the live examination series.

    Cambridge Assessment International Education is part of Cambridge Assessment. Cambridge Assessment is the brand name of the University of Cambridge
    Local Examinations Syndicate (UCLES), which is a department of the University of Cambridge.

    © UCLES 2022 06_0450_22_2022_1.14

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