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    Food Court 2 - Final

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    Michelle D'sa
    Flavours of India is a proposed food court in Mumbai offering cuisines from six regions of India - Punjabi, Maharashtrian, Delhi, Gujarati, South Indian, and Hyderabadi. It aims to have 150 seating capacity and plans to deliver orders over Rs. 300. The food court will be located in Bandra West and operate from 9pm-11pm daily with the goal of excellent service, quality food, hygiene, and creating an attractive ambiance to achieve 25% annual sales growth and become the market leader in Mumbai.

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    Food Court 2 - Final

    Uploaded by

    Michelle D'sa
    113 views24 pages
    Flavours of India is a proposed food court in Mumbai offering cuisines from six regions of India - Punjabi, Maharashtrian, Delhi, Gujarati, South Indian, and Hyderabadi. It aims to have 150 seating capacity and plans to deliver orders over Rs. 300. The food court will be located in Bandra West and operate from 9pm-11pm daily with the goal of excellent service, quality food, hygiene, and creating an attractive ambiance to achieve 25% annual sales growth and become the market leader in Mumbai.

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    Food Court 2- Final

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    Flavours of India is a proposed food court in Mumbai offering cuisines from six regions of India - Punjabi, Maharashtrian, Delhi, Gujarati, South Indian, and Hyderabadi. It aims to have 150 seating capacity and plans to deliver orders over Rs. 300. The food court will be located in Bandra West and operate from 9pm-11pm daily with the goal of excellent service, quality food, hygiene, and creating an attractive ambiance to achieve 25% annual sales growth and become the market leader in Mumbai.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    113 views24 pages

    Food Court 2 - Final

    Uploaded by

    Michelle D'sa
    Flavours of India is a proposed food court in Mumbai offering cuisines from six regions of India - Punjabi, Maharashtrian, Delhi, Gujarati, South Indian, and Hyderabadi. It aims to have 150 seating capacity and plans to deliver orders over Rs. 300. The food court will be located in Bandra West and operate from 9pm-11pm daily with the goal of excellent service, quality food, hygiene, and creating an attractive ambiance to achieve 25% annual sales growth and become the market leader in Mumbai.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 24

    INTRODUCTION

    A food court is :

    A common area having multiple food

    vendors.

    A common area for self-serve dining. Different Cuisines. Opportunity to sample different styles
    of fast food .

    THE CONCEPT
    Choosing a Name:Flavours Of India

    6 Flavours
    Capacity: 150 people.

    Location: Flavours of India,519 Linking Road,Bandra(w),


    Mumbai-50

    Timings : 9pm-11pm. Home delivery will be available


    orders for more than Rs.300 .

    on

    MISSION STATEMENT

    To have a great food selection and efficient

    and superior Customer service.


    Customer satisfaction is Our Prime motive and Customer participation are equally important for our success

    Objectives

    Excellent service.
    High food quality.

    Hygiene.
    Creating attractive ambiance. To achieve annual growth sale of 25% on yearly basis. To become Market leader in Mumbai.

    Our Main Flavors

    FLAVOURS OF INDIA-MENU CARD

    Punjabi
    Chole Bhature 60.00 Makke ki Roti ,Sarson Ka saag 60.00 Lassi(sweet/salted) 20.00 Parathas 50.00 Dal Makhni 60.00 Punjabi samosa (2 pcs) 15.00 Naan(Butter/Garlic/Plain) 20/15/10.00 Paneer Hariyala tikka 60.00 Aloo cheese ball 60.00 Paneer cheese chilli 60.00 Punjabi Thali 90.00

    Mahararashtrain
    Sabudana Vada 15.00 Pav Bhaji 60.00 Sabudana Kichdi 50.00 Bharli Vangi 60.00 Vada Pav 08.00 Puran Poli 30.00 Aamti (Maharashtrian-Lentils) 60.00 Rassa (Mutton/Fish) 90/80.00 Shrikhand 50.00 Misal Pav 35.00

    Delhi
    20.00 20.00 20.00 20.00 20.00 25.00 Papdi chaat Tokri Chaat Gulab Jamun Kaju Barfi 25.00 25.00 50.00 50.00

    GolGappa Ragda Pattice Dahi Vada Sev Puri Bhel Puri Special Bhel

    Gujrathi
    Thepla Khaman Dhokla Handvi Patra Ghevar Kachori Dal bhatti Aamras Chaas Amiri Khaman 30.00 30.00 30.00 30.00 40.00 20.00 60.00 30.00 20.00 30.00

    South Indian
    Idli sambar Medu vada Masala dosa Mysore Masala Dosa Payasam Appam Meen thoran (fish with coconut) Coconut rice Pongal Rasam vada 25.00 25.00 25.00 35.00 30.00 25.00 75.00 60.00 30.00 30.00

    Hyderabadi
    Chicken Biryani Mutton Biryani Hara bhara Kebabs Keema naan Mutton Roll Chicken roll Chicken Korma 90.00 110.00 75.00 75.00 65.00 65.00 75.00 Kebab Platter Chilli Curry Murgi Korma Haleem Qubani ka meetha Seekh Kebabs 75.00 75.00 75.00 75.00 75.00 75.00

    Management

    Owner Finance Manager Marketing Manager Supply Manager Legal Advisor Staff

    Market Segmentation

    Wide customer base. Catering to kids,teenagers , youths, families.

    All items moderately priced for the area.

    Marketing Program


    Billboard Advertising. Distribution Of Pamphlets. Advertising In regional Newspaper Advertising In local cable channel Banners And Posters .

    STRATEGIES

    Combo meals. Promotional offers. 4 States on your plate (4 cuisines for Rs.300) Regional greetings. Happy hours: (get 40% off) Timing 1pm-4pm.

    STRATEGIES

    To ensure awareness and knowledge among target customer.

    Advertisement through local media network (cable, newspaper,


    and magazine).

    Participating in food fest .


    Organizing food fest competition .

    STRATEGIES

    Advertisement in cinema hall . Using direct marketing via E-mail . Wi-Fi Connectivity. Play area for kids.

    COMPETITORS

    FLAVOURS OF INDIA
    Different cuisines.

    SHIV SAGAR
    Less space. Higher prices.

    Larger space.
    Wi-Fi connectivity. ONLY PARATHAS

    Play area for kids.


    Reasonable prices.

    Lack of variety.
    Higher prices.

    KFC
    Limited variety.

    SWOT ANALYSIS
    STRENGTH Location: Easily accessible. Wide variety of food: Six different variety of flavours

    offered.
    Value for price: The food items are not overpriced. Experienced staff: Hired expertise staff thus quality food service to our customer. WEAKNESS Lack of experience/Intense Competition: Food court is a start up face stiff competition from local players. Financing: Unforeseen expenditure or poor sales. Limited Personnel: - Find and retain expertise

    personnel.

    SWOT ANALYSIS
    OPPORTUNITIES: Growing market. Potential to become a premier food provider

    THREATS

    Local Competition (existing and potential)


    Economic downturn: Unforeseen or unanticipated economic recession.

    Responsibility Towards Customers


    Customer service satisfaction.
    Hygiene. Suggestions and feedback. Immediate Redressal of complaints. Timely delivery of orders. Open kitchens.

    Responsibilities towards Employees

    Timely salary. Employee participation. Work appreciation. Training and development. Special offers for employees families.

    Responsibilities towards Employees

    Fire Safety
    Dress Safety

    Rewards
    Recognition

    Responsibilities towards Society

    Tie-ups with NGO. Use of environmental friendly


    products.

    Organizing Hygiene Awareness


    Campaigns .

    Unique and Innovative.

    The Menu will be targeted to varied people.


    Profit beyond Customer Satisfaction.

    Responsibilities towards varied groups.

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