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    KAAVO - Investor Presentation

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    Tarun Thadani
    Kaavo is an artisanal meat product company that makes high quality chicken and pork sausages, bacon, and ham. They sell through both institutional and retail channels in India. The company was started by Kaviraj Thadani, a chef and food product specialist, to provide quality locally produced meat products in India. Kaavo prides itself on using artisanal production methods, high meat content, minimal additives, and premium ingredients. They have an FSSAI certified facility and produce over 4 tons of product per month. Kaavo sells to restaurants and online retailers and markets through events, tastings, and media. They plan to expand retail distribution and production capacity across India.

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    KAAVO - Investor Presentation

    Uploaded by

    Tarun Thadani
    73 views15 pages
    Kaavo is an artisanal meat product company that makes high quality chicken and pork sausages, bacon, and ham. They sell through both institutional and retail channels in India. The company was started by Kaviraj Thadani, a chef and food product specialist, to provide quality locally produced meat products in India. Kaavo prides itself on using artisanal production methods, high meat content, minimal additives, and premium ingredients. They have an FSSAI certified facility and produce over 4 tons of product per month. Kaavo sells to restaurants and online retailers and markets through events, tastings, and media. They plan to expand retail distribution and production capacity across India.

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    KAAVO INVESTOR PRESENTATION

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    Kaavo is an artisanal meat product company that makes high quality chicken and pork sausages, bacon, and ham. They sell through both institutional and retail channels in India. The company was started by Kaviraj Thadani, a chef and food product specialist, to provide quality locally produced meat products in India. Kaavo prides itself on using artisanal production methods, high meat content, minimal additives, and premium ingredients. They have an FSSAI certified facility and produce over 4 tons of product per month. Kaavo sells to restaurants and online retailers and markets through events, tastings, and media. They plan to expand retail distribution and production capacity across India.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views15 pages

    KAAVO - Investor Presentation

    Uploaded by

    Tarun Thadani
    Kaavo is an artisanal meat product company that makes high quality chicken and pork sausages, bacon, and ham. They sell through both institutional and retail channels in India. The company was started by Kaviraj Thadani, a chef and food product specialist, to provide quality locally produced meat products in India. Kaavo prides itself on using artisanal production methods, high meat content, minimal additives, and premium ingredients. They have an FSSAI certified facility and produce over 4 tons of product per month. Kaavo sells to restaurants and online retailers and markets through events, tastings, and media. They plan to expand retail distribution and production capacity across India.

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    www.Kaavo.

    in

    Over 70% Indians


    Are Non-Vegetarians
    Huffington Post 18/6/2016

    Indiatimes.com 11/6/2016

    Food habits evolve and the time for Artisanal


    Meat is NOW!
    In past five years, 37 per cent of
    agricultural growth output came from
    animal protein
    The Pig Site, 18/5/2016
    Pork is the most popular meat consumed
    in the world today and about 46 per cent of
    the world meat consumption is derived
    from pork and pork products.
    The Pig Site, 18/5/2016
    Food Experts Predict Trends Worth Watching
    in 2016
    1. Artisan Products
    2. Locally Sourced Produce
    NDTV 4/1/2016

    ABOUT US
    KAAVO is an Artisanal meat product
    Company
    We make high quality chicken and
    pork products including Sausages,
    Bacon and Ham
    We sell our products through both
    institutional and Retail Channels
    We pride ourselves in providing our
    customers with high quality and the
    freshest meat products available in
    the local market

    OUR STORY
    Kaviraj Thadani, A Chef, Restaurateur and Food
    Product development specialist.

    Kaviraj has been in the kitchen since the early age of 11.
    Growing up with food fanatic parents he has travelled the
    world and always been encouraged to experiment with
    new cuisines and cooking techniques. Realizing food
    was his passion he decided to study at the prestigious
    Les Roches school of Hotel management in Switzerland.
    After graduating with the Swiss hotel Diploma, he
    returned to India to work with Leela group of hotels. In
    2010 he opened his own restaurant and bar, Cool Chef
    Caf, in Worli Mumbai. After running for a few years he
    took up the challenge to work in the Gourmet food
    business with the foremost company, Fortune Gourmet
    Specialities after 3 years of experience and feeling lack of
    quality meat products available in the market he started
    Kaavo to provide high quality locally produced meat
    products.

    WHAT MAKES US THE BEST


    Artisanal Style Production
    Modern Techniques and Machinery
    Unique Flavor Variations

    High Meat Content In Products


    No Usage of Fillers
    Usage of Minimal Additives
    Usage of Premium Ingredients & Cuts of Meat
    Young and Vibrant Brand Image

    PRODUCTS
    Sausages
    X-tra Smoked Pork
    Andouille
    Fresh Chorizo
    Goa Sausage Premium
    Italian Sweet Sausage Pork
    Chicken Hotdog
    Chicken Spicy Paprika
    Chicken Cheddar & Jalapeno
    Bacon
    Streaky Belly Bacon
    Breakfast Bacon
    Smoked Ham
    BBQ Ham
    Pulled Pork

    - For Retail range

    OUR CLIENTS
    Institutional Sales
    JW Marriott, Juhu
    Caf Zoe
    Bastian, Bandra
    BAD, Bandra
    Hive, Khar
    ITC Grand Central
    Craft, Kurla
    Ellipsis
    Woodside Inn
    The Table
    Online Retail
    Yummade
    Stappu
    Scootsy

    EVENT MARKETING

    Upper crust Show 2014


    The Lil Flea, Oct 2015
    Kitsch Mandi at Celebrate Bandra 2015
    Andrean Fair 2015
    Times Bandra Fest 2015
    Eat India Fest 2015
    Mood Indigo 2015
    Sobo Flea 2016
    Sulafest 2016
    Lil Flea @ The Darby 2016
    Dog a Fair 2016
    Club day at the Races 2016
    Ballard Pier festival 2016
    Kala Ghoda Arts and Crafts Festival 2016
    Eat India Lite 2016
    Itsy Bitsy Fest 2016
    Style Cracker Borough 2016
    Bhukkad Flea 2016
    Khao Gully 2016
    IPL opening ceremony 2016
    The Big Bimge, 2016

    FACTS & FIGURES


    70% + Margin on ALL products which can be increased
    Up to 30% Margin offered to Retailers
    Only 3 competitors in KAAVO price Range

    90%

    Meat content in Sausages

    Wholesale Rates 20% lower than retail rates

    Retail Price of Sausages

    250-300 per pack (250gms)

    KAAVO TODAY
    FSSAI Certified facility
    Certified to produce 150/kgs day ie (4.5 tons a month)
    Built as per HACCP and ISO 22000 standards

    Product Line developed for retail


    Tested in more than 25 venues in Mumbai
    Sampled and being bought by Top Chefs in Mumbai

    Expertise & Knowledge


    Areas and Method of sales
    Cold Chain Distribution
    High Quality Production

    EXPANSION

    RETAIL

    TOP LINE

    PRODUCTION

    Introduce
    products into
    Retail packaged
    sale in Mumbai,
    Pune, Bangalore,
    Baroda, Cochin,
    Chennai, Delhi,
    Chandigarh,
    Hyderabad.

    Lower value
    Products for
    HORECA
    Segment/Private
    Labels

    Variety
    Consistency
    Capacity

    BUILDING THE KAAVO BRAND

    EVENTS
    Food Events
    Lifestyle Events/ Flea
    Markets
    Exhibitions
    Beer/Alcohol/BBQ/
    Cheese copromotions

    IN STORE
    PROMOTIONS
    Tastings
    Offers
    Signage
    Cooking
    Demonstrations
    Printed Media
    (Posters/Flyers)

    MEDIA & PR
    Print Media
    Online Media

    RETAIL EXPANSION & DISTRIBUTION


    Organized Retail
    Natures basket
    Foodhall
    Le Marche

    General Trade/Unorganized Retail


    Meat Shops
    Specialty Stores

    KAAVO

    Manufacturing Unit

    WAREHOUSE

    Outsourced Central
    Warehousing

    TRANSPORTER

    By Air or Road
    Part load vehicles for
    Road
    Parcels for Air

    DISTRIBUTOR

    Appointed as
    required
    regional/city/state

    Retailer

    Organized or
    Unorganized Retailer

    End consumer

    KAAVO by CoolChef, 1st Floor Thadani House,


    329/a Worli Village, Mumbai -400030
    Ph: 24305386 Mob:7506640906 www.Kaavo.in

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