Empathy Lecture

Module 3.
PIPE Model of Design Thinking

Phase 1. Purpose- Empathetic Understanding
LEARNING OUTCOME
In this module, you will learn more about the 1st Phase of the
PIPE model of Design Thinking: Purpose
-Empathetic Understanding. After completing this module,
you should be able to:
1. craft problem statement;

2. identify the needs of your user/community; and
3. present Persona
1. Empathize
skillthat allows us to understand and
share the same feelings that others feel.
able to put ourselves in other people's
shoes and connect with how they might
be feeling about their problem,
circumstance, or situation.
Questions to consider:
What is the person feeling?
What actions or words indicate this
feeling?
Can you identify their feelings through
words?
What words would you use to describe
their feelings?
WHY empathize
 As a design thinker, the problems you are trying to solve are rarely your own—they are
those of a particular group of people; in order to design for them, you must gain
empathy for who they are and what is important to them.
 1.Observe. View users and their behavior in the context of their
lives. As much as possible do observations in relevant contexts in
addition to interviews. Some of the most powerful realizations
come from noticing a disconnect between what someone says and
what he does. Others come from a work-around someone has
created which may be very surprising to you as the designer, but
she may not even think to mention in conversation.
 Engage. Sometimes we call this technique ‘interviewing’ but it
should really feel more like a conversation. Prepare some
questions you’d like to ask, but expect to let the conversation
deviate from them. Keep the conversation only loosely bounded.
Elicit stories from the people you talk to, and always ask “Why?”
to uncover deeper meaning. Engagement can come through
both short ‘intercept’ encounters and longer scheduled
 Watchand Listen. Certainly you can, and should,
combine observation and engagement.
 Asksomeone to show you how they complete a task.
Have them physically go through the steps, and talk
you through why they are doing what they do.
 Askthem to vocalize what’s going through their
mind as they perform a task or interact with an
object.
 Have a conversation in the context of someone’s
home or workplace – so many stories are embodied
in artifacts. Use the environment to prompt deeper
questions.
The Three Types of Empathy:
Cognitive empathy - the ability to understand
another person’s perspective. It’s being able to see
things from their point of view.
 Emotional empathy - the ability to feel another
person’s emotions.
 Somatic empathy -the ability to feel another person’s
physical sensations.
 seen in medical professionals who can sense what
might be wrong with a patient just by looking at them
or touching them lightly.
Benefits of Empathy:
1. Empathy Connects Us to Others:
One of the most important benefits of empathy is that it helps
us connect with others. When we feel empathy for someone,
we feel a connection to them—we see them as fellow human
beings with hopes, dreams, and fears, just like us. And this
connection can be the foundation for relationships built on
trust and understanding.
2. Empathy Reduces Conflict:
When we empathize with someone, we’re able to see things
from their perspective. And this can help us resolve conflicts
in a more peaceful way. Instead of seeing the other person as
an adversary, we see them as a fellow human being who is
worthy of our understanding and respect.

3.Empathy Builds Stronger Relationships:
foundation for strong relationships—
whether they’re relationships between friends,
family members, or colleagues.
 When we empathize with others, we develop a
deeper understanding of them. And this
understanding leads to trust, respect, and
communication—all key ingredients for strong
relationships.
How to Make the World a Better Place With Empathy:
 1. Listen With Your Whole Body: One way to practice

empathy is to really pay attention when someone else is
speaking. Listen with your whole body—not just your ears,
but your eyes and your heart as well.
 Try to imagine what it would be like to walk in their shoes
and see the world through their eyes.
 This type of active listening will help you develop a deeper
understanding of the other person and build more
meaningful connections with them.
2. Make an Effort to Understand Others:
 even if you don’t agree with them. Try to see things from
their perspective and look for common ground between
you.
 This doesn’t mean that you have to agree with them—but
it does mean that you should respect their point of view
and try to understand where they’re coming from.
3. Be Kind:
kinder to others—both in your words and actions. Showing
kindness and compassion will not only make the world a better place
but also make you feel good too!
College students go through multiple emotions as this period of life brings
them new friends, opportunities, and also the feeling of missing their old
days. This game is a good way to make students understand the
importance of acknowledging feelings and being empathetic toward them.
ACTIVITY
In this game, the class will be divided
into teams of 2 members each. You
might also have 3 members per group.
Students will be given set of 5
questions. They need to ask their team
members to find out the good and bad
parts of their life.
These questions can be designed in the
below-mentioned way.
 Tell me something about your childhood
 Are you in touch with your school friends?
 How do you feel in college?
 Describe the best moment of your life.
 What does happiness mean to you?

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Module 3.

PIPE Model of Design Thinking

1. craft problem statement;

 1. Listen With Your Whole Body: One way to practice

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