Ignite Milestone 1-1687928449836

IGNITE
Pitch Deck
Milestone 1
Who we are
SERENE CANDLES
Why ? Explain why do you want to pursue this Business Idea.
Membuka usaha lilin aromaterapi dapat menjadi pilihan menarik dengan beberapa alasan yang mendukungnya.
Pertama, popularitas lilin aromaterapi terus meningkat karena masyarakat semakin tertarik pada manfaat relaksasi dan
kesehatannya, menciptakan potensi pasar yang luas. Kedua, konsumen semakin sadar akan manfaat kesehatan dan
kesejahteraan yang ditawarkan oleh lilin aromaterapi dalam mengurangi stres, meningkatkan suasana hati, dan
menciptakan lingkungan yang menyenangkan. Ketiga, bisnis lilin aromaterapi memiliki potensi keuntungan yang
signifikan, terutama jika Anda memproduksinya sendiri dengan biaya bahan baku yang relatif rendah namun nilai
tambah yang tinggi. Keempat, usaha ini memungkinkan ekspresi kreativitas dalam desain, aroma, dan kemasan produk,
sehingga Anda dapat menciptakan produk yang unik dan menarik bagi pelanggan.
What ? Provide a brief on what does your venture do.
How ? Explain how your venture solves the problem and make its revenue.
Problem/Opportunity
Place your
logo here
CONTEXT PROBLEM ALTERNATIVES

When does the problem occur? What is the root cause of the problem? What do customers do now to ﬁx the problem?
Gangguan kecemasan
Sulit tidur
Kamar bau dan lembab
Sakit kepala
CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?
QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
This table helps you define the problem and existing

market gaps.
Problem Interviews And Surveys Results Place your
logo here
• How many customers did you interview?
• What was the interview mode?
• How many of them agree this is a problem and wants a

solution?
• How many of them said they don't need a new solution?
The aim of this slide is to capture the customer

responses to substantiate and validate the problem your
venture is solving. Present result analysis of the problem
interviews conducted with your potential customers in
graphical representation.
Market Size Estimation Place your
logo here
How to calculate market size?

TAM
1. Start with Total Addressable market- ………………………
TAM refers to the total market demand for a product or service.

SAM If you’re entering a pre-existing space (like small business banking) you can research it and
provide credible sources or reference points on how you arrived at the TAM. If you’re
creating a new product or space (like Slack), you can estimate the number of customers that
would want your product and approximate how much you could charge them.
. 2. Take your target market (SAM), within that TAM, which varies depending on geography
and other logistical factors. Determine the penetration potential of your target market. This is
the portion of the market you can reasonably compete with……………………………..
SOM
3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate………………….
4. Multiply target market by penetration rate to find your market size…………………….
This slide is to provide details on Market Size and

demonstrate How big is the market opportunity your venture
Sources: …… is pursuing. Add source/reference to the data presented.
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals
Photo
Frustrations
Ethos
Age:
Occupation:
Location: Bio
Personality The aim is to collect

the information about your
ideal customer persona who
are likely to buy your product
or service . It will help you
tailor the user experience
through targeted design.
Place your
Value Proposition Canvas .

logo here
I would LOVE it if:

What do you offer that makes the customers happy? ? What would make the customer happy?
? What do the clients want when facing the problem?
This refers to the feeling/action of customers before he

gets in contact with your solution.
What is the product or service that you are I would WANT:

offering?
GAIN GAINS What do the clients do (actions) when facing
CREATORS FIT the problem?
PRODUCT/
SERVICE JOBS This refers to the feeling/action of customers
before he gets in contact with your solution.
PAIN KILLERS PAINS
I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the problem?
This refers to the feeling/action of customers before he gets

in contact with your solution.
Demonstrate the fit between what

you are offering and why people buy it. You
must build on solution (products & service)
that match their needs ( pains & gains).
Solution Place your
logo here
Describe your Solution: List the Benefits of Your solutions

We offer ………………………………………… 1.
The details of our offering consist of:
1. ………………………………. 2.
2. ………………………………..
3. ……………………………….. 3.
Team Composition
Place your
logo here
Team member 1 Team member 2 Team member 3
Picture Picture Picture

What makes us a good team to solve the problem we chose?
Role/Position: Role/Position: Role/Position:

CEO COO/CTO CFO/CMO
Key Strengths and abilities Key Strengths and abilities Key Strengths and
abilities :
The goal is to demonstrate teams

commitment. Mention who’s on your team, why
them and their extremely relevant credentials
Thank You!

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IGNITE

What ? Provide a brief on what does your venture do.

CONTEXT PROBLEM ALTERNATIVES

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

This table helps you define the problem and existing

• How many customers did you interview?

• What was the interview mode?

• How many of them agree this is a problem and wants a

• How many of them said they don't need a new solution?

The aim of this slide is to capture the customer

How to calculate market size?

TAM refers to the total market demand for a product or service.

4. Multiply target market by penetration rate to find your market size…………………….

This slide is to provide details on Market Size and

Personality The aim is to collect

Value Proposition Canvas .

I would LOVE it if:

This refers to the feeling/action of customers before he

What is the product or service that you are I would WANT:

I would HATE it if:

This refers to the feeling/action of customers before he gets

Demonstrate the fit between what

Describe your Solution: List the Benefits of Your solutions

Team member 1 Team member 2 Team member 3

Picture Picture Picture

Role/Position: Role/Position: Role/Position:

The goal is to demonstrate teams

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