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Pitch
Deck
Milestone 3
Who we are
Place your
Name of your Venture: ACCI ALERT LIMITED venture
logo here
Why ?
Explain why do you want to pursue this Business Idea.

Its more than the business because its not just an product it’s a life saving device its
shows how we used technology for right purpose and also there is no bigger
competation in this field.

What ?
Provide a brief on what does your venture do.
Our venture implants a small smart device which can detects accidents in a major
vechicle like motorcycle and cars .

How ?
Explain how your venture solves the problem and make its revenue.

If someone met with an accident almost all people just make videos of that no one will
help because they think they will fit in case but our device directly sends accident
notification to nearby hospital or ambulance defenately our product makes revenue
by impressing customers.
Problem/Opportunity
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CONTEXT PROBLEM ALTERNATIVES

When does the problem occur? What is the root cause of the problem? What do customers do now to fix the problem?
When the two wheeler or four wheeler The major root cause of the problem is They can install the device which can sends
driver met with seviour accident requirement of ambulance and also the traffic notifications to hospitals or nearby
problems ambulance

CUSTOMERS EMOTIONAL IMPACT ALTERNATIVE SHORTCOMINGS

Who has the problem most often? How does the customer feel? What are the disadvantages of the alternatives?
The problem is most often for two Customer feel confident about the product Nothing like disvantages may be network
wheeler because they can’t get any issue sometimes
airbags,any protection
QUANTIFIABLE IMPACT
What is the measurable impact (include units)?
IN 100% of users easily more than 50%
gets benefit when they met with
3 an
accident
Problem Interviews And Surveys Results Place your
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• How many customers did you interview?

15
• What was the interview mode?
offline
• How many of them agree this is a problem and wants a
solution?
12
• How many of them said they don't need a new solution?
• 3
Market Size Place your
Estimation logo here

How to calculate market size?

TAM:32.63
1. Start with Total Addressable market- 32.63 crores

TAM refers to the total market demand for a product or service.

SAM:2.1 If you’re entering a pre-existing space (like small business banking) you can research it and
provide credible sources or reference points on how you arrived at the TAM. If you’re
creating a new product or space (like Slack), you can estimate the number of customers that
would want your product and approximate how much you could charge them.

. 2. Take your target market (SAM), within that TAM, which varies depending on geography
and other logistical factors. Determine the penetration potential of your target market. This
is the portion of the market you can reasonably compete with-2.11 crores
SOM:50%
3.By conducting research with existing competitors, distributors etc., understand the likely
penetration rate 50%

4. Multiply target market by penetration rate to find your market size 15%

Sources: ……
Customer Persona
Personality trait Personality trait Personality trait
Motivations
Goals
To get promotin in Job
To get well setled life
Maintaining Fitness

Frustrations
Stress
Ethos Firo
Anxiety
Work tension
Age:25
Occupation: Workingin private
compney.
Location:Bengaluru
Bio
Personality
Name:Firoz
Age:25
Occupation:Civil engeener
Address:Banglore,KR puram
Residential Address:Kr puram
Hobby:Reading,Jogging
 Place your

Value Proposition Canvas .

logo here

I would LOVE it if:

What do you offer that makes the customers happy? ? What would make the customer happy?
We can offer several features and services that can ? What do the clients want when facing the problem?
contribute to customer satisfaction
An app to use device
Customer feels safe and confident when they use this
And also free one year app subscription
device
And one year warranty for the product
They just have to activate their application to device.

What is the product or service that you are I would WANT:

offering?
We are offering a device and also one app to GAIN CREATORS GAINS What do the clients do (actions) when facing
connect device to their smart phones FIT the problem?
PRODUCT/ Clients just have to activate their app before going
SERVICE JOBS to ride .

PAIN KILLERS PAINS

I would HATE it if:

Which features of your offering relieve the
customer's pains? What are the pains of the clients when facing the
May be one year free subscription to app problem?
And also 2 free services to the devices
If the clients met with accidents they may have sevior blood
loss and also couse death due to lack of immediate
treatment.
Solution Place your
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Describe your Solution: List the Benefits of Your solutions

We offer a smart device and free one year free 1.Customers life can be saved by the
subscription to app product
The details of our offering consist of:
1. One year free subscription to app 2.And also makes job easy for
2. And also free 2 services for the devices ambulance drivers
3, and one year warranty for the device
3.And it makes the proper use of
iot-decvices
Competition Analysis Place your
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Benefits Competitor 1 Competitor 2 Competitor 3 Competitor 4 Your Venture

Product Altorsmart mobility jmdhelmets Forcite helmets steelbird Acci alertLtd

Price 4,750 Indian rupees 5000 Indian rupees 3700 Indian rupees 3000 Indian rupees 4500-5000 rupees

Branding channels Social media and Industry events and Public relation and Partnership and
website webinars media collaberation

Market reviews 4/5 4.5/5 3.8/5 4/5 4.5/5

UVP  Innovative  Quality  Innovative  Low cost  Sustainability

technology  durability technology  Longitivity
 Quality
 Free service
Lean Canvas
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UNIQUE VALUE UNFAIR ADVANTAGE
PROBLEM SOLUTION
PROPOSITION • Small product
The major root cause  Solution is to go for CUSTOMER SEGMENTS
• Unique value • longevity
of the problem is smart devices rather  Mainly two wheeler
proposition of our • Free service
requirement of than smart helmets Drivers
company is that we • One time investment
ambulance and also In both urban areas and
Are not charging more like
the traffic problems Rural areas
Competitors and ours isa  And also the four Business Model (Explain with a process diagram)
life time investment
KEY METRICS wheelers like cars and
CHANNELS
trucks
• Customer life time HIGH-LEVEL CONCEPT • Partnership with
value  Installment of smart various hospitals
• Gross margin devices in vehicles • Paid partnerships
EXISTING ALTERNATIVES • Net profit
 Existing alternatives which detect the with tv ad
• Retention rate EARLY ADOPTERS
accidents in the • Online marketing
are the Smart Early adopters are majorly
absence of ambulance targeting
helmets ,some  Which may notify them the two wheelers because
Are not affordable for the car drivers and four
immediately to
every class of customers wheelers have minimum
ambulance ,and our
And some are affordable protection like air bollon
product is life time
but charge more for their And seat belts etc…
investment
App subscription

COST STRUCTURE
• Equipment and infrastructure for device production REVENUE STREAMS
• Employee salaries • Sale of smart devices to direct customers
• Marketing expenses • Revenue from hospitals for using their own ambulances
• Operational expenses for the device production
 MVP Validation
What is your MVP
Conclusion:
Test Details: Persevere
How long will we test this MVP? Pivot
 3 months
Not conclusive
Who is our target audience for the test? How
many of them?
How will
Ourwetargets
get to are
that2audience?
wheelers
 By good level of marketing

Results of Test:
Realizations / Insights:
Realization is just to
Did enough customers buy? Why or why not?
 Yes, customer buy our product because it is easily carriable and one time make product advance and
more capable
nvestment

Did customers pay the price we expected? Why or why not?

Customers are ready to pay the price we expected because its is a device which
Can save the life

Did customers come back to our product or show interest in Next Steps:
doing so? Why or why not? Next step is to make products
Customers are recommending the product to their friends advertisement and to find investors
and family
m

Did customers recommend our product to others or

evangelize about it? Why or why not?
Customers are suggest this product to their friends because
of the Service
 Sales Plan Place your
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Customer Sales Funnel

Customer Acquisition Plan
TARGET MARKET: 1 2 3 4 5
Two wheeler drivers,four wheeler
Channels to be used to Estimated cost to
drivers
Target Customer Target Customer attract the target Estimated number of convert these leads to
Segment (Type) Segment (Number) customer segment leads actual customers
LEADS:
Two wheeler drivers
advertising,social
two wheelers 5-6k media 5 10000
OPPORTUNITIES/
Posters,social
PROSPECTS: four wheelers 5-6k media,advertising 5 10000
Mainly motorcycles

CUSTOMER:
Two wheelers

Ensure that the target market numbers are aligned with market
sizing . The sales funnel is for one year
 Go-to-Market Strategy Place your
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 Offering the smart device which can be implanted in vehicles like motor cycles, cars etc.
 Which detects the accidents and sends the notification to nearby hospitals and ambulance .

 Setting up a price that is competitive yet reflects the premium quality and benefits of the product.

 Utilizing the marketplaces like helmet stores and petrol bunks.

 Regularly collect and analyze customer feedback to improve the product and service offerings.
 FINANCIAL PLAN
Starting Costs

Startup Cost
₹3,15,000
Business registration ₹15,000
Product development ₹1,00,000
Website development ₹50,000
Licensing and permits ₹1,00,000
Wesite design ₹50,000

Capital Work in Progress ( Fixed Asset )

₹2,50,000
Additional workstation ₹2,50,000

Starting Operations ( Budgeted )

₹4,35,000
Product launch expenses ₹1,50,000
Rental expenses ₹2,00,000
Office supplies ₹15,000
Miscelleneous ₹50,000
Explanation: As we have been proceeding with our
Start-up capital
₹10,00,000 product, recidencies and many commercials have showed
interest in owning and using the product has indeed
Share Captial ₹5,00,000 helped our product sales increase in a year.
Loan ₹5,00,000
Forecast P&L
Profit & Loss Account ( Income Statement)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

Sales
Cash Sales ₹ 5,40,000 ₹ 6,30,000 ₹ 8,10,000 ₹ 10,80,000 ₹ 9,90,000 ₹ 9,00,000 ₹ 10,35,000 ₹ 10,80,000 ₹ 12,60,000 ₹ 11,25,000 ₹ 11,70,000
No. of Customers 60 70 90 120 110 100 115 120 140 125 130
Price Per Unit ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000 ₹ 9,000
Other Cash Receipts
Total Sales ₹ 5,40,000 ₹ 6,30,000 ₹ 8,10,000 ₹ 10,80,000 ₹ 9,90,000 ₹ 9,00,000 ₹ 10,35,000 ₹ 10,80,000 ₹ 12,60,000 ₹ 11,25,000 ₹ 11,70,000

COGS
Cost of Services ₹ 3,30,000 ₹ 3,85,000 ₹ 4,95,000 ₹ 6,60,000 ₹ 6,05,000 ₹ 5,50,000 ₹ 6,32,500 ₹ 6,60,000 ₹ 7,70,000 ₹ 6,87,500 ₹ 7,15,000
Cost Per Unit ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500 ₹ 5,500
Gross profit ₹ 2,10,000 ₹ 2,45,000 ₹ 3,15,000 ₹ 4,20,000 ₹ 3,85,000 ₹ 3,50,000 ₹ 4,02,500 ₹ 4,20,000 ₹ 4,90,000 ₹ 4,37,500 ₹ 4,55,000

Fixed Expenses
Salaries ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 35,000 ₹ 40,000 ₹ 40,000 ₹ 40,000 ₹ 40,000 ₹ 45,000 ₹ 45,000 ₹ 45,000
Marketing and Promotion ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000 ₹ 7,000
Digital Marketing ₹ 60,000
Utilities (Electricity etc.) ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000 ₹ 10,000
Office Supplies ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000 ₹ 6,000
Rent ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000 ₹ 20,000
Total Expenses ₹ 1,38,000 ₹ 78,000 ₹ 78,000 ₹ 78,000 ₹ 83,000 ₹ 83,000 ₹ 83,000 ₹ 83,000 ₹ 88,000 ₹ 88,000 ₹ 88,000

Result
Net Profit/Loss ₹ 72,000 ₹ 1,67,000 ₹ 2,37,000 ₹ 3,42,000 ₹ 3,02,000 ₹ 2,67,000 ₹ 3,19,500 ₹ 3,37,000 ₹ 4,02,000 ₹ 3,49,500 ₹ 3,67,000
Gross Profit Margin 39% 39% 39% 39% 39% 39% 39% 39% 39% 39% 39%
Net Profit Margin 13% 27% 29% 32% 31% 30% 31% 31% 32% 31% 31%
Team Composition
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Team member 1 Team member 2 Team member 3

Picture Picture Picture

What makes us a good team to solve the problem we chose?
Success is not just about individual achievement its about the
Collective effort of team overcoming obstacles together
In every challenge lies an opportunity for growth innovation and
Triumph . Embrace problems as stepping stones to greatness
Role/Position: Role/Position: Role/Position:
For it is through collaboration and perseverance that we forge the
CEO COO/CTO CFO/CMO
Path to success````

Key Strengths and abilities Key Strengths and abilities Key Strengths and abilities
Team work Problem solving marketing skills
Leadership skills Team work Decision making
Time management patience Team work
Problem solving Good funder
Thank
You!