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    Name: Sherley Kinny. Class: Tybms. Div: B Roll No: 172 Subject: Retail Management. Topic: Nature'S Basket

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    kinnysherley
    This document provides an overview of Nature's Basket, a premium retail brand in India that offers fresh and high-quality food products. It discusses Nature's Basket's history, product offerings, target customers, marketing strategies, store locations, and plans for future growth. The brand was founded in 2005 and has expanded nationwide while innovating to meet customer needs. It aims to strategically expand its presence across more Indian cities.

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    Name: Sherley Kinny. Class: Tybms. Div: B Roll No: 172 Subject: Retail Management. Topic: Nature'S Basket

    Uploaded by

    kinnysherley
    14 views9 pages
    This document provides an overview of Nature's Basket, a premium retail brand in India that offers fresh and high-quality food products. It discusses Nature's Basket's history, product offerings, target customers, marketing strategies, store locations, and plans for future growth. The brand was founded in 2005 and has expanded nationwide while innovating to meet customer needs. It aims to strategically expand its presence across more Indian cities.

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    This document provides an overview of Nature's Basket, a premium retail brand in India that offers fresh and high-quality food products. It discusses Nature's Basket's history, product offerings, target customers, marketing strategies, store locations, and plans for future growth. The brand was founded in 2005 and has expanded nationwide while innovating to meet customer needs. It aims to strategically expand its presence across more Indian cities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    14 views9 pages

    Name: Sherley Kinny. Class: Tybms. Div: B Roll No: 172 Subject: Retail Management. Topic: Nature'S Basket

    Uploaded by

    kinnysherley
    This document provides an overview of Nature's Basket, a premium retail brand in India that offers fresh and high-quality food products. It discusses Nature's Basket's history, product offerings, target customers, marketing strategies, store locations, and plans for future growth. The brand was founded in 2005 and has expanded nationwide while innovating to meet customer needs. It aims to strategically expand its presence across more Indian cities.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    NAME : SHERLEY KINNY.

    CLASS : TYBMS.
    DIV : B
    ROLL NO : 172
    SUBJECT : RETAIL MANAGEMENT.
    TOPIC : NATURE’S BASKET
    Introduction to

    Nature's Basket is a premium retail


    brand offering a diverse range of
    fresh, high-quality food products.
    History and background of
    the brand
    1 ESTABLISHED

    Founded by Narender Bist in 2005 with a vision to provide the finest international
    and local gourmet food.

    2 EXPANTION
    Went from a single store to a nationwide presence, becoming a trusted name in the market.

    3 INNOVATION
    Constantly evolving to meet the dynamic needs of customers and adapt to market demands.
    Product offerings and categories

    Fresh Produce Gourmet Delights Health & Wellness

    A wide range of farm-fresh Artisan cheeses, exotic Organic, gluten-free, and vegan
    fruits, vegetables, and herbs condiments, and rare ingredients options catering to health-
    sourced directly from growers. perfect for culinary exploration. conscious consumers.
    Unique selling points and
    competitive advantage

    Exotic Selection Culinary Expertise


    Curated collection of rare and exotic Expert advice, recipes, and
    products not readily available workshops to elevate customers'
    elsewhere. culinary experiences.

    Quality Assurance Community Engagement


    Rigorous quality checks and
    sourcing to ensure unparalleled Supporting local farmers, artisans,
    freshness and taste. and producers, fostering a sustainable
    ecosystem.
    Target audience and customer
    demographics

    Families Health Passionate Culinary


    Passionate
    Offering wholesome Appealing to wellness- Providing a haven for
    products and family- oriented individuals culinary exploration with
    friendly recipes to seeking premium organic rare gourmet ingredients
    accommodate diverse and gluten-free options. and cooking guidance.
    needs.
    Marketing and branding
    strategies

    Digital Presence Influencer In-Store


    Collaboration Events
    Engaging social media Partnering with Hosting culinary workshops,
    campaigns and renowned chefs and tasting sessions, and special
    interactive online lifestyle influencers for events to enhance customer
    platforms to connect with authentic brand experience.
    the audience. endorsements.
    Retail store locations and expansion plans

    Current Presence Expansion Strategy Customer-centric


    Approach
    Strategically located stores in Plans to extend reach to new
    major cities, offering urban centers and upscale Emphasis on personalized
    accessible gourmet residential areas. service and customer
    experiences. feedback for continuous
    improvement.
    Future outlook and growth opportunities

    Strategic Expansion Nationwide Presence Experience

    Targeting new market segments Expanding to become a Continuing to enhance customer


    and upscale locations to household name in over 20 satisfaction through innovative
    establish a broader footprint. major cities across the country. offerings and personalized
    services.

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