Jollibee Food Corporation

JOLLIBEE FOOD CORPORATION
“Langhap - Sarap, Bida ang sarap No. 1 sa saya”
NATURE OF
JOLLIBEE FOOD CORPORATON
Jollibee is a popular Filipino Fast Food chain known for its signature fried chicken
and sweet - style spaghetti. Founded in 1978, it has grown into one of the largest and
most successful fast food franchises in the Philippines and has expanded internationally.
The nature of Jollibee is deeply rooted in Filipino culture, Offering a mix of Western Fast
food Favorites with Filipino Flavors and dishes.
BACKGROUND OF
JOLLIBEE FOOD CORPORATION
Jollibee was Founded by Tony Tan Caktiong and his family in 1978 in Quezon City,
Philippines. Starting as an ice cream parlor, it eventually evolved into a fast food
restaurant serving a variety of dishes. The brand's name was inspired by the owner's
fondness for the bee mascot in a local comic book Through innovative marketing
strategies and a focus on delivering affordable, Flavorful meals, Jollibee rapidly
expanded across the Philippines and later Internationally.
MISSION VISION
To serve great tasting food, To be one of the Top 5
bringing the joy of eating to Restaurant companies in the
everyone. world.
OUR MISSION & VISION

All our brands are trusted and well-loved, craved around the world:
Renowned for consistently great tasting food.
Recognized for high value for money.
Endeared for warm and sincere distinct service to our customers.
Admired for our beautiful stores in excellent location.
We are acknowledged as one of the best companies to work for,
regarded for our efficient systems and processes, highly engaged teams
and people -focused culture.
“STRATEGIES”
1. Market Penetration and Expansion

Focus on increasing market share in existing markets through targeted
marketing campaigns and promotions. Additionally, identify and enter new markets
with high growth potential, both domestically and internationally, by conducting
thorough market research and adapting offerings to local preferences.
2. Product Innovation and Menu Diversification

Invest in research and development to continuously innovate and diversify the
menu offerings to cater to evolving consumer tastes and preferences. This includes
introducing healthier options, seasonal items, and localized menu variations.
3. Digital Transformation
Accelerate the company's digital transformation efforts by enhancing online
ordering platforms, investing in robust delivery infrastructure, and implementing
innovative technology solutions to improve customer convenience and satisfaction.
4. Franchise Development
Strengthen and expand the franchise network by providing comprehensive
support and training programs to franchisees. Identify strategic locations for new
franchise outlets and evaluate potential franchise partners to ensure alignment with the
company's brand values and standards.
5. Operational Excellence
Implement rigorous operational standards and efficiency measures across all
stores to ensure consistent quality and customer service. This includes optimizing supply
chain management, improving inventory management systems, and enhancing
employee training programs to drive productivity and minimize costs.
“TACTICS”
1. Market Penetration and Expansion

Conduct detailed market research to identify high-potential locations for new
store openings, both domestically and internationally. Develop targeted marketing
campaigns tailored to specific demographics and local preferences in each market.
Offer special promotions and discounts to attract new customers and encourage repeat
visits.
2. Product Innovation and Menu Diversification

Establish a dedicated R&D team to continuously explore new menu ideas and
flavors. Launch seasonal menu items and limited-time offers to create excitement and
drive traffic to store. Collaborate with local chefs or culinary experts in different regions
to develop region-specific menu items.
3. Digital Transformation
Enhance the user interface and functionality of the online ordering platform for
a seamless customer experience. Implement a robust loyalty program integrated with
the online ordering system to incentive repeat purchases. Partner with third-party
delivery services to expand delivery coverage and reach new customers.
4. Franchise Development
Provide comprehensive training programs for franchisees covering operations,
marketing, and customer service. Offer financing assistance or incentives to potential
franchise partners to facilitate store openings in strategic locations. Conduct regular
audits and quality assessments to ensure franchise outlets adhere to brand standards
and guidelines.
5. Operational Excellence
Implement standardized operating procedures and performance metrics to
track store-level performance. Invest in employee training programs focused on
customer service, food safety, and operational efficiency. Utilize technology solutions
such as inventory management software to optimize stock levels and reduce wastage.

Jollibee Food Corporation

Uploaded by

Copyright:

Available Formats

Jollibee Food Corporation

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Jollibee Food Corporation

Uploaded by

Copyright:

Available Formats

JOLLIBEE FOOD CORPORATION

“Langhap - Sarap, Bida ang sarap No. 1 sa saya”

OUR MISSION & VISION

1. Market Penetration and Expansion

2. Product Innovation and Menu Diversification

1. Market Penetration and Expansion

2. Product Innovation and Menu Diversification

You might also like