New Venture Creation Business Plan: Bhumika Patidar 114208
New Venture Creation Business Plan: Bhumika Patidar 114208
New Venture Creation Business Plan: Bhumika Patidar 114208
BUSINESS PLAN
IDEA
The idea of organic store came in to my mind first
when I got to know that my family has lot of area of
agriculture and also by seeing some of my family
members trying to do something good but failed.
Seeing today the use of chemicals, pesticides being
used for growing of cereals and different products I
thought of getting into this field. As this is a upcoming
opportunity in the coming time.
WHY ORGANIC
Organic has been an outcome of consumer concerns
regarding the quality of food.
Today the discerning consumer is demanding and
willing to pay for food without contamination.
Organic is essentially natural and is based on a
philosophy that respects nature and its dynamism to
meet all the requirements of present and future
generations.
OBJECTIVES
Provide our customers with the freshest, organically
grown vegetables, fruits, cereals.
Offer foods without artificial colours, flavours, or
additives.
Sell earth-friendly cleansers; pure, natural supplements;
and gentle, cruelty-free body care products.
Support organic farms that keep our earth and water
pure.
MANANGEMENT FESIABILITY
EDUCATION QUALIFCATION
MY SKILL MATRIX
SKILLS REQUIRED FOR THE BUSINESS
ORGANISATION STRUCTURE
OPERATIONAL PROCESS
MARKETING FESIABILITY
PORTERS FIVE FORCE MODEL
Threat of New Entrants
Bargaining Power of Suppliers:
Bargaining Power of Buyers:
Threat of Substitute Products:
Competitive Rivalry
SWOT ANALYSIS
STRENGTHS
Large, customized stores
Huge selection/variety over 100 items
WEAKNESSES
Price up to 75% higher
Locations only in affluent areas
Advertising Budget very low (WOM approach)
OPPORTUNITIES
Expand private label selection lower price for customers
Advertise more, create coupons and promotions to get people in the store
THREATS
Conventional Supermarkets
Bad Economy
MARKETING STRATEGIES
Marketing strategies and organisational structure The choice of market
strategy determines the selection of the certification scheme to be
followed. The choice could be domestic or export markets. In the
domestic markets, there are various channels for organic produce,
including direct membership schemes, weekly markets and fairs,
occasional markets, retail health shops, specialised health supermarkets,
modern trade supermarkets and even organic restaurants.
Product
Price
TARGET MARKET SEGMENT
Age
Region
TECHNICAL FESIABILITY
MATERIAL SUPPLIED
LOCATION
INVENTORY
SALES LAYOUT
OPERATIONAL PROCESS
PROJECT COST
COMPONENTS
Office furniture
Office table
Chairs
File Rack
Cupboard
Computer table
Computer peripherals
Desktop
Printer
Software
AMOUNT
TOTAL AMOUNT
20000
20000
16000
40000
10000
106000
160000
12000
172000
50000
50000
15000
400000
50000
200000
15000
400000
50000
200000
993000
OPERATING EXPENSES
OPERATING EXPENSE
Rent
inventory cost
pre op.exp---salary
Advertisement Cost
Training & awareness program expense
website
Salary Expense
Manager
Helper
Accountant
Agriculture expert
Internet Expense
Electricity Expense
Telephone Expenses
landline
stationary
Vehicle Fuel Expenses
Misc. Expenses
Miantaince
TOTAL
PER YEAR
300000
1116012
300000
60000
600000
50000
240000
450000
96000
180000
12000
360000
12000
24000
60000
36000
12000
3932012
SALES
2013-2014
2014-2015
2015-2016
2621700
3932550
5898825
312000
312000
312000
2180000
2398000
2398000
2492000
2710000
2710000
PBDIT
129700
1222550
3188825
DEP
304000
304000
304000
PBIT
-174300
918550
2884825
INT
PBT
-174300
918550
2884825
TAX
-52290
275565
865447.5
PAT
-122010
642985
2019377.5
FIXED COST
VARIABLE
COST
CIF
181990
946985
COF
993000
-52290
275565
NCF
-993000
234280
671420
1457930
NPV
2856872.21
IRR
83%
2541775
4205910.5