Antivirus

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Pitch Deck
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 Table of contents

01 02 03
Introduction Problem & solution Market opportunity

04 05 06
Product demo Team & timeline Financial & metrics
What is a pitch deck?
A pitch deck is a short presentation that entrepreneurs use to
describe their business and present it to potential investors. It
usually consists of about 10 slides that provide:

▋ An overview of the company's mission and the product or

service offered
▋ Market opportunity
▋ Team, financials, et cetera

The goal is to garner enough interest from investors so that they

are motivated to invest in the business
 01
Introduction
 Introduction

Our company Our idea

The introduction of your company in The “our idea” part of a pitch deck
the pitch deck should include a brief should include an explanation of your
overview of who you are and what product/service, how it works, and
you do. It should also include a brief what the customer value is. You
description of why your product or should also explain the market
service is unique and the value it opportunity for your product/service
provides to customers
 Main ideas of a pitch deck

Presentation Investors Value

A great presentation for a pitch When it comes to picking The value of a product is
deck should be concise, clear investors for a pitch deck, it's determined by how much
and easy to understand. Visual important to research potential customers are willing to pay for
elements such as charts, graphs, investors and understand their it. It's a combination of factors,
images, and videos can help to preferences, goals and interests including the quality of the
make the presentation engaging product, its features, and how
well it meets customer needs
 Key ideas in market opportunity

Research new markets Innovative solutions

Analyze existing customer needs and Utilize technology and customer
identify gaps in the market to find new feedback to come up with novel
opportunities solutions that meet your customer’s
demands or needs

Stay ahead of trends Seasonal spikes

Monitor changes in the marketplace, Identify times of year when demand for
such as shifts in consumer behavior or certain products may spike, such as
emerging technologies, to stay holidays or special occasions, and use
competitive and capitalize on new these times to target customers or
opportunities and trends maximize sales
 Six recommendations
Keep it simple Use visuals Keep it short
Structure your pitch deck Incorporate visuals or A good pitch deck should be
clearly and make sure all the graphics to illustrate your concise and clear; avoid
important points are easy to message and keep the trying to cram in too much
understand audience engaged information

Make it
memorable Test & iterate Main points
Include impactful stories, Practice presenting your deck A pitch deck is an overview
statistics, or facts that will beforehand with friends or of your business; focus on
help your audience colleagues for feedback, then key points that get the most
remember your message use this input to refine it important ideas across
easily afterwards further
 333,000
Users bought our product

9h 55m 23s 386,000 km

Estimated delivery time per unit Avg. distance travelled by logistics team
4,498,300,000
Number of users analyzed in our market research
 Revenue by quarter
20% Q1 January - March

30% Q2 April - June

Q3
10% July - September

Q4
40% October - December

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Competition comparison
Features Value Pricing Trial Impact Share

Company A Fuel economy Special offers $23,000 No Low 8%

Company B Design Reliability $27,000 No Low 5%

Company C Performance Repairs $30,000 Yes High 20%

Company D Safety features Marketing $24,000 No High 22%

Company E Technology Customers $32,000 Yes Low 10%

Company F Comfort Best prices $15,000 Yes High 30%

Company G Customization Brand name $45,000 No Low 5%

 Product infographics
Visuals Features
Showcase the design of What makes you product
your product unique?

Price Users
Share the cost and price Speak about the intended
with investors audience

Availability Updates
When is the product Do you plan on updating
expected to be ready? it?
 Timeline of your presentation

Identify the target

Engage the audience with Describe how your
Provide a brief overview customer's pain points and
a concise and compelling product or service can
of the pitch deck's content challenges in a brief
company introduction solve the problem
manner

Highlight the unique value Analyze the target market Explain your financial
End with a clear and
proposition and benefits size, growth potential, and needs and briefly outline
concise call to action
of your solution competition briefly your funding allocation
 Organizational chart
John Doe
CEO

Jane Smith Mark Willson

Department head Department head

Emma Miller Richard Taylor Sarah Williams Steven Ander

Manager Manager Manager Manager

Brian Clark Anne García James Scott William Young Alan Turner
Employee Employee Employee Employee Employee
Market size overview
Outer circle
$100M Include the total size of the market, which
represents the entire potential customer base for the
product or service

Middle circle
$20M Identify the target market for the product or service,
which may be a subset of the total market. This
could be based on factors such as demographics,
geography, or specific needs

Inner circle
$5M Indicate the current market size, which represents
the portion of the target market that the company
has successfully captured
 Roadmap infographics
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Analyze and understand the needs of

Understanding
your target audience

Research existing products in the

Conduct research industry and analyze how successful they
are

Generate ideas based on user feedback

Brainstorm ideas
and research findings

Create a basic version of the product to

Develop a prototype
show investors

Put the prototype through rigorous

Test for usability testing processes to ensure that it meets
user requirements

Analyze feedback Analyze feedback

 KPI dashboard
Product Units Revenue Returns $4M $1M $3M
Item 1 500 2,000,000 40 Revenue General costs Benefit

Item 2 1,000 50,750 10

Item 3 250 1,500,000 300

Item 4 500 2,000,000 40

Item 5 1,000 50,750 10

Item 6 250 1,500,000 300

Item 7 500 2,000,000 40

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Thanks!
Do you have any questions?
[email protected]
+34 654 321 432
yourwebsite.com

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