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    150 Week 8 Notes

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    Sai Musunuri
    The document discusses the history and current state of the movie industry. It begins with the early innovations and experiments that led to the development of motion pictures in the late 19th century. It then covers the rise of major Hollywood studios in the early 20th century and how the industry has adapted to changes in technology and audience habits over time. Today, the movie business relies heavily on blockbuster franchises, sequels, and existing intellectual properties to drive box office revenues both domestically and internationally.

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    150 Week 8 Notes

    Uploaded by

    Sai Musunuri
    9 views14 pages
    The document discusses the history and current state of the movie industry. It begins with the early innovations and experiments that led to the development of motion pictures in the late 19th century. It then covers the rise of major Hollywood studios in the early 20th century and how the industry has adapted to changes in technology and audience habits over time. Today, the movie business relies heavily on blockbuster franchises, sequels, and existing intellectual properties to drive box office revenues both domestically and internationally.

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    150 Week 8 Notes(1)

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    The document discusses the history and current state of the movie industry. It begins with the early innovations and experiments that led to the development of motion pictures in the late 19th century. It then covers the rise of major Hollywood studios in the early 20th century and how the industry has adapted to changes in technology and audience habits over time. Today, the movie business relies heavily on blockbuster franchises, sequels, and existing intellectual properties to drive box office revenues both domestically and internationally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    9 views14 pages

    150 Week 8 Notes

    Uploaded by

    Sai Musunuri
    The document discusses the history and current state of the movie industry. It begins with the early innovations and experiments that led to the development of motion pictures in the late 19th century. It then covers the rise of major Hollywood studios in the early 20th century and how the industry has adapted to changes in technology and audience habits over time. Today, the movie business relies heavily on blockbuster franchises, sequels, and existing intellectual properties to drive box office revenues both domestically and internationally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    COM 150 Unit 8

    Movies/Film
    Movies
     Movies are primarily about
    entertainment
     Can be much more:
     many consider it a serious visual art form
    comparable to painting, sculpture, or
    architecture, with a history of important
    social influence.
     Most commercially produced
    motion pictures in the United
    States are made to make money
    History of the Movie Industry
     1878: A photographer, Eadweard Muybridge, is recruited to settle a bet does a galloping
    horse have all of their legs in the air at the same time at some point, or whether there was
    always a leg on the ground?
     Muybridge took sequential photos of Stanford’s horse (below)
     Occident in Motion
     1891: Thomas Alva Edison created the Kinetoscope, a “peep-show” precursor to the
    motion picture viewer with flexile film
     1895: Louis and Auguste Lumière patented a more portable camera, film processing
    unit, and projector, a suitcase-sized single device that allowed shooting in the morning,
    footage that could be processed in the afternoon and projected for an audience in the
    evening.
    History of the Movie Industry

     The MPPC – controlled by Edison and Kodak – based in New


    York.
     Films had to be less than 10 minutes
     Upstart film companies ran by European immigrants begin to
    break the rules.
     Moved to Hollywood.
     Companies included Columbia Pictures, Paramount, Warner
    Brothers, Universal, Twentieth Century Fox, Metro-Goldwyn-
    Mayer (MGM). Many of these studios moved from NYC to
    Hollywood CA.
     MPPC was dissolved in 1917 for antitrust reasons.
    History of the Movie Industry

     Silent era
     Sound & color
     Hollywood movie
    moguls
     Director as auteur
    History of the Movie Industry
     TV and VCRs moved movie theater going from a regular
    occurrence to an “event” for most.
     Home video rentals – Blockbuster, Netflix, Independents
     Changes in movie going habits lead to the rise of the blockbuster
    (or tent pole movies)
     When in the calendar do blockbusters get released?
     You can tell a lot about what a studio thinks of a film from it’s release
    date
    History of the Movie Industry

     Technological
    influences on films
     Independent films
     DVD and streaming
    Movie Industry Today

     Convergence: Major studios are part


    of much larger media conglomerates
     Production cost of major motion
    picture: average $100 million+;
    marketing costs can often add $50
    million
     Movie making process: script
    development  project approval
    (including actor contract & schedules)
     shooting  postproduction
    Marketing and Distribution for Movies
     Main channel for marketing
    movies: TV and online advertising
     Heavy advertising occurs two
    weeks before release
     Why? It’s nearly impossible for a
    movie to become popular after poor
    attendance upon release
     Much research, effort, and
    expense go into creating
    appealing movie trailers and
    packaging to reach the right
    target audience
    Marketing and Distribution
    for Movies

     Usual order of distribution:


     Domestic theatrical release
     This may be wide release (600+ theater)
     Or limited release (599 or less)
      international release
      video-on-demand (VOD)
      pay cable channels (HBO, Showtime, etc.)
      network or cable TV
     syndicated TV
     COVID has messed with this model to some
    extent
     Do you like going to the movies?
     Are movie theaters still necessary in the
    streaming age?
    Movie Industry Business Model
     The movie theater business
     Why does my popcorn and
    soda cost so much?
     Avg cost ~$9
     Simple business model: get
    as many people as possible to
    pay to watch a movie
     Audience decline, but box
    office revenue increase
    Importance of Sequels and Existing IPs
     Why do we see so many sequels,
    reboots, and movies based on
    existing intellectual properties?
     It’s all about the money
     Built in audiences
     Established assets
     Also of increasing importance
    now is having a connected
    universe. This has been
    popularized by Star Wars and the
    Marvel MCU. DC Comics and
    Universal Monsters have
    attempted followed suit.
     License deals to receive royalties
    on related items
    International Importance
     American exporting music, films, and tv shows
     Hollywood Blockbusters- specifically they have little
    dialogue and are cheap to export around the world. It
    requires less localization
     NPR- Foreign movie markets used to make up 20% of the
    money brought in by a film, now they make up 80%
     Importing media into the US- some music, films, and video
    games.
    Representation
    Matters!!

    • Audience decline,
    but box office
    revenue increase
    • Positive Impacts
    • Seeing people that
    look like you
    increases
    identification
    • Especially important
    for children

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