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    Amazon - Strategic Management

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    hiren4kachhadiya
    Amazon is a large multinational technology company known for e-commerce, cloud computing, and artificial intelligence. Its mission is to be the most customer-centric company by offering a broad selection of products at low prices with convenience. Amazon has strong brand recognition, a large customer base, and cutting-edge technology. However, it faces intense competition and risks from regulatory issues and copycats imitating its business model. The document analyzes Amazon's strengths, weaknesses, opportunities, and threats through a SWOT analysis and internal/external factor evaluation matrices to develop strategic recommendations.

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    Amazon - Strategic Management

    Uploaded by

    hiren4kachhadiya
    80 views13 pages
    Amazon is a large multinational technology company known for e-commerce, cloud computing, and artificial intelligence. Its mission is to be the most customer-centric company by offering a broad selection of products at low prices with convenience. Amazon has strong brand recognition, a large customer base, and cutting-edge technology. However, it faces intense competition and risks from regulatory issues and copycats imitating its business model. The document analyzes Amazon's strengths, weaknesses, opportunities, and threats through a SWOT analysis and internal/external factor evaluation matrices to develop strategic recommendations.

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    Amazon is a large multinational technology company known for e-commerce, cloud computing, and artificial intelligence. Its mission is to be the most customer-centric company by offering a broad selection of products at low prices with convenience. Amazon has strong brand recognition, a large customer base, and cutting-edge technology. However, it faces intense competition and risks from regulatory issues and copycats imitating its business model. The document analyzes Amazon's strengths, weaknesses, opportunities, and threats through a SWOT analysis and internal/external factor evaluation matrices to develop strategic recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    80 views13 pages

    Amazon - Strategic Management

    Uploaded by

    hiren4kachhadiya
    Amazon is a large multinational technology company known for e-commerce, cloud computing, and artificial intelligence. Its mission is to be the most customer-centric company by offering a broad selection of products at low prices with convenience. Amazon has strong brand recognition, a large customer base, and cutting-edge technology. However, it faces intense competition and risks from regulatory issues and copycats imitating its business model. The document analyzes Amazon's strengths, weaknesses, opportunities, and threats through a SWOT analysis and internal/external factor evaluation matrices to develop strategic recommendations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    •Strategic management

    •Nitin Varodia – 12425


    •Jaydeep Khunt - 12403
    •Hiren Kachchadiya - 12423
    Introduction 
    • Amazon.com is an American tech multinational whose business interests include e-commerce,
    cloud computing, digital streaming, and artificial intelligence. A Fortune 100 mainstay,
    Amazon.com is also one of  the five largest and most dominant technology companies in the U.S.
    • Amazon is the world's largest online retailer and a prominent cloud service provider.
    • Amazon is a vast Internet-based enterprise that sells books, music, movies, housewares,
    electronics, toys, and many other goods, either directly or as the middleman between other
    retailers and Amazon. Com millions of customers.
    Vision and Mission 
    • Amazon mission and vision statements set the company on a path to long-term growth and
    prosperity, providing strategic direction for attaining its goals. 
    • The mission statement explicitly emphasizes customer satisfaction by offering a broad selection of
    products, a strength that is evidenced in their SWOT Analysis.
    • Amazon.com Inc. understands that its mission and vision statements are crucial to generate
    strategies that will enable it to maintain an advantage over rival companies
    like Google, eBay, Walmart, etc. 
    • to be Earth’s most customer-centric company,” is a commitment to providing attractive e-
    commerce services to its customers and emphasizes the importance of customer satisfaction.
    • Amazon’s focus on four major factors:  the lowest prices, the best selection of goods and
    services, convenience in e-commerce, and global industry leadership.
    Amazon SWOT Analysis
    Amazon Strengths: 

    Strong brand
    Diverse product Well-established Cutting-edge
    recognition and
    offerings distribution network technology
    reputation

    Wide range of
    services, including e-
    Strong financial Strong partnerships
    Large customer base commerce, cloud
    performance and collaborations
    computing, and
    streaming media

    Global presence with


    operations in
    numerous countries
    Amazon Weaknesses 

    Dependence on A business
    Data security
    third-party model that is
    concerns
    sellers easy to copy

    Limited
    Regulatory Limited
    customer
    issues product control
    loyalty
    Amazon Opportunities

    Expansion into
    Expanding Investment in
    emerging
    physical stores new ventures
    markets

    Planned Entry More


    into Crypto acquisitions
    Amazon Threat

    Intense Cybersecurity
    Regulatory issues
    competition threats

    Economic
    Natural disasters
    recessions
    Internal Factor Evaluation
    Matrix (IFE)Amazon.com
    Amazon.com External
    Factor Evaluation
    Matrix
    Conclusion
    • The increasing number of product categories is one of the logical opportunities for Amazon.com to gain
    a larger market share, attract new customers, and provide regular customers with more products.
    • Amazon.com is one of the pioneers of the market and has a reputation as a trustworthy partner, gaining
    billions of dollars in revenue each year, so it is not possible to imagine the situation that other
    companies and new ventures would not try to get some of Amazon’s share. 
    • the company experiences a lack of innovation in finding new revenue streams. Extensive increases in
    categories and the development of new versions of Kindle are good and stable directions of revenue
    generation, but considering the threats, they might become unreliable in the nearest future
    • Amazon.com needs to find other sources of revenue generation and the approaches should be
    innovative, fresh, and undiscovered by the direct competitors and hundreds of copycat websites.
    Bibliography

    • https://best-essay-service.org/essays/business/amazon-com-external-factor
    -evaluation-matrix.html
    • https://fortune.com/company/amazon-com/
    • https://scholarworks.umt.edu/cgi/viewcontent.cgi?article=1330&context=
    utpp
    • https://www.coursehero.com/file/46058363/Internal-Factor-Evaluation-Ma
    trix-2docx/
    • https://businessmodelanalyst.com/amazon-mission-and-vision-statement/#
    :~:text=Amazon's%20mission%20statement%20is%20%E2%80%9Cto,mi
    ght%20want%20to%20buy%20online.%E2%80%9D
    • https://www.techtarget.com/whatis/definition/Amazon
    • https://www.scribd.com/doc/90866718/Internal-Factors-Evaluation-Matrix
    -of-Amazon-com?utm_medium=cpc&utm_source=google_pmax&utm_ca
    mpaign=3Q_Google_Performance-Max_RoW&utm_term=&utm_device=
    c&gclid=Cj0KCQjwuLShBhC_ARIsAFod4fK6kDWJtbW1PzqVlfnVfwT
    3rVaCpYCJOv3jwsdroozdW7HshKzmY-oaAqeDEALw_wcB
    • https://en.wikipedia.org/wiki/Amazon_(company)
    Thank you
    so much for
    your
    attention 

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