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    Bbaw 2003051

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    يوسف سعيد العنزي
    The document analyzes Amazon's business using the VRIO framework, identifying its value, rare resources and capabilities, barriers to imitation, and organizational strengths. It then suggests innovative solutions like drone delivery and expanding into healthcare as ways for Amazon to capitalize on its advantages and drive continued growth.

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    Bbaw 2003051

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    يوسف سعيد العنزي
    7 views3 pages
    The document analyzes Amazon's business using the VRIO framework, identifying its value, rare resources and capabilities, barriers to imitation, and organizational strengths. It then suggests innovative solutions like drone delivery and expanding into healthcare as ways for Amazon to capitalize on its advantages and drive continued growth.

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    Bbaw2003051

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    The document analyzes Amazon's business using the VRIO framework, identifying its value, rare resources and capabilities, barriers to imitation, and organizational strengths. It then suggests innovative solutions like drone delivery and expanding into healthcare as ways for Amazon to capitalize on its advantages and drive continued growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    7 views3 pages

    Bbaw 2003051

    Uploaded by

    يوسف سعيد العنزي
    The document analyzes Amazon's business using the VRIO framework, identifying its value, rare resources and capabilities, barriers to imitation, and organizational strengths. It then suggests innovative solutions like drone delivery and expanding into healthcare as ways for Amazon to capitalize on its advantages and drive continued growth.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Taleb Salem Naser Saleh Alseiari

    Bbaw2003051

    Page | 1
    Let's choose Amazon as the digital business to analyze using the VRIO framework and
    suggest innovative solutions.

    1. Critical Analysis using VRIO Framework:

    Value: Amazon offers a wide range of products and services, including e-commerce, cloud
    computing (Amazon Web Services), digital streaming (Amazon Prime Video), and AI-
    driven voice assistant (Amazon Alexa). Its customer-centric approach, fast delivery, and
    competitive pricing add significant value to customers.

    Rarity: Amazon's extensive fulfillment network, cloud infrastructure, and customer data
    analytics capabilities are relatively rare in the industry. Its Prime membership program,
    which offers various benefits such as free shipping, exclusive deals, and access to
    streaming content, is also a rare asset.

    Imitability: While some aspects of Amazon's business model, such as e-commerce and
    cloud computing, can be imitated to some extent, replicating its extensive fulfillment
    network, scale, and customer loyalty is challenging. Amazon's investments in technology
    and logistics create barriers to imitation.

    Organization: Amazon's organizational structure, led by founder and CEO Jeff Bezos until
    his retirement, emphasizes long-term vision, innovation, and customer obsession. Its
    culture of innovation, decentralized decision-making, and continuous experimentation
    contribute to its organizational capabilities.

    2. Innovative Solutions:

    Drone Delivery: Implement drone delivery technology to enable faster and more efficient
    delivery of packages, especially in rural or remote areas where traditional logistics
    infrastructure is limited.

    Physical Retail Innovation: Expand Amazon Go stores and other physical retail formats
    that offer cashier-less shopping experiences, leveraging technologies such as computer
    vision and sensors to enhance convenience for customers.

    Healthcare Expansion: Further expand Amazon's presence in the healthcare industry


    through initiatives like Amazon Pharmacy and Amazon Care, leveraging its logistics
    expertise and customer trust to disrupt the traditional healthcare delivery model.

    Conclusion

    , the application of the VRIO framework to analyze Amazon, a prominent digital business,
    reveals several key insights into its competitive advantage and potential for future growth.
    Through critical analysis, we identified Amazon's value proposition, rarity of resources
    Page | 2
    and capabilities, barriers to imitation, and organizational strengths. Amazon's customer-
    centric approach, extensive fulfillment network, and technological innovation contribute
    significantly to its competitive advantage in the digital landscape.

    Moreover, by suggesting innovative solutions such as drone delivery, physical retail


    innovation, and healthcare expansion, we underscored Amazon's potential to further
    capitalize on its strengths and drive continued success in diverse market segments. These
    solutions leverage Amazon's existing resources and capabilities while exploring new
    avenues for growth and differentiation.

    Overall, this analysis demonstrates the importance of strategic evaluation using


    frameworks like VRIO to understand a digital business's competitive position and identify
    opportunities for innovation and improvement. By synthesizing critical analysis with
    forward-thinking solutions, organizations like Amazon can navigate evolving market
    dynamics and sustain their leadership in the digital economy.

    Page | 3

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