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    MKT10007 Fundamentals of Marketing: Using Theory in Assignments

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    Nguyễn Đăng Tuấn
    This document discusses the importance of using theory in marketing assignments. It provides three key points: 1. Theory provides a framework to understand situations and find possible solutions to problems. 2. Applying theory demonstrates academic rigor and shows an understanding of how to solve marketing problems. 3. Demonstrating the application of theory moves an assignment from a credit to a distinction or high distinction grade.

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    MKT10007 Fundamentals of Marketing: Using Theory in Assignments

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    Nguyễn Đăng Tuấn
    54 views6 pages
    This document discusses the importance of using theory in marketing assignments. It provides three key points: 1. Theory provides a framework to understand situations and find possible solutions to problems. 2. Applying theory demonstrates academic rigor and shows an understanding of how to solve marketing problems. 3. Demonstrating the application of theory moves an assignment from a credit to a distinction or high distinction grade.

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    This document discusses the importance of using theory in marketing assignments. It provides three key points: 1. Theory provides a framework to understand situations and find possible solutions to problems. 2. Applying theory demonstrates academic rigor and shows an understanding of how to solve marketing problems. 3. Demonstrating the application of theory moves an assignment from a credit to a distinction or high distinction grade.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    54 views6 pages

    MKT10007 Fundamentals of Marketing: Using Theory in Assignments

    Uploaded by

    Nguyễn Đăng Tuấn
    This document discusses the importance of using theory in marketing assignments. It provides three key points: 1. Theory provides a framework to understand situations and find possible solutions to problems. 2. Applying theory demonstrates academic rigor and shows an understanding of how to solve marketing problems. 3. Demonstrating the application of theory moves an assignment from a credit to a distinction or high distinction grade.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 6

    MKT10007

    Fundamentals of Marketing

    Using theory in Assignments

    Prepared by Gordon Campbell


    Assignment 2 MUSTS Swinburne
    The role of theory in Assignments
    - To provide a framework which marketers can use to
    understand the situation, and
    - To provide possible solutions and/or
    - to provide ways by which the marketer might find a solution.
    - When you use theory (with citations) in your Assignments the
    theory provides more authority to the Assignment and
    demonstrates academic rigour. Your assignment is no
    longer solely your “commonsense way of solving the
    problem”; it becomes commonsense supported by
    authoritative theory. And when you apply the Theory in
    your Assignment you demonstrate that you understand
    the Theory and how to use it to solve problems or
    understand situations.
    SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN
    Assignment 2 MUSTS Swinburne
    The role of theory in Assignments
    - And so, having successfully used theory to understand a
    situation/solve a problem in one area you prove that you
    can understand/solve a problem in another area. In short,
    you prove that you can do a marketing job (in this theory
    area at least). E.g. you have proven that you can understand
    and make recommendations about the CDMP in your
    assignment area (say, phones), so therefore you can do the
    same for say, refrigerators.
    - The application of theory is what moves an assignment
    from the Credit to D and HD grades.
    - See the Assignment Rubrics for examples of where to get
    higher Grades by demonstrating the Application of Theory.

    SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN


    Assignment 2 MUSTS Swinburne
    How to demonstrate the Application of Theory;

    1. State the name of the piece of theory concerned and briefly


    describe it.
    2. Provide a citation for the theory.
    3. Then you describe how you are applying the theory solve
    the problem. For example:-
    1. Here you name and briefly describe or explain the Theory
    - “Step 2 of the CDMP, known as “Information Search”,
    requires the potential consumer to search for alternative
    products which would satisfy the need the consumer
    identified in Step 1 (Lamb et. al. 2016). In our example, the
    consumer would commence their search for alternatives by
    (insert here the various search methods and sources of
    information which you think the consumer might
    use………).2. In-Text Reference 3. Here you apply the Theory to
    SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN your specific situation
    Swinburne
    OR to look at it another way; How to demonstrate the
    Application of Theory;
    1. Here you name and briefly describe or explain the Theory
    Competitors in our Strategic Group should be our key focus.
    They use same/similar strategies as ours to target
    same/similar customers as ours.
    2. In-Text Reference

    (Campbell 2017 Lecture 3 citing Hooley et al. 2004).


    3. Here you apply the Theory to your specific situation

    In our case, the Competitors for our Brand-and-Sub-brand


    (Audi) are Mercedes-Benz, Lexus, and BMW. This is because
    all four brands are offering luxury sedan cars with very similar
    technical specifications and are targeting the same affluent
    consumers
    SCIENCE | TECHNOLOGY | who are
    INNOVATION seeking
    | BUSINESS | DESIGNprestige and luxury.
    Swinburne
    How to demonstrate the Application of Theory;

    And this is how it will look in your Assignment;


    Competitors in our Strategic Group should be our key focus.
    They use same/similar strategies as ours to target
    same/similar customers as ours. (Campbell 2017 Lecture 3
    citing Hooley et al. 2004). In our case, the Competitors for
    our Brand-and-Sub-brand (Audi) are Mercedes-Benz, Lexus,
    and BMW. This is because all four brands are offering luxury
    sedan cars with very similar technical specifications and are
    targeting the same affluent consumers who are seeking
    prestige and luxury.

    SCIENCE | TECHNOLOGY | INNOVATION | BUSINESS | DESIGN

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