Assessment

PLEASE NOTE THAT SPECIFIC READING WILL BE RECOMMENDED IN EACH
CLASS/LECTURE NOTES OVER THE COURSE OF THE MODULE.
The following journals are recommended:

Strategic Management Journal, Entrepreneurship Theory & Practice, Journal of
Management Studies, Strategic Entrepreneurship Journal, Academy of
Management, Journal of Business Venturing
.
Assessment: Individual project (100%):
Individual Coursework:
The individual project requires students to SELECT ONLY

ONE (1) firm and provide a comprehensive analysis of the
firm’s entrepreneurial activities. Students will have to do
background research on their firms and obtain information
from reliable sources. These sources can include journal
articles, magazine articles (eg Time, Wallstreet journal etc),
or from company reports and websites.
Once you have selected your chosen company, provide

answers to the following questions. Remember that your
responses to the questions need to be referenced correctly,
supported using relevant theory/concepts presented in the
lectures and backed up with evidence from your research into
your firm.
1. Using relevant concepts from the lectures, critically

evaluate how your company has strategically developed over
the past 10 years. (Hint – look at lectures types and forms of
CE ) (approx. 1000 words).
2. Critically evaluate with relevant evidence how

innovative your chosen firm is (approx. 1000 words)
3. Discuss and evaluate the extent to which your chosen

companies support innovation (approx. 1000 words).
REMEMBER YOUR REPORT NEEDS TO BE ANALYTICAL (eg comparative)

AND NOT DESCRIPTIVE
The word limit is 3,000 words. Note you are free to make
us of tables, graphs or diagrams to illustrate your points
The deadline is 3.00 pm Tuesday 20th December 2022.

The individual project course work should be submitted via
the MOODLE TURNITIN LINK
8
Marking Information:
All work on this module will be marked in accordance with the

marking guide included in the 2022/2023 Business School
Undergraduate Student Handbook.
Some common questions about the individual

coursework:
How is the coursework structured? – The course requires only

a brief introduction and brief conclusion. Make sure that you
structure the coursework BASED on the 3 questions posed.
NOTE IT IS AN ASSIGNMENT – NOT AN ESSAY. Your
coursework should be TYPED out and 12 Times New Roman
font with 1.5 Line spacing
Do I have to reference? Yes, academic and non-academic

referencing will be required. All references should be in the
correct format and consistent throughout your coursework.
In this case NUBS uses the HARVARD method of referencing
Are tables/graphs/figures included in the work count? No they

are not, but you must refer to any tables/figures/graphs as
part of your main text if you include them.
What’s the word count? The word count is 3000 words. +/-
10% of this amount is acceptable.
Where can I begin to find information about my chosen

company?
There are many places to look for info. The first strategy
would be to go to your chosen company’s website and look
for annual reports or company information. Another source
would be look at business type journals eg--- Business week,
Business Insider, Entrepreneur Inc, Wall Street Journal.
Another good source is the internet and textbooks, which
contain case study write ups. Strategy or Entrepreneurship or
OB/HR textbooks may be particularly helpful here.
9
Individual Coursework Marking and Feedback Rubric.
Criterion Comment Score

General
1 Task Interpretation – Has the student
been able to correctly interpret the /10
goals and objectives of the coursework?
Does the student make adequate use of
theory to explain answers?
2 Materials Presentation – Was the
student able to accurately compile and /15
present the relevant material? Is the
coursework easy to read and makes use
of critical wider readings
Specific
1 Q1 – To what extent has the student
been able identify and explain the
strategic development of their chosen
firm from a CE perspective. Is the /15
student able to use relevant theory to
explain key episodes the firms
development
2 Q2 – Is the student able to critically
identify, discuss and evaluate their
firms’ innovativeness. In their analysis,
has the student been able to draw on
relevant theories to analyse the /30
innovativeness of their company. Does
the student provide a critical analysis of
the situation
3 Q3 – Does the student provide a critical
analysis of how their company creates
and supports an innovative
environment? Does the student provide /30
ample theoretical and empirical
evidence to support their claim?
Total
General Comments
/100
10

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PLEASE NOTE THAT SPECIFIC READING WILL BE RECOMMENDED IN EACH

CLASS/LECTURE NOTES OVER THE COURSE OF THE MODULE.

The following journals are recommended:

Assessment: Individual project (100%):

The individual project requires students to SELECT ONLY

Once you have selected your chosen company, provide

1. Using relevant concepts from the lectures, critically

2. Critically evaluate with relevant evidence how

3. Discuss and evaluate the extent to which your chosen

REMEMBER YOUR REPORT NEEDS TO BE ANALYTICAL (eg comparative)

The deadline is 3.00 pm Tuesday 20th December 2022.

All work on this module will be marked in accordance with the

Some common questions about the individual

How is the coursework structured? – The course requires only

Do I have to reference? Yes, academic and non-academic

Are tables/graphs/figures included in the work count? No they

Where can I begin to find information about my chosen

Criterion Comment Score

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