BUSINESS

PROPOSAL
Group 3
WESTERN RANGE GROCERY STORE
Executive Summary
■ An opportunity has arisen to open a western range grocery store within the Iloilo City. The
intention is to create an attractive retail friendly environment in the community, which will be
owned by the group 1 for the benefit of the community. Western range grocery store can take
advantage of rate relief for small rural businesses that will be situated in one of the City of love
parts of the Iloilo regions. We have just started to develop our plan and have also leased a
standard facility and location that is just perfect for the picture of the Western range grocery
store that we have in mind The Western range grocery store will sell everyday essentials at
competitive prices and stock fresh food, specialist goods and support local producers. The new
store will maintain and where appropriate improve the current range of services offered. The
store will sell drinks and light snacks that could be consumed in a small informal community
area within the store. This will enhance the social and monetary return further than could be
achieved by a standalone shop. The store will support local business and the local economy by
providing an outlet for local products. The Western range grocery store the best quality of
products and services . As member-owned Of group 1, Western range grocery store are more
likely to listen to and respond to the needs of their members and of their wider community. They
are therefore more likely to stock and sell products and services that their customers want.
GROCERY OVERVIEW
■ GROCERY /WESTERN RANGE .
■ Western range grocery sells fresh produces, dairy products, canned, frozen and prepared
foods. In addition, a western range grocery will also sell a full range of household,
healthcare and personal care items. It is a good place to purchase food and household
products for both everyday use and special occasions. There’s a selection of products
and brands, more like high inventory levels than the sari-sari stores which allows
consumers to shop the goods that their household may need for a significant period of
time

Proposed business name Initial funding requirement Possible sources of funds

• WESTERN RANGE • 100,000 to 200,000 • Capital/ Cash Investments

     From ma’am Adela and Business

partners
■ Proposed address
■ UIPHINMA Iloilo City group 3 owner/s
■ Large number or size of population – There are more than a building and school building
or community Houses nearby the area. So it is more close to the target
■ market or costumers. Good road connections - more accessible and convenient for
customers and to other business transactions. Affordable or Lower fees
■ Proposed Grocery store
■ First, We sell food products, which are essential items that we all need to survive. As a
result, the demand is, and will always be, western range grocery stores are trying to
proven to be remarkably resilient in the face of e-commerce driven disruption in the retail
market. This is due to individual customer preferences and the preferred routine of the
shopping experience. Finally, western range grocery stores trying to prove to be
remarkably adaptable to changes in customer shopping behavior.
 
INDUSTRY ANALYSIS

■ Nowadays, retail companies are conducting different kinds of classes, discount pop-ups and
events related to the grocery items in their retail outlets. This will helps to build the
customers' confidence towards buying grocery items from our Western range grocery .
Moreover, the rising trend of online shopping among the global population is expected to
provide newer opportunities for the retailing industry's growth. Besides this, consumers
started restocking the variety of food and grocery items in the households to avoid the
unavailability of such products during the COVID-19 lockdown period. Growing trends of
consuming dietary and frozen food items among the global population are further likely to
drive such products' revenues. As for our research Over the next five years, the Grocery
Stores industry is expected to reach $675 billion, benefiting mostly from a strengthening
Philippine economy. As per capita disposable income rises, shoppers will likely be more
inclined to purchase premium level, value-added products at retail stores. In addition to
growing demand for premium goods, operators will likely benefit from slowly growing input
costs .Per capita disposable income has risen an annualized 2.8% over the past five years.
Improving discretionary income has enabled consumers to purchase a wider variety of
premium grocery items, specifically organic products. Growing health and environmental
concerns have also driven consumers to purchase more all-natural and organic food.
Consequently, industry participants have benefited from the sale of organic goods.
Millennials have emerged as the most populous generation ..
Customer Analysis

■ Demographic Profile of Target Market

■ Western Range Grocery Store will target all the residents with in Iloilo, City near at
UNIVERSITY OF ILOILO. As we know that the store located in the area of University of
Iloilo that is easily accessible to consumers of all types. There is a large of advantages
for us even there is a lot of many new businesses moving to the area. The neighborhood
also are all building and school which is a large demographic of sub urban residents and
a large demographic of rural residents that live near our Western range grocery.
■ The precise demographics for Iloilo City are:
   Total Percent

Total Population 457,626 0.42%

Male 552, 864 49.9%

Female 555, 080 50.1%

20 to 24 years old 141, 816 12.8%

25 to 34 years old 169, 515 15.3%

35 to 44 years old 163, 975 14.8%

45 to 54 years old 138, 493 12. 5%

55 to 59 years old 68, 692 6.2%

■  
■ Customer Segmentation
■ Western Range Grocery Store will primarily target the following customer profiles:
■ Employees workers working in Iloilo City.
■ Students’ are studying in Iloilo City.
■ Households that are within 30 driving minutes to the store.
■ Rural residents that reside in the outskirts of Iloilo City.
Competitive Analysis
■ Western range Grocery Store will face competition from other grocery stores in the area. A profile of the
competitor companies are. Western range Grocery is built on students unity cooperation values and
demonstrates integrity, fairness, and honesty in relationships with customers, employees, vendors, and
suppliers. We are committed to the foundation of personalized service and quality food distribution by
providing the highest quality and freshest produce available Therefore, we plan Western range grocery
enhance our product and service although we’re just planning and observing the best for our Western range
grocery .We decides moreover to redesigning brick and mortar stores to optimize their real estate investments
to accommodate these new consumption models, as subscription services and direct-to-consumer models
grow in popularity. Western range is a student accountancy owned business. Our grocery store will surely
provide great services for customers and affordable prices. Quality of product will be satisfying and we will
provide products that other competitors do not have. Products they need that can be bought in our grocery
store will definitely make them buy again because we provide it to them. We will try our very best to be the
grocery store that will satisfy their expectations.
■ Western range Grocery Store will be able to offer the following advantages over their competition:
■ Western range will carry the freshest and highest quality materials and products in town as it will be locally
sourced from best Producer’s.
■ Competitive pricing and membership rewards program.
■ Ultra-convenient location for all residents in and out of Iloilo city province
Marketing Plan Product
The specific products we will be
Price
The pricing of Western range Grocery
Place
Western range Grocery Store will be
offering for ours grocery. Like a Store will be moderate and on par with located in a very convenient University
Our mission was to create a satisfying regular groceries, will we offer such as competitors so customers feel they of Iloilo. That is surrounded by other

goods and services truly unique to other farm-fresh meat, poultry, produce, receive value when purchasing their popular retail stores, restaurants, and
dairy products, bakery goods items. 7/11 The location will be easily
grocery store. Our vision for western range alongside canned, frozen, and accessible to all residents who live in
is to share a passion for good product and prepared foods. Iloilo city .

exceptional service. Western range

conducting weekly ads and special sales
events that are specific to each store Promotions Print Custom Reusable Shopping Bags Flyers and public relations

location and provide options like online  

promotions and other special services.

We opening a new grocery store is a By using a reusable shopping bag, we The western range grocery store will blanket
Western range is truly committed to complicated operation that requires can decrease the resources used on the neighborhoods surrounding its location

providing branded products and the best lots of time and effort. In addition to plastic bag production and disposal and
with flyers, this flyers will provide
information’s on western range store, offer
building or renovating ours property protect the environment from plastic
service not typically found in local stores and sourcing excellent food products, pollution. Eco-friendly store that
discounts and/or provide other inducements
for people to frequent the store. We will
and broadening the consumers choice of developing a successful supermarket accompany its exceptional service. contact all local and area newspapers and

delicious food and High quality of marketing strategy is vital for

attracting customers. This is the
television stations to tell them about the
opening and unique value proposition of
products. Western range are open Monday following we promotion our new western range grocery store.

to Sunday from 8:00 am to 8:00 pm grocery store:

 
Operations plan
■ ABANTO, KRIZELL L. CATEDRILLA, MARCH will be operating the store themselves.
They plan on working all 7 days of the week that the store will be open until stabilization
and in three months, they plan to work 6 or the 7 days of the week. They will be in charge
of inventory, ordering, payroll and managing the staff. They will also be communicating
with the producers of good and distributors to ensure that all products are delivered on
time and as scheduled. Western range Grocery Store will have the following milestones
complete in the next six months. 6 – 8 part time hourly employees to assist with stocking,
inventory, merchandise display, and customer service.
■ One of the part time hourly employees will eventually be appointed as a Supervisor and
will assist in managing the employees and oversee the store on the day that
MARCH ,KRIZELL will not be working. Camille Malasa ,Rejean D. Pelere, will hire a third
party accounting firm to handle all bookkeeping, payroll, tax payments, and permitting
Operations function
OPERATIONS FUNCTION  

Date Definition

3/1/2023 Finalize lease agreement for grocery store retail location

3/15/2023 Begin build out of leased space

4/1/2023 First round of print ads go out

4/10/2023 Two billboards go up

5/1/2023 Final walk through and approval of built out grocery space

5/15/2023 First shipment of inventory arrives

6/16/2024 Stocking and display of inventory in anticipation of the Grand Opening

7/1/2023 Grand Opening of western range Grocery Store

 CAMILLE MALASA, CEO MARY ROSE D. LIBOZADA GENERAL MANAGER REJEAN CADAVIDO PELERE OPERATION MANAGER

Camille Malasa leads the Western range grocery store. Serving as the Mary Rose Libozada hired as general manager. We are looking for an Rejean D. Pelere hired as operation manager of her skills that can help
ceo of this small business. She was decided to build this Western range ambitious General Manager who will take overall responsibility for all in this business. She has good in communication skills and have a
grocery to provide the wants and needs of customer. Her administrative functions and all area is in Mary rose libosada in this ability to oversee budgeting, reporting, planning, and auditing. Her

MANAGEMENT TEAM
responsibilities include make high-level decisions about policy and small business .Her skills is fit to this position very well .Her duties must be interviewing, selection, and hiring. Training new and
strategy, help with recruiting new staff members when necessary and responsibilities is make a create, review and implement effective exciting employees.
create an environment that promotes great performance and positive business plans, attend meetings, trainings, seminars and conferences,
morale. Malasa she earned a bachelor degree in accountancy from provide suggestions for business growth, and suggest ideas for  
University of Iloilo. increasing revenue.

MEMBER PROFILE    

MIA MAE MAGBANUA ACCOUNTANT CYNDIE GRACE J. TABANDA, PERSONAL ASSISTANT MARIELLE LUBAT, ROMELY CAPILITAN, ANA PATRICIA
ABANTO, KRIZELL L. CATEDRILLA, MARCH ALEMANIA
CUSTOMER SERVICE

Mia Maw Magbanua as accountant of this small business. She was Cyndie Grace J. Tabanda, hired as personal assistant of this Western They responsibilities must be prepare product and customer reports by
good in critical thinking, business knowledge, and time management. range grocery. She was good in communicating and ability to gathering data collected during customer interactions, listen to
Her duties must be manage all accounting transactions, prepare budget multitask. Her duties must be manage diary and schedule meetings and customers concerns, issues and questions, resolve customers concerns
forecasts, publish financial statements in time, and responsible keeping appointments, make travel arrangements, by covering day-to-day and answer customers questions to your best ability, and maintain a
and interpreting financial records. administrative tasks such as answering the phone, setting up meetings, positive attitude and calmly respond to customers complaints. They are
and organizing paperwork. Tabanda must enable to focus on more fit to this position of their excellent skills and they are personable and
important things. attentive, strong interpersonal skills, strong verbal communicator,
familiar with the software used to connect with customers and gather
  their information, and knowledge of applicable products and markets.
FINANCIAL PLAN
■ Financial Plan
■ Key Revenue and Cost
■ The revenue drives for Western Range Grocery Store will be the food and beverage
Items it will sell at the Grocery Store. The goods will have a small markup from the cost to
procure the items and the revenue will come from the products sold at retail cost
■ The cost drives will be the cost of the food and beverage inventory. The main cost will be
what they have to pay the local to procure the meat, poultry, produce and dairy. UI-
students Group 3 will also work with various distribution to find the best pricing for typical
grocery products. Other cost drivers will be the rent, payroll and overhead cost. Funding
Requirements and Use of Funds UI-students Group 3 has a total of 200,000 financing to
open it’s grocery store location UIPHINMA Iloilo city. The funding will be dedicated for
leasehold improvements, design, working capital, marketing and opening inventory.
■ The cost breakout of the funding is below
Store design/build: Working capital: Initial Number of Customers per day:
150
₱50,000 ₱75,000

Opening inventory: Marketing promotion Average Ticket per Customer: ₱50,00

₱50,000 ₱25,000:

    Annual Lease: 120,000

Members
1. CAMILLE MALASA SUNIO
2.CYNDIE GRACE J. TABANDA
3. ROMELY C. CAPILITAN
4. REJEAN C PELERE
5. ALEMANIA, MARCH
6. MAGBANUA, MIA MAE
7. LUBAT, MARIELLE
8. LIBOZADA, MARY ROSE
9. ABANTO, ANA PATRICIA P
10. CATEDRILLA, KRIZZEL