Yield Management
Yield Management
Yield Management
YIELD MANAGEMENT
ANAND BANDA
OBJECTIVES
YIELD MANAGEMENT
ANAND BANDA
History of Yield Management
Airline industry’s use of yield Management
Deregulation of airlines in late 1970s “Take It or
Leave It”
Certain periods, certain seats, certain flights…
Room Revenue
Number of Available Rooms
or
Hotel occupancy % x ADR