Business Logo

BUSINESS
LOGO
APPLIED BUSINESS
TOOLS AND
TECHNOLOGIES
WHAT IS
LOGO?
LOGO
It is a textual and image-based symbol that identifies a
company, organizations or businesses. A good logo
communicates a company's mission and values.
 The most basic function of a logo is to provide your
company with a distinctive symbol that distinguishes it from
competitors.
 Logos can leave a visual impression on your customers,
reminding them that, well, you exist!
BASIC
ELEMENTS
OF A LOGO
Typography
When it comes to design, a logo will
almost always have a typographic
element. This might be anything
from a monogram-style single letter
to an abbreviation or the company's
whole name.
Imagery
 Symbols or icons are sometimes used
in conjunction with typography. They
might be symbolic or made up of abstract
geometric elements.
 Logos can also include decorative
features like line work or visual
punctuation such as little stars or dotted
lines that don't always form a distinct and
stand-alone image.
Color
 Color is the next step after form.
Logos can be monochrome, colorful,
or black & white. Color palettes in
multicolored logos are frequently
analogous, meaning colors that are
similar in hue, or complementary,
indicating colors that are distant or
opposite in hue.
Context
 In some cases, the context in which a
logo is utilized also defines it.
 Logos are frequently seen on the
internet, on business cards, in stores, in
advertising, and in print. However, your
company may have unique requirements.
 The round pattern in the sample on the
right is ideal for drink coasters!
TYPES OF A
LOGO
This Photo by Unknown Author is licensed under CC BY-SA

Wordmark
 also known as Logotypes.

 It consist of the company’s name, written in a
certain typeface.
 A wordmark is a great choice for brands with
catchy names, or those that want to get their
name out into the world, as their logo will
appear throughout all their marketing materials.
Example of Wordmark
Letterforms
 Letterforms are one-letter logos that only
include the first letter of the company’s name.
 As letterform logos are small, they’re easily
scalable. Even when used in miniscule
dimensions, they’re likely to stay
recognizable, especially if they have a fairly
simple design without too many details.
 Letterform logos are a good choice for
brands that are already reasonably well-
known.
Example of Letterforms
Monogram
 also known as Lettermark.
 are typography logos that are made up of
the brand’s initials.
 Similarly, to the logo types, lettermarks can
also be made using a custom typeface, or by
finding a font that successfully conveys your
brand identity.
Example of Monogram
Brandmark
 also known as Logo Symbol and Pictorial
Marks.
 are graphic icons, symbols or images that
reflect the brand’s identity or activity.
 Normally, these types of logos represent
an object from the real world. Some of the
best logos using symbols are the kind that
you instantly know which brand it is, the
second you see them.
Example of Brandmark
Abstract Logo Marks
 These are image-based logos that use
abstract forms to reflect a company’s
branding.
 Unlike pictorial marks that represent a real
object, abstract logo marks are more
metaphorical.
 If you go for this type of logo, pinpoint
your brand’s core values.
 abstract logo mark can be a good choice
for global brands whose names don’t work
well across different languages.
Example of Brandmark
Mascots
 consist of illustrated characters that act as
visual representations or “ambassadors” for a
brand.
 They can be anything from fictitious
creatures to real people, as long as they reflect
the brand’s identity.
 Due to their generally friendly, engaging
nature, mascots can work well when designing
for social media and marketing campaigns.
However, take note that they’re often made up
of more details than a standard logo, so may
require a simplified version for small
dimensions, like favicons or business cards.
Example of Mascot
Emblems
 also known as badge logos, are typically
reminiscent of crests.
 They combine text and symbolic imagery
to form ornate designs with a traditional
feel.
 While there are no rules, this type of logo
is especially popular amongst universities,
sports teams and coffee brands.
Example of Emblems
Combination Marks
 This type of logo combines images with words.

 For example, a combination logo could consist of an icon with a wordmark, or a
mascot with a letterform and so on.
 Combination marks are very popular amongst brands from all industries, as they
are extremely versatile.

Example of Combination
Dynamic Marks
 are kind of a unique anomaly in that

they can take on many forms.
 These types of logos require a basic
framework that serves as the core motif
which will appear in any, and every,
version of the logo.
Example of Dynamic Marks
LOGO
DESIGN
Logo Design
 Some Logos have a meaningful text
integrated with designs.
 The goal of logo design is to create the

ideal visual brand symbol for a company. A
logo usually consists of a symbol or
brandmark, a logotype, and a tagline,
depending on the type.

SOFTWARE APPLICATIONS IN CREATING A LOGO
This are some of the offline applications:

 Microsoft Word
 Photoshop
 Publisher etc.
Graphicspring
H T T P S : / / W W W. G R A P H I C S P R I N G S . C O M /
Hatchfull
H T T P S : / / H AT C H F U L . S H O P I F Y. C O M /
Logo Maker
H T T P S : / / W W W. L O G O M A K E R . C O M /
Tailorbrands
H T T P S : / / S T U D I O . TA I L O R B R A N D S . C O M /
LOGO QUIZ
I D E N T I F Y W H AT
TYPE OF LOGO IS
THE IMAGES

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BUSINESS

This Photo by Unknown Author is licensed under CC BY-SA

 also known as Logotypes.

 This type of logo combines images with words.

 are kind of a unique anomaly in that

 The goal of logo design is to create the

SOFTWARE APPLICATIONS IN CREATING A LOGO

This are some of the offline applications:

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