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    Contrast Between Zomato and Swiggy

    Uploaded by

    Rahul Sah
    This document summarizes a business review submitted by 7 individuals for a contemporary business subject. The objectives of the business include helping people discover great places to eat around them, enabling restaurants to create amazing experiences, and pointing people to great places to eat no matter where they are in the world. The business aims to be a utility app for every Indian and wants people to order food at least 15-20 times per month. It aims to provide end-to-end food services from order to delivery and disrupt home cooking by making food delivery a viable daily option. The SWOT analysis identifies strengths such as being a first mover, using a friendly interface, and strong funding, while weaknesses include security issues and increased competition. Opportunities

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Contrast Between Zomato and Swiggy

    Uploaded by

    Rahul Sah
    115 views10 pages
    This document summarizes a business review submitted by 7 individuals for a contemporary business subject. The objectives of the business include helping people discover great places to eat around them, enabling restaurants to create amazing experiences, and pointing people to great places to eat no matter where they are in the world. The business aims to be a utility app for every Indian and wants people to order food at least 15-20 times per month. It aims to provide end-to-end food services from order to delivery and disrupt home cooking by making food delivery a viable daily option. The SWOT analysis identifies strengths such as being a first mover, using a friendly interface, and strong funding, while weaknesses include security issues and increased competition. Opportunities

    Original Description:

    ZOMATO VS SWIGGY PPT

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    This document summarizes a business review submitted by 7 individuals for a contemporary business subject. The objectives of the business include helping people discover great places to eat around them, enabling restaurants to create amazing experiences, and pointing people to great places to eat no matter where they are in the world. The business aims to be a utility app for every Indian and wants people to order food at least 15-20 times per month. It aims to provide end-to-end food services from order to delivery and disrupt home cooking by making food delivery a viable daily option. The SWOT analysis identifies strengths such as being a first mover, using a friendly interface, and strong funding, while weaknesses include security issues and increased competition. Opportunities

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    115 views10 pages

    Contrast Between Zomato and Swiggy

    Uploaded by

    Rahul Sah
    This document summarizes a business review submitted by 7 individuals for a contemporary business subject. The objectives of the business include helping people discover great places to eat around them, enabling restaurants to create amazing experiences, and pointing people to great places to eat no matter where they are in the world. The business aims to be a utility app for every Indian and wants people to order food at least 15-20 times per month. It aims to provide end-to-end food services from order to delivery and disrupt home cooking by making food delivery a viable daily option. The SWOT analysis identifies strengths such as being a first mover, using a friendly interface, and strong funding, while weaknesses include security issues and increased competition. Opportunities

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    SUBJECT: CONTEMPORARY BUSINESS

    Submitted by:
    REVIEW
    1.Jitender
    2.Ajay Sharma
    3.Yashraj Singh Sisodiya
    4.Devashish Vats
    5.Chitranjan Chouhan
    6.Rahul kumar sah
    7.Naman Bhambri

    Submitted to: Gautam Agrawal 1


    OBJECTIVES

    Helping
    Enabling
    people
    restaurants
    discover
    Marketing Globalization
    to create
    great places Building To point
    To grow
    Objective
    around them Objective
    amazing
    continuously amazing experiences people to
    and increase experience great place to
    around dining eat no matter
    Financial their Growth
    customer. Socialwhat part of
    Objective Objective the world
    Objective
    he/she is.

    3
    ༝ 2.Want to be like a utility app for every Indian.
    ༝ 3.Aims that people must order food atleast 15-20 times a month .
    ༝ OBJECTIVES
    4.To provide end to end food services, right from order to delivery.
    ༝ 5.Disrupt the kitchen at home and make their delivery service a viable option for an
    everyday food need. Want to be like a utility app
    for every Indian

    Aims that people must order


    food atleast 15-20 times a
    month

    To provide end to end food


    services, right from order to
    delivery

    Disrupt the kitchen at home


    and make their delivery
    service a viable option for
    an everyday food need
    4
    WEAKNESS OPPORTUNITIES

    • SECURITY ISSUES • SCOPE OF


    • INEFFICIENT EXPANSION IN
    EXPANSION FUTURE
    • INCREASED • MORE
    COMPETITION ACQUISITIONS
    • ONLINE USER

    SWOT
    STRENGTH THREATS

    • FRAGILE BUSINESS
    • FIRST SERVICE
    MODEL
    PROVIDER
    • POLICIES BY THE
    • EVERYGREEN NATURE
    GOVERNMENT
    OF THE RESTAURENT
    • USES FRINENDLY
    INTERFACE
    • WELL CONNECTED
    • STRONG FUNDING

    5
    OPPORTUNITIES

    • • INNOVATOR OF THIS
    FAST DELIVERY
    • NEAT USER IDEAS
    • GROWING
    INTERFACE
    • TRAINED MARKETPLACE
    • INCREASE MARKET
    EMPLOYEE
    • WIDE SELECTION SHARE
    • • MORE SERVICES
    NEAT PACKING

    WEAKNESS THREATS

    • TARGETS ZONAL • FEVER CUSTOMER


    RESTAURANTS • INCREASING
    • INCREASE IN BRAND COMPETITION
    NAME • INCREASE IN HEALTH
    • DELIVERY CHARGES CONSCIOUS PEOPLE

    6
    Marketing Strategies

    Customer- Notifications for Emails that grab


    centricity and every mood attention
    relevance in
    content

    Advertising
    everywhere: Relatable social
    from billboards media memes
    to display ads

    7
    Marketing Strategies

    Digital
    Social Media Email PPC
    Marketing
    Marketing Marketing Advertisement
    Strategy

    8
    TARGET AUDIENCE
    Main target is age group of 18-
    35 years

    Students who can’t cook on


    their own

    Working professionals who


    face hunger during working
    hours

    Food Influencers

    Also includes people who


    migrate for work and don’t
    have a place to cook 9
    THANK YOU

    10

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