JR1294 CH 1
JR1294 CH 1
JR1294 CH 1
CSCP
EXAM
SUCCESS
A GUIDE TO ACHIEVING
CERTIFICATION
ON YOUR FIRST ATTEMPT
HOWARD FORMAN
DAVID FORMAN
Copyright © 2018 by Howard Forman and David Forman
ISBN-13: 978-1-60427-129-4
10 9 8 7 6 5 4 3 2 1
The authors of this book are APICS-recognized instructors of APICS certification courses, delivered in
support of the APICS Tappan Zee and Mid-Hudson Chapters. APICS, Certified Supply Chain Profes-
sional, CSCP, and SCOR are registered trademarks of APICS. APICS does not endorse or otherwise spon-
sor this publication.
This publication contains information obtained from authentic and highly regarded sources. Reprinted
material is used with permission, and sources are indicated. Reasonable effort has been made to publish
reliable data and information, but the author and the publisher cannot assume responsibility for the valid-
ity of all materials or for the consequences of their use.
All rights reserved. Neither this publication nor any part thereof may be reproduced, stored in a re-
trieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, record-
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The copyright owner’s consent does not extend to copying for general distribution for promotion, for
creating new works, or for resale. Specific permission must be obtained from J. Ross Publishing for such
purposes.
Direct all inquiries to J. Ross Publishing, Inc., 300 S. Pine Island Rd., Suite 305, Plantation, FL 33324.
Preface. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xiii
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xvii
Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxi
About the Authors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxiii
WAV. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . xxvii
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Key Terminology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59
CSCP Exam Practice Questions on Import/Export Logistics. . . . . . . . . . . . . . . . . . . 62
Answers to CSCP Exam Practice Questions on Import/Export Logistics. . . . . . . . 65
Chapter 7 Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77
Business Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Supply Chain Network Modeling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Operations Research. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Identification of Segments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Voice of the Customer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Communication. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81
Measuring Customer Service. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 82
Key Terminology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83
CSCP Exam Practice Questions on Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84
Answers to CSCP Exam Practice Questions on Marketing . . . . . . . . . . . . . . . . . . . . 88
CSCP Exam Practice Questions on Demand and the Forecasting Process . . . . . . 102
Answers to CSCP Exam Practice Questions on Demand
and the Forecasting Process. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105
Auctions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 218
Measuring Suppliers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Key Terminology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 220
CSCP Exam Practice Questions on SRM and Purchasing . . . . . . . . . . . . . . . . . . . . 222
Answers to CSCP Exam Practice Questions on SRM and Purchasing. . . . . . . . . . 225
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 365
PREFACE
We want to thank you for purchasing our APICS CSCP Exam Success: A Guide to Achieving Certification
Success on Your First Attempt. Our study guide provides information on concepts, terms, relationships,
and calculations needed to help you prepare to pass the CSCP certification exam. If you follow the infor-
mation in this guide, it will help improve your probability of earning your CSCP certification.
The objective of this study guide is to present the various supply-chain-related concepts in a simple
and user-friendly fashion. In order to do this we provided numerous examples to help the reader better
understand how to apply learned concepts. It’s our intent to increase your knowledge to better prepare you
to take and pass the CSCP exam on your first attempt. Our study guide is designed for both the novice and
the experienced supply chain professional who are searching for a user-friendly study guide and for any
individual who did not earn their CSCP certification on their first try.
The beginning section provides useful information to help prepare you for the exam. Remember that
your first step is to develop and follow a CSCP study plan. Once you develop your plan, you can begin to
read the material in this study guide. We have segmented the concepts into sections to help you perform
calculations and to learn key concepts, terms, and relationships.
We made a number of assumptions that you: have purchased and read (or will) at least the 2016, 2017,
or the 2018 version of the APICS CSCP Learning System; reviewed the APICS CSCP Exam Content
Manual course outline; and studied the key terminology list to identify key concepts, terms, relationships,
and calculations. We also assume that you have access to and are using the online APICS CSCP Learning
System as a study tool. If not, this reduces your probability of passing the exam. Our study guide is not
meant to be a replacement for the APICS courseware. However, if you don’t have the latest revision of the
courseware, you might find it beneficial since we’ve incorporated the latest revisions in our study guide.
Inside this study guide, we have arranged the material into a number of chapters. Each chapter is bro-
ken down into different sections where we have identified key concepts, terms, relationships, and calcula-
tions. We have also provided a comprehensive list of key terms found in that chapter along with a number
of exercises and practices to enhance your learning.
Chapter 1 provides an overview and an understanding of supply chain management—its objectives,
how to make it more efficient and responsive, and the different integration types. It also provides an un-
derstanding of the value chain, value stream, and value stream mapping.
Chapter 2 discusses the importance of the Supply Chain Reference Model (SCOR)—its background,
the various types of supply chain structures, SCOR Level 1 and 2 metrics, plus the various manufacturing
environments and their attributes.
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Chapter 3 deals with logistic fundamentals, supply chain integration, logistics service providers, substi-
tuting information for inventory, reverse logistics, and the waste hierarchy.
Chapter 4 covers the functions of logistics, warehousing activities and their functions, ownership ver-
sus leasing, the impact of adding or removing warehouses, temporary material storage, intermodal types,
line haul shipping costs, value and packaging density, transportation stakeholder goals, carrier types and
selection, transportation modes, shipping, pickup and delivery conflicts, and mechanized systems and
equipment type attributes.
Chapter 5 addresses import/export logistics, its participants, global order flow air participants, import/
export financial consideration terms, Incoterms, multicountry strategy, intellectual property, software,
and technology licensing.
Chapter 6 deals with sustainability, regulatory, and security procedures; risk standards; the committee
of sponsoring Organizations of the Treadway Commission (COSO) enterprise risk management frame-
work components; the International Organization for Standardization (ISO); and sustainability and reg-
ulatory compliance.
Chapter 7 covers marketing and their processes, the four P’s attributes, business plan, supply chain
network modeling, operations research, identification of segments, marketing management, voice of the
customer, communication and its processes, and measuring customer service.
Chapter 8 discusses demand management, demand, forecast processes, and its required information;
basic time-series forecasting methods; historical sales data; simple and multiple regression; seasonal in-
dex; forecast error measurements (including the mean absolute deviation calculation); and the demand
manager’s role.
Chapter 9 deals with customer relationship management strategy, the differences between a trans-
actional marketing strategy and customer relationship management, its implementation process and
strategy by customer type, technology tools, the four levels of customer relationship management im-
plementation, successful customer relationship management implementation key activities, customer
lifetime value, customer relationship management implementation challenges, cultural issues impacting
customer relationship management, and supplier relationship management.
Chapter 10 covers product design, its impact, product life cycle stages, and the various product design
approaches.
Chapter 11 focuses on manufacturing and planning control, master planning, the planning hierarchy,
sales and operations planning and its process flow, process steps, process ownership, aggregate strategies
including level and chase, the sales and operations planning communications process, and manufacturing
environments delivery lead times.
Chapter 12 extends the discussion to strategic and business strategy, organizational strategy, business
strategy types, the five competitive cost strategies, functional versus innovative products, the balanced
scorecard, organizational design, and the different supply chain management evolution stages.
Chapter 13 focuses on master scheduling, master schedule disaggregation, the differences between sales
and operations planning and master scheduling, time fences and zones, commitment decision points, the
projected available balance calculation, master scheduling time-phased records, the available-to-promise
calculation, and rough cut capacity planning.
Preface xv
Chapter 14 demonstrates material requirements planning and distribution requirements planning, in-
cluding the calculation process, and planning changes. It also discusses bills of material, single and multi-
level bills of material, and distribution push and pull systems.
Chapter 15 deals with production activity control and capacity management, capacity management
attributes and its hierarchy, the capacity requirements planning process, validation methods, resource
planning process, capacity strategic objectives, input/output control, load profile, work center capacity
versus load, capacity corrective action, and the various capacity calculations.
Chapter 16 focuses on continuous process improvement, lean, just-in-time philosophy, the Toyota Pro-
duction System, Six Sigma, DMAIC, DMADV, the takt time calculation, Theory of Constraints, total
quality management, total productive maintenance, various improvement tools, and the cost of quality.
Chapter 17 covers supplier relationship management and purchasing, their functions and benefits,
the make-versus-buy cost analysis, total cost of ownership, offshoring, buyer-supplier relationship types,
tactical and strategic sourcing, understanding the differences between single, sole, and multisourcing sup-
pliers, supplier selection strategy, hard and soft negotiations, creating alliances with suppliers, alliance
development steps, the supplier certification process, portals, trade exchanges, horizontal marketplace,
auctions, and measuring suppliers.
Chapter 18 discusses synchronizing demand and supply, their principles, implementation challenges,
supply chain integration, and inventory synchronization between trading partners.
Chapter 19 covers inventory management and types; independent and dependent demand; inventory
ordering systems including order point, economic order quantity, safety stock, and safety lead time; inven-
tory locations and echelons; Pareto analysis; inventory policy; periodic inventory versus cycle counting;
aggregation inventory management; inventory types and functional types; inventory-related costs; and
storage locations.
Chapter 20 deals with financial and managerial accounting concepts such as financial statements and
financial analysis; financial report components; standard and overhead costs; first-in, first-out and last-in,
last-out calculations; tax impact; financial metrics; and benefit-cost and net present value analysis and
calculations.
Chapter 21 addresses the concept of economics, microeconomics, macroeconomics, the economic
business cycle, aggregate demand-aggregate supply, understanding of the aggregate demand-aggregate
supply model curve shift, economic attributes, and marginal analysis and cost calculations.
Chapter 22 addresses risk management in the supply chain, managing the supply chain risk process, the
risk register, the risk response plan, risk probability and impact assessment, risk level categories, risk cost
estimate table, expected monetary value, net impact expected monetary value, decision tree, sensitivity
analysis and simulation, the four basic risk response types, supply chain risks, and business continuity and
plan implementation.
Chapter 23 focuses on technology, its architecture, the evolution from material requirements plan-
ning to enterprise resources planning, software selection considerations, other software applications, and
middleware.
Chapter 24 addresses data acquisition, storage, communication tools, the capture of timely and ac-
curate data, static and dynamic data, data collection, data integrity and accuracy, big data, data mining,
scanners and bar codes, automatic identification system, automatic identification and data capture, and
radio frequency identification tags.
xvi APICS CSCP Exam Success
Chapter 25 focuses on understanding electronic business and commerce and its various types, tradi-
tional versus electronic business, the different business-to-business and business-to-consumer e-commerce
layers.
Chapter 26 covers project management, the various process group activities, variance analysis, and its
calculations.
The final chapters include sections on test readiness, a practice exam, a discussion on the CSCP Exam
sign-up, the exam process, how to segment the exam, and potential mistakes to avoid when taking the
exam. It discusses what to do at the conclusion if you pass or don’t pass the exam.
We have also included a master listing of over 1,000 terms which you will find very beneficial to learn.
Knowledge of all of these terms will aid the test taker to identify the correct answer. We have also included
a listing of over 100 calculations found in the CSCP Learning System with samples of actual calculations
to further aid your learning.
If you find any errors in this study guide, if you think something is missing, or if you desire an addi-
tional example or exercise, please let us know. We will promptly respond to you and make a correction, if
needed. We will reference your name and contribution in an acknowledgment section if you find an error.
E-mails should be addressed to [email protected].
INTRODUCTION
If you are reading this sentence right now, you are in one of two groups of supply chain professionals. If
you are in the first group, then you have already made that important decision to improve your career
by earning an APICS Certified Supply Chain Professional (CSCP) certification. You may have already
purchased the CSCP Learning System, sat through an instructor-led course, taken an online course or
performed self-study, and are now looking for a study guide to help you prepare for the exam.
If you are in the second group, you are just beginning the process of understanding how a CSCP certi-
fication can improve your career, help you earn more money, jump-start a stagnant job, or switch careers.
You may have spoken with a CSCP certified individual or coworker, read information on the value of
earning your CSCP certification, and/or attended an APICS chapter professional development meeting.
However, before making the final decision to earn your certification, you want to ensure yourself that it
will benefit your future.
As the need for global supply chain professionals continues to expand in the marketplace, the desire for
individuals who have earned their CSCP certification becomes a key employer requirement and differ-
entiator. To validate this need, we suggest you look at employment search engines, want ads, or recruiter
sheets to notice the numerous companies that are looking for CSCP certified individuals. We also suggest
you perform a search for supply chain or operational employment positions in your area, and see if this
presents an opportunity for you. If the answer is yes, make it your goal to obtain your CSCP certification
and see how far it can take you!
Before we start to examine what’s in this study guide, it’s important to note that this book isn’t a re-
placement for reading the CSCP Learning System, using the APICS CSCP online practice questions,
reading supplementary materials, studying, or attending an instructor-led or online CSCP course. Its
main purpose is to highlight and emphasize the contents of the CSCP Learning System with our own
thoughts, descriptions, suggestions, examples, and comments. It’s designed to help you identify and re-
solve your CSCP body of knowledge gaps, and to better learn and understand the various concepts,
calculations, and relationships. Reading this study guide will aid you in getting the maximum benefit out
of the CSCP courseware.
In order to get the full benefit from this study guide, it’s imperative that you have completely read the
current version of the CSCP Learning System. Our study guide reflects the latest revision, which was re-
written in January 2016 and most-recently updated in January 2018. It includes the added and enhanced
topics of risk management, economics, communications, and project management that weren’t included
in earlier versions. If you have studied from an earlier CSCP version, these chapters will help you to learn
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these key concepts. However, we do highly recommend that you obtain the latest version of the CSCP
Learning System to increase your probability of passing the exam.
Not only does this book help to explain key concepts and provide additional examples, it also includes:
• Free 45-day online access to over 700 practice questions, enabling readers to perform practice tests
by CSCP group and/or simulate actual full exams, with feedback on incorrect answers (see the
inside front cover for the link to the test bank and your unique serial number)
• Test-taking tips
• How to read and analyze exam questions
• Over 40 exercises to help you learn and reinforce concepts
• Downloadable content such as CSCP acronym lists (see WAV page xxvii for more details)
• Over 100 calculations shown with working examples to help you better understand the logic be-
hind the math
• Over 400 practice questions to help identify APICS CSCP body of knowledge gaps
• A comprehensive list of key terminology used throughout the CSCP Learning System
Our review of key terminology found in the CSCP Learning System identified approximately 1,100 terms.
This far exceeds what APICS has highlighted in the exam content manual, and we believe that having
knowledge of these additional terms will help you to be better prepared to answer exam questions. We
have always stressed to our students that learning vocabulary is a key step in their exam preparation.
Feeling motivated? Let’s get started on earning your CSCP certification!
PREPARATION
We recommend that your first step toward becoming certified is to download the APICS CSCP Examina-
tion Procedures Bulletin for either North America or outside of North America. This bulletin will provide
information on the CSCP eligibility form, how to schedule the exam, the Authorization to Test (ATT)
process, the cost of the exam, and other terms and conditions as established by APICS.
APICS Membership
The third preparation step we recommend is to join APICS as a Plus member. Selecting the APICS Plus
membership option will allow you to obtain discounts on ordering the CSCP Learning System, taking the
exam, and on any other reference materials you may elect to purchase from APICS. The decision to join
will have an immediate return on investment. While we believe that APICS membership has great value,
this is your decision. You don’t need to be an APICS member to take the CSCP exam.
and request assistance. You won’t be permitted to take the CSCP exam unless your documents match your
APICS record.
The APICS computerized system will ask if you want to take the test in North America or outside of
North America. Select your option and follow the APICS instructions to register for the exam. The CSCP
exam is offered worldwide, only in a computer-based testing (CBT) format, and is scheduled through
Pearson VUE.
Once you have logged into the APICS website, you can proceed to register. Select a test site using a
chapter-supplied exam credit or pay for the exam with a credit or debit card. This site also permits you to
reschedule or cancel your exam.
We would like to take a moment to thank a number of people who assisted us in making this study
guide possible.
First, we would like to thank our spouses, Harriet and Michelle, for their ongoing encouragement, sup-
port, faith, and love. Also, a special thanks to Joshua and Andrew for bringing love and joy into our lives.
Second, we want to thank Renee Myles for her editing skills, keeping us on track, constantly pushing
us to finish this study guide, and for making us better writers. A special thanks to Anthony Myles, Ph.D.,
for his advice and all the time he spent checking our mathematical calculations and key concepts. This
study guide would never have been finished without their hard work, encouragement, love, and ongoing
efforts to cheer us on.
Third, we would like to thank the APICS Tappan Zee and Mid-Hudson Chapters for permitting us to
teach APICS CSCP, CLTD, CIRM, and CPIM certification courses for them for the past 20 years. We also
want to thank the hundreds of students who have attended our certification courses and tutorials. Their
questions and feedback made us better instructors, which led us to write this study guide.
Fourth, a special thanks to Drew Gierman, Stephen Buda, and the team at J. Ross Publishing for their
editorial guidance, technical knowledge, understanding, and patience—and for giving us the opportunity
to write this study guide and prepare it for publication.
Finally, we also would like to thank all of the individuals who reviewed various sections of this study
guide. We appreciated your encouragement and feedback.
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ABOUT THE AUTHORS
HOWARD FORMAN
Howard Forman is president of PIM Associates Inc., a leading provider of operations and supply chain con-
sulting, education, and training. He has over 35 years of experience in operations and supply chain manage-
ment as a practitioner, consultant, and educator. His industry experience includes aerospace and defense,
automotive, chemical, consumer, electrical/mechanical, financial, food, medical, pharmaceutical, remanu-
facturing, and service companies. Howard worked as a management consultant for Coopers & Lybrand,
KPMG, Grant Thornton, and J.H. Cohn. He specializes in aiding companies who desire to reduce their
inventory levels; make operations, warehouse, and process improvements; enhance cycle counting pro-
cesses; optimize enterprise resources planning implementation systems; and improve demand manage-
ment processes.
Howard has been a member of APICS since 1977. He has held numerous chapter board positions at the
APICS Tappan Zee and the APICS Northern New Jersey Chapter, including Chapter President. He served
the APICS Society as a member of its board of directors and Region 2 VP and as a member of its Chapter
Development and its Voice of the Customer Committees. Howard was a section author for the APICS
Operations Management Body of Knowledge Framework and a contributor to the CPIM Basics of Supply
Chain Management and Master Planning of Resources courseware. He also participated in APICS CPIM
and CIRM test question development sessions.
Howard has been recognized as a leading provider of APICS CSCP, CLTD, and CPIM certification
courses, the APICS Lean Enterprise Workshop, APICS Principles courses, and the Basics of Supply Chain
Management course. He has taught approximately 60 APICS CSCP and CLTD courses and over 175 CPIM
certification courses for numerous APICS Chapters and the APICS Society. He has also developed and
delivered tailored educational and training classes at over 85 companies in numerous industries.
Howard presented the first CSCP instructor webinar for the APICS Society and taught the first public
CSCP certification and Lean Enterprise Workshop Series course in the country. He has presented the
APICS Master Planning of Resources and the Detailed Scheduling and Planning CPIM certification tuto-
rials at APICS International Conferences. He has also developed and freely shared numerous study aids
and exercises to students worldwide.
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Howard frequently speaks at APICS chapter dinner meetings, workshops, and seminars. He has also
been a frequent speaker at the 6-Packed Conference, Seminar1, and Congress for Progress. He has pre-
sented at the DC Expo, BAAN, and American Software User Conferences as well as multiple APICS
Volunteer Leadership Workshops held at APICS International Conferences and numerous APICS region
and district meetings. He was honored at the 2012 APICS International Conference as the APICS Volun-
teer of the Year. He has also been honored by the APICS Tappan Zee Chapter, the APICS Mid-Hudson
Chapter, and the APICS Northern New Jersey Chapter as their instructor of the year numerous times.
The APICS Northern New Jersey Chapter has also recognized Howard twice with its Lifetime Member
of the Year award.
Howard is a graduate of Fairleigh Dickinson University with a BS and MBA in Business Management
and has had the privilege of teaching an operations management course there. He previously earned his
APICS CSCP, CLTD, CIRM, and CFPIM certifications. Howard has also had articles published in Manu-
facturing Systems and Plant Maintenance magazines.
DAVID FORMAN
David Forman is a graduate of Johnson and Wales University with a BS in Business Management. He is
currently the Senior Manager of Business Projects at a leading manufacturer of residential and commer-
cial electronics. David is also a senior associate with PIM Associates Inc., a leading provider of operations
and supply chain consulting, education, and training. He has over 15 years of experience in operations and
supply chain management as a practitioner, educator, and consultant. His industry experience includes
SAP project management and internal consulting in SAP customer relationship management and R/3, as
well as being a subject matter expert in material management, production planning, material requirements
planning, sales and distribution variant configuration, supply chain management, demand management
and forecasting, and operations and business process improvement. David also specializes in global sup-
ply chain management, global enterprise resources planning implementation, warehouse management
systems, customer relations management, supplier relations management, service and repair, and logistics
management. His experience includes industries such as electrical/mechanical products, consumer prod-
ucts, food products, finance, remanufacturing, and service.
David earned his APICS CSCP and CLTD certifications and has taught courses for the APICS Tappan
Zee and Mid-Hudson Chapters since 2014. He has also developed and delivered tailored educational and
training classes at numerous companies. These courses have included such topics as inventory manage-
ment, material requirements planning, sales and operations planning, master scheduling, cycle counting,
and supply chain analytics.
David has held numerous chapter board positions at the APICS Northern New Jersey Chapter, includ-
ing chapter president. He was honored by the APICS Northern New Jersey Chapter as their member of the
year in 2012. He currently serves on the board of directors of the APICS Tappan Zee Chapter and teaches
the APICS CSCP and CLTD certification courses.
About the Authors xxv
xxvii
1
SUPPLY CHAIN MANAGEMENT
This chapter focuses on the importance of supply chain management (SCM) to an organization. It exam-
ines how supply chains add value, the differences between an efficient and responsive supply chain, and
vertical and horizontal integration. It also explores value chains, value streams, and value stream mapping.
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2 APICS CSCP Exam Success
Value is defined by the customer—and it’s more than the monetary worth of an asset, item sold, or ser-
vice rendered. The customers compare their perception against perceived cost benefits. This value com-
parison process can be quite subjective as customers perceive value differently based on cost, brand name,
usage, and image in the marketplace. The process of adding value for customers and stakeholders is all
about making supply chain investments that create customer service value while managing self-defeating
internal and external tradeoffs and conflicts. Value ensures that the risk of extreme cost cutting is avoided
because it can negatively impact customer service. Finally, adding value guarantees supply chain financial
gains among all stakeholders so that everyone benefits.
A stakeholder is anyone who has an interest or concern regarding an organization’s objectives, goals,
actions, or policies. Examples of stakeholders include customers, employees, investors, suppliers, the gov-
ernment, and the community at large. Each group has a different definition of value, and companies need
to consider how increasing the value for one stakeholder may impact the others. This requires carefully
balancing the needs of one party against others so that everyone can benefit. A primary stakeholder is
usually an internal stakeholder (employee, supplier, customer, or creditor) who is engaged in an economic
business activity within the business itself. External stakeholders are those outside of the business who are
affected by the business (investors, lenders, communities, and government).
The process of excellence in customer service addresses customer wants and needs. Common customer
service metrics include on-time customer product delivery, reliability, availability, customer satisfaction,
and operational performance. Companies target underperforming measurements and then implement
supply chain improvement programs to correct areas in which they are weak.
The process of the effective use of system-wide resources refers to how well companies handle their
own resources. Resources can be labor, equipment, material, or even money. The process measures re-
sources against planned capacity. The process of efficient use of system-wide resources compares actual
output to expected standard output in order to track performance. This metric is inward-focused, as it
measures the efficiency of supply chain velocity, visibility, costs, and resources. It tracks a company’s pro-
cess in producing and distributing the right product, at the right time, to the right place, and at the right
cost to meet customer service requirements. Velocity refers to speed. It’s the rate at which products move
through a supply chain, order process, manufacturing process, or get delivered to a customer. Visibility
is the ability to see from one end of the supply chain to the other. Enhanced visibility improves velocity
throughout the supply chain. Companies have learned that focusing on operational efficiency alone may
lead to poor quality, which results in no additional gains. They have also learned that in order to be suc-
cessful, they not only have to be efficient, they must also be effective.
Leveraging partner strengths is a supply chain objective that allows a company to focus on their core
competencies or core capabilities. It leads to improved sales, design improvements, productivity gains,
cost reductions, access to new markets and customers, new product ideas, and enhanced competitive-
ness. Core competencies or core capabilities are activities that are performed by companies and have
been defined as being critical to their success. They consist of a number of different areas that help
gain competitive advantages, enhanced strategic growth, and added value to products. Core competen-
cies/core capabilities involve improving market access for their products, economies of scale, resource
Supply Chain Management 3
Exercise 1.2 will test your knowledge and understanding of where to apply value chain, value stream, or
value stream mapping. Read each question and write in all answers that apply. The answers to the exercise
are available from the Web Added Value™ Download Resource Center at www.jrosspub.com.
Exercise 1.2 Understanding value chain, value stream, and value stream mapping
Question Answer
1. Which are used to display a strategic business process model?
2. Which are used to identify wasteful activities?
3. Which best creates a future activity view?
4. Which best displays delivery activity processes for a product and service
organization?
5. Which best displays process metrics?
6. Which best shows a functional collaboration view?
7. Which displays all information with a one page view?
8. Which is a lean tool?
9. Which is focused on showing a core competency view?
10. Which shows an end-to-end supply chain view?
Supply Chain Management 7
KEY TERMINOLOGY
Understanding key terms and the concepts they represent is key to passing the Certified Supply Chain
Professional (CSCP) exam. In this chapter, the following important terms are identified in Table 1.1.
Continued
Supply Chain Management 9