ANNEXURE III

NASHA MUKT BHARAT CAMPAIGN

IN 272 DISTRICTS
15th AUGUST 2020 – 31st MARCH 2021

MINISTRY OF SOCIAL JUSTICE & EMPOWERMENT

GOVERNMENT OF INDIA
 Content
1. Background/introduction
2. Why addiction is a problem
3. Why do people take drugs
4. Types of substance/drugs
5. Cycle of Addiction
6. Signs and symptoms of substance abuse
7. Impact of drug abuse (Physical-mental-social)
8. Myths related to substance abuse
9. Protective factors
10. Intervention spectrum: Prevention-treatment-rehabilitation
11. Major activities of Nasha Mukt Bharat Camp Campaign
12. Your role as a - (Master Volunteers/ Club Leaders / Nasha Mukt Bharat leaders)
Background
 Substance abuse has a dangerous consequences for the person abusing drugs, their family and
society at large.

 The Narcotic Drugs & Psychotropic Substances Act, 1985, was enacted to curb drug abuse.

 NDPS policy bought out in 2012 to combat the drug menace in a holistic manner.

 To counter this problem, MSJE has developed preventive strategies and formulated NAPDDR.
 It is an umbrella scheme which includes components for preventive education and awareness
generation, capacity building, treatment and rehabilitation.
 MSJE being the Nodal Ministry for Drug Demand Reduction coordinates, implements and
monitors several interventions.

 NISD has been designated as a nodal agency for conduction of various programs under
NAPDDR.
Prevalence of substance use in India
Eight categories of psychoactive
substances used in India
 The ministry has conducted Alcohol
General Population of 10 to 75
a National Survey on Extent years old.
& Pattern of Substance use in Cannabis
India through the NDDTC,
AIIMS, New Delhi. 0.2
1.08 14.6 Opioids
0.2
 A household survey was 1.75

conducted among general 0.3

Cocaine
1.2
population of 10-75 years
old.
1.6
Inhalants
 2,00,111 households were Amphetamine Type Stimulants (ATS)
visited in 186 districts.
Sedatives
 Eight categories of
psychoactive substances Hallucinogens
were studied.
 Why Addiction is  a problem

01 02 03 04
Costs of
Use of Addiction to Addiction addiction are
substance at drugs has an affects all high
an early age strata of including
increases adverse affect society death, lost
the risk of on a person’s productivity,
addiction costs to
body mind and society and
families
social life
 Why do people take drugs

Peer Pressure
Curiosity Mental Health Trauma/
Home and Social
Environment Issues Abuse
Enjoyment Stress
  Types of substances

Drug Type Example Effect

Stimulants Amphetamine, nicotine Anxiety, Excessive speech, Mood Swings
Slowed down central nervous system, poor concentration, loss of
Sedatives Alcohol, tranquilizers balance and limb control

Solvents, paint thinners, aerosol Slurred speech, Hallucinations, Impaired judgment, Severe headaches,
Inhalants sprays Rashes around the nose and mouth

Hallucinogens LSD, Cannabis Altered sense of space and time, mood swings, impaired judgement

Alcohol Alcoholic drinks Lower inhibitions, slowed Central Nervous Systems & reactions times

Solvents Glue, Paint, Fuel Distorted Perception, hallucinations

Heroin, Depressant, highly addictive. slow and shallow breathing, blue lips and
Opioids Fentanyl, Oxycodone nails, watery eyes
Sped up thoughts, stimulant, hyperactivity, chest pain and muscle
Cocaine White Powder palpitations
 Cycle of Addiction
I N!
CHA Initial Use/Experiment/Curiosity
THE
BR EA
K
1
Treatment: Rehabilitation Abuse: Repeated Use Of
Through Detoxification &
Counselling 7 2 Substance To Seek Pleasure

Tolerance: Higher Use Of

Drug To Achieve Same
Withdrawal: When A Person
Pleasure
Stops Using The Drug 6 3

Addiction: Person Continues Use Of Drug 5 4 Dependence: Body Will Physically

Depend On The Drug
Despite Negative Consequences
Common Signs and symptoms of substance abuse
 Impact of drug abuse (Physical-behavioral-social)

User
Domestic violence
child abuse & neglect
Droopy eyes Separation & divorce
sniffling noes
Anti-social behaviour, aggression,
pale skin, bruises,
weight loss/gain loss of interest in social & economic activities
Lack in coordination criminal tendency, isolation
 Myths related to substance abuse

PSYCHOLOGICAL MYTHS RELATED TO DRUGS ECONOMICAL MYTHS RELATED TO DRUGS

MYTHS FA C T S MYTHS FA C T S
It decreases the ability to “organise,
Increase creativity and make the user categorise and differentiate the Problem in a lower income or socio- Substance is abuse prevalent in all
more imaginative. constituents of the conscious economic layers of society. sections of society
experience
Drug addicts are homeless, Anyone is vulnerable to become a
Sharpens thinking and lead to greater Induce dullness and affects normal unemployed, or basically losers. drug addict
concentration. body functioning.

With the help of proper treatment Waste of public fund for their It will decrease negative health
Once you’re drug dependent, there is and care, one can recover from treatment. consequences and social effects
no hope for you.
addiction
Substance Abuse only affect Cases of drug abuse have been
I can manage to drive well enough Substance affects motor individuals in developed countries. steadily increasing in developing
after a few drinks. coordination of a person countries

Marijuana isn’t addictive. Marijuana can lead to addiction

Enough research is available for policy To develop new treatment,
Pattern of drug use goes from making on drug problems. preventive strategies and support
Drug addiction is voluntary behaviour. voluntary to compulsive services more research is required
 Myths related to substance abuse

SOCIAL MYTHS RELATED TO DRUGS

MYTHS FAC T S
People who use drugs can’t change Right treatment, continued support and will power changes
everything.
Drug addiction can’t be cured Counselling and medication can help manage addiction
Most of the addicts get their first drug from a peddler or a pusher Most addicts get introduced to drugs through their primary
contact such as friends or family members
Substance users do not receive sufficient punishment They are already marginalized in the society and in need of
treatment and care.
Drinking isn’t all that dangerous Many cases of alcohol related unintentional injuries and
deaths, assaults, sexual abuse
Beer doesn’t have as much alcohol as hard liquor 12 Ounce bottle of beer = 354 ML of Liquor (40% alcohol)
  Protective factors
Individual Characteristics
–      Strong and Positive Family Bonds
–      Resilient Temperament
–      Competencies and Skills
–  Adoption of conventional norms about drug use.

In each social domain 

(family, school, peer group & neighborhood)
–      Prosocial Opportunities
–      Reinforcement for Prosocial Involvement
–      Bonding
– Healthy Beliefs & awareness
 Intervention spectrum

a te d Targeted
gr n
Inte ilitatio Intervention
ab r
Reh nter fo Ad
Ce dicts (ODIC&CPLI)
Ad As) Tre dicti
(IRC Fa atm on
ho ciliti ent
Capacity s p es
ita in
Building ls

Awareness Monitoring
generation
 Integrated Rehabilitation Centres For Addicts (IRCAs)

 The Integrated Rehabilitation Centre for Addicts (IRCA) is providing composite / integrated
services for the rehabilitation of the substance dependent person.

 IRCA is responsible for preventive education and awareness generation which target groups
(vulnerable and at risk groups) in their neighbourhood.

 IRCA envisages total recovery of the addicted person leading to his socio economic rehabilitation
through an appropriate combination of individual counselling.

 IRCA also aim to enabling the addict to achieve total abstinence and improve the quality of their
lives. The detoxification services are being given for safe and ethical management of withdrawal
symptoms. The addicts are helped to overcome the desire to use drugs even when he is in situations
which were once tempting.

 There are over 495 IRCAs across the country, which is being supported by the Ministry of SJ&E
Introduction to
CPLI & ODIC
 Community Based Peer Led Intervention (CPLI)

For Early Drug Use Prevention among Adolescents

A B C D E

Identificatio Training Behavioral Individual, Referral

n of youth to change group and and
of youth as lead communicat family linkages to
Peer Interventio ion sessions counselling service
Educators n centres
 Out Reach and Drop in Centres (ODIC)

A B C D

Safe and secure Screening, Provision of Follow up

drop-in space for assessment and referral and care
drug dependent counselling of linkage with
youth clients on treatment
substance use facility
disorder
Implementation Strategy : Nasha Mukt Bharat Campaign

Annual Action Plan 2020-21 - ‘NASHA MUKT BHARAT’ campaign in 272

identified vulnerable districts in 32 States – launched on 26-06-20

Supply Curb by NCB

1
Three - Pronged
Approach
Outreach, Awareness &Demand
2 Reduction by MoSJE

Treatment Facilities
3 • By existing IRCAs and ATFS to
be setup by AIIMS.
Implementation Protocol

M/oSJE
at the
Centre

State Level Nasha Mukt

Campaign Committee

District Level Nasha Mukt Campaign

Committee

Municipalities or below District level Nasha

Mukt Campaign committee
 Major activities of Nasha Mukt Bharat Camp Campaign

                                                        Major components:
 Awareness generation programmes

  Focus on higher educational Institution, university campuses and schools

  Reaching out into the Community and identifying dependent population,

  Focus on counselling and treatment facilities in hospitals and rehabilitation centres

 Capacity building programmes for a service providers

 Major activities of Nasha Mukt Bharat Campaign

                                                        Major components:

 Reach out to Children and Youth for awareness about ill effect of drug use;

 Increase community participation and public cooperation;

 Supporting Government Hospitals for opening up De- addiction Centers in

addition to existing Ministry Supported De-addiction Centers (IRCAs); and

 Conducting Training programme for participants.

Your role as a - (Master Volunteers/ Club Leaders / Nasha Mukt Bharat leaders) 
Conducting awareness & capacity building programmes 

 To identify hotspots in their areas

 To identify the vulnerable and at-risk groups (drop-outs, street children, homeless, unemployed youth)
and the drug introducers to these vulnerable groups in the community

 To interact with the above groups

 Conduct awareness
 Capacity building programmes for them.

 Disseminate information by sharing Brochures, conduct activities and use other tools of their choice.

 To identify community influencers like, Teachers, Anganwadi workers, Asha workers, Self help group,
peer leaders Panch, Sar-Panch etc who could positively influence the community against drug use
Your role as a - (Master Volunteers/ Club Leaders / Nasha Mukt Bharat leaders) 
Conducting awareness & capacity building programmes 
 To create team in the community who can further the Nasha Mukt Bharat campaign in the community.

 Inputs regarding supply side, if found to be shared with District Level Committee so that the same may
be conveyed to NCB for further necessary action.

 Beside generating awareness , existing IRCAs and ATFs in hospitals to be set up by AIIMS will look
after the treatment of the addicts.
Your role as a - (Master Volunteers/ Club Leaders / Nasha Mukt Bharat leaders) 
Coordination and Liaison

 To Maintain coordination and close liaison with District administration & District level Nasha Mukt
Campaign Committee.

 Networking with NGOs working in drugs area at grass root level

 Ready to come forward as per requirement/demand of work for the districts authority

 To maintain a database of effected families.

Your role as a - (Master Volunteers/ Club Leaders / Nasha Mukt Bharat leaders) 
Coordination and Counselling
 Identification of users and dependents from the community and taking on-spot counselling sessions with
them

 Facilitate them to the nearest counseling/ treatment Centre.

(IRCA/ODIC/ATF etc.)

 Volunteer should also keep active linkages with ODIC, CPLI, SLCA, state govt. hospitals, PHC & IRCA
Centre (if available in such District)

 To report about the work done in the community with the Committee in format desired by the District
Administration

 To provide information for publicity by the District Administration on daily basis

 Thank You

PLEASE JOIN US
NASHA MUKT BHARAT CAMPAIGN
MINISTRY OF SOCIAL JUSTICE & EMPOWERMENT

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