Week 2 Day 1. Fundamentals of Communication

FUNDAMENTALS
OF
COMMUNICATIO
N
Communication is a process of
sharing and conveying messages or
information from one person to
another within and across channels,
contexts, media, and culture.
NATURE OF COMMUNICATION
1. Communication is a process.
2. Communication occurs between two or more
people (the speaker and the receiver).
3. Communication can be expressed through
written or spoken words, actions (nonverbal),
or both spoken words and nonverbal actions at
the same time.
ELEMENTS OF COMMUNICATION
1. Speaker – the source of information or message
2. Message – the information, ideas, or thoughts
conveyed by the speaker in words or in actions
3. Encoding – the process of converting the message
into words, actions, or other forms that the speaker
understands
4. Channel – the medium or the means, such as
personal or non-personal, verbal or nonverbal, in
which the encoded message is conveyed.
5. Decoding – the process of interpreting the
encoded message of the speaker by the receiver.
6. Receiver – the recipient of the message, or
someone who decodes the message.
7. Feedback – the reactions, responses, or
information provided by the receiver.
8. Context – the environment where
communication takes place.
9. Barrier – the factors that affect the
flow of communication.
Process of Communication
1. The speaker generates an idea.
2. The speaker encodes an idea or converts the
idea into words or actions.
3. The speaker transmits or sends out a message.
4. The receiver gets the message.
5. The receiver decodes or interprets the
message based on the context.
5. The receiver sends or provides feedback.
Example:
1. Daphne loves Rico, her suitor, as a friend.
2. She thinks of how to tell him using their
native language.
3. She tells him, “Rico, mahal kita bilang
kaibigan.”
4. Rico hears what Daphne says.
5. He tries to analyze what she means
based on the content and their
relationship, and he is heartbroken.
6. He frowns and does not say
something, because he is in pain
MODELS OF COMMUNICATION
SHANNON-WEAVER MODEL
Known as the mother of all communication models, the
Shannon-Weaver model (1949) depicts communication
as a linear or one-way process consisting of five
elements: a source, a transmitter, a channel, a receiver,
and a destination.
This model, however, has been criticized
for missing one essential element in the
communication process: feedback. Without
feedback, the speaker will not know whether
the receiver understands the message or not.
Transaction Model
Unlike the Shannon-Weaver Model,
which is a one-way process, the
Transaction Model is a two-way
process with the inclusion of
feedback as one element.
This model is more interactive.
There is a collaborative exchange of
messages between communicators with
the aim of understanding each other. It
also shows that a barrier, such as noise,
may interfere with the flow of
communication.
Study the diagram below. It
represents the Schramm Model.
FUNCTIONS OF COMMUNICATION
1. Control – Communication functions to control behavior.
2. Social Interaction – Communication allows individuals to
interact with others.
3. Motivation – Communication motivates or encourages
people to live better.
4. Emotional expression –
Communication facilitates people’s
expression of their feelings and
emotions.
5. Information dissemination –
Communication functions to convey
information.
Identify the function of communication in each of
the following situations. Write your answers on the
space provided.
1. The teacher reads and discusses classroom
policies to her students.
2. Ross greets Rachel; then, they start talking
about their plans for the holidays.
3. Phoebe shares her insights on how to live
peacefully despite a complicated life.
4. Monica shares her personal frustrations with
Chandler.
5. The geometry teacher lectures about
mathematical concepts.
6. Sheila delivers her valedictory speech.
7. The President delivers his last State of the
Nation Address.
8. A television personality thanks the supportive
moviegoers during an interview.
9. The city mayor presents her strategies
to execute the plans in a public forum.
10. A tourist guide orients a group of
tourists about a heritage site.

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FUNDAMENTALS

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