Visual Information Part 1

MEDIA AND
INFORMATIO
N LITERACY
VISUAL
INFORMATION AND
MEDIA
Definition (PART 1)
Purpose and Importance
Types and Formats Visual Mr. Arniel V. Ping
Design Elements St. Stephen’s High School
Manila, Philippines
LEARNERS WILL BE ABLE
TO…
define visual information and visual media
(SSHS);
discussthe purpose and importance of visual
media (SSHS);
describethe different dimensions of visual
information and media (MIL-11/12VIM-IVc-7);
LEARNING COMPETENCIES
TO…
discuss the elements of visual design (SSHS);
comprehend how visual information and media

is/are formally and informally produced, organized
and disseminated (MIL11/12-VIM-IVc- 8); and
LEARNING
COMPETENCIES
TO…
evaluate the reliability and validity of visual
information and media and its/ their sources
using selection criteria (MIL11/12-VIM-IVc-9).
LEARNING
COMPETENCIES
I- VISUAL INFORMATION AND
MEDIA
A. Definition
B. Purpose and Importance
C. Types and Formats
D. Visual Design Elements
TOPIC OUTLINE
Visual Storytelling
THE HYBRID GRAPHIC

NOVEL
SOURCES:
 https://www.dtelepathy.com/blog/inspiration/30-compelling-examples-of-visual-
storytelling-on-the-web
 http://graphicnovel-hybrid4.peugeot.com/start.html
Source: http://graphicnovel-hybrid4.peugeot.com/start.html
CLASS
ACTIVITY
1. Write the story of the graphic novel in
your notebook. You are not allowed to talk
to your classmates. (5 minutes)
FORMATIVE
ASSESSMENT
CLASS
DISCUSSION
1. What is the story in this graphic novel?
2. Who is the main character in the story?
How did you know?
3. What do you know about the main
character? How did you know it?
FORMATIVE ASSESSMENT
EXAMPLES OF VISUAL
VISUAL •MEDIA
Photography
INFORMATIO • Video
N • Screenshots
• Infographics
• Data Visualization (charts
and graphs)
VISUAL • Comic Strips/Cartoons
• Memes
MEDIA
• Visual Note-Taking
PURPOSE OF VISUAL
INFORMATION
gain attention
create meaning
facilitate retention
PURPOSE OF VISUAL
INFORMATION
Source: http://www.comoxvalleyrd.ca/EN/meta/whats-new/news-archives/2015/practice-how-to-drop- cover-and-

hold-on-during-shakeout-bc-day.html
The Power Of Visual Content BY DemandGen Report (2014)
Source: https://www.demandgenreport.com/industry-topics/rich-media/2906-the-power-of-visual-content-infographic
Source:
https://postcro
n.com/en/blog
/visual-
content-
strategies-for-
social-
networks/
THE POWER OF VISUAL CONTENT
MARKETING
COMMON VISUAL MEDIA FILE
TYPES
KNOW YOUR IMAGE FORMAT

HTTPS://MAKEAWEBSITEHUB.COM/IMAGE-FORMATS-
MEGA- CHEAT-SHEETS/
KNOW YOUR IMAGE
FORMAT
HTTPS://MAKEAWEBSITEHUB.COM/
IMAGE- FORMATS-MEGA-CHEAT-SHEETS/
KNOW YOUR IMAGE
FORMAT
KNOW YOUR IMAGE
FORMAT
KNOW YOUR IMAGE
FORMAT
KNOW YOUR IMAGE
FORMAT
ELEMENTS OF VISUAL
DESIGN
VISUAL DESIGN ELEMENTS
 P.123 MIL TEACHING GUIDE BY CHED
THE BUILDING BLOCKS OF VISUAL DESIGN BY TEO SIANG

 https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design
LIN
E
describes a shape or outline
create texture and can be thick or thin
may be actual, implied, vertical,
horizontal, diagonal, or contour lines
VISUAL DESIGN
ELEMENTS
LIN
E
Source:
https://www.interaction-
design.org/literature/article
/the-building-blocks-of-
visual-design
LIN
E
Author/Copyright
holder: Teo Yu Siang
and Interaction Design
Foundation.
Copyright terms and
licence: CC BY-NC-SA
3.0
Source:
https://www.interaction-
design.org/literature/arti
cle/the-building-blocks-
of-visual-design
SHAP
E
ageometric or organic area that stands out
from the space next to or around it, or
because of differences in value, color, or
texture
VISUAL DESIGN
ELEMENTS
SHAP
E
Source: https://www.tes.com/lessons/AML9tkm0rSdgfA/organic-versus-geometric
SHAP
E
Source: http://vanseodesign.com/web-design/form-surface-volume/
VALU
E
the degree of light and dark in a design
contrast between black and white and all the
tones in between
VISUAL DESIGN
ELEMENTS
VALU
E
Source: https://www.sitepoint.com/principles-of-design-value/
TEXTUR
E
way a surface feels or is perceived to feel
illusion of the surfaces peaks and valleys,
resulting in a feeling of smoothness or
roughness in objects
VISUAL DESIGN
ELEMENTS
TEXTUR
E
No Texture
With Texture
TEXTUR
E
Source: https://www.pinter
est.co
m/pin/4318530517539009
79/
TEXTUR
E
Source:
http://www.sibleyfineart.c
om/glyscreen_oe.htm?gly
/b23--bearded-collie.htm
TEXTUR
E
Source: http://opinion.inquirer.net/105207/editorial-cartoon-june-29-2017
COLO
R
determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue)
used for emphasis, or may elicit
emotions from viewers
VISUAL DESIGN ELEMENTS
P. 123, MIL TEACHING GUIDE BY CHED
Source:
https://www.
creativeboom
.com/resourc
es/essential-
colour-
guide-for-
designers-
understandin
g-colour-
theory/
Source:
http://www.d
ailyinfographi
c.com/logos-
a-look-at- the-
meaning- in-
colors-
infographic
FORM
a figure having volume and thickness
anillusion of a 3-dimensional object can be
implied with the use of light and shading
can be viewed from many angles
VISUAL DESIGN
ELEMENTS
FORM
Source: http:/
/visuala
rtspdsf.blogs
SHAP FORM pot.com/201
2/04/form-
E or-
volume.html
FORM IS A SHAPE IN THREE

DIMENSIONS
FORM
Source:
http://visual
artspdsf.blo
gspot.com/
2012/04/for
m-or-
volume.html
FORMATIVE
ASSESSMENT
RECITATION
Source: http://www.gmanetwork.com/news/newstv/content/281695/news-tv-fan-favorite-i-juander-moves-
to-wednesdays-8-pm/story/
Source:
http://www.
gmanetwork
.com/news/
newstv/cont
ent/511650/
infographic-
ligtas-lindol-
tips/story/
Source:
http://entertai
nment.abs-
cbn.com/tv/sh
ows/angprobi
nsyano/photo
s/albums/764
2516-ligtas-
tips-paalala-
ng-
probinsyano
Source:
http://portal.d
oh.gov.ph/con
tent/how-
wash-hands-
properly.html
Source: https://thebeatdfw.com/2940220/bruno-mars-24k-magic-world-tour-2017-enter-to-win/
Source: http://opinion.inquirer.net/106769/editorial-cartoon-august-31-2017
Source: http
://www.
sshs.edu.ph
/
REFERENCES
 Media and Information Literacy Curriculum
Guide by DepEd
 Media and Information Literacy Teaching
Guide by CHED
 Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
REFERENCES
The Building Blocks of Visual Design by TEO SIANG
 https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design
Digital Image File Types Explained

 http://users.wfu.edu/matthews/misc/graphics/formats/formats.html
Know Your Image Format

 https://makeawebsitehub.com/image-formats-mega-cheat-sheets/

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MEDIA AND

comprehend how visual information and media

THE HYBRID GRAPHIC

Source: http://www.comoxvalleyrd.ca/EN/meta/whats-new/news-archives/2015/practice-how-to-drop- cover-and-

KNOW YOUR IMAGE FORMAT

THE BUILDING BLOCKS OF VISUAL DESIGN BY TEO SIANG

FORM IS A SHAPE IN THREE

Digital Image File Types Explained

Know Your Image Format

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