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    Rise of Bewakoof

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    ashutosh samal
    This document provides an overview of the online clothing retailer Bewakoof.com. It discusses the company's founding in 2012, its founders and initial investment. It outlines Bewakoof's business model of in-house design, manufacturing and marketing as well as its product lines. The document also summarizes Bewakoof's marketing strategies, strengths, market statistics on revenue and growth, and increasing popularity on social media platforms. It briefly mentions some of Bewakoof's competitors and concludes with details on the company's sales, team size, and manufacturing operations.

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    © All Rights Reserved
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    Rise of Bewakoof

    Uploaded by

    ashutosh samal
    210 views16 pages
    This document provides an overview of the online clothing retailer Bewakoof.com. It discusses the company's founding in 2012, its founders and initial investment. It outlines Bewakoof's business model of in-house design, manufacturing and marketing as well as its product lines. The document also summarizes Bewakoof's marketing strategies, strengths, market statistics on revenue and growth, and increasing popularity on social media platforms. It briefly mentions some of Bewakoof's competitors and concludes with details on the company's sales, team size, and manufacturing operations.

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    This document provides an overview of the online clothing retailer Bewakoof.com. It discusses the company's founding in 2012, its founders and initial investment. It outlines Bewakoof's business model of in-house design, manufacturing and marketing as well as its product lines. The document also summarizes Bewakoof's marketing strategies, strengths, market statistics on revenue and growth, and increasing popularity on social media platforms. It briefly mentions some of Bewakoof's competitors and concludes with details on the company's sales, team size, and manufacturing operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    210 views16 pages

    Rise of Bewakoof

    Uploaded by

    ashutosh samal
    This document provides an overview of the online clothing retailer Bewakoof.com. It discusses the company's founding in 2012, its founders and initial investment. It outlines Bewakoof's business model of in-house design, manufacturing and marketing as well as its product lines. The document also summarizes Bewakoof's marketing strategies, strengths, market statistics on revenue and growth, and increasing popularity on social media platforms. It briefly mentions some of Bewakoof's competitors and concludes with details on the company's sales, team size, and manufacturing operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    INDUCTION PRESENTATION

    2019-21

    NAME: ASHUTOSH SAMAL NAME: LOKESH TAYWADE


    REG NO: 12-1036 REG NO: 23-1086
    ROLL NO: TM1918263 ROLL NO: MM1921465

    RIVER- GANGA
    1
    Rise of

    2
    CONTENT
    • Introduction
    • Journey of Bewakoof.com
    • Business Model
    • Products
    • Marketing Strategies
    • Strengths
    • Market Statistics
    • Increasing Popularity
    • Competitors
    • Conclusion
    3
     
     
    Introduction DOB
    01/04/2012
     
    • Founders: Prabhkiran Singh and Siddharh Munot

    • Launched on April fools day of 2012

    • Location: Powai, Maharashtra

    • Initially Siddharth worked with a startup

    • Prabhkiran ran a business selling fresh flavoured lassi


    through take-away joint named ‘Khadke g LASSI’
    4
    Journey of

    • Started with an investment of ₹30,000

    • In 2015, they raised funding of ₹4 crores from Snapdeal


    founders Kunal Bahl and Rohit Bansal

    • Raised ₹15.6 Crore from investors including O3 Capital

    5
    Business Model

    • In-house capabilities in design, manufacturing and


    marketing

    • Direct to consumer model

    • Innovative design

    • Targeting mass market

    6
    PRODUCTS
    • Trendy and funky collection for both men and women.

    7
    Men’s wear Women’s wear
    TOPWEAR TOPWEAR
    Full sleeve tshirt Half sleeves T-Shirts
    Half sleeve tshirt Crop Tops
    Casual shirt Tang Tops
    Vests Plains and Basics
    Sweatshirts Sweatshirts

    BOTTOMWEAR BOTTOMWEAR
    Joggers Joggers
    Pyjamas Pyjamas
    Boxers Nightwear

    And Shoes, Coffee Mugs, Mobile covers, Bagpacks


    8
    Marketing Strategies
    • Social Media
    • Websites
    • Digital Marketing (SEO)
    • College campaigning
    • Trending Stuffs (Memes, dialogues, songs or movie)
    • Movie Merchandise(Movie promotion)
    • Customized Product (Names, days/month or quotes)
    • Discount offers & Bewakoof Coins
    • Data Analytics

    9
    Strengths
    • Faster & Free Delivery
    • Creative designing
    • Good product at low cost
    • Online payment and COD
    • 15 days replacement
    • Free goodiees and attractive packaging
    • Popular among teenagers and youth(15-35)
    • CSR Activities (#itseasytohelp)

    10
    Market Statistics

    • Annual turnover of ₹170 crores

    • 15-20% growth rate

    • 30% of revenue by sale of t shirts

    • Market share of 22% in customized and graphic tshirts sales

    11
    Source: https://iide.co/best-learning-from-bewakoof-digital-marketing-strategy-iide/
    Increasing Popularity
    • 5.7 lacs monthly hits on website
    • Shipping over 90 countries
    • Over 47.2lacs Facebook followers
    • Over 39.4K Youtube subscribers
    • Over 12.1K active followers on Twitter
    • Over 894K followers on Instagram
    • 12 Movie merchandise
    • Over 60 lacs app download (android + ios)
    12
    Competitors
    • thesouledstore.com
    • koovs.com
    • ajio.com
    • dailyobjects.com
    • redwolf.in
    • clubfactory.com
    • ultykhopdi.com

    13
    Source: https://www.alexa.com/siteinfo/bewakoof.com
    Conclusion
    • Serving 30,000 products daily, Sold 1 crore+ products

    • Team-strength of 250 employees and a 1000-people


    workforce across manufacturing and warehousing

    • Effective marketing strategy

    • Trend friendly

    • Homegrown, imagined in India, made in India


    14
    Ref. Links
    1. https://www.bewakoof.com/blog/google-case-study-on-bewakoof-brands
    2. https://economictimes.indiatimes.com/industry/services/retail/nothing-casual-ab
    out-t-shirt-anymore-they-now-make-a-statement-and-some-money/articleshow/6
    3955655.cms
    3. https://www.appthinks.com/bewakoof-best-indian-shopping-company/
    4. https://write.as/polysleukiueve/bewakoof-is-an-online-shopping-website-for-bot
    h-men-and-women
    5. https://qz.com/india/1530285/club-factory-is-giving-indias-myntra-jabong-relianc
    e-hard-time/
    6. https://dsim.in/blog/2015/04/25/bewakoof-com-trending-youth-life/
    7. https://yourstory.com/2015/01/bewakoof-e-commerce

    15
    And the journey of

    continues...

    THANK YOU

    16

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