Publicis India: Marketing Management II Group 9

Publicis India
M a r ke ti n g M a n a g e m e n t I I
Group 9
FR
Publicis Groupe
Parent Company of Publicis India
• Founded in 1926, Publicis Groupe is now the

3rd largest communications group in the
world.
• It is organized into 4 Solutions Hubs for easier
connectivity and integration: Publicis
Communications, Publicis Sapient, Publicis
Media and Publicis Health.
2
History
• In 1926, Marcel Bleustein-Blanchet created what was
essentially a start-up, and named it Publicis after the
French word for advertising and “6” - his favourite
number.
• Marcel’s passion for communication, for creating
relationships between advertisers and consumers,
transformed this new field into a thriving and respected
profession.
• His values: attention to others, respect, staying true to
the product, customer satisfaction, quality and
creativity continue to drive Publicis Groupe today.
• The pioneering spirit, unwavering convictions and
ethical values of its founder – his legendary fighting
spirit and rare, unique personality – have forged an
exceptional Groupe.
3
FR
Arthur Sadoun
Chairman and CEO, Publicis Groupe
• Arthur Sadoun, 48, is Chairman & CEO of

Publicis Groupe, the world’s third largest
communications group.
• After graduating from the European Business
School, Arthur founded his own advertising
agency in Chile, which he later sold to BBDO/
Chile.
• He became Chairman and CEO of Publicis
Groupe on June 1, 2017, making him the 3rd
leader of the Groupe in its 91-year history,
following in the footsteps of Maurice Lévy,
and founder Marcel Bleustein-Blanchet.
4
FR
Publicis India
Headquarters: Mumbai (Parel)
5
FR
Srija Chatterji
M a n a g i n g D i r e c t o r, P u b l i c i s I n d i a
• Srija Chatterjee is Managing Director at

Publicis Worldwide’s India operations, that
include Publicis Ambience, Publicis Capital,
Publicis Beehive, Publicis Health and Publicis
Business.
• She oversees growth & strategy at the agency
and manages a plethora of brands including
L’Oreal, Nestle, ZEE, Bharti AXA, Heineken,
Sanofi, Unilever, Citibank, UB Group, HDFC MF
among others.
6
FR
Publicis India Clients
7
FR
8
FR
Advertising Campaigns of
Plublicis India
9
FR
Skoda
• https://www.youtube.com/watch?v=Y97k-5O0Lrg
• Publicis India has conceptualised and executed the
“Peace of Mind” advertisement campaign for Skoda.
• This is the second advertisement of the series where
it brilliantly captures the message intended by the
brand.
• The advertisement is entirely dedicated to
promoting the Shield Plus plan creating an impact of
hassle free ownership of the car on the viewer.
• Nowadays, where car companies try to focus on the
features of the car, Skoda along with Publicis India
has come up with the plan of advertising the
services provided to the customers.
10
FR
Balaji Wafers
• https://www.youtube.com/watch?v=hiPMh4hK7ms
• Balaji Wafers teamed up with Publicis India to
launch their new advertisement campaign with the
tagline, “Kam Hawa, Zyada Wafers”.
• The campaign clearly targets the competitors by
talking about the ratio of chips and air in the
packet.
• Also it boasts about being the only Indian brand
serving a good quantity as well as quality of chips.
• The three advertisements are focused on claiming
to be the only Indian brand as well as targeting the
competitors rather than giving attention to the
variety of flavors they offer.
11
FR
Funfoods by Dr. Oetkar
• https://www.youtube.com/watch?
time_continue=2&v=NUh7WMRhdJg
• This is an intelligent attempt by Publicis India to
advertise Funfoods Mayonnaise on digital platforms
with #NothingLikeHomemade
• This clearly indicates their ability to identify the
amount of exposure the advertisement would get
since almost everyone today is on one or the other
social media platform.
• The advertisement majorly focuses on kids nowadays
who do not like anything that is homemade.
• Also, instead of getting a celebrity to advertise their
product they have picked parents with whom the
general public can easily relate. They have beautifully
compiled the experiments by letting the parents and
the kids share their experiences.
12
THANK YOU!

Publicis India: Marketing Management II Group 9

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Publicis India: Marketing Management II Group 9

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Publicis India

• Founded in 1926, Publicis Groupe is now the

• Arthur Sadoun, 48, is Chairman & CEO of

• Srija Chatterjee is Managing Director at

Publicis India Clients

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