Scribd Logo
Upload

Welcome to Scribd!

  • 63 views

    Strategic Management: Agarwal Packers & Movers Ltd. Case: Group 9

    Uploaded by

    deepak raj
    The document outlines the core objectives and learnings of a case study on Agarwal Packers & Movers Ltd (APML). The objectives include how APML adopted a customer-centric approach through innovations, used differentiation strategies to improve customer experience, maintained consistency in large-scale operations, and incorporated total quality management. Key differentiation strategies discussed are specialized packaging solutions for different items and a co-driver system to address driver issues. The document also discusses trade-offs like incremental profit sharing with employees and investing heavily in research and development for new packaging solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Strategic Management: Agarwal Packers & Movers Ltd. Case: Group 9

    Uploaded by

    deepak raj
    63 views11 pages
    The document outlines the core objectives and learnings of a case study on Agarwal Packers & Movers Ltd (APML). The objectives include how APML adopted a customer-centric approach through innovations, used differentiation strategies to improve customer experience, maintained consistency in large-scale operations, and incorporated total quality management. Key differentiation strategies discussed are specialized packaging solutions for different items and a co-driver system to address driver issues. The document also discusses trade-offs like incremental profit sharing with employees and investing heavily in research and development for new packaging solutions.

    Original Title

    Group 9_Section C

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines the core objectives and learnings of a case study on Agarwal Packers & Movers Ltd (APML). The objectives include how APML adopted a customer-centric approach through innovations, used differentiation strategies to improve customer experience, maintained consistency in large-scale operations, and incorporated total quality management. Key differentiation strategies discussed are specialized packaging solutions for different items and a co-driver system to address driver issues. The document also discusses trade-offs like incremental profit sharing with employees and investing heavily in research and development for new packaging solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    63 views11 pages

    Strategic Management: Agarwal Packers & Movers Ltd. Case: Group 9

    Uploaded by

    deepak raj
    The document outlines the core objectives and learnings of a case study on Agarwal Packers & Movers Ltd (APML). The objectives include how APML adopted a customer-centric approach through innovations, used differentiation strategies to improve customer experience, maintained consistency in large-scale operations, and incorporated total quality management. Key differentiation strategies discussed are specialized packaging solutions for different items and a co-driver system to address driver issues. The document also discusses trade-offs like incremental profit sharing with employees and investing heavily in research and development for new packaging solutions.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    Strategic Management: Members:

    Agarwal Packers & Mazood Rahman MBA20295


    Movers Ltd. Case Musaid Helal Khan MBA20178
    Esha Gupta MBA20168
    Group 9 Hareb Kallangodan MBA20266
    Deepak Raj MBA20291
    Sumit Kumar MBA20271
    CORE OBJECTIVES OF THE CASE

    • How adopting a customer-centric approach shaped innovations


    at APML?
    • How differentiation strategy helped APML to improve customer
    experience?
    • How consistency in Operations were maintained and sustained
    in a large organization?
    • How organizational structure helped in achieving operational
    excellence?
    • The importance employee motivation in improving productivity
    and output.
    • Incorporation of TQM process in their Operations.
    CORE OBJECTIVES OF THE CASE
    (contd.)

    • Strategic placement and utilization of the Customer Care


    Department.
    • Coordination of operations between departments.
    • Perks of having a dedicated R&D Team.

    “
    The 4 learnings of my successful journey:
    1. Think ‘Out of the Box’.
    2. Customer is my Guru.
    Mr. Ramesh Agarwal
    Founder
    Agarwal Packers & Movers Ltd.

    3. Treat your stakeholders like family.


    4. Give back to society.
    Source: https://www.youtube.com/watch?v=m9r9C48oKS4
    Q1. What are the differentiation strategies
    pursued by APML?
    • For high number of complaints about malfunctioning of television sets
    after 5-6 months of relocation which were packed in the wooden
    crate sealed using nails
    Solution: They made specialized reusable LED boxes for value fragile
    items like TV which was layered with soft cushion from inside to provide
    extra protection to the screen and had a shock absorbing sheet. Also,
    reducing the packaging cost from Rs 800 to Rs 2000 per LED/LCD
    packaging
    • Feedback regarding damaged fragile items during shipping
    Solution: Special Perfect boxes were introduced which were foamed from
    inside to ensure utmost safety. These packages were also sealed with
    security stickers which had to be signed by the customer after packing
    which enhanced customer trust.
    • Problems with while packing their religious items since the client’s
    sentiments were associated with their religious possessions?
    Solution: APML team came up with the unique idea of Mandir Packaging
    with the Mandir Stickers. From the success of this approach, APML is
    able to serve customized relocation needs of the customers.
     What are the differentiation strategies pursued
    by APML?
    • Trans-shipments were leading to increase in damaged consignments and trucks were
    often left unutilized due to storing customer's goods

    Solution: The R&D team developed 'Trucking cubes' containers, which were independent
    units which could be attached to carriers. The containers ensured that trucks could be
    utilized while the 'trucking cubes' containers kept consignment as a whole while also
    reducing damage and shipment tampering.

    • Driver exhaustion and lack of motivation could prove detrimental to process efficiencies
    and cause unnecessary added costs.

    Solution: The company introduced a scheme where a co-driver accompanied the driver,
    allowing for longer miles per day and incentives were given based on the number of hours
    instead of distance to discourage speeding and risky driving which caused damage to the
    consignments.
    Key Trade-offs

    • Incremental Profit Sharing – Gain and Share


    • Sharing 50-60% profit at employees

    • Reactive Vs Proactive
    • Improvisation in operational process after customer complains

    • Taking Responsibility for the complete user experience


    • Structuring the company to fit their ideals
    • Hospitality
    • Operations
    • Ownership (Branch Malik System)
    Key Trade-offs

    • Incremental Profit Sharing – Gain and Share


    • Sharing 50-60% profit at employees

    • Reactive Vs Proactive
    • Improvisation in operational process after customer complains

    • Taking Responsibility for the complete user experience


    • Structuring the company to fit their ideals
    • Hospitality
    • Operations
    • Ownership (Branch Malik System)
    Key Trade-offs

    Investing heavily in R&D


    • Managing Packaging Costs
    • LED Box
    • Perfect Boxes
    • Coat Carriers
    • Fillers
    • Religious Items
    • Potted plant carriers
    • Trucking Cubes (8, 11, 16 feets)
    • Modifying existing trucks
    Key Trade-offs
    Key Trade-offs
    Key Trade-offs

    Khoob Chalao Khoob Kamao


    • Shortage of drivers (770 per 1000 trucks)
    • Pay extra per km
    • Increased speed, damaged consignments & Exhaustion
    • Driver and Co-driver system

    You might also like