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    BY: Sowmya.D.M REG - NO: 09NZCMA057 Vvn-Imtr, Bangalore

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    sudharshan882002
    The document summarizes an organizational study of Reva Electric Car Company. It discusses Reva's vision to improve their brand globally through exporting electric vehicles that meet world-class quality and technology standards. It also outlines the company's departments including finance, marketing, human resources, and production. Reva faces challenges from increasing input costs but opportunities from government incentives and growing electric vehicle markets internationally. The study provides insights into Reva's operations, products, awards, and SWOT analysis.

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    BY: Sowmya.D.M REG - NO: 09NZCMA057 Vvn-Imtr, Bangalore

    Uploaded by

    sudharshan882002
    39 views16 pages
    The document summarizes an organizational study of Reva Electric Car Company. It discusses Reva's vision to improve their brand globally through exporting electric vehicles that meet world-class quality and technology standards. It also outlines the company's departments including finance, marketing, human resources, and production. Reva faces challenges from increasing input costs but opportunities from government incentives and growing electric vehicle markets internationally. The study provides insights into Reva's operations, products, awards, and SWOT analysis.

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    The document summarizes an organizational study of Reva Electric Car Company. It discusses Reva's vision to improve their brand globally through exporting electric vehicles that meet world-class quality and technology standards. It also outlines the company's departments including finance, marketing, human resources, and production. Reva faces challenges from increasing input costs but opportunities from government incentives and growing electric vehicle markets internationally. The study provides insights into Reva's operations, products, awards, and SWOT analysis.

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    Attribution Non-Commercial (BY-NC)
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    Download as pptx, pdf, or txt
    39 views16 pages

    BY: Sowmya.D.M REG - NO: 09NZCMA057 Vvn-Imtr, Bangalore

    Uploaded by

    sudharshan882002
    The document summarizes an organizational study of Reva Electric Car Company. It discusses Reva's vision to improve their brand globally through exporting electric vehicles that meet world-class quality and technology standards. It also outlines the company's departments including finance, marketing, human resources, and production. Reva faces challenges from increasing input costs but opportunities from government incentives and growing electric vehicle markets internationally. The study provides insights into Reva's operations, products, awards, and SWOT analysis.

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    of 16

    AN ORGANIZATION STUDY

    AT
    REVA ELECTRIC CAR COMPANY

    • BY:
    SOWMYA.D.M
    REG.NO: 09NZCMA057
    VVN-IMTR,
    BANGALORE
    INTRODUCTION
    • the auto industry export is rising at more than 50% year on
    year.
    • Automobile industry in India also received an unintended
    boost from stringent govt emission regulations
    • OBJECTIVES OF THE STUDY
    • To know formation growth development competition faced
    divisions.
    • To study the working of various departments.
    Challenges and growth of electric car industry:

     Challenges:

    • The Indian auto industries output is getting effected.


    • Attributes at lower level of production levels are
    differentiating Indian suppliers from their foreign
    counterparts.

     Growth of auto sector:

    • Low cost cars are agents of global market.


    • Driving down costs to the consumer.
    COMPANY PROFILE

    • Reva is known for cost effective and environmentally


    friendly.
    • Chetan Maini, scion of maini group started the
    manufacturing of reva car
    • The company has an installed capacity of 6000 units p.a.

    • RECC received ISO 9001:2000 certification by the det


    norske VERITAS(DNV) in august 2002.
    • sThe REVA G Wiz is a battery electric vehicle designed for
    low speed congested urban conditions.
    RECC’s Vision and Mission

     RECC’S VISION:
    • Quality circle

    • Management Approach

    • Positive team environment


    • Engineering Excellence

     RECC’S MISSION:

    • The mission is to improve their brand globally by exporting that match or


    exceed world class excellence both in quality and technology.
    PRODUCT PROFILE:

     The car is sold in 3 variations:


    • REVAI-STANDARD
    • REVAI-AC
    • REVA-CLASEE.

    • Uniqueness Of REVA:
    • Easy to drive
    • Easy to charge
    • High on safety
    • Warnings and disables
    • Low maintenance
    • Health and safety and environment policy
    Awards and recognitions:

    • Swaminathan award.
    • Most ethical award in UK.

    • Competitors of Reva:
    • Coda automative
    • Tesla motors
    • Oxicool
    • sun link
    Organizational structure:

    MAINI GROUP

    CHAIRMAN

    MANAGING DIRECTOR

    Mfg G.M. G.M. G.M. G.M. EDP


    Admn Operations Finance Marketing personnel Admn
    FINANCE DEPARTMENT
    Functions:
    • Preparation of master budget.
    • Maintenance of accounting records.

    • Preparation of final accounts.

    • Payment and cash management.

    • Internal Audit.

    • The finance department has to constantly interact with all other departments.

    • Chief finance officer is the head of finance department.


    • They deal with three types of currencies u.s.dollar, great Britain pound and
    euro.
    MARKETING DEPARTMENT:

    • The Indian automaker with general motors company plan to set up four
    overseas auto making ventures.
    • The three door, four seat hatch back has a top speed of 104 kms per hr
    • Reva plans to begin selling the lithium-ion powered reva NXR.

     DISTRIBUTIVE CHANNELS:

    • Reva is establishing as a global electric car brand.


    • The reva is also available in Ireland belgium,spain,cyprus Greece and
    Norway.
    Human resource department:

     Man power planning

     Recruitment

    • Recruitment for supervising and executive personnel are done


    through internal promotion and through advertising.
    • Filling the vacancy from internal sources.
    PRODUCTION DEPARTMENT:

    We deploy the latest vaccum forming machines,


    the largest having a capacity of 2.5m x 1.5m All
    machines are PLC-controlled, with sandwich
    heating, pre-blow facility, plug assists, sheet
    temperture sensors an
    Swot analysis:
     Strength:

    • Good corporate image and strong brand equity is created.


    • Strong emphasis on R&D, all have been recognized by dept

    • Over 80% of India's top companies use battery operated material handling
    equipment manufactured by maini group.

     Weakness:

    • R&D requiring further strengthning of HR skills and both hardware and


    software.
    Opportunities:

    • Central state govts like Karnataka, AP, have waived the road tax for first
    years and exempted sales tax.
    • The Indian electric vehicles becoming industrially attractive in developed
    markets like UK,USA ,JAPAN.

     THREATS:
    • Increase in key inputs costs will have adverse impact on wafer thin
    margins.
    CONCLUSIONS:
    Learning Experience

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